B2B Campaign Delivers 250 Leads A Month

Our client is a business services agent that deals with high net worth companies and individuals who are looking to make astute investments. Due to the hyper-competitive nature of the industry, as well as FCA and other regulations, we had to take a clever approach to getting relevant traffic and subsequent enquiries. The keyword research phase of this campaign was instrumental, allowing us to create a list of over 50 ‘long-tail’ keywords that we created long-form content for.

This approach allowed us to build and acquire fantastic backlinks, which then stood us in good stead while me make the ascent to the larger and more competitive terms.