The Google Search Engine

Table of Contents

Nearly everyone on the planet has used one of the many Google Services on offer today, but how much do you know about the world’s biggest search engine?

In this blog post we’re going to run through the history of Google and tell you more about the company, from its humble beginnings to its meteoric rise to become the biggest source of information on the planet.


Founding and Early Years

Google was founded in late 1998 by Larry Page and Sergey Brin in California. Although other search engines were already around at the time, Google aimed to be better from the outset.

Existing search engines brought users results based solely on how many times their search term (keyword) appeared on the page. Google took things a step further by also considering whether or not a site was relevant to a user based on how many pages it contained as well as the links between pages on a site.


The first Google server was housed in a case made from Lego. 


Google Goes Public

The founders of Google decided to put the company up for public ownership in 2004. They each promised to work at Google for a minimum of 20 years and sold off almost 20 million shares (for $85 each).


Google’s Acquisition of Other Companies

Over the years, Google has continued to grow by buying other significant tech companies so that it can offer more relevant services. Some of these include:

  • YouTube in 2006
  • DoubleClick in 2008 to assist with Google Ads development
  • Motorola in 2012, allowing Google to offer Android smartphones
  • Waze in 2013 to help develop location services and Google Maps
  • DeepMind Technologies in 2014, an AI and robotics company


Google’s Importance As A Search Engine

What about Google makes it the search engine of choice for so many of us? What makes it better than Bing, Yahoo, or any others? Let’s find out:



First of all, Google is fast. Granted, you might have to wait a little longer if your internet connection isn’t great, but generally, Google can bring you relevant results in just 0.19 seconds. This is thanks to Google’s servers – the tech giant’s hardware is considered to be far more advanced than any other leading search engine.



We’ve touched on Google’s algorithm already, but it’s one of the reasons why the search engine remains the most popular by far. The algorithm is far more sophisticated and, let’s face it, smarter than that of any other search engine.

Because of this algorithm, Google can bring users such relevant content. If people can find what they’re looking for with minimal effort, it’s hardly surprising that the search engine remains by far the most popular.



Google is everywhere. The tech giant makes smartphones and laptops and has its own browser (Chrome). The fact that ‘Google’ is now a verb according to the Oxford English Dictionary tells you everything you need to know – you don’t hear anyone saying they’re off to “Yahoo something” or “just Bing it”.


Google are thought to run some of the fastest and most advanced servers in the world. 


Google Market Share

It’s estimated that over 85% of UK internet users find what they are looking for by using Google. So, it’s safe to say that it blows the competition out of the water when it comes to market share.

Statista’s graph shows that Google’s market share has been hovering between around 83-90% since 2010, while its nearest competitor, Bing, has never risen above 10%.

Baidu and Yandex have a market share of around 2% between them. Despite a slight rise in popularity of these alternative search engines a few years ago, they never came close to threatening Googles dominance.


Google vs. Bing

Bing’s market share rose steadily after 2016 before dropping off again at the tail end of 2018, to around 6.55%. Meanwhile, Google was hovering between 86-90%.

Since then, Bing’s market share has been sitting around the same mark, never rising above 7%.


Google vs. Yahoo

When it comes to Google vs. Yahoo, there’s no competition there, either. Although Yahoo may be a trusted email platform for many, when it comes to search engines, Google is the clear winner.

Since 2010, Yahoo has held a market share of around 2-4%, peaking at 4.29% in April 2010.


Google Services

Google is so much more than just a search engine; it offers a huge range of other services and also looks after its employees remarkably well. Here’s all you need to know about the wider Google company beyond the search engine.


Google Analytics

This service offers site owners insights into how their pages are performing. It gives data such as traffic, bounce rate, and session time, so you can track which pages attract the most attention from your readers. It’s one of the many tools used by internet marketing professionals when working on SEO or PPC campaigns.


Google Ads

We’ve all seen advertising when browsing the web, whether with Google or another search engine.

Google Ads is a great way for advertisers to reach their target audience for a minimal cost. The advertiser can set the location and demographic they would like to target, as well as keywords they would like to appear in the search results for.

Google will then take a charge a fee every time a customer clicks on the ad. This is known as pay per click.


Google Workspace, Formerly G-Suite

This is a must-have for businesses of all sizes. It includes access to Gmail (for email), Google Meet (to hold virtual meetings over a video call), Google Drive (cloud-based storage), as well as software such as Google Docs and Google Sheets.

An app is also available to access all of the above services on the go from your phone. Personal users can also create an account to access many of these services. You won’t need to purchase a subscription, the services are often free to use.


YouTube is also owned by Alphabet, the parent company of Google


Company Culture

Google is often considered one of the best companies in the world to work for, and there are many reasons why it has earned that reputation. The company puts employees first, and plenty of measures are in place to ensure that they have a great work-life balance and stay mentally and physically healthy at work.

From dogs in the office to on-site hairdressers and a flexible working schedule, it’s easy to see why a job at Google is a desirable one!

It’s not all fun and games, however; sometimes, there’s also work to be done. But, Google’s constant innovation means employees are working in an exciting, fast-paced environment.

Few other companies can claim to be quite as innovative as Google, and who doesn’t want to be part of something that could change the world?


How Google Search Works

You might think that Google brings you all the world’s information as if by magic, but things are slightly more complex than that. Google’s mission statement is to make “the world’s information universally accessible”. Here’s how it does so:


1. Crawling the Internet

No, it’s not what babies do before they can walk! This type of crawling is what allows Google to discover pages that exist online.

Google is always searching for new pages online. It ‘knows’ pages if it has visited them before. Others are easily found from a sitemap or by following internal links from category pages to blog posts within that category on your site.


2. Indexing Web Pages

Google’s ‘spider’ will then crawl the newly-discovered pages to find out what they are about. This process is known as indexing. During this stage, everything is considered – the text, media, alt tags, and headings.


3. Search Results

Finally comes the part of the process we’re all familiar with – the search results are displayed on your browser.

Results are based on several factors, but it all comes down to Google’s algorithm, which is constantly being updated. The results that are shown should be:

  • Relevant – Google does a good job of understanding what a user is searching from, just from a few keywords they type into the search bar.Again, this goes back to SEO. After crawling the page, Google knows what it’s about and when it should show this particular page to someone looking for a certain piece of information.
  • High-quality content – Google has highly advanced spam filters, meaning spammy pages should not be displayed on the first page of your search results. Spammy content includes the likes of:
    • Sneaky redirects (known as cloaking)
    • Hidden links or text
    • Irrelevant keywords/keywords stuffing
    • User-generated spam (usually in the comments section)
    • Auto-generated content that makes little sense
    • Scraped content – articles that have already been published elsewhere being reused without the owner’s permission
  • Local – When you search for businesses, you should see results that are local to you. So when you’re on holiday, you might find the Google search results you get for the same keyword are different from when you’re at home. This is great when you need to find a store nearby or to access a particular service, like a local taxi firm.


Final Thoughts

So, now you know a little more about how Google can “take all of the world’s information and make it universally accessible”.

Thanks to its sophisticated algorithm that brings users relevant results, Google has been the search engine of choice for most of the world for many years. Based on the stats above, it doesn’t look like this trend will change anytime soon.


5 Responses

  1. Mary Allen says:

    The Google search engine truly revolutionized the way we access information, and this blog post provides a fascinating insight into its humble beginnings and meteoric rise to become the biggest source of information on the planet. As someone who has been using Google for years, it’s intriguing to learn about the company’s founding and early years, and how it differentiated itself from other search engines by considering the relevance of a site rather than just the number of times a keyword appeared on a page.

    I was also fascinated to learn that the first Google server was housed in a case made from Lego, a testament to the company’s creativity and innovative spirit. And the decision to go public in 2004 was a game-changer, solidifying Google’s position as a major player in the tech industry.

    It’s remarkable to think that nearly everyone on the planet has used a Google service at some point, and this speaks to the company’s immense impact on our daily lives. Thank you for shedding light on the history and evolution of this powerful search engine. It’s clear that Google’s success is a result of its dedication to constantly improving and providing users with the most relevant and reliable information.

  2. George Gonzalez says:

    Wow, I never knew the first Google server was made out of Lego! It’s amazing to see how far Google has come from its humble beginnings in 1998. I remember using other search engines before Google, and I can definitely say that Google’s search algorithm revolutionized the way we search for information online. It’s interesting to learn that Google’s founders aimed to be better than existing search engines from the start, and their focus on relevance and user experience has definitely paid off.

    I also find it impressive that Google went public in 2004, with the founders committing to working at the company for at least 20 years. This shows their dedication and belief in their company’s potential. And we can all agree that Google has become so much more than just a search engine – it’s now a major player in various industries, from technology to advertising to self-driving cars.

    Overall, this blog post gave me a deeper understanding of the history and growth of Google, and I’m excited to see what the future holds for this world-renowned company. Thank you for sharing such an informative and engaging piece!

  3. Timothy Perez says:

    Thank you for sharing such an insightful and informative post about the Google search engine. It’s fascinating to learn about the humble beginnings of this now global powerhouse, and how it revolutionized the way we search for information online. I was particularly intrigued by the fact that the first Google server was made from Lego – a true testament to the creativity and innovation of its founders. It’s also interesting to note how Google’s algorithm set it apart from other search engines at the time, and how it continues to evolve and improve to this day. With its constant updates and improvements, Google has become an integral part of our daily lives, providing us with instant access to a vast amount of information. Thank you for shedding light on the history and growth of this incredible company.

  4. Steven Taylor says:

    It’s fascinating to learn about the humble beginnings of Google and how it has evolved into the world’s biggest search engine. The fact that it was founded in a garage and housed in a Lego case truly showcases the determination and innovation of its founders, Larry Page and Sergey Brin. It’s also interesting to note how Google differentiated itself from other search engines by considering not just the frequency of keywords, but also the relevance and connectivity of websites.

    Google’s meteoric rise to become a household name and the go-to source of information for billions of people is a testament to its user-friendly interface, constantly evolving algorithms, and commitment to providing accurate and relevant results. It’s no wonder that the company went public in 2004, with its founders promising to continue working at Google for a dollar salary.

    Personally, I can’t imagine a world without Google and its various services. From finding information to navigating through unfamiliar places, Google has become an integral part of our daily lives. It’s amazing to think about the impact this search engine has had on the world, and I can’t wait to see what the future holds for Google and its users. Thank you for sharing this insightful article.

  5. Kimberly Mitchell says:

    Google has undoubtedly become an integral part of our daily lives, providing us with instant access to a wealth of information at our fingertips. However, as you have highlighted in your blog post, the history of Google and its rise to dominance is a fascinating one.

    I was particularly intrigued to learn about the founders’ innovative approach to search engines, taking into account not only the frequency of keywords but also the relevance and interconnectedness of websites. This revolutionary concept has undoubtedly played a significant role in Google’s success and continued popularity.

    Furthermore, the fact that the first Google server was housed in a Lego case is a testament to the company’s humble beginnings and the creativity and ingenuity of its founders.

    The decision to take the company public in 2004 was a bold move, but one that has clearly paid off, with Google now being the go-to source of information for billions of people worldwide. It’s remarkable to think that just over two decades ago, Google was a small startup, and now it is a global powerhouse.

    Thank you for shedding light on the history of Google and its incredible journey. It’s a reminder that with determination, innovation, and hard work, anything is possible.

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Kyle has been in search marketing for over 12 years, specialising in technical and on-page SEO. A father of two and a massive rugby fan, Kyle founded Gorilla Marketing in 2015. Kyle currently works as the operations director at Gorilla, overseeing the SEO and PPC teams. 

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