MANCHESTER

0161 850 3963
INFO@GORILLA.MARKETING
M3 4NH

LONDON

0203 745 4463
LONDON@GORILLA.MARKETING
WC2N 5BW

DENVER

303 744 1959
DENVER@GORILLA.MARKETING
80022

LOCAL BUSINESS CASE STUDY

Read how we helped a local business over quadruple their inbound inquiries through online marketing.

NATIONAL BRAND CASE STUDY

The results so far of a long-term, national SEM campaign in one of the top 5 most competitive niches in the UK.

WHAT WE DO

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KEYWORD RESEARCH

In-depth analysis on what your ideal customers are typing into Google and other search engines.

PRECISION TARGETING

We ensure your message is broadcast to the right people in a clear, nonintrusive manner that gets results.

MULTI-CHANNEL APPROACH

We look to exploit all available channels which drive relevant traffic and conversions on your website.

RELEVANT TRAFFIC

Our efforts ensure that your ideal customers find and consider your when looking for what you offer.

ENGAGING CONTENT

High-quality content loved by search engines as well as to your audience in a way that makes them take action.

DEMONSTRABLE ROI

A measurable increase in sales that can be directly attributed to our internet marketing efforts.

LOCAL BUSINESS CASE STUDY

Read how we helped a local business over quadruple their inbound enquiries through online marketing.

NATIONAL BRAND CASE STUDY

The results so far of a long-term, national SEM campaign in one of the top 5 most competitive niches in the UK.

Our Seo Agency Services

By the very nature of being an SEO company, our success is closely tied to the success of our clients. As such we strive to go above and beyond with what you would expect to receive from other SEO agencies, opting instead to provide a comprehensive web, branding and online marketing solution that is customised specifically around the business needs of each one of our clients. To find out if we are the right fit for your business, request your free website audit or contact us through any of the methods listed below.

ARE WE THE RIGHT SEO COMPANY FOR YOU?

Tell us about your business and business goals to find out.

FAQ ABOUT SEO

WHAT IS SEARCH ENGINE OPTIMISATION?

Search Engine Optimisation (SEO) describes the process of optimizing websites so that they appear in the organic listings and map results of search engines. While the process is often very time consuming, it is fairly simple to understand, and can be summed up in one sentence:

Google and other search engines want to show the most relevant result to their users.

With this very basic, yet powerful understanding, SEO’s have been able to ascertain that in order the search engines to determine if a result (your website) is relevant and ‘rank’ it, two criteria have to be met:

  • Your webpage is highly relevant and answers the searchers question.
  • Your website is an authority in your industry.

The meeting of those criteria is what splits the SEO process in to the two different categories, namely on-page SEO and off-page SEO.

On-Page SEO

Your website is made sure to be easily read and understood by both people and search engines. Site architecture is clear and logical, content is clearly delivered and provides the best answer to the question of the searcher.

Off-Page SEO

Having a good website and engaging, relevant content is only half the battle. Another very simple thing to understand is that the Google algorithm is just that – an algorithm. While your website may be perfect, search engines need to be able to know if they can trust you before sending you their customers. How they determine your trustworthiness is by how many other people (websites) refer to you or your content as a source of information, mainly through hyperlinks. It stands to reason that if a lot of websites (especially those that are in your industry), are linking back to you, then your website is trusted and something that a searcher would want to see.

Due to most of your competitors also trying to rank for keywords that are bringing work in, SEO can be very competitive and time consuming – even if it is simple. It is for this reason that some businesses opt to hire an SEO agency to handle the search engine optimization of their website.

WILL SEO WORK FOR MY BUSINESS?

The answer to this question depends, again, on a couple of very simple premises. The first one is determining if your product or service has a decent ‘generic phrase’ search volume. What we mean by this is if someone who doesn’t know of your business is looking for someone like you on a search engine, would your website be found? Next is to ask is if that generic search volume justifies the time, effort and capital involved in chasing those keywords. If you are able to see that over a roughly 4-12-month period you will get your money back in newly gained customers, then SEO is probably a right fit for your business.

There are many tools which will tell you about your industry’s keyword volume, including Google themselves. However, If you would like a free website and SEO analysis which includes this information (plus other important insight in to your SEO) please feel free to contact us.

HOW LONG DOES SEO TAKE TO WORK?

This can depend on many, many different factors. From our experience though, if we are to assume that you have registered a brand-new domain and want it found for low to medium sized competition local keywords – if strict guidelines are followed and the website meets certain criteria – then after around 6 months to see an ROI on your SEO budget is not an unreasonable request. For local websites that already have a level of trust to them or an exceptional standard of content the results can often come quicker.

National, e-commerce and other highly competitive keywords can often take over a year to bear fruit, which is why a top-level SEO agency will often commit to top tier keyword research beforehand in order to target low volume, low competition keywords to ensure your business profitability during this campaign period.

WHAT IS THE GORILLA SEO PROCESS?

We take a ‘white hat’ and ethical approach to your search engine optimization that ensures the longevity and success of your business online. For most campaigns, we will start with making sure that your website is clearly structured, the content is relevant to your keywords (after intense keyword research), and that your web pages are ones that search engines want to display to their users.

The next phase is establishing you as the authority online in your industry. This is done by producing high quality content for both your website and other websites that are related to your industry. The reason for writing for other websites is that we attribute you as the author – which is a backlink to your website – which in turn pushes your rankings up the SERPs.

Our SEO process is often part of a multichannel approach, meaning often it is part of a wider campaign that is also generating links, traffic and conversions.

HOW MUCH DOES SEO COST?

The cost of SEO is often dependent on the size and scope of your proposed project. In some cases, SEO agencies or freelancers will bill according to the hours they have worked, while others will work on a per project basis / monthly retainer. Saying that though; and then depending on your budget, available resources and how competitive your industry is online – you’ll find SEO could cost anywhere from £700 p/m to £30 000 p/m. While that price may seem steep to some, often businesses will see a return on that investment in the form of new customers (as long as their SEO has been done effectively).

Pay per click/ Retargeting

The quickest way to reach your target market is often through a ‘pay per click’ approach, either by bidding on keywords in the search engines or on a customised audience on the major social networks. Our approach to pay per click is granular and intense, with every detail from the landing pages, ad copy and keyword research coming together in a highly efficient and ROI focused way. We are also able to set up conversion orientated retargeting campaigns designed to deliver the most from your overall paid spend.

MONTHLY PPC STATS

184598

PPC SPEND (£)

3470

TARGETING SPEND (£)

436222

CLICKS

23856

CONVERSIONS

Content Marketing

WHAT IS CONTENT MARKETING?

Content marketing describes a process of marketing which involves the creation and sharing of online materials such as videos and blog posts that are designed to stimulate an interest in a product or service without explicitly promoting it.

At Gorilla Marketing, we believe in taking a search and retargeting based approach to our content marketing strategies, meaning we identify keywords and phrases which your ideal customers may be typing in before they arrive to the conclusion that they need your product. We can then take advantage of them establishing a business relationship there and then, or by retargeting them with relevant adverts.

DOES CONTENT MARKETING AFFECT SEO?

This will all depend on who is doing your content marketing and what their ability and approach is to SEO. While great content does sometimes get rewarded with high quality links, traffic and subsequent sales; there is a vast graveyard of failed content pieces that litter the internet (from both big brands and small).

It is for this reason we take an ‘SEO First’ approach to content marketing. Rather than traditionally hoping that blogging will ‘work out’, we take a proactive approach to getting in front of people right before their need is created, and then walk them through the conversion process before they have the chance to look at competitor websites.

IS CONTENT MARKETING RIGHT FOR MY BUSINESS?

Content marketing is right for any business whose clientele use the internet in one form or another. While an ROI focused approach is not as straightforward as perhaps a PPC campaign is, content marketing affords you the luxury of creating the need for your product before it would have been searched for directly. This is especially effective for online shops and services, although the principal can be applied to any type of business.

SEO Training / Consulting

Besides providing top-level agency based services, we also provide comprehensive SEO and internet marketing training to individuals & businesses of all sizes. From training a member of your staff who has no knowledge of SEO to giving refresher courses to teams at multi-billion Dollar companies – you can rely on Gorilla Marketing to improve your current search marketing strategy and introduce you to unique, ethical SEO techniques. We are able to hold training sessions online via Skype or come to your offices anywhere in the world.

INDIVIDUAL TRAINING

Are you a local business owner that wants to take charge of your own internet marketing? We provide customised training around your project requirements. 

BUSINESS TRAINING

From complete newbie to seasoned SEO veteran, we are able to work closely with and help members of your team stay current on the latest trends, developments & methods.

CORPORATE SEO TRAINING

We have helped the SEO teams of multi-billion Dollar companies take a fresh look at their SEO campaigns, afterwards implementing our recommendations to their search strategy to great effect.

WordPress Design / Development

The old cliche ‘there is no point having a good looking website if no one can find it’ works both ways. If you don’t have a website that is appealing to the end user and designed to convert them into customers, then you are losing countless opportunities. Our team of talented designers & developers are able to build responsive WordPress websites to any and all specifications, all of them designed from the get-go to be loved by both people and search engines.

WEB DESIGN

Beautiful, responsive and conversion focused WordPress websites that search engines are proud to display to their users.

FRONT END DEV / UX

Custom WordPress development & e-commerce websites with top quality support, maintenance and upgrades.

DOES MY BUSINESS NEED A WEBSITE?

To be honest – no. There are countless businesses out there who are very profitable and enjoy a steady stream of new business and don’t rely on the internet for it. Saying that though, there is very little doubt that many of them are losing a lot of customers to competitors that have capitalised on the web and what internet marketing has to offer.

WHAT IS A CMS AND WHICH ONE DO YOU USE?

A CMS, or content management system, is a web application that manages your website for you in a way which requires you to have little or no knowledge of code to manage it or make any changes. The most popular (and in our opinion best) content management system is WordPress.

WordPress is a free and open-source content management system based on PHP and MySQL. Unlike their online service, WordPress is installed on a private web server that is normally held by a hosting company, with the contents accessed through your chosen domain name. As of February 2017, it was estimated that WordPress was installed on more than 60 million websites and made up 27.5% of the top 10 million websites in the world.

If you would like to speak to us about a custom WordPress design or development project then please feel free to get in touch.

E-COMMERCE & NON-STATIC WEBSITES

Ecommerce and other non-static websites often rely on their user to complete the entire sales process online. Examples of this could be:

  • An online store that sells products online (digital or physical).
  • An estate agent who wants to showcase their properties.
  • An online course that requires membership.
  • A directory or listings website.
  • A forum or small social network.

All of this and more can be accomplished using WordPress as your CMS, with Gorilla Marketing able to develop and provide long term maintenance plans. We are also experts with the Shopify platform, and are able to integrate their powerful backend with the highly customizable user interface of WordPress – giving you an online shop that not only looks spectacular, but also has the best possible e-commerce & conversion capabilities available on the internet.

HOW MUCH DOES A NEW WEBSITE COST?

This will all depend on the type of website that you want to be built for your business. The costs that are involved vary from agency to agency, with some being once off (like the physical build of the website) and then often monthly for things like hosting and any maintenance that may be required.

If you are interested in having your website built by Gorilla Marketing and are interested to know how much it will roughly cost you, visit our web design page.

Where you can find us

CALL

0161 850 3963

EMAIL

INFO@GORILLA.MARKETING

OFFICE

MANCHESTER, M34 NH

HOURS

MON – FRI | 9 – 5

Send us a message