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Microsoft Advertising

Harness the power of Microsoft Advertising with Gorilla Marketing’s expert strategies. Tap into the vast Microsoft Network; including Bing, Netflix, LinkedIn, Yahoo, and AOL, to reach a unique and valuable audience. Let us amplify your digital presence and drive high-quality conversions.

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We don’t just create ads; we architect comprehensive search marketing strategies that align with your business objectives. From compelling ad copy to strategic keyword targeting, we ensure your message reaches the right audience at the right time. Our approach combines advanced targeting capabilities, AI-powered optimisation, and continuous performance analysis to maximise your return on ad spend.

 

Whether you’re looking to boost brand awareness, generate leads, or drive e-commerce sales, our Microsoft Advertising services are tailored to meet your specific goals. With Gorilla Marketing, you’re not just advertising – you’re tapping into a powerful network that can significantly expand your digital footprint and drive tangible business growth.

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Frequently Asked Questions

What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform that allows businesses to display ads on the Microsoft Search Network, including Bing, Yahoo, AOL, and partner sites. It offers a range of ad formats and targeting options to help businesses reach their target audience effectively.

How does Microsoft Advertising differ from Google Ads?

While both platforms offer search advertising, Microsoft Advertising reaches a unique audience through the Microsoft Search Network. It often has lower competition and cost-per-click, potentially offering better ROI. Microsoft Advertising also offers some unique features, such as LinkedIn profile targeting for B2B campaigns.

What is the Microsoft Search Network?

The Microsoft Search Network includes Bing, Yahoo, AOL, and a network of partner sites. This network reaches millions of unique searchers who may not be using Google, providing access to a valuable audience segment.

What types of ad formats are available through Microsoft Advertising?

Microsoft Advertising offers various ad formats, including text ads, responsive search ads, shopping ads, dynamic search ads, and multimedia ads. Each format has its unique strengths and can be used strategically to achieve different campaign objectives.

How does Microsoft Advertising's targeting work?

Microsoft Advertising offers a range of targeting options, including keywords, location, device, demographics, and audience targeting. It also provides unique targeting options like LinkedIn profile targeting for B2B advertisers.

What is the Universal Event Tracking (UET) tag and why is it important?

The UET tag is a piece of code you place on your website to track user actions. It’s crucial for measuring ad performance, building remarketing audiences, and optimising ad delivery. The UET tag allows you to track conversions, create custom audiences for remarketing, and gather data to improve your ad targeting and effectiveness.

How does Microsoft Advertising support e-commerce businesses?

Microsoft Advertising offers several features tailored for e-commerce, including Shopping Campaigns that showcase your products with images and prices, and Product Ads that can be used in both search and audience campaigns.

What is the difference between automated and manual bidding in Microsoft Advertising?

Manual bidding gives you full control over your keyword bids, while automated bidding uses machine learning to optimise bids based on your campaign goals. Microsoft Advertising offers several automated bidding strategies, including Maximize Clicks, Maximize Conversions, and Target CPA.

What is the Microsoft Advertising Intelligent Platform?

The Microsoft Advertising Intelligent Platform is a suite of AI-powered tools and features designed to help advertisers improve campaign performance. This includes automated bidding strategies, ad customizers, and dynamic search ads.

What is the typical budget range for effective Microsoft Advertising campaigns?

Budget requirements can vary widely depending on your objectives, target audience, and industry. Microsoft Advertising’s flexible pricing model allows businesses of all sizes to advertise effectively. While some campaigns can be effective with budgets as low as £10 per day, larger campaigns may require significantly more investment for optimal results.

How does Microsoft Advertising support B2B marketing efforts?

Microsoft Advertising offers unique B2B targeting options, including LinkedIn profile targeting. This allows B2B marketers to target users based on their company, job function, and industry, making it a powerful tool for reaching decision-makers.

How does Microsoft Advertising integrate with other marketing channels?

Microsoft Advertising can integrate with various other marketing channels and platforms. This includes integration with Google Analytics for cross-platform reporting, and the ability to import campaigns from Google Ads for easier management.

How does Microsoft Advertising's Performance Max work?

Performance Max is an automated, goal-based campaign type that allows advertisers to access all of their Microsoft Advertising inventory from a single campaign. It uses AI and machine learning to optimise performance across networks, helping advertisers meet their conversion goals more efficiently.

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