Search engine optimisation (SEO) is a complex and ever-changing field, with many components to consider. Does an SEO agency deal with technical SEO issues on a website? If you’re wondering how this type of agency can help your business, the answer is yes! Technical SEO covers all the aspects that go into optimising websites for better search engine rankings – from coding errors to content structure. In this article, we’ll look at what technical SEO entails and how an experienced SEO agency can assist in resolving any underlying problems on your website. We’ll also discuss some common technical issues faced by businesses today and tools used by agencies to diagnose them accurately. So, if you’re looking for ways to get ahead of the competition online, read on!
What is Technical SEO?
Technical SEO is a set of practices that help search engines crawl, index, and understand the content on your website. It involves optimising both the technical infrastructure of your site as well as its content to ensure it can be found and indexed by search engine bots. Technical SEO includes activities such as setting up redirects, improving page speed, creating an XML sitemap, fixing broken links and more.
Definition of Technical SEO: Technical SEO refers to the process of making sure that search engine crawlers are able to access and index all pages on a website in order for them to appear in organic search results. This involves ensuring there are no technical issues preventing crawlers from accessing or understanding webpages correctly.
Components of Technical SEO: The components of technical SEO include optimising URLs for readability; creating an XML sitemap; setting up 301 redirects; using structured data markup (schema); optimising images with alt tags; compressing files; leveraging browser caching; improving page speed; fixing broken links & 404 errors; configuring robots.txt file & meta robots tag directives properly and much more.
Technical SEO is a critical part of any website’s overall SEO strategy, and an SEO agency can help you identify areas for improvement and implement solutions to improve your site’s performance. Let’s look at how an SEO agency can help with technical SEO.
How Does an SEO Agency Help with Technical SEO?
An experienced SEO agency can help identify and resolve technical issues on a website, allowing it to perform better in search engine rankings. By identifying issues and opportunities for improvement, an agency can implement solutions that will improve the performance of the website. This includes optimising page speed, improving crawlability, resolving structured data errors, and more.
Identifying Issues and Opportunities for Improvement: An SEO agency can analyse your website to identify any existing or potential technical problems that could be affecting its performance in search engine results pages (SERPs). They’ll look at factors such as page speed, mobile-friendliness, crawlability & indexation problems, structured data & schema markup errors, redirects & canonicalization issues etc., all of which are important for ranking well in SERPs. Once these issues have been identified they can then be addressed with appropriate solutions.
Implementing Solutions to Improve Performance: After identifying any existing or potential technical problems on your site an SEO agency will work with you to create a plan of action designed to improve the overall performance of your website. This may include implementing strategies such as optimising page speed by compressing images and minifying code; ensuring proper crawlability through robots’ directives; fixing broken links; creating sitemaps; improving meta tags/descriptions/titles etc.; setting up 301 redirects where necessary; making sure structured data is properly implemented etc. All these measures should help boost visibility within SERPs so that users are able to find your content more easily when searching online.
Finally, once any changes have been made it is important for an SEO agency to monitor their progress over time by tracking key metrics such as organic traffic levels from Google Analytics or Search Console reports. This helps them understand how effective their efforts have been in terms of boosting visibility within SERPs and adjust their strategy if needed based on what is working best for you and your business goals moving forward.
An SEO agency can help identify and resolve technical issues that may be impacting your website’s performance, allowing you to maximise visibility and increase organic traffic. In the next section, we’ll discuss some of the most common technical SEO issues an agency can help with.
Key Takeaway: An experienced SEO agency can help identify and resolve technical issues on a website to improve its performance in search engine rankings. This includes optimising page speed, improving crawlability, resolving structured data errors, creating sitemaps, setting up 301 redirects and more. They should also monitor progress over time by tracking key metrics such as organic traffic levels from Google Analytics or Search Console reports.
Common Technical SEO Issues That an Agency Can Help With
Crawlability & Indexation Problems: Crawlability and indexation problems are some of the most common technical SEO issues that an agency can help with. A website’s crawlability is determined by how easily search engine bots can access and navigate through a website’s content, while indexation refers to whether or not a page has been added to a search engine’s database. Poorly structured websites, robots.txt files blocking pages from being indexed, duplicate content, and broken links are all potential causes of crawlability and indexation issues which can be identified and resolved by an experienced SEO agency.
Site Speed & Performance Issues: Site speed is another important factor when it comes to technical SEO as slow loading times have been shown to negatively impact user experience as well as rankings in organic search results. An SEO agency will be able to identify any underlying performance issues such as large image sizes or inefficient code that could be slowing down your site’s loading time and provide solutions for improving its overall speed and performance.
An experienced SEO agency will be able to audit your existing schema markup implementation for errors, suggest improvements where necessary, and ensure everything is properly set up for maximum visibility in organic search results. This will help guarantee that the correct information is displayed in SERPs and that pages appear as intended.
An SEO agency can help identify and resolve a wide range of technical issues that may be preventing your website from achieving its full potential. By utilising specialised tools, they can quickly diagnose any problems and provide solutions to ensure optimal performance for your website.
Key Takeaway: An SEO agency can help with a range of technical SEO issues, including crawlability and indexation problems, site speed and performance issues, and schema markup implementation. This will ensure that your website is properly optimised for organic search results, providing improved user experience as well as higher rankings in SERPs.
Tools Used by an SEO Agency to Diagnose and Resolve Technical Issues on a Website
Google Search Console & Analytics Tools: Google Search Console is a free service offered by Google that allows website owners to monitor and maintain their site’s presence in the search engine results pages. It also provides detailed reports on how users are finding and interacting with your website, including information about organic search traffic, crawl errors, indexing issues, and more. In addition to this tool, an SEO agency may use other analytics tools such as Google Analytics or Adobe Analytics to track user behaviour on the website.
Screaming Frog & Other Crawling Software: Screaming Frog is a powerful crawling software used by many SEO agencies for technical audits of websites. This tool crawls through all of the webpages on a given domain and generates comprehensive reports about any issues it finds related to page titles, meta descriptions, headings tags (H1-H6), redirects, broken links etc. Other similar tools can be used for similar purposes, but Screaming Frog is one of the most popular ones due to its features and ease of use.
Popular structured data testing tools include Google’s own Structured Data Testing Tool as well as Schema App’s Validator Tool, which offers more advanced features such as real-time validation feedback while editing code directly within the browser window. It is important to test whether your structured data markup (such as schema) has been implemented correctly across your website pages so that search engines can understand what type of content each page contains. Incorrect implementation could lead to decreased visibility in SERPs or even penalties from Google if they detect malicious intent behind it.
The right tools are essential for an SEO agency to diagnose and resolve technical issues on a website. With the help of experienced professionals, businesses can ensure their websites are running smoothly and efficiently, enabling them to reap the benefits of investing in professional services.
Key Takeaway: SEO agencies can use a variety of tools to help them identify and resolve technical issues on a website. These include Google Search Console & Analytics Tools, Screaming Frog crawling software, and Structured Data Testing Tools such as Google’s own Structured Data Testing Tool or Schema App’s Validator Tool. Proper implementation of these tools is essential in order to ensure that search engines are able to properly understand the content on each page and rank it accordingly.
Conclusion
Having an experienced SEO agency on your side is essential for achieving success with technical SEO. An agency can help you identify issues and opportunities for improvement, implement solutions to improve performance, and monitor and report on results. Working with a professional team of experts will ensure that all aspects of your website are optimised for search engine visibility.
An experienced SEO agency will have the tools necessary to diagnose any technical issues that may be impacting your website’s performance. This includes Google Search Console & Analytics Tools, Screaming Frog & other crawling software, as well as Structured Data Testing Tools. These tools allow the agency to quickly identify any problems or areas where improvements could be made in order to maximise visibility in organic search results.
Investing in professional services from an experienced SEO agency can also provide numerous benefits beyond just improving rankings in organic search results. A good SEO strategy should focus not only on improving rankings but also on increasing traffic and conversions by optimising user experience across all devices and platforms used by potential customers or clients. Additionally, working with a knowledgeable team ensures that changes are implemented correctly so they don’t negatively impact other parts of the website or lead to penalties from search engines like Google or Bing due to incorrect implementation of optimisation techniques such as keyword stuffing or link building schemes which violate their guidelines.
Key Takeaway: An experienced SEO agency is essential for achieving success with technical SEO. A professional team of experts can help identify and fix any issues that may be impacting your website’s performance, as well as optimise user experience across all devices and platforms to increase traffic and conversions. Benefits include: – Diagnosing any technical issues – Implementing solutions to improve performance – Monitoring & reporting on results – Optimising user experience.
FAQs in Relation to How Does an SEO agency Deal With Technical SEO Issues on a Website?
How do you solve technical SEO issues?
At our SEO agency, we use a combination of technical analysis and strategic planning to identify and solve any technical SEO issues. We start by performing an audit of the website’s current state to determine what needs improvement. From there, we create a plan that outlines specific steps needed to improve the site’s performance in organic search results. This may include improving page speed, optimising content for relevant keywords, fixing broken links or redirects, creating structured data markup for better indexing and visibility on SERPs, and more. Once these changes are implemented correctly, they can help boost your website’s rankings in search engine results pages (SERPs).
What are your strategies for a technical SEO audit for a website?
- analyse the website structure: Ensure all pages are indexed, check for broken links and redirects, analyse page titles and meta descriptions to ensure they are optimised for search engines.
- Evaluate content quality: Check if content is relevant to target keywords, assess readability score and make sure it’s up to date with fresh information.
- Monitor backlinks: Identify any low-quality or spammy links that could be damaging the website’s ranking potential; use tools like Ahrefs or Majestic SEO to monitor link profiles regularly.
- Optimise page speed: Test loading times on both desktop and mobile devices; reduce server response time by using caching techniques or CDN services where possible.
- Utilise Google Search Console data: Review crawl errors, indexation issues, keyword rankings & CTR performance in order to identify areas of improvement in organic visibility & user experience
What is the first step to take if you are concerned about your technical SEO?
The first step to take if you are concerned about your technical SEO is to conduct an audit of your website. This should include a comprehensive review of the structure, content, and code that make up your site. You should also check for any potential issues with page speed, crawlability, indexing errors, or other technical problems that could be impacting your rankings in search engine results pages (SERPs). Once these issues have been identified and addressed, you can then move on to more advanced strategies such as keyword research and link building.
Is technical SEO part of on-page SEO?
Yes, technical SEO is part of on-page SEO. Technical SEO focuses on the back end of a website and its architecture to ensure that search engine crawlers can access and index content properly. This includes optimising page speed, creating an XML sitemap, using meta tags correctly, ensuring URLs are crawlable and more. All these elements help improve visibility in search engines which ultimately leads to higher rankings for websites. On-page SEO also involves optimising content with keywords as well as making sure it’s relevant and engaging for users. Both technical and on-page SEO should be considered when looking to increase organic traffic from search engines.
