Local SEO for Small Businesses

Table of Contents

Every small business owner wants to be at the top of the search engine rankings. But with so much competition, it can seem like an impossible task. Fortunately, there are several steps and strategies you can take to help you rank higher in local search results. That’s where Gorilla Marketing comes in.

As an SEO and PPC agency with extensive experience in local SEO, Gorilla Marketing can help you to understand the technical and creative aspects of local search engine optimisation. Our team of experts will work with you to develop a tailored local SEO strategy, designed to get you better visibility and more customers in your local area.

We understand the unique challenges that small businesses face and have the experience and expertise to provide a comprehensive solution. From keyword research to content creation and link building, Gorilla Marketing have you covered. With our help, you can easily get on the path to local SEO success and start ranking higher in the search engine results.

In this article, we’ll break down the key elements of local SEO for small businesses and provide helpful tips and strategies for success. So, let’s dive in and start optimising your local visibility today!


Importance of Local SEO

Local SEO has become increasingly important for businesses that rely on local markets for their products and services. For any business, having a strong local presence in their area is imperative to their success, and local SEO is one of the most effective ways to achieve this.

Local SEO helps businesses to increase their visibility in local searches, by optimising their website and content to appear in localised search results. This can be particularly beneficial for small business owners, as local searches tend to convert at a higher rate than non-localised searches.

By optimising a business’ website for local SEO, they can ensure that potential customers in their area are more likely to come across their website in search results. This can then lead to more website visitors, leads, and sales for the business.

At Gorilla Marketing, we understand the importance of local SEO for businesses, and can help you to ensure your website is properly optimised for local search results. Our team will assess your website to identify any areas of improvement, then devise a tailored local SEO strategy to help your website reach its full potential.

By implementing a strong local SEO strategy, your business can increase its visibility in local searches and reach your target audience more effectively. This will help to increase your website’s traffic and lead to more sales.

Gorilla Marketing can provide you with the expertise and knowledge to ensure your website is optimised for local SEO, giving your business the best possible chance of success in the local market. Contact us today to discover how we can help your business stand out from the competition.


Google My Business Optimization

Google My Business Optimization has become an increasingly important part of any successful digital marketing strategy. As an official partner of Google My Business, Gorilla Marketing has the expertise to help businesses boost their presence on Google’s search engine and get noticed by potential customers.

Google My Business Profile Creation

The first step in optimising your business on Google is to create a Google My Business profile. This profile should contain all the information about your business, such as contact details, opening hours, products and services offered, and any other important information. Your profile will then appear on Google Maps, allowing potential customers to easily find and access your business.

Google My Business Optimisation

Once you have set up your Google My Business profile, Gorilla Marketing can help you to optimise it. We will ensure that all the information listed is kept up-to-date, and that your profile is optimised for any keywords related to your business. We will also help you to create engaging posts, which will be visible on your profile and will allow customers to easily find out more about your business.

Google Reviews

Gorilla Marketing can also help you to gain more reviews from your customers on Google. Reviews are an important factor for customers when considering which business to use, and having more reviews on your Google My Business profile can help to boost your visibility and drive more traffic to your website.

Google Ads

Finally, to further optimise your business on Google, Gorilla Marketing can help you to create Google Ads. These ads will be displayed on the first page of Google’s search results, helping to ensure that your business stands out from the competition and drives more customers to your website.

With Gorilla Marketing’s expertise in Google My Business Optimisation, you can be sure that your business will be seen by more potential customers and gain the recognition it deserves.


Local Keyword Research

Local keyword research is a powerful tool for marketers, allowing them to gain valuable insight into the search terms and phrases potential customers are likely to use when seeking out services in a particular geographical area.

Gorilla Marketing are experts in local keyword research and can assist in developing a comprehensive strategy to ensure that your business is targeting the correct local keywords.

Benefits of Local Keyword Research

Local keyword research helps to identify the keywords and phrases that are the most effective in your local market. This can be beneficial in helping to shape the content and language of your website, as well as better positioning your business online.

Local keyword research can also help identify potential new markets to target, as well as refine existing ones. The research also provides insights into the context of a particular area or region, allowing marketers to tailor content and messaging more effectively to appeal to local customers.

How to Conduct Local Keyword Research

Gorilla Marketing can help you develop a comprehensive local keyword research strategy, designed to ensure maximum success for your business. The steps involved in conducting local keyword research include:

1. Identify Your Target Audience: Identifying your target audience is key to successful local keyword research. You should consider the demographics of your target audience, including age, gender, location, and interests.

2. Analyse Your Competitors: Analyse the keywords used by your competitors in the local market. This can provide insights into the search terms and phrases that are most effective in your area.

3. Use Keyword Research Tools: Utilise keyword research tools such as Google Trends, SEMrush and Keyword Tool to identify popular search terms and phrases.

4. Analyse Keyword Performance: Establish the performance of each keyword by measuring the number of searches and click-through rates. This helps to identify the most effective keywords for your local market.


Local keyword research is an important tool for businesses seeking to target customers in a particular geographical area. Gorilla Marketing are experts in local keyword research and can help develop a comprehensive strategy to ensure maximum success.


Local Citations and Link Building

Local citations and link building are important elements of a successful SEO strategy, as they can help to build trust and authority with local customers and search engines. Gorilla Marketing offers a comprehensive range of services to help businesses take their local SEO campaigns to the next level.

Local Citations

Gorilla Marketing helps businesses to increase their visibility in local searches by claiming existing local listings and creating new ones to increase the number of citations for their business. These listings can be created on the major local directories such as Google My Business, Yelp, Bing and Apple Maps, to name just a few.

Gorilla Marketing also helps to update and optimise existing citations to ensure that the business’s name, address and phone number (NAP) are consistent across the web, in line with Google’s guidelines. This helps to boost the business’s accuracy and trustworthiness, as well as improving the rankings of their website on local search results.

Link Building

Gorilla Marketing helps businesses to build quality links from local websites in order to increase the visibility of their website in local searches. They use a range of techniques to identify high quality and relevant local websites, such as local news publications, to place links to the business’s website.

By building a network of local links, Gorilla Marketing helps businesses to demonstrate to search engines that they are a credible source of local information and services, which in turn can help the business to rank higher in local search results.

Gorilla Marketing also helps businesses to identify and remove any low quality or damaged links, which can reduce the trustworthiness of their website in the eyes of search engines.


Gorilla Marketing offers a comprehensive range of services to help businesses take their local SEO campaigns to the next level, from claiming and optimising citations to building a network of local links. With a team of experts, Gorilla Marketing can help businesses to improve their rankings in local search results and build trust and authority with local customers.


Reviews and Ratings

We all know that reviews and ratings are an important factor when it comes to making a purchase decision. Gorilla Marketing understands the power of customer reviews and are always striving to exceed customer expectations.

We take feedback on board and use it to inform our activities. Social proof is a powerful tool when it comes to modern marketing, so we always ensure our reviews and ratings are up to date. We take pride in the fact that our customers are happy to share their experiences – both positive and negative – and that their feedback is highly valued.

We don’t just rely on customer reviews and ratings to understand the success of our services. We use a range of metrics to keep track of performance and measure the success of our campaigns. These metrics can help us to identify areas of improvement, as well as celebrate our achievements.

To ensure our ratings and reviews are as accurate as possible, we use a verification process for all customers that leave feedback. This helps to ensure that the reviews are genuine and that our customers’ experiences are accurately represented.

At Gorilla Marketing, we are committed to providing quality services and we take pride in our commitment to customer satisfaction. We know that reviews and ratings are essential for success, which is why we strive to ensure that our reviews and ratings are up to date and accurate.


Small businesses are increasingly recognising the power of local SEO to increase visibility and engagement with their core audiences. By taking the time to produce quality content, utilising effective keywords and creating an attractive website, local businesses can boost their presence and reach in the search engine results and capture the attention of potential customers. With the right SEO strategy and guidance from experts such as Gorilla Marketing, small businesses can grow their online presence and enjoy the rewards of a successful local SEO campaign.

Jamie has 6 years experience in SEO in Liverpool, of which most of that was spent building and ranking his affiliate empire. A fantastic coder and a great knack for finding opportunities, Jamie is the on-page and content SEO specialist at Gorilla Marketing. Jamie has also been a vegan for 7 years (before it was cool) and cares deeply about the environment.

Edited By:

Latest SEM Posts

A Beginner's Guide to PPC for E-commerce
Digital marketing guide for Plumbing & HVAC equipment

Social Media

Gorilla News