MONTHLY PPC STATS
Pay per click/ Retargeting
The quickest way to reach your target market is often through a ‘pay per click’ approach, either by bidding on keywords in the search engines or on a customised audience on the major social networks. Our approach to pay per click is granular and intense, with every detail from the landing pages, ad copy and keyword research coming together in a highly efficient and ROI focused way. We are also able to set up conversion orientated retargeting campaigns designed to deliver the most from your overall paid spend.
WHAT IS PPC?
Pay per Click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
WHAT IS RETARGETING?
Retargeting, also known as remarketing, is a form of online advertising that allows you to interact with someone who has already visited your website. This can be utilized creatively by showing specific adverts to people who may have filled a basket but not checked out, people who have bought from you before or by creating a lookalike audience of your current clients and reaching out to people with similar behaviours or interests.
IS PAY PER CLICK / RETARGETING RIGHT FOR MY BUSINESS?
In order to determine if PPC is right for your business the first thing that we will do is run a PPC audit. During this audit, we will have a look at the keywords on search engines that will most likely generate sales for your business. We will be able to see if the search volume is there as to justify a campaign, and then calculate if we will be able to generate you a return on your PPC investment. If this is the case then PPC is something that will work for you. If you would like a free PPC audit then please feel free to get in touch today.
HOW MUCH DOES PPC COST?
This will depend on the agency that you are working with. Most agencies will charge a fixed percentage of your budget (the average is ~20%), however, at Gorilla Marketing, we prefer to work on a fixed monthly retainer depending on your budget size. The breakdown is as follows:
- £1500 – £4999 p/m. £750 management fee.
- £5000 – £14 999 p/m. £1500 management fee.
- £15 000 – £49 999 p/m. £3500 management fee.
- £50 000 + p/m. £7000 management fee.
If you opt to go choose Gorilla Marketing to manage your PPC as part of a holistic internet marketing campaign then prices shown may lower.