Welcome to Gorilla Marketing, the SEO and PPC agency specialising in digital visibility and success! Search Engine Optimisation (SEO) is a vital tool for those seeking to increase their presence on the web. However, the world of digital marketing is constantly evolving, and this means that the way we think about SEO is changing.
In this blog article, we will be looking at the methods and strategies that can help your video content become more visible on YouTube, as well as other online platforms. We’ll examine the ways that SEO can be used to make sure your videos are seen and shared by the right people. We’ll also take a look at the best practices for launching and optimising videos for SEO purposes.
By the end of this article, you’ll have a better understanding of how SEO for video works and how to use it to your advantage. So, if you’re ready to explore the exciting world of SEO for video, let’s get started!
Why Video SEO Matters
Video SEO is becoming increasingly important to marketers and businesses in the UK, as more and more consumers are drawn to video content. Video SEO optimisation is the process of ensuring that your video content is easily accessible and discoverable by viewers.
When it comes to SEO, videos are an additional strand of content that needs to be optimised. By optimising video content for SEO, for example by creating a keyword-rich title, you can help search engine algorithms to find your videos and display them in the SERPs (Search Engine Results Pages). This can provide your business with increased visibility, more website traffic and more potential customers.
On top of this, optimising video content for SEO also leads to increased engagement from your target audience. Crucially, video content helps to increase viewing time on webpages as well as encouraging visitors to watch more videos. As a result, successful video SEO can lead to higher rankings and more brand recognition.
At Gorilla Marketing, we understand the importance of optimising videos for SEO, and we can help your business make the most of this opportunity. From creating keyword-rich titles, to providing helpful video descriptions and developing an effective video sitemap, our team of experts can help you boost your visibility and generate more leads through video SEO.
Keyword Research and Optimization for Video Content
Video content is an increasingly important part of modern digital marketing and as such, keyword research and optimisation for video content is of great importance. Gorilla Marketing have the expertise to ensure that your videos are found and seen by your target audience.
When it comes to keyword research for video content, the aim is to find out which words and phrases people are using when searching for video content that is related to your product or service. For example, if you are a real estate agency, you would want to research keywords related to ‘property’ and ‘real estate’ which you can use in your video titles, descriptions and tags.
Once you have identified the relevant keywords, you can then optimise your video content in order to ensure it appears in the search results of major search engines. This includes optimising titles, descriptions, tags and meta data to ensure your video content is easy to find and appears prominently in search results.
At Gorilla Marketing, we have the knowledge and expertise to ensure that your video content is optimised for both search engine visibility and YouTube. We use a combination of keyword research and optimisation techniques to ensure that your video content is seen by your target audience. Contact us today to find out how we can help you get the most out of your video content.
Creating Engaging and Optimized Video Titles and Descriptions
Video titles and descriptions are essential for optimising and engaging viewers with your content. They should be concise, informative and attractive. To ensure your video titles and descriptions are effective, follow these tips from Gorilla Marketing.
1. Brainstorm Your Video Title
Think about what your video is about, who it is aimed at and the key points you want to make. Consider the emotions and reactions you want to evoke in viewers. Sum up your video in the fewest words possible and use action-oriented language.
2. Make it Search Engine Friendly
Think of keywords that relate to your video and incorporate them into your title. This will make it easier for search engines to index your video, helping it appear in more search results. Try to use keywords as close to the beginning of the title as possible.
3. Keep it Short
Your video title should be no more than 70 characters long. This will ensure that it is visible in search engine results. It must entice viewers to click on it, so make it as compelling as possible.
4. Write an Engaging Description
Make sure your description accurately describes the video content. It should add further information to what is already in the title and be free from typos and spelling mistakes. Keep it interesting by using engaging language and including some relevant keywords.
5. Include Links
Include a link to your website, blog or other relevant material in the description. This will help to increase traffic to your website as viewers navigate to your page.
By following these tips from Gorilla Marketing, you can ensure your video titles and descriptions are optimised and engaging. This will help to maximize the reach of your videos, drawing in more viewers and ensuring your message is heard.
Video Thumbnails and End Screens
An enticing video thumbnail and end screen are essential elements of a successful video marketing strategy. Gorilla Marketing understands this and has years of experience in creating and deploying eye-catching visuals that draw viewers in.
Video thumbnails are a critical factor in attracting viewers to your videos. A good thumbnail should provide the viewer with enough information to pique their interest and draw them in to watch. Designing effective thumbnails requires an understanding of what makes an image stand out and how to communicate the video’s key ideas. Gorilla Marketing’s team of expert video marketing strategists understand the importance of video thumbnails and can help create dynamic visuals that will draw viewers in.
End screens are the last visuals a viewer sees before the video ends. They are used to promote additional content, direct viewers to a website, or encourage viewers to subscribe to a channel. End screens must be designed in such a way that they don’t distract viewers from the video but still draw them in and encourage further engagement. Gorilla Marketing’s end screens are designed to be informative and eye-catching, while still maintaining a cohesive visual style across all of your video content.
By combining video thumbnails and end screens, Gorilla Marketing can create effective visuals that will draw viewers in and increase engagement. With years of expertise in video marketing, our team can help create dynamic visuals that will make viewers want to watch your videos.
Improving Video SEO with Video Sitemaps
Video sitemaps are an essential part of a successful video SEO strategy. They are XML files that provide search engines with a great way to discover and index video content, which can result in higher rankings and more visibility for your video content. Here, we look at how you can use video sitemaps to improve your video SEO and get your content seen by more people.
Creating Video Sitemaps
A video sitemap is an XML file that contains a list of all the videos on your site and the associated metadata. This includes the video title, description, thumbnail URL, video duration, and other important details. Video sitemaps can be created manually or with the help of a tool like Google Search Console.
It’s important to note that for video sitemaps to be effective, they need to be updated regularly to reflect the latest content changes.
Submitting Video Sitemaps
Once you’ve created your video sitemap, the next step is to submit it to the search engines. The easiest way to do this is to submit the sitemap to Google Search Console. Once submitted, Google will crawl the sitemap and index the videos, helping to improve the visibility of your video content in the search engine rankings.
Optimising Video Sitemaps
Once you’ve submitted your video sitemap, you can start optimising it for better rankings. This includes adding relevant keywords that describe the video content and adding a custom thumbnail to make it stand out in the search results. You should also make sure that your video titles and descriptions are written in a way that is both compelling and informative.
By optimising your video sitemaps, you can help ensure that your videos are more likely to be seen and clicked on by potential customers.
Gorilla Marketing can help you create and optimise your video sitemaps to get the most out of your video SEO. Our team of experts are well-versed in the art of video SEO and can help you create a comprehensive video SEO strategy that will help you rank higher in the search engine results pages. Contact us today to learn more about how we can help you improve your video SEO.
Measuring the Impact of Video SEO on Traffic and Rankings
Video SEO has become an increasingly important part of digital marketing, and measuring its effectiveness is vital for businesses to understand their return on investment. Gorilla Marketing understands that video SEO is complex and requires a multifaceted approach to ensure successful results. Here, we will explain how to measure the impact of video SEO on traffic and rankings.
The primary way to measure the impact of video SEO on traffic is to use Google Analytics. This tool can provide data that shows video views, watch time, and average view duration. It can also show play rate, which is the percentage of visitors who watch the video. Additionally, you can look at the number of clicks to the website followed by a video view, as well as track the number of leads and conversions generated from video SEO.
For measuring the impact of video SEO on rankings, the most important metric is organic search visibility. This can be seen via the Google Search Console report, which shows the organic search ranking for videos and how many impressions have been generated from them. Additionally, you can use the keyword tracking tool to measure which keywords are associated with your video, and the rankings associated with each keyword. Finally, you can measure the impact of video SEO on rankings by tracking the progress of your backlinks.
Video SEO is an invaluable tool that can significantly boost traffic and rankings. By tracking the effects of video SEO with Google Analytics, the Google Search Console report, keyword tracking tools, and backlinks, Gorilla Marketing can help you to measure and optimise the impact of video SEO on your business.
Gorilla Marketing is a leading digital marketing agency specialising in SEO. Our experienced team can help you get the most out of your YouTube video, from keyword research and optimisation, to developing a comprehensive content strategy to ensure your video reaches the widest possible audience.
By looking beyond just YouTube, you can further maximise the reach of your video by targeting other search engines and social media platforms. With our knowledge and expertise, Gorilla Marketing can help you to get the best return on your SEO investment and ensure that your video has the greatest reach possible.