Free Digital Marketing Audit
Free Digital Audit

Turn Google into your most reliable sales channel

Search engine strategies that build a pipeline of organic leads your competitors can’t outbid, outlast, or switch off.

Free SEO Audit

100+ Reviews

Rated 4.8 /5 on Google and 4 other major review platforms. We have been dominating Google for 11 years.

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Ready to Grow Your Organic Search Traffic?

Senior strategists, not account managers. Real results, not vanity metrics. Straight talk, not jargon

We’ve spent 11 years building SEO campaigns that actually move the needle – and we’re confident enough in our work to prove it upfront. No long contracts, no run-around, just a team that knows what they’re doing and communicates like humans.

Your free audit is the first step. Let us show you what our SEO Agency can do for you.

Free SEO Audit

Please fill in the form below to receive your free, no obligation SEO audit.

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  • Video format
  • 72 hour delivery
  • Includes competitor analysis

Trusted Partners

Trusted by 150+ businesses to deliver organic growth that actually bears fruit 🍌

Understanding SEO

What SEO Actually Means For Your Business

Search Engine Optimisation is the practice of improving your website's visibility in organic (non-paid) search results. When someone searches for your products or services, SEO determines whether they find you — or your competitors.

Unlike paid ads that stop the moment your budget runs out, SEO builds a compounding asset. Every page we optimise, every link we earn, and every technical improvement we make continues delivering traffic, leads, and revenue month after month.

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The Four Pillars

How We Build Rankings That Last

Every successful SEO campaign sits on four interconnected pillars. Neglect one, and the others collapse. We deliver all four.

Technical SEO

The foundation everything else is built on. We audit and fix the hidden issues that prevent Google from properly crawling, indexing, and ranking your website.

  • Core Web Vitals & page speed optimisation
  • Crawl budget management & XML sitemaps
  • Schema markup & structured data
  • Mobile-first indexing compliance
  • HTTPS, canonical tags & redirect management

On-Page SEO

Optimising every element Google sees when it lands on your pages — from title tags to internal linking structures.

  • Keyword-targeted meta titles & descriptions
  • Header hierarchy (H1–H6) optimisation
  • Internal linking strategy
  • Image alt text & compression

Content Strategy

Creating and optimising content that matches what your audience searches for — at every stage of their buying journey.

  • Keyword research & search intent mapping
  • Content gap analysis vs. competitors
  • Topical authority cluster planning
  • Conversion-focused copywriting

Link Building & Digital PR

Earning high-authority backlinks from real, relevant websites that Google trusts. Our white-hat approach focuses on genuine editorial placements — not spammy directories or PBN links that put your site at risk.

  • Manual outreach to niche-relevant publications
  • Digital PR campaigns that earn national coverage
  • Competitor backlink gap analysis & interception
  • Toxic link identification & disavow management
  • Guest posting on vetted, high-DA sites
Our Process

Your First Six Months With Us

Every campaign is bespoke, but here are the fundamental approaches that underpin everything we do. Click each month to explore what happens.

1
SEO Audit
2
Strategy & Plan
3
Technical SEO
4
SEO Content
5
Links & Authority
6
Reporting

SEO Audit Month 1

Every campaign starts with a deep-dive audit. We analyse your website, your target keywords, and your competitors to build a strategy based on data — not guesswork.

Your Website

We assess technical health, site speed, user experience, structured data, internal linking, and content quality. This takes two to three days and forms the foundation of your campaign.

Your Keywords

Beyond your core terms, we identify valuable long-tail opportunities — phrases with less competition but highly relevant traffic. It's how we generate results faster while working on the bigger wins.

Your Competitors

We reverse-engineer what's working for them. Why are they ranking? What content is resonating? Where are their links coming from? Then we build a strategy to close the gap and overtake them.

Fresh Eyes, Every Quarter

Every three months, a different senior strategist audits your campaign from scratch. New perspective, honest assessment, and a check that we're still on the best path — not just the original one.

SEO & Content Plan Month 2

Once the audit is complete, we build your roadmap. A clear, prioritised plan that turns insights into action.

Technical Fixes First

We address the foundations before anything else. Crawl errors, speed problems, indexing gaps, broken links, duplicate content — all fixed before we build on top of them.

Content Strategy

We map out exactly what content you need to rank. This includes existing page optimisation, content gap analysis, and new content opportunities — landing pages, service pages, and supporting content.

Content Calendar

Blog posts mapped to keyword opportunities, landing pages aligned with commercial priorities, supporting content that builds authority, and seasonal topics factored in.

Link Building Roadmap

The types of publications we'll pursue, how we'll earn coverage through digital PR and guest content, and realistic expectations for impact timelines.

Your Sign-Off

Nothing happens without your approval. You'll see the full plan, understand the reasoning, and shape it before we execute.

Technical SEO Months 1–3

Technical SEO is the foundation everything else is built on. We front-load this work — fixing the issues holding you back before we focus on growth.

Site Crawlability & Indexation

We fix crawl errors, broken links, redirect chains, and orphan pages. We review robots.txt and XML sitemaps to ensure search engines can access everything they need to.

Site Speed & Core Web Vitals

We analyse load times across desktop and mobile, identifying bottlenecks like uncompressed images, render-blocking scripts, and bloated code.

Site Architecture & Internal Linking

We review navigation, URL structure, and internal linking to ensure link equity flows to your most important pages.

Schema Markup & Structured Data

We implement structured data for your business type — LocalBusiness, Product, FAQ, HowTo, or Review schema. Proper markup means better visibility and higher CTR.

Tracking & Conversion Setup

We audit and configure Google Analytics, Tag Manager, and other tracking platforms. Every lead and sale is captured accurately.

SEO Content Writing Months 2–6+

Content is what ranks. We create content planned around keywords and search intent, written for humans.

Landing Pages & Service Pages

Your money pages. Structured for both rankings and conversions — because traffic without action is worthless.

Blog Content & Supporting Articles

Blog content builds topical authority and captures long-tail traffic. Each post supports your wider SEO strategy.

Content for AI & Answer Engines

We structure content to be picked up by AI-powered platforms — clear answers, well-organised information, and authoritative content that AI tools want to reference.

In-House Writing Team

All content is written by our in-house team. No offshore outsourcing, no AI-generated filler. Real writers who understand SEO and your industry.

Backlinks & Authority Months 3–6+

Links are the currency of trust on the web. We earn high-quality backlinks through genuine outreach, digital PR, and content that publications want to cover.

Digital PR

Data-led campaigns, expert commentary, newsworthy angles — earning coverage in national and industry publications.

Outreach & Relationship Building

We build relationships with editors, bloggers, and website owners. Better placements, more natural links, ongoing partnerships.

Competitor Backlink Analysis

We reverse-engineer competitors' link profiles to find opportunities and gaps they've missed.

Transparent Reporting

You'll see every link we build. No mystery links, no vague promises.

SEO Reporting Monthly, Ongoing

Our reporting goes beyond vanity metrics — we track what actually matters and present it clearly.

Gorilla Reports

Rankings, traffic, conversions, backlinks, technical health — all pulled into one comprehensive report.

Gorilla Analytics

Real-time data, heatmaps, session recordings, and complete ownership of your analytics data alongside GA4.

Real-Time Dashboards

Access your data whenever you need it. Traffic, rankings, conversions — all updated in real time.

Monthly Reviews & Strategy Calls

Regular calls to walk through performance, answer questions, and adjust strategy.

Gorilla Reports

SEO Reporting That Actually Makes Sense

We weren't satisfied with off-the-shelf reporting — so we built our own. Gorilla Reports pulls together everything that matters into one clear, honest view of your campaign performance.

Gorilla SEO Dashboard - Overview Gorilla SEO Dashboard - Rankings Gorilla SEO Dashboard - Analytics

Everything in One Place

Rankings, traffic, conversions, backlinks, technical health — all pulled through Google and other APIs into a single comprehensive report. No logging into multiple platforms, no deciphering raw data.

  • Gorilla Analytics — proprietary platform with heatmaps, session recordings, and full visitor tracking alongside GA4
  • Gorilla Tag Manager — advanced conversion and event tracking running alongside GTM
  • Real-time dashboards — access your data whenever you need it, not just at month-end
  • Custom marketing dashboards — bespoke builds tailored to your KPIs and reporting needs
  • Daily ranking updates — keyword positions tracked daily with visibility scoring
  • Conversion & revenue attribution — every lead and sale tied back to your SEO campaign
  • Competitor monitoring — see how your visibility compares and where you're gaining ground
Why Gorilla Marketing

Not All SEO Agencies Are Created Equal

The SEO industry is full of agencies that overpromise, underdeliver, and lock you into long contracts with zero accountability. Here's how we're different.

Feature Typical Agency Freelancer Gorilla Marketing
Deal Directly with SEO Manager✕✓✓
Deal with Account Managers✓✕✕
In-House Content Team✓✕✓
Custom Strategy (Not Template)✕✓✓
Transparent Reporting & AccessLimitedBasic✓
White-Hat Link BuildingMixedLimited✓
No Lock-In Contracts✕✓✓
Technical SEO CapabilityLimitedVaries✓
Proprietary Reporting Platform✕✕✓
AI & Answer Engine Optimisation✕✕✓
Our SEO Services

Specialist SEO Services That Feed Into Your Campaign

Every element below is built into our SEO campaigns where needed. Click through to learn more about each specialism.

Technical SEO

Site speed, crawlability, indexation, Core Web Vitals, structured data, and the technical foundations that make rankings possible.

Learn more

SEO Content

In-house content team creating landing pages, blog posts, and supporting articles that rank and convert.

Learn more

SEO Backlinks & PR

White-hat link building through digital PR, manual outreach, and genuine editorial placements on authoritative sites.

Learn more

AI Overview Optimisation

Get found in AI-powered search results, LLMs, and answer engines like Gemini and Google AI Overviews.

Learn more

Local SEO

Google Maps, local search results, Google Business Profile optimisation, and citation management for local dominance.

Learn more

National SEO

Compete on a national scale with strategies built for high-competition, high-volume keywords across the UK.

Learn more

International SEO

Multi-market, multi-language SEO with hreflang implementation and region-specific strategies.

Learn more

E-commerce SEO

Product page optimisation, category structure, technical foundations, and content strategies built for online stores.

Learn more
Industries We Serve

SEO That Speaks Your Language

We've delivered results across a wide range of industries. Our team takes the time to understand your market, your customers, and your competitive landscape.

E-Commerce Law Firms Finance Accountants Dentists Cosmetic Surgeons Manufacturing Engineering Hospitality Hotels Logistics B2B Construction Supply HVAC Roofing Technology & IT Aviation Architects Flooring & Decking Warehousing
Frequently Asked Questions

Got Questions? We've Got Answers

Straight-talking answers to the questions we hear most often. No jargon, no runaround.

SEO stands for Search Engine Optimisation — it's the process of improving your website so it ranks higher in organic (non-paid) search results on Google and other search engines. When someone searches for your products or services, SEO determines whether they find you or your competitors. Unlike paid advertising where traffic stops the moment your budget runs out, SEO builds a compounding asset. Every page optimised, every link earned, and every technical improvement made continues delivering traffic, leads, and revenue month after month. For most businesses, organic search is their single biggest source of qualified traffic — and it's the channel with the highest long-term ROI.
PPC (Pay-Per-Click) gives you instant visibility at the top of Google — but only while you're paying. The moment you pause your ads, the traffic stops completely. SEO builds an organic presence that compounds over time. You're earning traffic rather than renting it. The investment you make today continues to deliver results for months and years. The most effective digital strategies use both channels together, with SEO providing the sustainable baseline of traffic and leads, and PPC for immediate impact, testing new markets, and covering high-intent keywords while your organic rankings build. We offer both SEO and PPC management, so we can advise on the right mix for your business.
Think of these as three pillars that work together. Technical SEO is the foundation — it covers everything that helps search engines crawl and index your website properly, including site speed, mobile-friendliness, structured data, crawlability, and Core Web Vitals. On-page SEO is about optimising the content and structure of individual pages — title tags, meta descriptions, header hierarchy, keyword targeting, internal linking, and the quality of your content. Off-page SEO is everything that happens away from your website to build its authority and reputation — primarily link building, digital PR, and brand mentions from other trusted websites. Neglecting any one of these will hold back the other two. That's why every Gorilla Marketing campaign addresses all three from the start.
Absolutely — arguably more than ever. AI-powered tools like Google's AI Overviews, ChatGPT, Gemini, and Perplexity are changing how people discover information, but they're not replacing search. They're extending it. These AI systems pull their answers from authoritative, well-structured web content — which means the fundamentals of good SEO (quality content, technical excellence, genuine authority) are exactly what gets your business cited and recommended by AI. We've expanded our services to include dedicated AI and answer engine optimisation, ensuring your business is visible not just in traditional search results but across the entire evolving search landscape. The agencies that ignore this shift will be left behind. We're already ahead of it.
Every campaign starts with a deep-dive SEO audit covering your website's technical health, content, backlink profile, and competitive landscape. From there, we build a bespoke strategy and prioritised roadmap — you'll know exactly what we're doing, when, and why. Month one focuses on the audit and strategy. Month two, we begin technical fixes and on-page optimisation — addressing the foundations before building on top of them. From month three onwards, we roll out content creation and link building in parallel, with ongoing technical monitoring. Throughout, you'll receive regular updates, have access to real-time dashboards, and we schedule monthly strategy calls to review performance and adapt the plan. Every three months, a different senior strategist audits your campaign from scratch — fresh eyes, honest assessment, and a check we're still on the best path.
We don't use templates. Every strategy is built from scratch based on data specific to your website, your market, and your competitors. We start by auditing your site across 200+ technical, content, and authority factors. Then we research your target keywords — not just the obvious head terms, but the long-tail opportunities with commercial intent at every stage of the buyer journey. We reverse-engineer what's working for your competitors: why they're ranking, what content resonates, where their links come from. All of this feeds into a prioritised roadmap covering technical fixes, content opportunities, and link building targets with projected timelines. Nothing happens without your sign-off. You'll understand the reasoning behind every recommendation and have the opportunity to shape the plan before we execute.
Senior SEO managers — not juniors learning on your account. You'll work directly with experienced strategists who've been doing this for years. The people building your strategy are the same people executing it. There are no handoffs to offshore teams, no outsourcing, no mystery. Every part of your campaign — from technical audits to content writing to link building — is handled by our in-house Manchester team. You'll have a dedicated point of contact who knows your business inside out, and you'll have direct access to the specialists working on each element of your campaign.
Transparency is central to how we operate. You'll receive comprehensive monthly reports through Gorilla Reports — our proprietary reporting platform that pulls together rankings, traffic, conversions, backlinks, and technical health data through Google and other APIs into one clear view. On top of that, you'll have access to Gorilla Analytics (our proprietary analytics platform with heatmaps, session recordings, and full visitor tracking alongside GA4), real-time dashboards you can check any time, and daily keyword ranking updates. We track what actually matters: organic traffic growth, keyword positions, and most importantly — leads, enquiries, and revenue attributed to your SEO campaign. Vanity metrics are useless if they don't translate to business results. We also schedule regular strategy calls to walk through performance and plan next steps. No report dumping and disappearing.
No. We operate on a rolling monthly basis with no long-term lock-ins. We recommend a minimum six-month commitment because SEO genuinely takes time to deliver meaningful results — but after that, you stay because we deliver, not because you're contractually trapped. Most of our clients have been with us for years because the results speak for themselves. We'd rather build long-term partnerships based on performance than rely on contracts to keep clients around. If we're not delivering, you should be free to walk away. That's how confident we are in what we do.
Every campaign is bespoke, so there's no one-size-fits-all price. The investment depends on your goals, the competitiveness of your market, and the scope of work required. A local business targeting one area needs a different level of resource than a national e-commerce site competing in a crowded market. We'll never quote you without first understanding your business, auditing your website, and researching your competitive landscape. Every proposal is tailored specifically to what you need to achieve your goals — not a generic package pulled off the shelf. What we can promise is complete transparency. You'll know exactly what you're paying for, what work is being done each month, and how it's impacting your results. No hidden fees, no vague retainers.
You'll typically start seeing early movement within the first three months — technical fixes taking effect, new content getting indexed, and initial ranking improvements for less competitive terms. More significant results usually emerge between months four and six as authority builds and content gains traction. For competitive industries or ambitious keyword targets, expect six to twelve months before you're seeing the full impact. The timeline depends on your starting point, the competitiveness of your keywords, and how much work your site needs. The good news is that unlike paid advertising, SEO results compound over time. What you build in year one continues delivering value in year two and beyond. We set realistic expectations from the start and track progress transparently every step of the way.
No — and any agency that does is either lying or using tactics that will eventually backfire. Google's algorithm considers over 200 ranking factors and changes constantly. No one controls Google, and anyone claiming otherwise should set alarm bells ringing. What we do guarantee is a transparent, proven process, a team of experienced specialists, and a track record of consistently getting clients to page one. We'll show you exactly what we're doing, why we're doing it, and what the data says. Our client retention rate speaks for itself — businesses stay with us because the results are real and measurable.
We measure what actually impacts your bottom line: organic traffic growth, keyword rankings across your target terms, and most importantly — leads, enquiries, form submissions, phone calls, and revenue attributed to organic search. We track conversion rates from organic traffic, monitor your search visibility score against competitors, and report on the authority metrics of links we're building. We don't hide behind vanity metrics like impressions or "SEO scores" that don't translate into real business outcomes. Everything is tracked through Gorilla Reports, Gorilla Analytics, and Google Analytics — giving you a complete picture of what your SEO investment is delivering.
Fluctuations are a normal part of SEO — Google's algorithm updates regularly, competitors adjust their strategies, and the search landscape evolves. What matters is how quickly you identify the cause and respond. Because we continuously monitor your site health and rankings daily, we catch issues before they become problems. If a significant drop occurs, we immediately investigate — whether it's a Google algorithm update, a technical issue on your site, a competitor pushing harder, or a content relevance shift. We'll diagnose the cause, explain it to you in plain English, and implement a recovery plan. You'll never be caught off guard by a problem you didn't know existed.
We use a combination of industry-leading tools and proprietary platforms. For research and analysis: Ahrefs, SEMrush, Screaming Frog, Google Search Console, Google Analytics 4, and SurferSEO. Beyond third-party tools, we've developed our own technology stack because we weren't satisfied with what was available off the shelf. Gorilla Analytics provides real-time data, heatmaps, and session recordings without the data sampling issues you get with standard analytics. Gorilla Reports delivers clear, digestible performance reports. Gorilla Tag Manager handles all tracking implementation alongside Google Tag Manager. The tools matter, but they're only as good as the people using them. Our team knows how to interpret data and turn insights into action — that's where the real value lies.
Always. We are a strictly white-hat SEO agency. Every tactic we use is fully aligned with Google's webmaster guidelines and best practices. We don't take shortcuts, we don't use private blog networks, we don't buy dodgy links, and we don't engage in any practices that put your website at risk of penalties. It's not just about ethics — it's about protecting your business. Black-hat tactics might deliver short-term gains, but they almost always result in Google penalties that can be devastating and difficult to recover from. Our approach is built for long-term, sustainable growth. We want your site to be ranking well in five years, not just five months.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — it's the framework Google uses to evaluate the quality and credibility of web content. In practice, it means Google wants to rank content created by people who genuinely know what they're talking about, published on websites that are recognised as authoritative in their space. For your business, this means your content needs proper author attribution, real credentials where relevant, citations and sources, and clear signals that demonstrate genuine industry expertise. We bake E-E-A-T principles into every piece of content we create and every page we optimise — ensuring your site communicates trust and authority to both users and search engines.
We earn links — we don't buy them. Our link building strategy focuses on genuine editorial placements from real, relevant, authoritative websites. This includes digital PR campaigns that create stories journalists want to cover, manual outreach to publications in your industry, guest content on vetted high-authority sites, and resource link building. We also reverse-engineer your competitors' backlink profiles to identify where their authority comes from and find opportunities they've missed. Every link we build is transparent — you'll see the site, the authority metrics, and how it's relevant to your business. We pace campaigns to build links at a natural rate that signals genuine authority, not manipulation. No PBNs, no spammy directories, no link farms.
Absolutely. While we're proudly based in Manchester, we run SEO campaigns targeting markets worldwide — including the US, UAE, Europe, and beyond. We have hands-on experience with multi-regional and multilingual SEO, including hreflang implementation, regional content strategies, market-specific link building, and localised keyword research. SEO is location-agnostic — what matters is expertise, communication, and results, not physical proximity. Many of our clients have never visited our office, and it makes no difference to the quality of work we deliver. We use video calls, screen shares, and collaborative tools to stay connected. That said, if you're local and prefer face-to-face, our door is always open in Manchester city centre.
We've delivered results across a wide range of sectors including e-commerce, law firms, finance, accountants, dentists, cosmetic surgeons, manufacturing, engineering, hospitality, hotels, logistics, B2B, construction supply, HVAC, roofing, technology, aviation, architects, flooring, and warehousing — to name a few. What sets us apart is that we take the time to genuinely understand your market before we touch your campaign. We research your competitors, understand your customers' search behaviour, and build strategies specific to how your industry works. We don't just apply the same template across every client — we treat every market as unique because it is.
SEO works brilliantly for both — the approach just differs. B2C SEO often targets higher-volume keywords with a focus on capturing transactional searches and optimising the path to purchase. B2B SEO typically involves longer sales cycles, more niche keywords, and content that nurtures prospects through a more complex buying journey. For B2B, we focus heavily on thought leadership content and targeting decision-makers at specific stages of their research. For B2C, it's about capturing high-intent commercial searches and driving conversions. We have extensive experience across both models. Whether you're selling directly to consumers or targeting procurement managers at enterprise companies, we'll tailor the strategy to how your specific audience searches and buys.
Yes — e-commerce SEO is one of our core specialisms. Online stores have unique challenges: large numbers of product pages, complex category structures, faceted navigation, duplicate content issues, and the need to balance SEO with user experience and conversion rate optimisation. We optimise product pages, fix category structures, implement proper schema markup for products and reviews, resolve technical issues specific to e-commerce platforms, and build content strategies that capture traffic at every stage of the buying funnel — from research through to ready-to-purchase. We work across all major platforms including Shopify, WooCommerce, Magento, and custom builds.
For most businesses, outsourcing makes more sense. Effective SEO requires a blend of technical expertise, content creation, link building, analytics, and constant adaptation to algorithm changes. Building that capability in-house means hiring multiple specialists, investing in expensive tools, and keeping up with an industry that evolves weekly. An experienced agency like Gorilla Marketing gives you immediate access to a full team of SEO managers, content writers, and technical specialists — without the overhead of salaries, training, and software subscriptions. We've spent over a decade refining our processes and building relationships that would take years to replicate internally. That said, if you have the budget for a dedicated in-house team and SEO is absolutely central to your business model, it can work. For most companies though, partnering with a specialist agency delivers better results, faster, and at a lower total cost.
We kick off with an onboarding call to understand your business, goals, and priorities in detail. From there, we conduct a comprehensive SEO audit covering your technical setup, content, backlinks, and competitors — this takes two to three days and forms the foundation of your bespoke strategy. You'll be assigned a dedicated SEO manager who'll be your main point of contact throughout the campaign. They'll walk you through our findings, present a clear roadmap, and get your sign-off before any work begins. Once approved, we move into implementation — typically starting with technical fixes and quick wins before rolling out content and link building. You'll receive daily and weekly updates, have access to real-time reporting dashboards through Gorilla Reports, and we'll schedule regular strategy calls to review progress and plan next steps. Communication is constant, not just when reports are due.
No problem at all. We'd still recommend booking a free SEO audit so you understand where your website currently stands and what opportunities exist. There's no obligation attached — it's simply a useful benchmark whether you work with us now, later, or not at all. Our audits are delivered in video format within 72 hours and include a full competitor analysis. We also publish regular insights on our blog covering SEO trends, algorithm updates, and practical advice you can implement yourself. When you are ready to invest in SEO properly, we'll be here. In the meantime, if you have questions or just want an informal chat about your options, give us a call on 0161 850 3963 or drop us a message. We're always happy to point you in the right direction.