It goes without saying that keyword research is the most fundamental part of any SEO campaign. The results of it should be taken into consideration from deciding the structure of your website to your Alt text and everything in between. In this guide, we’re going to run through how to find out exactly what keywords your target market is typing into the web & how to analyse the websites already ranking for that term.
- The tools we use
- The metrics & what they mean
- Starting with your seed keywords
- Seeing what your competitors rank for
- Traffic potential & keyword difficulty
- Keyword groups