How to Recover from a Google Algorithm Update

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Google algorithm updates are a reality that digital marketers must face, but how can you recover from them? As an SEO and PPC agency, Gorilla Marketing has seen many Google algorithm changes and knows that the key to recovery is proper preparation. In this blog article, we will explore how you can prepare your website for a Google algorithm update and how to use the latest strategies to recover quickly from any changes. From developing a strategy to understanding Google’s intent, this article will provide you with the tips, tricks and advice to help you stay one step ahead of the competition. So, if your website has been hit by a recent algorithm change, read on to discover how to get back on your feet.


Understanding Google Algorithm Updates

Google releases hundreds of updates each year to their search algorithms. Keeping on top of these updates is essential for a successful SEO strategy. With so much to keep track of, it can often be difficult to determine which updates are important and how they might affect your website.

At Gorilla Marketing, we understand the importance of staying ahead of changes in the search engine world. Our team of experts are dedicated to keeping up-to-date with Google algorithm updates and using them to our clients’ advantage. Here, we’ll explain how you can stay on top of Google algorithm updates and make the most of them.

What is a Google Algorithm Update?

A Google algorithm update is a regular change to the code that governs how Google ranks websites in its search engine. These updates are used by Google to ensure that their search engine remains up-to-date and relevant. Google uses these updates to ensure that the most relevant results are displayed at the top of their search engine.

How Can You Stay Up-to-Date with Google Algorithm Updates?

The best way to stay up-to-date with Google algorithm updates is to follow industry-leading news sources. Google releases official news on its updates via its official blog, and there are also a number of reliable SEO-focused publications that provide analysis and commentary. Staying on top of these updates will help you to understand how changes to the algorithm might affect your website.

Gorilla Marketing’s Approach

At Gorilla Marketing, we understand that staying up-to-date with Google algorithm updates is an essential part of maintaining a successful SEO strategy. We keep an eye on all official news and industry publications to ensure that our strategies are always up-to-date. Our team of experts are also constantly analysing search engine trends and adjusting our strategies accordingly. This ensures that our clients’ websites are always optimised to achieve the best possible results in the search engine rankings.


Identifying the Cause of a Traffic Drop

Identifying the cause of a traffic drop can be a somewhat complex process, especially for those without knowledge of search engine optimisation (SEO). However, for those equipped with the right tools and understanding of SEO, it is possible to identify the causes of a traffic drop.

Analytics Reports

The best place to start when it comes to identifying the issue causing a traffic drop is to review analytics reports. Depending on the platform used, analytics reports can provide information that can be used to identify the issue. For example, if the Google Analytics report is showing a large number of users dropping off at an early stage of the journey, it could indicate a large number of users are not finding the content they are expecting.

Search Console Reports

Another valuable tool when it comes to identifying the cause of a traffic drop is Search Console reports. This report can provide information on organic searches, clicks, impressions and the average position for a website’s organic search. This can be used to see whether or not the website is losing any organic rankings, which could be a cause of the traffic drop.

Manual Analysis

In addition to reviewing analytics and search console reports, it is also important to manually analyse the website. This includes checking the website content, user experience and any technical issues that may be causing a traffic drop. For example, if the website’s content is not up to date, or the user experience is not optimised for mobile, it could be leading to a drop in traffic.

At Gorilla Marketing, our team of SEO experts are able to assist with identifying the cause of a traffic drop. We are well-equipped with the necessary tools, such as analytics reports and search console reports, allowing us to quickly identify the issues causing the traffic drop. Our team also has the expertise to manually analyse website content, user experience and technical issues, ensuring any issues causing the traffic drop are identified and addressed.


analysing and Fixing On-Page Issues

When it comes to SEO, on-page issues can have a significant impact on the success of a website. Improperly configured pages, broken links and incorrect meta data can all cause a website to rank poorly in organic search engine results. Gorilla Marketing can quickly identify and analyse on-page issues, and then work to resolve them in order to improve the website’s visibility and ranking.

Assessing On-Page Issues

Gorilla Marketing employs sophisticated SEO tools and methods to assess the validity of a website’s on-page elements. This includes checking for and analysing page indexing, page titles, meta tags and descriptions, and keyword usage. We also evaluate the website structure for broken links, incorrect redirects, and poor navigation. All of this information helps us to identify and address any underlying issues, so that the website can be optimised for search engine success.

Fixing On-Page Issues

Once the on-page issues have been identified, our experts will work to address each issue in a timely and efficient manner. This may involve making changes to the website’s code, content, and structure. We also carry out keyword research and optimisation, and install website analytics software to track and monitor the success of these efforts.

Monitoring Results

Gorilla Marketing continuously monitors the website’s performance to ensure that the changes implemented have had a positive effect. We use a range of techniques and tools to review the website’s rankings and traffic, and to measure the success of the on-page optimisation efforts.

The Gorilla Marketing team is highly experienced in identifying and fixing on-page issues, helping businesses to improve their website’s visibility and ranking. If you need help with your website’s on-page optimisation, we are here to help. Contact us today to find out how we can help you.


Improving Off-Page and Technical SEO

Improving Off-Page and Technical SEO

Off-page and technical SEO refer to the activities and tactics used to optimise a website for improved visibility and search engine rankings. These activities are separate from activities associated with on-page SEO, such as creating content and improving page structure.

When it comes to off-page SEO, the primary focus is on building relationships with other websites and businesses to improve the number of links pointing to the website. This is the most effective way to boost search engine rankings and website visibility. Building relationships with other websites can begin with guest blogging, link exchange, or other activities designed to attract attention and traffic.

Technical SEO is the process of making sure a website runs smoothly and efficiently. This includes improving the speed of the website, optimising the code, and optimising the structure of the website. All of these activities will improve the overall user experience and ensure the website can be indexed by search engines.

At Gorilla Marketing, we are experts in improving off-page and technical SEO, ensuring your website is well-optimised and can be found more easily by potential customers. Our comprehensive approach to SEO means we can identify any areas that may be hindering your website’s visibility and then take the necessary steps to ensure it is optimised for success. Contact us today to learn more about how we can help you improve your off-page and technical SEO.


Monitoring and Adjusting Your Strategy

As a business grows and the digital landscape continues to rapidly evolve, it is essential to ensure your digital marketing strategy is kept up to date to keep pace with your competitors. Monitoring and adjusting your strategy regularly is key in driving your brand forward, and here at Gorilla Marketing, we understand the importance of staying ahead of the competition.

Measuring Performance

The initial step to monitoring and adjusting your strategy is to measure performance. Keeping a sharp eye on your performance metrics is essential in helping you understand the impact of your campaigns, and to identify areas in need of improvement. Continually analysing performance metrics such as impressions, clicks, conversions and ROI will help you understand what is working, and what needs refining.

Keyword Research

It is important to consistently review your keyword research and identify any gaps in your strategy. Utilising the right keywords is essential in driving traffic to your website, as well as helping to increase website rankings in search engines. Adopting the right keywords, and regularly reviewing and updating them, is key in optimising your digital presence and staying ahead of the competition.

Adapting to Change

Technology is continually changing, and with this, the digital landscape and user behaviour changes too. As a business, it is important to stay ahead of the curve and adapt swiftly to any changes, as failing to do so can have a negative impact on your digital performance. Whether it’s a new social media platform, algorithm update or another digital innovation, it is important to stay on top of the latest trends and update your strategies accordingly.

At Gorilla Marketing, we understand the importance of monitoring and adjusting your digital marketing strategy regularly. Our team of experienced digital marketers are experts in the field, and can help you stay ahead of the competition. Contact us today to see how we can help your business.


Google’s algorithm updates can have a huge impact on a website’s visibility and traffic. It’s important to understand the updates and take action to help your website recover from them. Fortunately, there are some steps you can take to protect your website from future updates, such as performing regular site clean-ups, using natural links, and ensuring that your content remains relevant and high-quality. Working with an expert in search engine optimisation, such as the team at Gorilla Marketing, can also help you get up to speed quickly and ensure your website remains well-positioned in the search engine rankings.

Jamie has 6 years experience in SEO in Liverpool, of which most of that was spent building and ranking his affiliate empire. A fantastic coder and a great knack for finding opportunities, Jamie is the on-page and content SEO specialist at Gorilla Marketing. Jamie has also been a vegan for 7 years (before it was cool) and cares deeply about the environment.

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