For four out of five consumers, the internet is now their go-to when in need of a local business or service. Many people will carry out a quick ‘near me’ search when in need of a service, for example ‘plumbers near me’, while others might search ‘solicitors Manchester’. Whatever your local service or business may be, it is vital that people are aware of you and your location. Ranking well locally on search engines is a great way to do this.
Local SEO Manchester
The city of Manchester is a buzzing hive of activity in terms of online business. It is now home to many digital professionals – from the slick suits of Spinningfields to the community of creatives in the Northern Quarter. Gorilla Marketing is based right in the heart of it all. We have assisted countless Mancunian businesses, including some common household brands, smaller sole traders, e-commerce companies, plumbers, accountancy and law firms, as well as local storefronts hoping to increase their footfall traffic.
It’s not necessary that your business is Manchester-based though, as Gorilla Marketing can help you improve your rankings in the local search results wherever “local” may be for you!
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How Does Local SEO Work?
Local SEO (search engine optimisation) is a very effective approach to marketing a local business. It is the aim of search engines such as Google to provide the most relevant results when a user carries out a search, so local SEO is a way of ranking your website for both ‘service’ and ‘location’ keywords.
This essentially means that the better your local business website is optimised, the more likely your business is going to rank locally and will be more visible to potential customers. It is this increased visibility that will result in your business receiving more website visits or call enquiries.
As well as making your business website accessible to those searching with intent, our local SEO services can also help you to engage with new customers through the reviewing features online. Great reviews from current or past customers can increase your online reputation. This can lead to more customers wanting to give you a try as they have witnessed positive reviews from others.
Why Choose Gorilla Marketing for Local SEO?
As a Manchester-based agency, Gorilla Marketing is in a highly-competitive industry shared with a range of other digital marketing agencies. We successfully compete to provide a SEO service for local and national clients, and our team of experts have a wealth of knowledge to assist your local business climb the search engine results pages (often referred to as the ‘SERPs’).
We have worked alongside and provided a service for a wide range of clients for local SEO, from household name brands with 250+ local branches, to local service providers looking to take more leads, as well as brick and mortar businesses looking for more footfall traffic. Our local SEO strategy is a tried and tested method that we’ve improved, refined and continuously updated to bring the fastest and most effective results possible for our clients.
At Gorilla Marketing, we have a professional and committed team who specialise in local SEO. This sets us apart from some of the freelance SEO services available in Manchester as with us your business website is guaranteed an expert local service rather than a ‘jack of all trades’ SEO service. Our agency works with you to ensure your business with a local SEO approach to suit your needs, we can also assist with content and website building.
If you decide to take us up on our local SEO services, you will also receive a dedicated account manager who tracks and reports on the performance of your local campaign. This will keep you in the loop and up-to-date with the progress of your business website and how your rankings are improving each month. It is important to note that SEO is not a one-off practice, but rather an approach that needs maintaining in order for consistent ranking and great results, as such Gorilla Marketing strive to continue a great working relationship with your local business and support your online journey.