Sam Etherington

Sam has 8 years experience in digital marketing, of which 4 years have been specifically SEO. He has a background in working with some of the largest brands in the world and brings with him incredible processes and insights that have benefited our SME clients exponentially. Sam is also a keen traveller and Chelsea fan.

Areas of Expertise

Latest Posts:

The June 2024 Spam Update

The June 2024 Spam Update

The March 2024 Spam Update

The March 2024 Spam Update

The March 2024 Core Update

The March 2024 Core Update

The January 2024 Core Update

The January 2024 Core Update

The October 2023 Spam Update

The October 2023 Spam Update

The August 2023 Core Update

The August 2023 Core Update

The March 2023 Core Update

The March 2023 Core Update

The February 2023 Product Reviews Update

The February 2023 Product Reviews Update

The December 2022 Helpful Content Update

The December 2022 Helpful Content Update

The October 2022 Spam Update

The October 2022 Spam Update

The September 2022 Core Update

The September 2022 Core Update

The July 2022 Product Reviews Update

The July 2022 Product Reviews Update

The May 2022 Core Update

The May 2022 Core Update

The March 2022 Product Reviews Update

The March 2022 Product Reviews Update

The Product Reviews Update (2nd)

The Product Reviews Update (2nd)

The November 2021 Core Update

The November 2021 Core Update

The Link Spam Update

The Link Spam Update

The Page Experience Update

The Page Experience Update

The MUM Update

The Product Reviews Update

The Product Reviews Update

The December Core Algorithm Update 2020

The December Core Algorithm Update 2020

The May Core Algorithm Update 2020

The May Core Algorithm Update 2020

The January Core Algorithm Update 2020

The January Core Algorithm Update 2020

The BERT Update

The BERT Update

The Florida 2 Update

The Florida 2 Update

The Medic Update

The Medic Update

The Mobile Page Speed Update

The Mobile Page Speed Update

The Broad Core Algorithm Update 2018

The Broad Core Algorithm Update 2018

The Fred Update

The Fred Update

The Intrusive Interstitials Update

The Intrusive Interstitials Update

The Possum Update

The Possum Update

The RankBrain Update

The RankBrain Update

The Mobilegeddon Update

The Mobilegeddon Update

The HTTPS/SSL Update

The HTTPS/SSL Update

The Pigeon Update

The Pigeon Update

The Hummingbird Update

The Hummingbird Update

The Pirate Update

The Pirate Update

The Penguin Update

The Penguin Update

The Venice Update

The Venice Update

The Panda Update

The Panda Update

The Caffeine Update

The Caffeine Update

The May Day Update

The May Day Update

The Vince Update

The Vince Update

The Big Daddy Update

The Big Daddy Update

The Jagger Update

The Jagger Update

The Florida Update

The Florida Update

@-webkit-keyframes ha_fadeIn{0%{opacity:0;}to{opacity:1;}}@keyframes ha_fadeIn{0%{opacity:0;}to{opacity:1;}}@-webkit-keyframes ha_zoomIn{0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}50%{opacity:1;}}@keyframes ha_zoomIn{0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}50%{opacity:1;}}@-webkit-keyframes ha_rollIn{0%{opacity:0;-webkit-transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);}to{opacity:1;}}@keyframes ha_rollIn{0%{opacity:0;-webkit-transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);transform:translate3d(-100%,0,0) rotate3d(0,0,1,-120deg);}to{opacity:1;}}@-webkit-keyframes ha_bounce{0%,20%,53%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}40%,43%{-webkit-transform:translate3d(0,-30px,0) scaleY(1.1);transform:translate3d(0,-30px,0) scaleY(1.1);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}70%{-webkit-transform:translate3d(0,-15px,0) scaleY(1.05);transform:translate3d(0,-15px,0) scaleY(1.05);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}80%{-webkit-transition-timing-function:cubic-bezier(.215,.61,.355,1);transition-timing-function:cubic-bezier(.215,.61,.355,1);-webkit-transform:translate3d(0,0,0) scaleY(.95);transform:translate3d(0,0,0) scaleY(.95);}90%{-webkit-transform:translate3d(0,-4px,0) scaleY(1.02);transform:translate3d(0,-4px,0) scaleY(1.02);}}@keyframes ha_bounce{0%,20%,53%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}40%,43%{-webkit-transform:translate3d(0,-30px,0) scaleY(1.1);transform:translate3d(0,-30px,0) scaleY(1.1);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}70%{-webkit-transform:translate3d(0,-15px,0) scaleY(1.05);transform:translate3d(0,-15px,0) scaleY(1.05);-webkit-animation-timing-function:cubic-bezier(.755,.05,.855,.06);animation-timing-function:cubic-bezier(.755,.05,.855,.06);}80%{-webkit-transition-timing-function:cubic-bezier(.215,.61,.355,1);transition-timing-function:cubic-bezier(.215,.61,.355,1);-webkit-transform:translate3d(0,0,0) scaleY(.95);transform:translate3d(0,0,0) scaleY(.95);}90%{-webkit-transform:translate3d(0,-4px,0) scaleY(1.02);transform:translate3d(0,-4px,0) scaleY(1.02);}}@-webkit-keyframes ha_bounceIn{0%,20%,40%,60%,80%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}20%{-webkit-transform:scale3d(1.1,1.1,1.1);transform:scale3d(1.1,1.1,1.1);}40%{-webkit-transform:scale3d(.9,.9,.9);transform:scale3d(.9,.9,.9);}60%{opacity:1;-webkit-transform:scale3d(1.03,1.03,1.03);transform:scale3d(1.03,1.03,1.03);}80%{-webkit-transform:scale3d(.97,.97,.97);transform:scale3d(.97,.97,.97);}to{opacity:1;}}@keyframes ha_bounceIn{0%,20%,40%,60%,80%,to{-webkit-animation-timing-function:cubic-bezier(.215,.61,.355,1);animation-timing-function:cubic-bezier(.215,.61,.355,1);}0%{opacity:0;-webkit-transform:scale3d(.3,.3,.3);transform:scale3d(.3,.3,.3);}20%{-webkit-transform:scale3d(1.1,1.1,1.1);transform:scale3d(1.1,1.1,1.1);}40%{-webkit-transform:scale3d(.9,.9,.9);transform:scale3d(.9,.9,.9);}60%{opacity:1;-webkit-transform:scale3d(1.03,1.03,1.03);transform:scale3d(1.03,1.03,1.03);}80%{-webkit-transform:scale3d(.97,.97,.97);transform:scale3d(.97,.97,.97);}to{opacity:1;}}@-webkit-keyframes ha_flipInX{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(1,0,0,90deg);transform:perspective(400px) rotate3d(1,0,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-20deg);transform:perspective(400px) rotate3d(1,0,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(1,0,0,10deg);transform:perspective(400px) rotate3d(1,0,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-5deg);transform:perspective(400px) rotate3d(1,0,0,-5deg);}}@keyframes ha_flipInX{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(1,0,0,90deg);transform:perspective(400px) rotate3d(1,0,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-20deg);transform:perspective(400px) rotate3d(1,0,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(1,0,0,10deg);transform:perspective(400px) rotate3d(1,0,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(1,0,0,-5deg);transform:perspective(400px) rotate3d(1,0,0,-5deg);}}@-webkit-keyframes ha_flipInY{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(0,1,0,90deg);transform:perspective(400px) rotate3d(0,1,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-20deg);transform:perspective(400px) rotate3d(0,1,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(0,1,0,10deg);transform:perspective(400px) rotate3d(0,1,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-5deg);transform:perspective(400px) rotate3d(0,1,0,-5deg);}}@keyframes ha_flipInY{0%{opacity:0;-webkit-transform:perspective(400px) rotate3d(0,1,0,90deg);transform:perspective(400px) rotate3d(0,1,0,90deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}40%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-20deg);transform:perspective(400px) rotate3d(0,1,0,-20deg);-webkit-animation-timing-function:ease-in;animation-timing-function:ease-in;}60%{opacity:1;-webkit-transform:perspective(400px) rotate3d(0,1,0,10deg);transform:perspective(400px) rotate3d(0,1,0,10deg);}80%{-webkit-transform:perspective(400px) rotate3d(0,1,0,-5deg);transform:perspective(400px) rotate3d(0,1,0,-5deg);}}@-webkit-keyframes ha_swing{20%{-webkit-transform:rotate3d(0,0,1,15deg);transform:rotate3d(0,0,1,15deg);}40%{-webkit-transform:rotate3d(0,0,1,-10deg);transform:rotate3d(0,0,1,-10deg);}60%{-webkit-transform:rotate3d(0,0,1,5deg);transform:rotate3d(0,0,1,5deg);}80%{-webkit-transform:rotate3d(0,0,1,-5deg);transform:rotate3d(0,0,1,-5deg);}}@keyframes ha_swing{20%{-webkit-transform:rotate3d(0,0,1,15deg);transform:rotate3d(0,0,1,15deg);}40%{-webkit-transform:rotate3d(0,0,1,-10deg);transform:rotate3d(0,0,1,-10deg);}60%{-webkit-transform:rotate3d(0,0,1,5deg);transform:rotate3d(0,0,1,5deg);}80%{-webkit-transform:rotate3d(0,0,1,-5deg);transform:rotate3d(0,0,1,-5deg);}}@-webkit-keyframes ha_slideInDown{0%{visibility:visible;-webkit-transform:translate3d(0,-100%,0);transform:translate3d(0,-100%,0);}}@keyframes ha_slideInDown{0%{visibility:visible;-webkit-transform:translate3d(0,-100%,0);transform:translate3d(0,-100%,0);}}@-webkit-keyframes ha_slideInUp{0%{visibility:visible;-webkit-transform:translate3d(0,100%,0);transform:translate3d(0,100%,0);}}@keyframes ha_slideInUp{0%{visibility:visible;-webkit-transform:translate3d(0,100%,0);transform:translate3d(0,100%,0);}}@-webkit-keyframes ha_slideInLeft{0%{visibility:visible;-webkit-transform:translate3d(-100%,0,0);transform:translate3d(-100%,0,0);}}@keyframes ha_slideInLeft{0%{visibility:visible;-webkit-transform:translate3d(-100%,0,0);transform:translate3d(-100%,0,0);}}@-webkit-keyframes ha_slideInRight{0%{visibility:visible;-webkit-transform:translate3d(100%,0,0);transform:translate3d(100%,0,0);}}@keyframes ha_slideInRight{0%{visibility:visible;-webkit-transform:translate3d(100%,0,0);transform:translate3d(100%,0,0);}}.ha_fadeIn{-webkit-animation-name:ha_fadeIn;animation-name:ha_fadeIn;}.ha_zoomIn{-webkit-animation-name:ha_zoomIn;animation-name:ha_zoomIn;}.ha_rollIn{-webkit-animation-name:ha_rollIn;animation-name:ha_rollIn;}.ha_bounce{-webkit-transform-origin:center bottom;-ms-transform-origin:center bottom;transform-origin:center bottom;-webkit-animation-name:ha_bounce;animation-name:ha_bounce;}.ha_bounceIn{-webkit-animation-name:ha_bounceIn;animation-name:ha_bounceIn;-webkit-animation-duration:.75s;-webkit-animation-duration:calc(var(--animate-duration) * .75);animation-duration:.75s;animation-duration:calc(var(--animate-duration) * .75);}.ha_flipInX,.ha_flipInY{-webkit-animation-name:ha_flipInX;animation-name:ha_flipInX;-webkit-backface-visibility:visible !important;backface-visibility:visible !important;}.ha_flipInY{-webkit-animation-name:ha_flipInY;animation-name:ha_flipInY;}.ha_swing{-webkit-transform-origin:top center;-ms-transform-origin:top center;transform-origin:top center;-webkit-animation-name:ha_swing;animation-name:ha_swing;}.ha_slideInDown{-webkit-animation-name:ha_slideInDown;animation-name:ha_slideInDown;}.ha_slideInUp{-webkit-animation-name:ha_slideInUp;animation-name:ha_slideInUp;}.ha_slideInLeft{-webkit-animation-name:ha_slideInLeft;animation-name:ha_slideInLeft;}.ha_slideInRight{-webkit-animation-name:ha_slideInRight;animation-name:ha_slideInRight;}.ha-css-transform-yes{-webkit-transition-duration:var(--ha-tfx-transition-duration,.2s);transition-duration:var(--ha-tfx-transition-duration,.2s);-webkit-transition-property:-webkit-transform;transition-property:transform;transition-property:transform,-webkit-transform;-webkit-transform:translate(var(--ha-tfx-translate-x,0),var(--ha-tfx-translate-y,0)) scale(var(--ha-tfx-scale-x,1),var(--ha-tfx-scale-y,1)) skew(var(--ha-tfx-skew-x,0),var(--ha-tfx-skew-y,0)) rotateX(var(--ha-tfx-rotate-x,0)) rotateY(var(--ha-tfx-rotate-y,0)) rotateZ(var(--ha-tfx-rotate-z,0));transform:translate(var(--ha-tfx-translate-x,0),var(--ha-tfx-translate-y,0)) scale(var(--ha-tfx-scale-x,1),var(--ha-tfx-scale-y,1)) skew(var(--ha-tfx-skew-x,0),var(--ha-tfx-skew-y,0)) rotateX(var(--ha-tfx-rotate-x,0)) rotateY(var(--ha-tfx-rotate-y,0)) rotateZ(var(--ha-tfx-rotate-z,0));}.ha-css-transform-yes:hover{-webkit-transform:translate(var(--ha-tfx-translate-x-hover,var(--ha-tfx-translate-x,0)),var(--ha-tfx-translate-y-hover,var(--ha-tfx-translate-y,0))) scale(var(--ha-tfx-scale-x-hover,var(--ha-tfx-scale-x,1)),var(--ha-tfx-scale-y-hover,var(--ha-tfx-scale-y,1))) skew(var(--ha-tfx-skew-x-hover,var(--ha-tfx-skew-x,0)),var(--ha-tfx-skew-y-hover,var(--ha-tfx-skew-y,0))) rotateX(var(--ha-tfx-rotate-x-hover,var(--ha-tfx-rotate-x,0))) rotateY(var(--ha-tfx-rotate-y-hover,var(--ha-tfx-rotate-y,0))) rotateZ(var(--ha-tfx-rotate-z-hover,var(--ha-tfx-rotate-z,0)));transform:translate(var(--ha-tfx-translate-x-hover,var(--ha-tfx-translate-x,0)),var(--ha-tfx-translate-y-hover,var(--ha-tfx-translate-y,0))) scale(var(--ha-tfx-scale-x-hover,var(--ha-tfx-scale-x,1)),var(--ha-tfx-scale-y-hover,var(--ha-tfx-scale-y,1))) skew(var(--ha-tfx-skew-x-hover,var(--ha-tfx-skew-x,0)),var(--ha-tfx-skew-y-hover,var(--ha-tfx-skew-y,0))) rotateX(var(--ha-tfx-rotate-x-hover,var(--ha-tfx-rotate-x,0))) rotateY(var(--ha-tfx-rotate-y-hover,var(--ha-tfx-rotate-y,0))) rotateZ(var(--ha-tfx-rotate-z-hover,var(--ha-tfx-rotate-z,0)));}.happy-addon>.elementor-widget-container{word-wrap:break-word;overflow-wrap:break-word;}.happy-addon>.elementor-widget-container,.happy-addon>.elementor-widget-container *{-webkit-box-sizing:border-box;box-sizing:border-box;}.happy-addon p:empty{display:none;}.happy-addon .elementor-inline-editing{min-height:auto !important;}.happy-addon-pro img{max-width:100%;height:auto;-o-object-fit:cover;object-fit:cover;}.ha-screen-reader-text{position:absolute;overflow:hidden;clip:rect(1px,1px,1px,1px);margin:-1px;padding:0;width:1px;height:1px;border:0;word-wrap:normal !important;-webkit-clip-path:inset(50%);clip-path:inset(50%);}.ha-has-bg-overlay>.elementor-widget-container{position:relative;z-index:1;}.ha-has-bg-overlay>.elementor-widget-container:before{position:absolute;top:0;left:0;z-index:-1;width:100%;height:100%;content:"";}.ha-popup--is-enabled .ha-js-popup,.ha-popup--is-enabled .ha-js-popup img{cursor:-webkit-zoom-in !important;cursor:zoom-in !important;}.mfp-wrap .mfp-arrow,.mfp-wrap .mfp-close{background-color:transparent;}.mfp-wrap .mfp-arrow:focus,.mfp-wrap .mfp-close:focus{outline-width:thin;}.ha-advanced-tooltip-enable{position:relative;cursor:pointer;--ha-tooltip-arrow-color:black;--ha-tooltip-arrow-distance:0;}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content{position:absolute;z-index:999;display:none;padding:5px 0;width:120px;height:auto;border-radius:6px;background-color:#000;color:#fff;text-align:center;opacity:0;}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content::after{position:absolute;border-width:5px;border-style:solid;content:"";}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content.no-arrow::after{visibility:hidden;}.ha-advanced-tooltip-enable .ha-advanced-tooltip-content.show{display:inline-block;opacity:1;}.ha-advanced-tooltip-enable.ha-advanced-tooltip-top .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-top .ha-advanced-tooltip-content{top:unset;right:0;bottom:calc(101% + var(--ha-tooltip-arrow-distance));left:0;margin:0 auto;}.ha-advanced-tooltip-enable.ha-advanced-tooltip-top .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-top .ha-advanced-tooltip-content::after{top:100%;right:unset;bottom:unset;left:50%;border-color:var(--ha-tooltip-arrow-color) transparent transparent transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-bottom .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-bottom .ha-advanced-tooltip-content{top:calc(101% + var(--ha-tooltip-arrow-distance));right:0;bottom:unset;left:0;margin:0 auto;}.ha-advanced-tooltip-enable.ha-advanced-tooltip-bottom .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-bottom .ha-advanced-tooltip-content::after{top:unset;right:unset;bottom:100%;left:50%;border-color:transparent transparent var(--ha-tooltip-arrow-color) transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-left .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-left .ha-advanced-tooltip-content{top:50%;right:calc(101% + var(--ha-tooltip-arrow-distance));bottom:unset;left:unset;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-left .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-left .ha-advanced-tooltip-content::after{top:50%;right:unset;bottom:unset;left:100%;border-color:transparent transparent transparent var(--ha-tooltip-arrow-color);-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-right .ha-advanced-tooltip-content,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-right .ha-advanced-tooltip-content{top:50%;right:unset;bottom:unset;left:calc(101% + var(--ha-tooltip-arrow-distance));-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}.ha-advanced-tooltip-enable.ha-advanced-tooltip-right .ha-advanced-tooltip-content::after,body[data-elementor-device-mode=tablet] .ha-advanced-tooltip-enable.ha-advanced-tooltip-tablet-right .ha-advanced-tooltip-content::after{top:50%;right:100%;bottom:unset;left:unset;border-color:transparent var(--ha-tooltip-arrow-color) transparent transparent;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-top .ha-advanced-tooltip-content{top:unset;right:0;bottom:calc(101% + var(--ha-tooltip-arrow-distance));left:0;margin:0 auto;}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-top .ha-advanced-tooltip-content::after{top:100%;right:unset;bottom:unset;left:50%;border-color:var(--ha-tooltip-arrow-color) transparent transparent transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-bottom .ha-advanced-tooltip-content{top:calc(101% + var(--ha-tooltip-arrow-distance));right:0;bottom:unset;left:0;margin:0 auto;}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-bottom .ha-advanced-tooltip-content::after{top:unset;right:unset;bottom:100%;left:50%;border-color:transparent transparent var(--ha-tooltip-arrow-color) transparent;-webkit-transform:translateX(-50%);-ms-transform:translateX(-50%);transform:translateX(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-left .ha-advanced-tooltip-content{top:50%;right:calc(101% + var(--ha-tooltip-arrow-distance));bottom:unset;left:unset;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-left .ha-advanced-tooltip-content::after{top:50%;right:unset;bottom:unset;left:100%;border-color:transparent transparent transparent var(--ha-tooltip-arrow-color);-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-right .ha-advanced-tooltip-content{top:50%;right:unset;bottom:unset;left:calc(101% + var(--ha-tooltip-arrow-distance));-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body[data-elementor-device-mode=mobile] .ha-advanced-tooltip-enable.ha-advanced-tooltip-mobile-right .ha-advanced-tooltip-content::after{top:50%;right:100%;bottom:unset;left:unset;border-color:transparent var(--ha-tooltip-arrow-color) transparent transparent;-webkit-transform:translateY(-50%);-ms-transform:translateY(-50%);transform:translateY(-50%);}body.elementor-editor-active .happy-addon.ha-gravityforms .gform_wrapper{display:block !important;}.ha-scroll-to-top-wrap.ha-scroll-to-top-hide{display:none;}.ha-scroll-to-top-wrap.edit-mode,.ha-scroll-to-top-wrap.single-page-off{display:none !important;}.ha-scroll-to-top-button{position:fixed;right:15px;bottom:15px;z-index:9999;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-align:center;-webkit-align-items:center;align-items:center;-ms-flex-align:center;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;width:50px;height:50px;border-radius:50px;background-color:#5636d1;color:#fff;text-align:center;opacity:1;cursor:pointer;-webkit-transition:all .3s;transition:all .3s;}.ha-scroll-to-top-button i{color:#fff;font-size:16px;}.ha-scroll-to-top-button:hover{background-color:#e2498a;}img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em;}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none;}body{--wp--preset--color--black:#000;--wp--preset--color--cyan-bluish-gray:#abb8c3;--wp--preset--color--white:#fff;--wp--preset--color--pale-pink:#f78da7;--wp--preset--color--vivid-red:#cf2e2e;--wp--preset--color--luminous-vivid-orange:#ff6900;--wp--preset--color--luminous-vivid-amber:#fcb900;--wp--preset--color--light-green-cyan:#7bdcb5;--wp--preset--color--vivid-green-cyan:#00d084;--wp--preset--color--pale-cyan-blue:#8ed1fc;--wp--preset--color--vivid-cyan-blue:#0693e3;--wp--preset--color--vivid-purple:#9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple:linear-gradient(135deg,rgba(6,147,227,1) 0%,#9b51e0 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan:linear-gradient(135deg,#7adcb4 0%,#00d082 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange:linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red:linear-gradient(135deg,rgba(255,105,0,1) 0%,#cf2e2e 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray:linear-gradient(135deg,#eee 0%,#a9b8c3 100%);--wp--preset--gradient--cool-to-warm-spectrum:linear-gradient(135deg,#4aeadc 0%,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c 100%);--wp--preset--gradient--blush-light-purple:linear-gradient(135deg,#ffceec 0%,#9896f0 100%);--wp--preset--gradient--blush-bordeaux:linear-gradient(135deg,#fecda5 0%,#fe2d2d 50%,#6b003e 100%);--wp--preset--gradient--luminous-dusk:linear-gradient(135deg,#ffcb70 0%,#c751c0 50%,#4158d0 100%);--wp--preset--gradient--pale-ocean:linear-gradient(135deg,#fff5cb 0%,#b6e3d4 50%,#33a7b5 100%);--wp--preset--gradient--electric-grass:linear-gradient(135deg,#caf880 0%,#71ce7e 100%);--wp--preset--gradient--midnight:linear-gradient(135deg,#020381 0%,#2874fc 100%);--wp--preset--font-size--small:13px;--wp--preset--font-size--medium:20px;--wp--preset--font-size--large:36px;--wp--preset--font-size--x-large:42px;--wp--preset--spacing--20:.44rem;--wp--preset--spacing--30:.67rem;--wp--preset--spacing--40:1rem;--wp--preset--spacing--50:1.5rem;--wp--preset--spacing--60:2.25rem;--wp--preset--spacing--70:3.38rem;--wp--preset--spacing--80:5.06rem;--wp--preset--shadow--natural:6px 6px 9px rgba(0,0,0,.2);--wp--preset--shadow--deep:12px 12px 50px rgba(0,0,0,.4);--wp--preset--shadow--sharp:6px 6px 0px rgba(0,0,0,.2);--wp--preset--shadow--outlined:6px 6px 0px -3px rgba(255,255,255,1),6px 6px rgba(0,0,0,1);--wp--preset--shadow--crisp:6px 6px 0px rgba(0,0,0,1);}:where(.is-layout-flex){gap:.5em;}:where(.is-layout-grid){gap:.5em;}body .is-layout-flex{display:flex;}body .is-layout-flex{flex-wrap:wrap;align-items:center;}body .is-layout-flex > *{margin:0;}body .is-layout-grid{display:grid;}body .is-layout-grid > *{margin:0;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}.has-black-color{color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color:var(--wp--preset--color--white) !important;}.has-pale-pink-color{color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color:var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color:var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color:var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color:var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color:var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color:var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color:var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color:var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color:var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color:var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color:var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color:var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color:var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color:var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color:var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background:var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background:var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background:var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background:var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background:var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background:var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background:var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background:var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size:var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size:var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size:var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size:var(--wp--preset--font-size--x-large) !important;}.wp-block-navigation a:where(:not(.wp-element-button)){color:inherit;}:where(.wp-block-post-template.is-layout-flex){gap:1.25em;}:where(.wp-block-post-template.is-layout-grid){gap:1.25em;}:where(.wp-block-columns.is-layout-flex){gap:2em;}:where(.wp-block-columns.is-layout-grid){gap:2em;}.wp-block-pullquote{font-size:1.5em;line-height:1.6;}*:not(.elementor-editor-active) .plus-conditions--hidden{display:none;}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}@media screen and (max-height: 1024px){.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+3):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}@media screen and (max-height: 640px){.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload),.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *{background-image:none !important;}.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+2):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}}.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload).nitro-lazy,.e-con.e-parent:nth-of-type(n+4):not(.e-lazyloaded):not(.e-no-lazyload) *.nitro-lazy{background-image:none !important;}.comment-metadata{display:none;}ul{margin-bottom:30px;}ol{margin-bottom:30px;}