John Carey

John has 10 years experience in SEO & PPC, traditionally working with clients in B2C sectors. His creative approach to search marketing has also had him shortlisted for SEO campaign of the year in 2021. John enjoys watching Liverpool and going to festivals.

Areas of Expertise

Latest Posts:

Creative Outreach Strategies for ‘Boring’ Industries: Case Studies and Results

Creative Outreach Strategies for ‘Boring’ Industries: Case Studies and Results

What Is Black Hat SEO?

What Is Black Hat SEO?

Optimising for Featured Snippets: Enhancing SERP Presence

Optimising for Featured Snippets: Enhancing SERP Presence

SEO Prices

What Are Some Common Pitfalls to Avoid When Working with an SEO Agency?

What Are Some Common Pitfalls to Avoid When Working with an SEO Agency?

Yandex Search Engine

Yandex Search Engine

What Are the Common SEO Mistakes to Avoid?

What Are the Common SEO Mistakes to Avoid?

Multilingual E-commerce SEO: Strategies for Global Marketplaces

Multilingual E-commerce SEO: Strategies for Global Marketplaces

The Future of SEO: Trends and Predictions

The Future of SEO: Trends and Predictions

Faceted Navigation and SEO: Balancing User Experience with Crawlability

Faceted Navigation and SEO: Balancing User Experience with Crawlability

Baidu Search Engine

Baidu Search Engine

Schema Markup and Structured Data for SEO

Schema Markup and Structured Data for SEO

Cultural SEO: Adapting Content Strategy for Global Markets

Cultural SEO: Adapting Content Strategy for Global Markets

SEO Reporting and Analytics: Measuring the Impact of Your Efforts

SEO Reporting and Analytics: Measuring the Impact of Your Efforts

The Synergy Between Social Media and SEO: Quantifying the Indirect Benefits

The Synergy Between Social Media and SEO: Quantifying the Indirect Benefits

The Ultimate SEO Checklist

The Ultimate SEO Checklist

Mobile SEO: Optimising for a Mobile-First World

Mobile SEO: Optimising for a Mobile-First World

Multilingual SEO: Optimising for a Global Audience

Multilingual SEO: Optimising for a Global Audience

Geotargeting in International SEO: Balancing Global Presence with Local Relevance

Geotargeting in International SEO: Balancing Global Presence with Local Relevance

SEO Content Creation

SEO Content Creation

What is On-Page SEO and How Do I Optimise It?

What is On-Page SEO and How Do I Optimise It?

Optimising a Google Business Profile

Implementing Progressive Web Apps (PWAs) for SEO Benefits: Case Studies and Results

Implementing Progressive Web Apps (PWAs) for SEO Benefits: Case Studies and Results

The Role of Artificial Intelligence (AI) in SEO

The Role of Artificial Intelligence (AI) in SEO

Yahoo Search Engine

Yahoo Search Engine

What Should I Expect from an SEO Agency’s Services?

What Should I Expect from an SEO Agency’s Services?

Technical SEO: The Backbone of Your Website

Technical SEO: The Backbone of Your Website

Dynamic Rendering vs. Server-Side Rendering: Which Boosts E-commerce SEO More?

Dynamic Rendering vs. Server-Side Rendering: Which Boosts E-commerce SEO More?

Content Cannibalisation: Identifying and Resolving Internal Keyword Conflicts

Content Cannibalisation: Identifying and Resolving Internal Keyword Conflicts

Optimising Content for Featured Snippets: A Step-by-Step Guide

Optimising Content for Featured Snippets: A Step-by-Step Guide

Off-Page SEO: Strategies for Success

Off-Page SEO: Strategies for Success

The Role of Podcasts in Modern SEO and Digital PR Strategies

The Role of Podcasts in Modern SEO and Digital PR Strategies

The Impact of Page Load Speed on E-commerce Conversions: A Machine Learning Approach

The Impact of Page Load Speed on E-commerce Conversions: A Machine Learning Approach

Technical SEO Essentials

Technical SEO Essentials

SEO and PPC: Integrating Strategies for Maximum Impact

SEO and PPC: Integrating Strategies for Maximum Impact

SEO Tools and Resources for Success

SEO Tools and Resources for Success

The Google Search Engine

The Google Search Engine

Voice Search SEO: Optimising for the Future of Search

Voice Search SEO: Optimising for the Future of Search

SEO Audits: Assessing Your Website’s Health

SEO Audits: Assessing Your Website’s Health

SEO Podcast #1

Local SEO for Voice Search: Optimising for Conversational Queries

Local SEO for Voice Search: Optimising for Conversational Queries

The Impact of Google’s Vicinity Update on Local SEO: A Data-Driven Analysis

The Impact of Google’s Vicinity Update on Local SEO: A Data-Driven Analysis

Leveraging Data Journalism for Digital PR: Techniques and Success Metrics

Leveraging Data Journalism for Digital PR: Techniques and Success Metrics

Site Migrations: Managing SEO During Major Website Changes

Site Migrations: Managing SEO During Major Website Changes

Analysing the Google Search Results

Analysing the Google Search Results

The Importance of User Experience (UX) in SEO

The Importance of User Experience (UX) in SEO

Crisis Management in the Digital Age: SEO Strategies for Reputation Recovery

Crisis Management in the Digital Age: SEO Strategies for Reputation Recovery

What is a Search Marketing Agency

What is a Search Marketing Agency

Market Share of Search Engines

Market Share of Search Engines

What is Off-Page SEO and How Do I Optimise It?

What is Off-Page SEO and How Do I Optimise It?

JavaScript SEO: Overcoming Rendering Challenges for Complex Web Applications

JavaScript SEO: Overcoming Rendering Challenges for Complex Web Applications

Hreflang Implementation Strategies: A Comparative Study of 50 Multilingual Websites

Hreflang Implementation Strategies: A Comparative Study of 50 Multilingual Websites

What is an SEO Consultant?

What is an SEO Consultant?

The Art of SEO Copywriting: Balancing Keywords with Natural Language

The Art of SEO Copywriting: Balancing Keywords with Natural Language

International SEO and Web Accessibility: Navigating Global Standards

International SEO and Web Accessibility: Navigating Global Standards

Voice Search: Impact on SEO Strategies in 2024

Voice Search: Impact on SEO Strategies in 2024

Leveraging Schema Markup to Boost E-commerce Product Visibility: A Data-Driven Study

Leveraging Schema Markup to Boost E-commerce Product Visibility: A Data-Driven Study

On-Page SEO: Optimising Every Element of Your Content

On-Page SEO: Optimising Every Element of Your Content

SEO for Video: Maximising Visibility on YouTube and Beyond

SEO for Video: Maximising Visibility on YouTube and Beyond

What Are the Best SEO Tools and Software?

What Are the Best SEO Tools and Software?

Leveraging Geofencing for Local SEO: Strategies and Privacy Considerations

Leveraging Geofencing for Local SEO: Strategies and Privacy Considerations

The Impact of Influencer Collaborations on SEO: Measuring Direct and Indirect Effects

The Impact of Influencer Collaborations on SEO: Measuring Direct and Indirect Effects

SEO Podcast #2

Off-Page SEO: Building Authority and Trust

Off-Page SEO: Building Authority and Trust

Tips, Tricks and Easter Eggs for Google Search

Tips, Tricks and Easter Eggs for Google Search

Online Reputation Management and SEO: Protecting Your Brand

The Role of Translation Quality in Multilingual SEO: Automated vs. Human Translation

The Role of Translation Quality in Multilingual SEO: Automated vs. Human Translation

Semantic SEO: Optimising Content for Topic Clusters and Entities

Semantic SEO: Optimising Content for Topic Clusters and Entities

Bing Search Engine

Bing Search Engine

Local SEO in the Age of Zero-Click Searches: Strategies for Visibility

Local SEO in the Age of Zero-Click Searches: Strategies for Visibility

The Impact of Content Length on SERP Rankings: A Data-Driven Analysis

The Impact of Content Length on SERP Rankings: A Data-Driven Analysis

Advanced Log File Analysis: Extracting Actionable SEO Insights from Server Data

Advanced Log File Analysis: Extracting Actionable SEO Insights from Server Data

SEO for WordPress Websites

SEO for WordPress Websites

Local SEO for Multi-Location Businesses: Centralised vs. Decentralised Approaches

Local SEO for Multi-Location Businesses: Centralised vs. Decentralised Approaches

What is an SEO Agency and What Do They Do?

What is an SEO Agency and What Do They Do?

Mastering Local SEO: Vital Strategies for UK’s Small Businesses

Mastering Local SEO: Vital Strategies for UK’s Small Businesses

Optimising Site Speed for Improved SEO and User Experience

Optimising Site Speed for Improved SEO and User Experience

Creating Multilingual Content: SEO Strategies Beyond Translation

Creating Multilingual Content: SEO Strategies Beyond Translation

SEO Glossary

Video SEO: Optimising Your Video Content

Video SEO: Optimising Your Video Content

Why Use an SEO Agency?

Why Use an SEO Agency?

SEO for B2B Companies: Generating Leads and Closing Deals

SEO for B2B Companies: Generating Leads and Closing Deals

International SEO for Voice Search: Optimising for Multiple Languages and Dialects

International SEO for Voice Search: Optimising for Multiple Languages and Dialects

What Is A Search Engine?

What Is A Search Engine?

The Long-Term SEO Value of Thought Leadership Content: A Longitudinal Study

The Long-Term SEO Value of Thought Leadership Content: A Longitudinal Study

The SEO Implications of Switching to HTTP/3: Performance and Ranking Impacts

The SEO Implications of Switching to HTTP/3: Performance and Ranking Impacts

The Impact of Site Architecture on Crawl Budget: A Large-Scale Study

The Impact of Site Architecture on Crawl Budget: A Large-Scale Study

International Link Building: Strategies for Diverse Backlink Profiles Across Borders

International Link Building: Strategies for Diverse Backlink Profiles Across Borders

Building Topical Authority Through Strategic Outreach: A Step-by-Step Guide

Building Topical Authority Through Strategic Outreach: A Step-by-Step Guide

The Impact of User-Generated Content on E-commerce SEO: Analysing 1000+ Product Pages

The Impact of User-Generated Content on E-commerce SEO: Analysing 1000+ Product Pages

Maximising E-commerce SEO with Predictive Search and Autocomplete Optimisation

Maximising E-commerce SEO with Predictive Search and Autocomplete Optimisation

Measuring the SEO Impact of Digital PR Campaigns: Beyond Links

Measuring the SEO Impact of Digital PR Campaigns: Beyond Links

Leveraging Social Signals in International SEO: A Cross-Cultural Analysis

Leveraging Social Signals in International SEO: A Cross-Cultural Analysis

Optimising for ‘Near Me’ Searches: Advanced Strategies for Hyperlocal SEO

Optimising for ‘Near Me’ Searches: Advanced Strategies for Hyperlocal SEO

Optimising for Core Web Vitals: Technical Approaches and Their SEO Impact

Optimising for Core Web Vitals: Technical Approaches and Their SEO Impact

Optimising for Voice Search in E-commerce: Strategies for the Next-Gen Shopping Era

Optimising for Voice Search in E-commerce: Strategies for the Next-Gen Shopping Era

Headless CMS and SEO: Overcoming Technical Challenges for Better Performance

Headless CMS and SEO: Overcoming Technical Challenges for Better Performance

The Impact of Social Proof on Local SEO: Beyond Star Ratings

The Impact of Social Proof on Local SEO: Beyond Star Ratings

Structured Data Beyond the Basics: Advanced Schema Markup Strategies

Structured Data Beyond the Basics: Advanced Schema Markup Strategies

The Future of SEO Writing: Adapting to Natural Language Processing Advancements

The Future of SEO Writing: Adapting to Natural Language Processing Advancements

The Impact of Content Localisation on User Engagement: A Global Case Study

The Impact of Content Localisation on User Engagement: A Global Case Study

The Role of User-Generated Content in Local SEO: Beyond Reviews

The Role of User-Generated Content in Local SEO: Beyond Reviews

The Role of Edge SEO in Improving Site Performance and Rankings

The Role of Edge SEO in Improving Site Performance and Rankings

Measuring Content Performance: Advanced Metrics Beyond Traffic and Rankings

Measuring Content Performance: Advanced Metrics Beyond Traffic and Rankings

The Role of E-A-T in Content Creation: Strategies for Building Authority

The Role of E-A-T in Content Creation: Strategies for Building Authority

Advanced XML Sitemap Strategies for Large and Dynamic Websites

Advanced XML Sitemap Strategies for Large and Dynamic Websites

The Evolution of Link Building: From Quantity to Quality – A 10-Year Analysis

The Evolution of Link Building: From Quantity to Quality – A 10-Year Analysis

The Impact of Local Business Schema on SERP Features: A Large-Scale Study

The Impact of Local Business Schema on SERP Features: A Large-Scale Study

Advanced Personalisation in E-commerce SEO: From Product Recommendations to Search Results

Advanced Personalisation in E-commerce SEO: From Product Recommendations to Search Results

E-commerce SEO for Marketplaces: Standing Out in a Crowded Digital Bazaar

E-commerce SEO for Marketplaces: Standing Out in a Crowded Digital Bazaar

The Correlation Between Local Pack Rankings and Organic Rankings: A Deep Dive

The Correlation Between Local Pack Rankings and Organic Rankings: A Deep Dive

The Impact of Content Updates on SEO: A Study of 1000+ Refreshed Articles

The Impact of Content Updates on SEO: A Study of 1000+ Refreshed Articles

The Impact of ccTLDs vs. gTLDs on International SEO Performance

The Impact of ccTLDs vs. gTLDs on International SEO Performance

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