Comprehensive On-Page SEO Guide

Table of Contents

Are you looking to optimise your website for better search engine visibility and higher ranking? On-page SEO is an essential component of any successful SEO strategy. With the right approach and execution, on-page SEO helps to attract more organic traffic, boost ranking, and increase conversions.

At Gorilla Marketing, our team of experienced SEO and PPC specialists are here to guide you through the process of making your website search engine friendly. In this comprehensive on-page SEO guide, we’ll explore everything you need to know about optimising your website for better ranking, including keyword research, page titles, meta descriptions, page content, page structure, and more.

By the end of this guide, you’ll have the knowledge and tools to effectively optimise your website and reach your desired goals. So, let’s dive in!


Importance of On-Page SEO

On-page SEO is an important part of a comprehensive search engine optimisation strategy for any website. It is the process of optimising individual web pages in order to make them more visible to search engine crawlers and, ultimately, improve the website’s ranking in search engine results. On-page SEO includes a number of factors, such as meta tags and descriptions, page titles, headings, content formatting, and keyword usage.

Meta Tags and Descriptions

When a search engine crawler visits a web page, the meta tags and descriptions help to explain what the page is about. This information is then used to help determine how relevant the page is to a search query. Optimising meta tags and descriptions can help improve visibility and click-through rate to the website.

Page Titles

The page title is displayed in the search engine results page and is used to indicate what the page is about. This makes it important to include relevant keywords in the page title in order to boost the website’s ranking.


Headings are used to break up the text and help to structure the content. They should be used to make the page easier to read and highlight the most important content. It is also important to use relevant keywords when writing headings.

Content Formatting

Content formatting is important to ensure the page is easily understood by both search engine crawlers and users. It should be structured in a logical way and include relevant headings, subheadings, and paragraphs.

Keyword Usage

Using relevant keywords throughout the content is important for on-page SEO. This helps the search engine crawlers understand what the page is about and how relevant it is to a search query. It is important to use the keywords naturally and sparingly in order to avoid keyword stuffing which can result in a penalty from search engines.

At Gorilla Marketing, we understand the importance of on-page SEO and have the expertise to optimise your website in order to improve its ranking in search engine results. We use industry-leading techniques such as keyword research and content formatting to ensure your website is optimised for search engines and provides a better user experience. Contact us today to find out how we can help improve your website’s on-page SEO.


Keyword Research and Selection

Keyword research and selection is a fundamental element of any effective SEO strategy. As one of the most cost-effective and efficient digital marketing activities, keyword research and selection can significantly increase website traffic, conversions, and ultimately revenue.

At Gorilla Marketing, we understand the importance of using the right keywords to target the right audience. Our experienced team of SEO experts tailor our keyword research and selection based on your business objectives. We utilise a range of keyword discovery tools to uncover the most relevant and profitable keywords for your industry.

We also analyse the search intent behind each keyword. This is important to ensure we are targeting the right people with the right content. We identify which keywords have the highest volume of searches, as well as which keywords have the highest click-through rate (CTR).

Once we have identified the most suitable keywords for your business, we add them to your website content and meta tags, as well as optimise them for target audiences. This helps to ensure that search engine bots can easily access and index your content, giving your website the best chance of appearing in the top search rankings.

At Gorilla Marketing, we believe that keyword research and selection is an integral part of any effective SEO strategy and our experienced team can help you get the most out of your keyword campaigns. Get in touch with us today to see how we can help you reach your digital marketing goals.


Title Tags and Meta Descriptions

Title Tags and Meta Descriptions are essential elements of SEO. They are HTML attributes that provide brief summaries of the content of webpages and are found in the head section of the HTML structure of a webpage.

Title Tags

Title Tags are the words you see in a search engine result page that describe the content of a page. They are the clickable headlines that appear in the blue hyperlinked text in a SERP (Search Engine Result Page). Title Tags help search engines decide what the subject of a page is and what it contains. They should be concise and accurate, but also eye-catching and engaging – if you want to encourage people to click on the link.

Meta Descriptions

Meta Descriptions are short text summaries of the content of a webpage. They generally appear in search engine result pages below the Title Tag. They are a great opportunity to summarise the key points of a webpage, and should be descriptive and keyword rich. It is also important to make sure they are engaging, as this is your chance to convince someone to click on your result.

Gorilla Marketing

At Gorilla Marketing, we understand the importance of Title Tags and Meta Descriptions for SEO. We have a team of experienced professionals who can create optimised title tags and meta descriptions for your website, ensuring that your content stands out in search engine result pages and encourages more visitors to your pages. We will work collaboratively with you to create the best possible titles and descriptions for your website, and provide ongoing support to ensure your SEO is up to scratch.


Header Tags (H1, H2, H3)

Header tags (H1, H2, H3) are an essential component of any website as they provide structure to content, improve search engine rankings and help readers navigate through content easily. They are also an invaluable tool for marketers, as they provide the ability to highlight key pieces of information, as well as provide clear paths for customers to follow when browsing a website.

H1 Tags

The H1 tag is the most important header tag, as it is the primary headline that users will see when they visit a website. It should concisely sum up the topic of the page, and be easy to read and understand. It should be clear and concise, making it easy for users to scan and understand quickly. Furthermore, H1 tags should be written with keywords relevant to the topic in order to improve search engine rankings.

H2 Tags

H2 tags should be used to break up content into more detailed sections. They should be used to provide structure to the page, and create further paths for users to follow when browsing a website. They should be written in a clear and concise manner, with a focus on providing additional detail or explanations to the topic.

H3 Tags

H3 tags should be used to further break down content into even more detailed sections. They should be written in a clear and concise manner, providing further explanation or detail to the topic. They should also be written with relevant keywords to help improve the search engine rankings of the page.

At Gorilla Marketing, we understand the importance of header tags and their role in creating a successful website. We use a combination of H1, H2 and H3 tags to ensure our clients have a website that is both search engine optimised and easy for readers to navigate. Our team of experienced marketing professionals are on hand to ensure your website is optimised for maximum success.


Internal and External Linking


Internal link building is an important aspect of any successful SEO campaign. It involves creating links internally within a website, which helps to improve the website’s ranking in search engine results. By providing internal links, website visitors have the ability to quickly navigate to different pages on the site, which can help improve the overall user experience. Internal linking also strengthens the connection between related pages, which can help boost SEO performance.

Gorilla Marketing has extensive experience in creating effective internal link building strategies. Our team of SEO experts will create a comprehensive plan that ensures each page of your website is optimally linked to related pages, including blog posts, product pages, and any other important pages. This carefully developed plan will help ensure maximum SEO performance and provide visitors with a smooth and easy experience when navigating your website.

External link building is another important element of SEO. Through external link building, websites can gain a higher ranking in search engine results by obtaining links from other websites. This helps to build recognition for your brand, as well as boosting your website’s visibility.

At Gorilla Marketing, we understand the importance of creating effective external link building strategies. Our team of experts will create a plan that will help your website gain high-quality links from relevant websites that offer value to your own. This can help create a strong network of websites that will help your website’s SEO performance, as well as supporting your brand recognition.

Gorilla Marketing can provide a comprehensive internal and external linking strategy that will help your website’s SEO performance, as well as providing an improved user experience. Contact us today to learn more about our link building services.


To conclude, our comprehensive on-page SEO guide has shown you a variety of ways to successfully optimise your website and content for search engine ranking. With the right approach and a few simple steps, you can ensure your pages are optimised for the search engine algorithms, helping you to achieve high rankings for your target keywords.

Gorilla Marketing has many years of experience in SEO, so if you’re looking for further guidance, don’t hesitate to get in touch. Our team of experts can help you to develop a tailored strategy to ensure your website is fully optimised and ready to start ranking.

Jamie has 6 years experience in SEO in Liverpool, of which most of that was spent building and ranking his affiliate empire. A fantastic coder and a great knack for finding opportunities, Jamie is the on-page and content SEO specialist at Gorilla Marketing. Jamie has also been a vegan for 7 years (before it was cool) and cares deeply about the environment.

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