SMALL BUSINESS CASE STUDY
Read how we helped a local business over quadruple their inbound enquiries through online marketing.
FAQ About SEO Denver:
WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?
The internet has quickly become a dominating force in almost every industry; be it local businesses looking to create an online presence in their area to attract extra customers, or huge international companies looking to maintain a positive brand image though social media.
Regardless of a company’s size, it’s fair to say that if they are failing to create and maintain a strong online presence, they are missing out on an incredibly lucrative marketing opportunity.
Search Engine Optimization (SEO) addresses this issue directly. SEO is the practice of optimizing a website with the goal of increasing its rankings in Google’s results pages (amongst other popular search engines) so that when potential online or local customers search for a certain product or service, the website in question gets the lion’s share of the clicks!
This is done partly by improving the overall quality of a website, as Google gives preference to websites that provide a great user experience, and features a host of helpful and informative content for visitors; we refer to this as ‘on-site SEO’. SEO also involves website promotion and networking, to ensure the site has a healthy number of links from other related websites; we refer to this as ‘off-site’ SEO.
HOW LONG DOES SEO TAKE?
We receive that question from almost every new client, and the answer is almost always different because every website and industry are different. The amount of time it takes for your website to reach page 1 of the search results depends heavily on the amount of work required to fix, improve and promote your site, as well as the competitiveness of your industry in the search results.
Generally, we advise new clients that it takes roughly 6 months to see an ROI on their initial SEO budget, however, this can change depending on overall goals. If you’re a local business simply looking for more customers or visitors in your area, then it’s likely that results will come more quickly. Oppositely, online eCommerce businesses who want to rank for more competitive keywords can sometimes expect their campaign to run for over 12 months before they hit page 1, as their competitors often have larger budgets and a huge headstart with links and site authority.
WHY USE AN AGENCY FOR SEO?
Using an SEO agency is beneficial for a number of reasons. Firstly, you get the benefit of having a full team of experts watching and working on your website. From initial brainstorming sessions during the planning phase of your campaign to end-of-month reporting, having several SEO executives available at any time gives your business an advantage that few of your competitors will have.
Secondly, smaller clients such as local businesses or start-ups often don’t have the budget for a dedicated in-house SEO executive, where as an SEO agency such as Gorilla Marketing can create a campaign to suit clients with smaller budgets, allowing you to improve your online visibility without breaking the bank!
WHAT IS THE TYPICAL SERVICE / RELATIONSHIP LIKE WITH AN AGENCY?
If you’ve never worked with a digital agency before, you may be curious about how the relationship works. As with all service providers, every agency is different and often, so are their methods and principles.
It’s important to understand that many companies out there offer sub-standard SEO services; they often operate by cold-calling businesses en masse and promising them ‘instant first page rankings for an unbeatable price’. As you can imagine, this is never the case, and those customers are left unsatisfied and out-of-pocket, having lost faith in SEO as a viable means of generating more business.
At Gorilla Marketing, we offer realistic and sustainable results that pay off for our customers. Our business is run on principles of honesty, transparency and hard work, delivering results to our clients that benefit them for years to come. When working with us, you’ll receive a dedicated account manager who will closely monitor the performance of your website and deliver a detailed monthly report to ensure you’re up to speed with how your rankings are improving.
If you’re undecided about SEO and would like to know more about the opportunities in your industry, please feel free to contact us on [email protected] to arrange a FREE website audit and opportunity sizing session.
IS SEO RIGHT FOR MY BUSINESS?
If you’re hoping to acquire more customers, clients, leads or website visitors, then SEO is definitely worth considering.
If you’ve tried other digital marketing methods in the past such as Pay-Per-Click advertising (PPC) then you will likely know how expensive that avenue can be, especially if your budget was not managed closely by an experienced PPC executive. With SEO, each visitor to your website is free, meaning regardless of how much traffic you receive, the price doesn’t change.
WHAT OTHER SERVICES BESIDES SEO DO YOU OFFER?
Besides search engine optimisation we also offer the following services:
- Website Hosting.We offer super-fast web hosting from two data centres, one in Denver USA, and another in Manchester UK.
- Web Design. Many of our new clients decide to refresh or replace their website at some point, and we offer a professional design and developments service that allows us to build your new website perfectly optimised for SEO and PPC campaigns.
- PPC / Retargeting. Running a successful PPC or Retargeting campaign takes an expert level of attention to detail and refinement to get the most from you budget. We have expert PPC executives who can setup and maintain a successful campaign for you.
- Social Media Advertising. Millions of people around the world log in to Facebook, Twitter, Instagram and more every day – making these platforms the perfect places to market your business. We have the experience, tools and knowhow to run an engaging social media advertising campaign for you.
- Graphic Design & Print. We now offer graphic design and printing services. Feel free to discuss your design and print needs with us, and we’ll handle the workload for you.
HOW MUCH DOES SEO COST?
After taking workload, time allocation and competition into consideration, the cost of each SEO campaign differs from client to client. Some SEO agencies work on an hourly-rate basis, simply allocating a set amount of time to your campaign based on your budget, whereas others such as ourselves work on a no-contract month to month retainer.