Gorilla Marketing - SEO Marketing Agency Manchester
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Kyle Clifford

Kyle has been in search marketing for nearly 15 years, specialising in technical and on-page SEO. A father of two and a massive rugby fan, Kyle founded Gorilla Marketing in 2015.

Areas of Expertise

Latest Posts:

Remarketing Campaigns for Financial Products: Nurturing Long-Term Leads

Remarketing Campaigns for Financial Products: Nurturing Long-Term Leads

The Role of Podcasts in Modern SEO and Digital PR Strategies

The Role of Podcasts in Modern SEO and Digital PR Strategies

Analysing the Google Search Results

Analysing the Google Search Results

The Impact of Site Architecture on Crawl Budget: A Large-Scale Study

The Impact of Site Architecture on Crawl Budget: A Large-Scale Study

Geotargeting in PPC: Focusing on Leeds’ Key Areas

Geotargeting in PPC: Focusing on Leeds’ Key Areas

Maximising Your Hull Business Visibility with Display Ads

Maximising Your Hull Business Visibility with Display Ads

Maximising E-commerce SEO with Predictive Search and Autocomplete Optimisation

Maximising E-commerce SEO with Predictive Search and Autocomplete Optimisation

Manchester’s Rich History: From Industrial Revolution to Today

Manchester’s Rich History: From Industrial Revolution to Today

Exploring Hull’s Museums and Historical Landmarks

Exploring Hull’s Museums and Historical Landmarks

The SEO Implications of Switching to HTTP/3: Performance and Ranking Impacts

The SEO Implications of Switching to HTTP/3: Performance and Ranking Impacts

The Florida Update

The Florida Update

The Importance of Technical SEO for Sheffield Websites

The Importance of Technical SEO for Sheffield Websites

The Big Daddy Update

The Big Daddy Update

PPC for IT Companies: Capturing High-Intent Emergency Searches

PPC for IT Companies: Capturing High-Intent Emergency Searches

Dominating Niche Software Categories

Dominating Niche Software Categories

SEO Glossary

SEO Glossary

Creating Multilingual Content: SEO Strategies Beyond Translation

Creating Multilingual Content: SEO Strategies Beyond Translation

PPC Tactics for Liverpool’s Diverse Market Sectors

PPC Tactics for Liverpool’s Diverse Market Sectors

A Beginner’s Guide to PPC for E-commerce: Everything You Need to Know

A Beginner’s Guide to PPC for E-commerce: Everything You Need to Know

How to Use Negative Keywords in PPC for Better Results

How to Use Negative Keywords in PPC for Better Results

The October 2023 Spam Update

The October 2023 Spam Update

The Penguin Update

The Penguin Update

Optimising a Google Business Profile

Optimising a Google Business Profile

Mobile SEO: Engaging Leeds’ Tech-Savvy Consumers

Mobile SEO: Engaging Leeds’ Tech-Savvy Consumers

Using PPC to Promote Your Sheffield Business Services

Using PPC to Promote Your Sheffield Business Services

Building Topical Authority Through Strategic Outreach: A Step-by-Step Guide

Building Topical Authority Through Strategic Outreach: A Step-by-Step Guide

Integrating PPC with SEO: Bridging the Gap for Maximum Effect

Integrating PPC with SEO: Bridging the Gap for Maximum Effect

Targeting B2B Shipping Decision-Makers

Targeting B2B Shipping Decision-Makers

The January Core Algorithm Update 2020

The January Core Algorithm Update 2020

What Are Some Common Pitfalls to Avoid When Working with an SEO Agency?

What Are Some Common Pitfalls to Avoid When Working with an SEO Agency?

Technical SEO Essentials

Technical SEO Essentials

Optimising for Voice Search in E-commerce: Strategies for the Next-Gen Shopping Era

Optimising for Voice Search in E-commerce: Strategies for the Next-Gen Shopping Era

The Florida 2 Update

The Florida 2 Update

PPC Strategies to Reach Hull’s Local Customers

PPC Strategies to Reach Hull’s Local Customers

Using Liverpool’s Local Landmarks in Your SEO Strategy

Using Liverpool’s Local Landmarks in Your SEO Strategy

Local SEO: A Must for Leeds Businesses in the Digital Age

Local SEO: A Must for Leeds Businesses in the Digital Age

The Page Experience Update

The Page Experience Update

What Is A Search Engine?

What Is A Search Engine?

The March 2022 Product Reviews Update

The March 2022 Product Reviews Update

Hull SEO Success: Your Step-by-Step Optimisation Checklist

Hull SEO Success: Your Step-by-Step Optimisation Checklist

The December 2022 Helpful Content Update

The December 2022 Helpful Content Update

Optimising for ‘Near Me’ Searches: Advanced Strategies for Hyperlocal SEO

Optimising for ‘Near Me’ Searches: Advanced Strategies for Hyperlocal SEO

SAAS SEO Agency Case Study

SAAS SEO Agency Case Study

Leveraging User-Generated Content for E-commerce SEO Success

Leveraging User-Generated Content for E-commerce SEO Success

Cultural SEO: Adapting Content Strategy for Global Markets

Cultural SEO: Adapting Content Strategy for Global Markets

Maximising Sign-Ups and Conversions for SAAS

Maximising Sign-Ups and Conversions for SAAS

Boosting Your Manchester Brand Awareness with Display Advertising

Boosting Your Manchester Brand Awareness with Display Advertising

Local SEO: A Gamechanger for Newcastle Businesses

Local SEO: A Gamechanger for Newcastle Businesses

Yahoo Search Engine

Yahoo Search Engine

The Impact of Influencer Collaborations on SEO: Measuring Direct and Indirect Effects

The Impact of Influencer Collaborations on SEO: Measuring Direct and Indirect Effects

PPC for Leeds’ Small Businesses: Maximising Limited Budgets

PPC for Leeds’ Small Businesses: Maximising Limited Budgets

The Mobilegeddon Update

The Mobilegeddon Update

Unpacking Google’s Quality Score: The Key to Winning the PPC Game

Unpacking Google’s Quality Score: The Key to Winning the PPC Game

The Hummingbird Update

The Hummingbird Update

The Google Search Engine

The Google Search Engine

Schema Markup and Structured Data for SEO

Schema Markup and Structured Data for SEO

The Impact of Content Length on SERP Rankings: A Data-Driven Analysis

The Impact of Content Length on SERP Rankings: A Data-Driven Analysis

How to Get to Sheffield: Travel and Transportation Tips

How to Get to Sheffield: Travel and Transportation Tips

Semantic SEO: Optimising Content for Topic Clusters and Entities

Semantic SEO: Optimising Content for Topic Clusters and Entities

The March 2024 Core Update

The March 2024 Core Update

Video SEO: Optimising Your Video Content

Video SEO: Optimising Your Video Content

The Impact of Core Web Vitals on Leeds SEO

The Impact of Core Web Vitals on Leeds SEO

The Ultimate SEO Checklist

The Ultimate SEO Checklist

Optimising Your Hull Business Website for Mobile Users

Optimising Your Hull Business Website for Mobile Users

SEO for Event Venues: Attracting Corporate and Wedding Bookings

SEO for Event Venues: Attracting Corporate and Wedding Bookings

Getting to Newcastle: Transportation Guide

Getting to Newcastle: Transportation Guide

Liverpool’s Urban Development: Past, Present, and Future

Liverpool’s Urban Development: Past, Present, and Future

Getting to Hull: Travel Tips and Transportation Options

Getting to Hull: Travel Tips and Transportation Options

Why Sheffield Businesses Need Robust Local SEO in 2024

Why Sheffield Businesses Need Robust Local SEO in 2024

Lead Generation SEO Case Study

Lead Generation SEO Case Study

Local PPC Strategies to Outperform Your Manchester Competitors

Local PPC Strategies to Outperform Your Manchester Competitors

Local SEO for Multi-Location Businesses: Centralised vs. Decentralised Approaches

Local SEO for Multi-Location Businesses: Centralised vs. Decentralised Approaches

Video Ads: Showcasing Your Sheffield Business Online

Video Ads: Showcasing Your Sheffield Business Online

Technical SEO: The Backbone of Your Website

Technical SEO: The Backbone of Your Website

Measuring the SEO Impact of Digital PR Campaigns: Beyond Links

Measuring the SEO Impact of Digital PR Campaigns: Beyond Links

The RankBrain Update

The RankBrain Update

Exploring the Impact of User Behaviour on PPC Strategy

Exploring the Impact of User Behaviour on PPC Strategy

The Impact of Content Localisation on User Engagement: A Global Case Study

The Impact of Content Localisation on User Engagement: A Global Case Study

PPC for Hotels: Strategies for Direct Bookings vs. OTA Competition

PPC for Hotels: Strategies for Direct Bookings vs. OTA Competition

Immigration Solicitors: Reaching Clients Across Borders

Immigration Solicitors: Reaching Clients Across Borders

Leveraging SEO and PPC Synergies: Combining Strategies for Maximum Results

Leveraging SEO and PPC Synergies: Combining Strategies for Maximum Results

How to Set Up Conversion Tracking for Your PPC Campaigns: A Guide for Business Owners

How to Set Up Conversion Tracking for Your PPC Campaigns: A Guide for Business Owners

How to Optimise Your Website for Manchester-Specific Keywords

How to Optimise Your Website for Manchester-Specific Keywords

Unlock the Power of PPC Ads: What Are the Different Types?

Unlock the Power of PPC Ads: What Are the Different Types?

Earning Quality Backlinks from Sheffield’s Local Websites

Earning Quality Backlinks from Sheffield’s Local Websites

B2B Ecommerce SEO Case Study

B2B Ecommerce SEO Case Study

SEO for Corporate Law: Targeting Decision-Makers in Business

SEO for Corporate Law: Targeting Decision-Makers in Business

Leveraging Artificial Intelligence in PPC Campaign Management

Leveraging Artificial Intelligence in PPC Campaign Management

Off-Page SEO: Strategies for Success

Off-Page SEO: Strategies for Success

SEO Content Creation

SEO Content Creation

Optimising for Newcastle’s Featured Snippets

Optimising for Newcastle’s Featured Snippets

The Vince Update

The Vince Update

Post-Cookie Era: Adapting Your PPC Strategies for a Privacy-First World

Post-Cookie Era: Adapting Your PPC Strategies for a Privacy-First World

Compliant PPC: Navigating Advertising Regulations in the Finance Sector

Compliant PPC: Navigating Advertising Regulations in the Finance Sector

Content Marketing Strategies for Architecture Firms: Beyond Portfolio Showcases

Content Marketing Strategies for Architecture Firms: Beyond Portfolio Showcases

SEO for Accountants: Ranking for High-Value Tax and Audit Keywords

SEO for Accountants: Ranking for High-Value Tax and Audit Keywords

The Importance of User Experience (UX) in SEO

The Importance of User Experience (UX) in SEO

The May Day Update

The May Day Update

Manchester PPC Mastery: Your Comprehensive Advertising Checklist

Manchester PPC Mastery: Your Comprehensive Advertising Checklist

The Art of Retargeting: Why it’s Essential for Your E-commerce PPC Strategy

The Art of Retargeting: Why it’s Essential for Your E-commerce PPC Strategy

The Panda Update

The Panda Update

The July 2022 Product Reviews Update

The July 2022 Product Reviews Update

Reaching Sheffield’s Diverse Customer Base Through PPC

Reaching Sheffield’s Diverse Customer Base Through PPC

Driving Growth with Google Ads: A Hull Business Guide

Driving Growth with Google Ads: A Hull Business Guide

JavaScript SEO: Overcoming Rendering Challenges for Complex Web Applications

JavaScript SEO: Overcoming Rendering Challenges for Complex Web Applications

International SEO and Web Accessibility: Navigating Global Standards

International SEO and Web Accessibility: Navigating Global Standards

Featured Snippet Optimisation: Owning SAAS-Related Questions in Search

Featured Snippet Optimisation: Owning SAAS-Related Questions in Search

Mastering Google My Business for Sheffield Companies

Mastering Google My Business for Sheffield Companies

Using Newcastle’s Local Events to Boost SEO

Using Newcastle’s Local Events to Boost SEO

Anatomy of High-Performing PPC Ads: A Comprehensive Analysis

Anatomy of High-Performing PPC Ads: A Comprehensive Analysis

B2B PPC Tactics for Newcastle Companies

B2B PPC Tactics for Newcastle Companies

The Product Reviews Update (2nd)

The Product Reviews Update (2nd)

Optimising for Featured Snippets: Enhancing SERP Presence

Optimising for Featured Snippets: Enhancing SERP Presence

What Are the Common SEO Mistakes to Avoid?

What Are the Common SEO Mistakes to Avoid?

What is On-Page SEO and How Do I Optimise It?

What is On-Page SEO and How Do I Optimise It?

The June 2024 Spam Update

The June 2024 Spam Update

Bing Search Engine

Bing Search Engine

Dominating Manchester Search Results: An SEO Guide

Dominating Manchester Search Results: An SEO Guide

Content Marketing for Manufacturers: From Whitepapers to Video Tutorials

Content Marketing for Manufacturers: From Whitepapers to Video Tutorials

Local SEO in the Age of Zero-Click Searches: Strategies for Visibility

Local SEO in the Age of Zero-Click Searches: Strategies for Visibility

PPC Checklist for Hull: Supercharge Your Digital Advertising

PPC Checklist for Hull: Supercharge Your Digital Advertising

The Unseen Metrics: Advanced KPIs Every PPC Manager Should Track

The Unseen Metrics: Advanced KPIs Every PPC Manager Should Track

The Correlation Between Local Pack Rankings and Organic Rankings: A Deep Dive

The Correlation Between Local Pack Rankings and Organic Rankings: A Deep Dive

The Importance of Local SEO for Liverpool Businesses

The Importance of Local SEO for Liverpool Businesses

The Synergy Between Social Media and SEO: Quantifying the Indirect Benefits

The Synergy Between Social Media and SEO: Quantifying the Indirect Benefits

Optimising for Sheffield’s Most Valuable Local Keywords

Optimising for Sheffield’s Most Valuable Local Keywords

SEO and PPC: Integrating Strategies for Maximum Impact

SEO and PPC: Integrating Strategies for Maximum Impact

The Role of Translation Quality in Multilingual SEO: Automated vs. Human Translation

The Role of Translation Quality in Multilingual SEO: Automated vs. Human Translation

The October 2022 Spam Update

The October 2022 Spam Update

Dominating Google My Business Listings in Hull

Dominating Google My Business Listings in Hull

Long-Tail Keywords to Win Niche Construction Projects

Long-Tail Keywords to Win Niche Construction Projects

PPC vs Traditional Media: What Works Best in Hull?

PPC vs Traditional Media: What Works Best in Hull?

Scaling E-commerce Success with Advanced PPC Techniques

Scaling E-commerce Success with Advanced PPC Techniques

The Pigeon Update

The Pigeon Update

Headless CMS and SEO: Overcoming Technical Challenges for Better Performance

Headless CMS and SEO: Overcoming Technical Challenges for Better Performance

PPC for Personal Injury Lawyers: Targeting High-Intent Searches

PPC for Personal Injury Lawyers: Targeting High-Intent Searches

International Link Building: Strategies for Diverse Backlink Profiles Across Borders

International Link Building: Strategies for Diverse Backlink Profiles Across Borders

Expanding Your Liverpool Business Reach with Google Ads

Expanding Your Liverpool Business Reach with Google Ads

Conquering Sheffield’s Search Results: An SEO Blueprint

Conquering Sheffield’s Search Results: An SEO Blueprint

The History of Hull: From Maritime Heritage to Modern Times

The History of Hull: From Maritime Heritage to Modern Times

The Medic Update

The Medic Update

Mastering PPC in Newcastle: Your Ad Campaign Checklist

Mastering PPC in Newcastle: Your Ad Campaign Checklist

What is a Search Marketing Agency

What is a Search Marketing Agency

PPC Glossary

PPC Glossary

The Pirate Update

The Pirate Update

The Future of SEO: Trends and Predictions

The Future of SEO: Trends and Predictions

What Should I Expect from an SEO Agency’s Services?

What Should I Expect from an SEO Agency’s Services?

Site Migrations: Managing SEO During Major Website Changes

Site Migrations: Managing SEO During Major Website Changes

Dominating Regional Route Searches

Dominating Regional Route Searches

How to Write Effective PPC Ads: Tips for Business Owners

How to Write Effective PPC Ads: Tips for Business Owners

Crisis Management in the Digital Age: SEO Strategies for Reputation Recovery

Crisis Management in the Digital Age: SEO Strategies for Reputation Recovery

Yandex Search Engine

Yandex Search Engine

Leeds’ Growth and Development: From Past to Present

Leeds’ Growth and Development: From Past to Present

Technical SEO for SAAS Platforms: Optimising Web Apps for Search Engines

Technical SEO for SAAS Platforms: Optimising Web Apps for Search Engines

Budget-Friendly PPC Tactics for Small Hull Enterprises

Budget-Friendly PPC Tactics for Small Hull Enterprises

Technical SEO for Law Firms: Optimising Complex Site Structures

Technical SEO for Law Firms: Optimising Complex Site Structures

What Is Black Hat SEO?

What Is Black Hat SEO?

PPC Lead Generation Strategies for Mortgage Brokers

PPC Lead Generation Strategies for Mortgage Brokers

SEO Reporting and Analytics: Measuring the Impact of Your Efforts

SEO Reporting and Analytics: Measuring the Impact of Your Efforts

The MUM Update

The MUM Update

Advertising Invisalign and Costmetic Dental Services to Potential Patients

Advertising Invisalign and Costmetic Dental Services to Potential Patients

Leveraging Schema Markup to Boost E-commerce Product Visibility: A Data-Driven Study

Leveraging Schema Markup to Boost E-commerce Product Visibility: A Data-Driven Study

A Historical Overview of Liverpool: Port City to Cultural Hub

A Historical Overview of Liverpool: Port City to Cultural Hub

How to Outrank Your Manchester Competitors in Google Maps

How to Outrank Your Manchester Competitors in Google Maps

Implementing Progressive Web Apps (PWAs) for SEO Benefits: Case Studies and Results

Implementing Progressive Web Apps (PWAs) for SEO Benefits: Case Studies and Results

SEO for B2B Companies: Generating Leads and Closing Deals

SEO for B2B Companies: Generating Leads and Closing Deals

Optimising Content for Featured Snippets: A Step-by-Step Guide

Optimising Content for Featured Snippets: A Step-by-Step Guide

Leveraging Data Journalism for Digital PR: Techniques and Success Metrics

Leveraging Data Journalism for Digital PR: Techniques and Success Metrics

Dominating Liverpool’s Google Maps Results

Dominating Liverpool’s Google Maps Results

PPC Ad Extensions: Showcasing Your Construction Expertise in Search Results

PPC Ad Extensions: Showcasing Your Construction Expertise in Search Results

Discovering Leeds: Walking Tours and Historical Sites

Discovering Leeds: Walking Tours and Historical Sites

The Importance of NAP Consistency for Hull Local SEO

The Importance of NAP Consistency for Hull Local SEO

The Impact of Content Updates on SEO: A Study of 1000+ Refreshed Articles

The Impact of Content Updates on SEO: A Study of 1000+ Refreshed Articles

The Impact of ccTLDs vs. gTLDs on International SEO Performance

The Impact of ccTLDs vs. gTLDs on International SEO Performance

Video Advertising: Capturing Leeds’ Online Audience

Video Advertising: Capturing Leeds’ Online Audience

Multilingual E-commerce SEO: Strategies for Global Marketplaces

Multilingual E-commerce SEO: Strategies for Global Marketplaces

SEO Tools and Resources for Success

SEO Tools and Resources for Success

SEO for Video: Maximising Visibility on YouTube and Beyond

SEO for Video: Maximising Visibility on YouTube and Beyond

Mastering Newcastle’s Search Landscape: An SEO Guide

Mastering Newcastle’s Search Landscape: An SEO Guide

SEO for WordPress Websites

SEO for WordPress Websites

Dynamic Rendering vs. Server-Side Rendering: Which Boosts E-commerce SEO More?

Dynamic Rendering vs. Server-Side Rendering: Which Boosts E-commerce SEO More?

Why Use A PPC Agency?

Why Use A PPC Agency?

Climbing Liverpool’s Search Rankings: A Comprehensive Guide

Climbing Liverpool’s Search Rankings: A Comprehensive Guide

The Impact of Local Business Schema on SERP Features: A Large-Scale Study

The Impact of Local Business Schema on SERP Features: A Large-Scale Study

B2C Ecommerce SEO Case Study

B2C Ecommerce SEO Case Study

The Role of E-A-T in Content Creation: Strategies for Building Authority

The Role of E-A-T in Content Creation: Strategies for Building Authority

Structured Data Beyond the Basics: Advanced Schema Markup Strategies

Structured Data Beyond the Basics: Advanced Schema Markup Strategies

The Venice Update

The Venice Update

The Role of User-Generated Content in Local SEO: Beyond Reviews

The Role of User-Generated Content in Local SEO: Beyond Reviews

The Mobile Page Speed Update

The Mobile Page Speed Update

Traveling to Manchester: Tips and Transportation

Traveling to Manchester: Tips and Transportation

Reaching Leeds’ Diverse Customer Base Through PPC

Reaching Leeds’ Diverse Customer Base Through PPC

Mastering Product Schema Markup: Boosting Click-Through Rates for Online Shops

Mastering Product Schema Markup: Boosting Click-Through Rates for Online Shops

The Art of SEO Copywriting: Balancing Keywords with Natural Language

The Art of SEO Copywriting: Balancing Keywords with Natural Language

The Link Spam Update

The Link Spam Update

Mastering Local SEO: Vital Strategies for UK’s Small Businesses

Mastering Local SEO: Vital Strategies for UK’s Small Businesses

Faceted Navigation and SEO: Balancing User Experience with Crawlability

Faceted Navigation and SEO: Balancing User Experience with Crawlability

Content Cannibalisation: Identifying and Resolving Internal Keyword Conflicts

Content Cannibalisation: Identifying and Resolving Internal Keyword Conflicts

On-Page SEO: Optimising Every Element of Your Content

On-Page SEO: Optimising Every Element of Your Content

What is an SEO Agency and What Do They Do?

What is an SEO Agency and What Do They Do?

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