FAQ ABOUT OUR SEO SERVICES
WHAT IS SEARCH ENGINE OPTIMIZATION?
SEO is essentially the practice of optimising your website so that it appears higher in the search engine results pages (SERPs), particularly for search terms that are likely to land you more customers or sales.
In order to do SEO, we first need to understand that Google (and other search engines) want to provide their users with a positive experience, and therefore ‘rank’ websites that contain quality content and provide the best user experience. A skilled SEO agency such as Gorilla Marketing knows exactly what ‘signals’ the search engines look for on a website, and we will work tirelessly to ensure your website is ticking every box.
While the practice of SEO takes years of studying, practice and refinement to master, the process can be grouped into two main categories:
On-Site SEO: By improving the quality of content on a website as well as the site’s performance, we can significantly increase the chances that Google will give it a higher ranking in the search results.
Off-Site SEO: Google also considers several factors from outside your website when calculating how high it should rank; such as the number of backlinks the site has from other related domains. By promoting your website and building relationships, we can also engineer these off-site signals to improve your rankings.
IS SEO RIGHT FOR MY BUSINESS?
In order to determine if SEO is right for your business the first thing that we will do is run an SEO audit. During this audit, we will have a look at the keywords on search engines that will most likely generate sales for your business. We will be able to see if the search volume is there as to justify starting a campaign, and then working out what needs to be done in order for your website to be shown for them. If we can calculate that we will be able to generate you a return on your SEO investment, then SEO is something that will work for you. If you would like the best SEO Manchester has to offer, drop us a line!
WHAT SETS GORILLA MARKETING APART AS AN SEO AGENCY?
Founded by business owners who had previously worked with agencies in other capacities, we felt that there was a gap in the market for a fully comprehensive web, design and digital marketing agency that did each aspect to an exceptionally high level.
We would like to believe that we have filled that gap, proud to offer almost every conceivable business focused digital product under one roof. If you would like to know how we are able to utilize our expertise for a project for your business please feel free to get in touch or fill in our discovery form.
WHAT IS THE GORILLA MARKETING SEO PROCESS?
We take a ‘white hat’ and ethical approach to your search engine optimization that ensures the longevity and success of your business online. For most campaigns, we will start with making sure that your website is clearly structured, the content is relevant to your keywords (after intense keyword research), and that your web pages are ones that search engines want to display to their users.
The next phase is establishing you as the online authority in your industry. This is done by producing high-quality content for both your website and other websites that are related to your industry. The reason for writing for other websites is that we attribute you as the author – which is a backlink to your website – which in turn pushes your rankings up the SERPs.
Our SEO process is often part of a multichannel approach, meaning often it is part of a wider campaign that is also generating links, traffic, and conversions.
DO YOU PROVIDE REPORTS?
We provide monthly and quartile reports on every project that we work on. This no-nonsense, clear SEO report will detail your growth in organic rankings, traffic and site conversions.
HOW DO YOU GET STARTED WITH GORILLA MARKETING?
Getting started with Gorilla Marketing is pretty straightforward. Normally we will start with a site audit and project proposal on what we think the best plan is for your business to grow online. If you are happy to proceed with the project then your dedicated account manager will coordinate things on this end while simultaneously working closely with you for input and reporting purposes.