Sam Etherington

SEO Manager

Meet Sam Etherington

Sam has 8 years experience in digital marketing, of which 4 years have been specifically SEO. He has a background in working with some of the largest brands in the world and brings with him incredible processes and insights that have benefited our SME clients exponentially. Sam is also a keen traveller and Chelsea fan.

Areas of Experise

Latest Posts

About Sam Etherington

I am an SEO Manager at Gorilla Marketing. My standard work week includes SEO planning, strategy management and implementation of SEO enhancements. I love working in both collaboration with colleagues as well as clients. Transparency is key in SEO so anything that is planned as part of a campaign is always discussed with the client. 


How did you get into the industry? 

My first job out of university was working in sales support for an enterprise CMS software company. Through their partnerships with digital agencies, I realised that consultancy was something I was interested in rather than just selling. After gaining experience in all sorts of different digital disciplines, I ended up landing upon SEO, which I have been specialising in for the past four years.


What’s your favourite part of your job?

Helping clients understand the power that SEO can have for their business. Through clear communication, clients can see the meticulous planning that goes into an SEO campaign and when results turn out great, it helps the client understand the SEO shouldn’t be seen as a cost for their business, but an investment.


What do you like to do outside of work? 

I’m a big fan of cooking and try to cook new dishes as often as I can. In terms of music, I tend to go to rock gigs and sport wise, I’ll try to watch cricket or football either live in person or on the television. I also have friends and family dotted all over the country so I’m away from home a lot at the weekends, which definitely varies things up!


Tell us the most interesting fact you know

Despite what most people think, the origin of pasta can be dated back not to the Italians, but from the Chinese. Hundreds of years ago, Chinese travellers introduced what we now know as ‘noodles’ to Italy and from there they adapted it to what we now make our lasagne’s with.


What’s your favourite film / TV show?

I have two tv shows that I really remember enjoying – the first being The Office USA and Suits. I’m not really a massive film buff, but I Am Legend with Will Smith has always been one of the ones I remember enjoying the most.


If you could go anywhere, where would you go? 

This changes all the time but right now if I was looking for a warm location it would be somewhere like Barbados or another Caribbean island. If I was looking to go somewhere closer to home, Iceland looks unreal.


What’s your last meal on death row?

This is the question that’s the hardest for me to answer as food is one of my favourite things in life! But probably something with prawns, squid, mussels… a seafood paella would be perfect meal to go out on for me.