Meet Kyle Clifford
Kyle has been in search marketing for over 10 years, specialising in technical and on-page SEO. A father of two and a massive rugby fan, Kyle founded Gorilla Marketing in 2015.
Areas of Experise
About Kyle Clifford
I am the operations director at Gorilla Marketing. My work week is generally split between working on client websites, running SEO audits and strategising next steps of client campaigns. I am also responsible for ensuring that our SEO and PPC teams have everything that they need to deliver exceptional results to our clients.
How did you get into the industry?
I owned and managed two restaurants in Cape Town that weren’t doing too well. I looked into options to market the business on a limited budget and stumbled onto SEO. I immediately fell in love with the idea that you could change the order of Google results through calculated efforts and I have been doing SEO ever since!
What’s your favourite part of your job?
I really enjoy auditing websites and planning out SEO campaigns. The team at the agency is also great – I love working with them.
What do you like to do outside of work?
I’m a father of two young children, so they take up a lot of my time. I am a massive rugby and football fan too.
Tell us the most interesting fact you know
Judith Love Cohen, who helped create the Abort-Guidance System which rescued the Apollo 13 astronauts, went to work on the day she was in labour. She took a printout of a problem she was working on to the hospital. She called her boss and said she finished the problem and then gave birth to Jack Black.
What’s your favourite film / TV show?
The Shawshank Redemption, The Founder and The Big Short.
If you could go anywhere, where would you go?
Rural America. I want to ride a horse and wear a cowboy hat.
What’s your last meal on death row?
There was a sandwich that I had in Amsterdam on the 11th of January 2020. It was so good that we spent the entire next day walking around that city looking for the shop that sold it (to no avail). If the executioner couldn’t find it either, then Charlotte’s nachos.