Jordan Bush

Jordan is a PPC expert with over 5 years of experience, having worked with big brands all over the world. With extensive knowledge in all industries, including lead generation and e-commerce, Jordan brings a wealth of expertise to every campaign. Outside of work, Jordan loves listening to The Smashing Pumpkins, enjoys dry humour, and finds joy in painting.

Areas of Expertise

Latest Posts:

How to Write Effective PPC Ads: Tips for Business Owners

How to Write Effective PPC Ads: Tips for Business Owners

A Beginner’s Guide to PPC for E-commerce: Everything You Need to Know

A Beginner’s Guide to PPC for E-commerce: Everything You Need to Know

A Comprehensive Guide to International PPC Campaign Management

A Comprehensive Guide to International PPC Campaign Management

Untangling the Complexities of PPC Auctions: A Deep Dive

Untangling the Complexities of PPC Auctions: A Deep Dive

The Art of Retargeting: Why it’s Essential for Your E-commerce PPC Strategy

The Art of Retargeting: Why it’s Essential for Your E-commerce PPC Strategy

The Unseen Metrics: Advanced KPIs Every PPC Manager Should Track

The Unseen Metrics: Advanced KPIs Every PPC Manager Should Track

Decoding the Psychology Behind Effective PPC Ads

Decoding the Psychology Behind Effective PPC Ads

Exploring the Impact of User Behaviour on PPC Strategy

Exploring the Impact of User Behaviour on PPC Strategy

Leveraging Artificial Intelligence in PPC Campaign Management

Leveraging Artificial Intelligence in PPC Campaign Management

Scaling E-commerce Success with Advanced PPC Techniques

Scaling E-commerce Success with Advanced PPC Techniques

Post-Cookie Era: Adapting Your PPC Strategies for a Privacy-First World

Post-Cookie Era: Adapting Your PPC Strategies for a Privacy-First World

Integrating PPC with SEO: Bridging the Gap for Maximum Effect

Integrating PPC with SEO: Bridging the Gap for Maximum Effect

Unpacking Google’s Quality Score: The Key to Winning the PPC Game

Unpacking Google’s Quality Score: The Key to Winning the PPC Game

How to Use Negative Keywords in PPC for Better Results

How to Use Negative Keywords in PPC for Better Results

Why Use A PPC Agency?

Why Use A PPC Agency?

Leveraging SEO and PPC Synergies: Combining Strategies for Maximum Results

Leveraging SEO and PPC Synergies: Combining Strategies for Maximum Results

Unlock the Power of PPC Ads: What Are the Different Types?

Unlock the Power of PPC Ads: What Are the Different Types?

How to Set Up Conversion Tracking for Your PPC Campaigns: A Guide for Business Owners

How to Set Up Conversion Tracking for Your PPC Campaigns: A Guide for Business Owners

Choosing the Right Keywords for Your PPC Campaigns: A Guide

Choosing the Right Keywords for Your PPC Campaigns: A Guide

PPC Glossary

Anatomy of High-Performing PPC Ads: A Comprehensive Analysis

Anatomy of High-Performing PPC Ads: A Comprehensive Analysis

@-webkit-keyframes ha_fadeIn{0%{opacity:0;}to{opacity:1;}}@keyframes ha_fadeIn{0%{opacity:0;}to{opacity:1;}}@-webkit-keyframes ha_zoomIn{0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}50%{opacity:1;}}@keyframes ha_zoomIn{0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}50%{opacity:1;}}@-webkit-keyframes ha_rollIn{0%{opacity:0;-webkit-transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);}to{opacity:1;}}@keyframes ha_rollIn{0%{opacity:0;-webkit-transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);}to{opacity:1;}}@-webkit-keyframes ha_bounce{0%,20%,53%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}40%,43%{-webkit-transform:translate3d(0,-30px,0) scaleY(1.1);transform:translate3d(0,-30px,0) scaleY(1.1);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}70%{-webkit-transform:translate3d(0,-15px,0) scaleY(1.05);transform:translate3d(0,-15px,0) scaleY(1.05);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}80%{-webkit-transition-timing-function:cubic-bezier(.215,.61,.355,1);transition-timing-function:cubic-bezier(.215,.61,.355,1);-webkit-transform:translate3d(0,0,0) scaleY(.95);transform:translate3d(0,0,0) scaleY(.95);}90%{-webkit-transform:translate3d(0,-4px,0) scaleY(1.02);transform:translate3d(0,-4px,0) scaleY(1.02);}}@keyframes ha_bounce{0%,20%,53%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}40%,43%{-webkit-transform:translate3d(0,-30px,0) scaleY(1.1);transform:translate3d(0,-30px,0) scaleY(1.1);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}70%{-webkit-transform:translate3d(0,-15px,0) scaleY(1.05);transform:translate3d(0,-15px,0) scaleY(1.05);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}80%{-webkit-transition-timing-function:cubic-bezier(.215,.61,.355,1);transition-timing-function:cubic-bezier(.215,.61,.355,1);-webkit-transform:translate3d(0,0,0) scaleY(.95);transform:translate3d(0,0,0) scaleY(.95);}90%{-webkit-transform:translate3d(0,-4px,0) scaleY(1.02);transform:translate3d(0,-4px,0) scaleY(1.02);}}@-webkit-keyframes ha_bounceIn{0%,20%,40%,60%,80%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}20%{-webkit-transform:scale3d(1.1,1.1,1.1);transform:scale3d(1.1,1.1,1.1);}40%{-webkit-transform:scale3d(.9,.9,.9);transform:scale3d(.9,.9,.9);}60%{opacity:1;-webkit-transform:scale3d(1.03,1.03,1.03);transform:scale3d(1.03,1.03,1.03);}80%{-webkit-transform:scale3d(.97,.97,.97);transform:scale3d(.97,.97,.97);}to{opacity:1;}}@keyframes ha_bounceIn{0%,20%,40%,60%,80%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}20%{-webkit-transform:scale3d(1.1,1.1,1.1);transform:scale3d(1.1,1.1,1.1);}40%{-webkit-transform:scale3d(.9,.9,.9);transform:scale3d(.9,.9,.9);}60%{opacity:1;-webkit-transform:scale3d(1.03,1.03,1.03);transform:scale3d(1.03,1.03,1.03);}80%{-webkit-transform:scale3d(.97,.97,.97);transform:scale3d(.97,.97,.97);}to{opacity:1;}}@-webkit-keyframes ha_flipInX{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(1,0,0,90deg);transform:perspective(400px) rotate3d(1,0,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-20deg);transform:perspective(400px) rotate3d(1,0,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(1,0,0,10deg);transform:perspective(400px) rotate3d(1,0,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-5deg);transform:perspective(400px) rotate3d(1,0,0,-5deg);}}@keyframes ha_flipInX{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(1,0,0,90deg);transform:perspective(400px) rotate3d(1,0,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-20deg);transform:perspective(400px) rotate3d(1,0,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(1,0,0,10deg);transform:perspective(400px) rotate3d(1,0,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-5deg);transform:perspective(400px) rotate3d(1,0,0,-5deg);}}@-webkit-keyframes ha_flipInY{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(0,1,0,90deg);transform:perspective(400px) rotate3d(0,1,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-20deg);transform:perspective(400px) rotate3d(0,1,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(0,1,0,10deg);transform:perspective(400px) rotate3d(0,1,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-5deg);transform:perspective(400px) rotate3d(0,1,0,-5deg);}}@keyframes ha_flipInY{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(0,1,0,90deg);transform:perspective(400px) rotate3d(0,1,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-20deg);transform:perspective(400px) rotate3d(0,1,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(0,1,0,10deg);transform:perspective(400px) rotate3d(0,1,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-5deg);transform:perspective(400px) rotate3d(0,1,0,-5deg);}}@-webkit-keyframes ha_swing{20%{-webkit-transform:rotate3d(0,0,1,15deg);transform:rotate3d(0,0,1,15deg);}40%{-webkit-transform:rotate3d(0,0,1,-10deg);transform:rotate3d(0,0,1,-10deg);}60%{-webkit-transform:rotate3d(0,0,1,5deg);transform:rotate3d(0,0,1,5deg);}80%{-webkit-transform:rotate3d(0,0,1,-5deg);transform:rotate3d(0,0,1,-5deg);}}@keyframes ha_swing{20%{-webkit-transform:rotate3d(0,0,1,15deg);transform:rotate3d(0,0,1,15deg);}40%{-webkit-transform:rotate3d(0,0,1,-10deg);transform:rotate3d(0,0,1,-10deg);}60%{-webkit-transform:rotate3d(0,0,1,5deg);transform:rotate3d(0,0,1,5deg);}80%{-webkit-transform:rotate3d(0,0,1,-5deg);transform:rotate3d(0,0,1,-5deg);}}@-webkit-keyframes ha_slideInDown{0%{visibility:visible;-webkit-transform:translate3d(0,-100%,0);transform:translate3d(0,-100%,0);}}@keyframes ha_slideInDown{0%{visibility:visible;-webkit-transform:translate3d(0,-100%,0);transform:translate3d(0,-100%,0);}}@-webkit-keyframes ha_slideInUp{0%{visibility:visible;-webkit-transform:translate3d(0,100%,0);transform:translate3d(0,100%,0);}}@keyframes ha_slideInUp{0%{visibility:visible;-webkit-transform:translate3d(0,100%,0);transform:translate3d(0,100%,0);}}@-webkit-keyframes ha_slideInLeft{0%{visibility:visible;-webkit-transform:translate3d(-100%,0,0);transform:translate3d(-100%,0,0);}}@keyframes ha_slideInLeft{0%{visibility:visible;-webkit-transform:translate3d(-100%,0,0);transform:translate3d(-100%,0,0);}}@-webkit-keyframes ha_slideInRight{0%{visibility:visible;-webkit-transform:translate3d(100%,0,0);transform:translate3d(100%,0,0);}}@keyframes ha_slideInRight{0%{visibility:visible;-webkit-transform:translate3d(100%,0,0);transform:translate3d(100%,0,0);}}.ha_fadeIn{-webkit-animation-name:ha_fadeIn;animation-name:ha_fadeIn;}.ha_zoomIn{-webkit-animation-name:ha_zoomIn;animation-name:ha_zoomIn;}.ha_rollIn{-webkit-animation-name:ha_rollIn;animation-name:ha_rollIn;}.ha_bounce{-webkit-transform-origin:center bottom;-ms-transform-origin:center bottom;transform-origin:center bottom;-webkit-animation-name:ha_bounce;animation-name:ha_bounce;}.ha_bounceIn{-webkit-animation-name:ha_bounceIn;animation-name:ha_bounceIn;-webkit-animation-duration:.75s;-webkit-animation-duration:calc(var(--animate-duration) * .75);animation-duration:.75s;animation-duration:calc(var(--animate-duration) * .75);}.ha_flipInX,.ha_flipInY{-webkit-animation-name:ha_flipInX;animation-name:ha_flipInX;-webkit-backface-visibility:visible !important;backface-visibility:visible !important;}.ha_flipInY{-webkit-animation-name:ha_flipInY;animation-name:ha_flipInY;}.ha_swing{-webkit-transform-origin:top center;-ms-transform-origin:top center;transform-origin:top center;-webkit-animation-name:ha_swing;animation-name:ha_swing;}.ha_slideInDown{-webkit-animation-name:ha_slideInDown;animation-name:ha_slideInDown;}.ha_slideInUp{-webkit-animation-name:ha_slideInUp;animation-name:ha_slideInUp;}.ha_slideInLeft{-webkit-animation-name:ha_slideInLeft;animation-name:ha_slideInLeft;}.ha_slideInRight{-webkit-animation-name:ha_slideInRight;animation-name:ha_slideInRight;}.ha-css-transform-yes{-webkit-transition-duration:var(--ha-tfx-transition-duration,.2s);transition-duration:var(--ha-tfx-transition-duration,.2s);-webkit-transition-property:-webkit-transform;transition-property:transform;transition-property:transform,-webkit-transform;-webkit-transform:translate(var(--ha-tfx-translate-x,0),var(--ha-tfx-translate-y,0)) scale(var(--ha-tfx-scale-x,1),var(--ha-tfx-scale-y,1)) skew(var(--ha-tfx-skew-x,0),var(--ha-tfx-skew-y,0)) rotateX(var(--ha-tfx-rotate-x,0)) rotateY(var(--ha-tfx-rotate-y,0)) rotateZ(var(--ha-tfx-rotate-z,0));transform:translate(var(--ha-tfx-translate-x,0),var(--ha-tfx-translate-y,0)) scale(var(--ha-tfx-scale-x,1),var(--ha-tfx-scale-y,1)) skew(var(--ha-tfx-skew-x,0),var(--ha-tfx-skew-y,0)) rotateX(var(--ha-tfx-rotate-x,0)) rotateY(var(--ha-tfx-rotate-y,0)) rotateZ(var(--ha-tfx-rotate-z,0));}.ha-css-transform-yes:hover{-webkit-transform:translate(var(--ha-tfx-translate-x-hover,var(--ha-tfx-translate-x,0)),var(--ha-tfx-translate-y-hover,var(--ha-tfx-translate-y,0))) scale(var(--ha-tfx-scale-x-hover,var(--ha-tfx-scale-x,1)),var(--ha-tfx-scale-y-hover,var(--ha-tfx-scale-y,1))) skew(var(--ha-tfx-skew-x-hover,var(--ha-tfx-skew-x,0)),var(--ha-tfx-skew-y-hover,var(--ha-tfx-skew-y,0))) rotateX(var(--ha-tfx-rotate-x-hover,var(--ha-tfx-rotate-x,0))) rotateY(var(--ha-tfx-rotate-y-hover,var(--ha-tfx-rotate-y,0))) rotateZ(var(--ha-tfx-rotate-z-hover,var(--ha-tfx-rotate-z,0)));transform:translate(var(--ha-tfx-translate-x-hover,var(--ha-tfx-translate-x,0)),var(--ha-tfx-translate-y-hover,var(--ha-tfx-translate-y,0))) scale(var(--ha-tfx-scale-x-hover,var(--ha-tfx-scale-x,1)),var(--ha-tfx-scale-y-hover,var(--ha-tfx-scale-y,1))) skew(var(--ha-tfx-skew-x-hover,var(--ha-tfx-skew-x,0)),var(--ha-tfx-skew-y-hover,var(--ha-tfx-skew-y,0))) rotateX(var(--ha-tfx-rotate-x-hover,var(--ha-tfx-rotate-x,0))) rotateY(var(--ha-tfx-rotate-y-hover,var(--ha-tfx-rotate-y,0))) rotateZ(var(--ha-tfx-rotate-z-hover,var(--ha-tfx-rotate-z,0)));}.happy-addon>.elementor-widget-container{word-wrap:break-word;overflow-wrap:break-word;}.happy-addon>.elementor-widget-container,.happy-addon>.elementor-widget-container *{-webkit-box-sizing:border-box;box-sizing:border-box;}.happy-addon p:empty{display:none;}.happy-addon .elementor-inline-editing{min-height:auto !important;}.happy-addon-pro img{max-width:100%;height:auto;-o-object-fit:cover;object-fit:cover;}.ha-screen-reader-text{position:absolute;overflow:hidden;clip:rect(1px,1px,1px,1px);margin:-1px;padding:0;width:1px;height:1px;border:0;word-wrap:normal !important;-webkit-clip-path:inset(50%);clip-path:inset(50%);}.ha-has-bg-overlay>.elementor-widget-container{position:relative;z-index:1;}.ha-has-bg-overlay>.elementor-widget-container:before{position:absolute;top:0;left:0;z-index:-1;width:100%;height:100%;content:"";}.ha-popup--is-enabled .ha-js-popup,.ha-popup--is-enabled .ha-js-popup img{cursor:-webkit-zoom-in !important;cursor:zoom-in !important;}.mfp-wrap .mfp-arrow,.mfp-wrap .mfp-close{background-color:transparent;}.mfp-wrap .mfp-arrow:focus,.mfp-wrap .mfp-close:focus{outline-width:thin;}.ha-advanced-tooltip-enable{position:relative;cursor:pointer;--ha-tooltip-arrow-color:black;--ha-tooltip-arrow-distance:0;}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content{position:absolute;z-index:999;display:none;padding:5px 0;width:120px;height:auto;border-radius:6px;background-color:#000;color:#fff;text-align:center;opacity:0;}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content::after{position:absolute;border-width:5px;border-style:solid;content:"";}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content.no-arrow::after{visibility:hidden;}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content.show{display:inline-block;opacity:1;}.ha-advanced-tooltip-enable.ha-advanced-tooltip-top .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-top .ha-advanced-tooltip-content{top:unset;right:0;bottom:calc(101% + var(--ha-tooltip-arrow-distance));left:0;margin:0 auto;}.ha-advanced-tooltip-enable.ha-advanced-tooltip-top .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-top .ha-advanced-tooltip-content::after{top:100%;right:unset;bottom:unset;left:50%;border-color:var(--ha-tooltip-arrow-color) transparent transparent transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-bottom .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-bottom .ha-advanced-tooltip-content{top:calc(101% + var(--ha-tooltip-arrow-distance));right:0;bottom:unset;left:0;margin:0 auto;}.ha-advanced-tooltip-enable.ha-advanced-tooltip-bottom .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-bottom .ha-advanced-tooltip-content::after{top:unset;right:unset;bottom:100%;left:50%;border-color:transparent transparent var(--ha-tooltip-arrow-color) transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-left .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-left .ha-advanced-tooltip-content{top:50%;right:calc(101% + var(--ha-tooltip-arrow-distance));bottom:unset;left:unset;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-left .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-left .ha-advanced-tooltip-content::after{top:50%;right:unset;bottom:unset;left:100%;border-color:transparent transparent transparent var(--ha-tooltip-arrow-color);-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-right .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-right .ha-advanced-tooltip-content{top:50%;right:unset;bottom:unset;left:calc(101% + var(--ha-tooltip-arrow-distance));-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-right .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-right .ha-advanced-tooltip-content::after{top:50%;right:100%;bottom:unset;left:unset;border-color:transparent var(--ha-tooltip-arrow-color) transparent transparent;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-top .ha-advanced-tooltip-content{top:unset;right:0;bottom:calc(101% + var(--ha-tooltip-arrow-distance));left:0;margin:0 auto;}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-top .ha-advanced-tooltip-content::after{top:100%;right:unset;bottom:unset;left:50%;border-color:var(--ha-tooltip-arrow-color) transparent transparent transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-bottom .ha-advanced-tooltip-content{top:calc(101% + var(--ha-tooltip-arrow-distance));right:0;bottom:unset;left:0;margin:0 auto;}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-bottom .ha-advanced-tooltip-content::after{top:unset;right:unset;bottom:100%;left:50%;border-color:transparent transparent var(--ha-tooltip-arrow-color) transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-left .ha-advanced-tooltip-content{top:50%;right:calc(101% + var(--ha-tooltip-arrow-distance));bottom:unset;left:unset;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-left .ha-advanced-tooltip-content::after{top:50%;right:unset;bottom:unset;left:100%;border-color:transparent transparent transparent var(--ha-tooltip-arrow-color);-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-right .ha-advanced-tooltip-content{top:50%;right:unset;bottom:unset;left:calc(101% + var(--ha-tooltip-arrow-distance));-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-right .ha-advanced-tooltip-content::after{top:50%;right:100%;bottom:unset;left:unset;border-color:transparent var(--ha-tooltip-arrow-color) transparent transparent;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body.elementor-editor-active .happy-addon.ha-gravityforms .gform_wrapper{display:block !important;}.ha-scroll-to-top-wrap.ha-scroll-to-top-hide{display:none;}.ha-scroll-to-top-wrap.edit-mode,.ha-scroll-to-top-wrap.single-page-off{display:none !important;}.ha-scroll-to-top-button{position:fixed;right:15px;bottom:15px;z-index:9999;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-align:center;-webkit-align-items:center;align-items:center;-ms-flex-align:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;width:50px;height:50px;border-radius:50px;background-color:#5636d1;color:#fff;text-align:center;opacity:1;cursor:pointer;-webkit-transition:all .3s;transition:all .3s;}.ha-scroll-to-top-button i{color:#fff;font-size:16px;}.ha-scroll-to-top-button:hover{background-color:#e2498a;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}body .is-layout-grid{display:grid;}body .is-layout-grid > *{margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}*:not(.elementor-editor-active) .plus-conditions--hidden{display:none;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}.comment-metadata{display:none;}ul{margin-bottom:30px;}ol{margin-bottom:30px;}