MONTHLY PPC STATS
Pay per click/ Retargeting
The quickest way to reach your target market is often through a ‘pay per click’ approach, either by bidding on keywords in the search engines or on a customised audience on the major social networks. Our approach to pay per click is granular and intense, with every detail from the landing pages, ad copy and keyword research coming together in a highly efficient and ROI focused way. We are also able to set up conversion orientated retargeting campaigns designed to deliver the most from your overall paid spend.
DOES MY BUSINESS NEED A WEBSITE?
To be honest – no. There are countless businesses out there who are very profitable and enjoy a steady stream of new business and don’t rely on the internet for it. Saying that though, there is very little doubt that many of them are losing many customers to competitors that have capitalised on the web and what internet marketing has to offer.
WHAT IS A CMS AND WHICH ONE DO YOU USE?
A CMS, or content management system, is a web application that manages your website for you in a way which requires you to have little or no knowledge of code to manage it or make any changes. The most popular (and in our opinion best) content management system is WordPress.
WordPress is a free and open-source content management system based on PHP and MySQL. Unlike their online service, WordPress is installed on a private web server that is normally held by a hosting company, with the contents accessed through your chosen domain name. As of February 2017, it was estimated that WordPress was installed on more than 60 million websites and made up 27.5% of the top 10 million websites in the world.
If you would like to speak to us about a custom WordPress design or development project then please feel free to get in touch.
WHAT IF MY WEBSITE IS WITH WIX OR WEEBLY ETC?
If your website is currently with WIX and you would like it built the exact same looking website (or something completely different!), but within WordPress – we are able to do that for you. The normal process involves us building your new website on a test server, making sure you are happy with the look and feel of the website before the move and your customers see it. We then change your A records to the new site to make it live to the world, and then transfer your domain either to our hosting solutions or one that you have selected (in which time your new site will be live the whole time). If you have an @yourdomain.com email address, your emails will remain unaffected too, as your MX records will point to Google / Outlook anyway, as that is a requirement for Wix websites.
WHAT DOES RESPONSIVE WEB DESIGN MEAN?
A responsive website describes sites that are viewable on all devices such as mobile, tablet and PC. All the websites that we build at Gorilla Marketing are responsive by default.
WHAT IS A WEBSITE & WHAT DO I NEED TO GET ONE?
Most people know what a website is, but not much on how sites and the internet actually all work. A website is really just a bunch of files or a program that you have stored on a web server or the web server of someone else (which is where hosting comes into it). This web server with your files is always connected to the internet, which people are able to view and access through a web browser.
Your domain name is the plain-text address that you put into your browser, which has with it assigned DNS settings such as your A records (which IP address your files are on and where to send visitors) and your MX records (where to send emails).