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Google Remarketing Ads

We use a combination of targeting methods and can set up placement exclusions and site category options to control where your ads appear, ensuring brand safety and relevance.

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Rated 4.8 /5 on Google and 4 other major review platforms. We have dominating Google for 10 years. 

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At Gorilla Marketing, we specialise in crafting powerful Google Remarketing campaigns that bring your brand back into focus. Our expert team develops tailored strategies to re-engage users who’ve previously interacted with your website, transforming near-misses into conversions. 

We understand that every interaction is an opportunity. That’s why we create compelling, personalised ads that resonate with your audience, appearing strategically across the web to keep your brand top-of-mind. From dynamic product ads to broader brand messaging, we ensure your remarketing efforts drive results.

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Frequently Asked Questions

What is Google Remarketing?

Google Remarketing is a powerful advertising technique that allows you to show targeted ads to users who have previously visited your website or used your mobile app as they browse other sites on the Google Display Network.

How does Google Remarketing work?

When users visit your site, a cookie is placed in their browser. This cookie allows Google to show your ads to these users as they visit other websites within the Google Display Network.

What are the benefits of Remarketing?

Remarketing helps increase brand awareness, improves conversion rates, provides better ROI, allows for precise targeting, and enables you to re-engage interested prospects who didn’t convert initially.

Can I control who sees my Remarketing ads?

Yes, you can create specific audience lists based on user behaviour on your site, such as visitors to certain pages or those who added items to their cart but didn’t purchase.

How long can I remarket to a user?

Google allows you to remarket to users for up to 540 days after they visit your site, but we can adjust this duration based on your specific campaign goals and customer journey.

Will Remarketing ads feel intrusive to potential customers?

When done correctly, Remarketing ads can be a helpful reminder rather than an intrusion. We focus on creating relevant, timely ads that add value to the user’s browsing experience.

How does Gorilla Marketing ensure the effectiveness of Remarketing campaigns?

We use advanced analytics to track user behaviour, create segmented audience lists, design engaging ad creative, and continuously optimise campaigns based on performance data.

Can Remarketing work for B2B businesses?

Absolutely. B2B Remarketing can be highly effective, especially for businesses with longer sales cycles or complex products/services that require multiple touchpoints.

How do you measure the success of a Remarketing campaign?

We track key metrics such as click-through rates, conversion rates, view-through conversions, and return on ad spend to measure campaign success and guide optimisation efforts.

Is Remarketing compliant with privacy regulations?

Yes, we ensure all Remarketing campaigns comply with GDPR and other relevant privacy regulations. Users always have the option to opt out of personalised advertising.

How does Remarketing fit into a broader digital marketing strategy?

Remarketing complements other digital marketing efforts by reinforcing your message, improving brand recall, and helping to nudge interested prospects towards conversion. It’s particularly effective when integrated with SEO, PPC, and content marketing strategies.

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