SEO Terminology

The world of SEO is filled with a lot of jargon and technical phrases that are actually quite simple when you get to the root of them. We hope that this quick overview adequetly explains what we’re on about when we ramble (we can’t help that we find SEO so exciting!)

Google Premier Partner
Bing Accredited Professionals
4.9 Stars on TrustPilot
5 Star Google SEO Revies
Fiverr SEO Pro Verified
Made In Manchester

SEO Terms Explained

On-page SEO

The process of making changes to the actual web page(s) you want to rank. This could be by either adding more engaging content or addressing technical issues.

Off-page SEO

This is the process of generating traffic and gaining backlinks to your website in order to establish it as an authority.

Backlinks

Another word for a link on a web page – backlinks are crawled by Google, with web pages that receive the most high-quality* backlinks often being the first results that show for a keyword.

Anchor Text

The clickable text of a link. Search engines will often use this to understand what the destination page is about and subsequently may rank the destination page higher in the search results for the anchor text phrase.

Keyword Research

Using tools to analyse the search volume and competition of keywords in the search engines.

Google Analytics

A free tool that Google provides that lets you monitor traffic & the user behaviour on your website.

Google Search Console

A free tool that Google provides that lets you see your rankings in the Google search engine.

Trust Flow

An industry-wide metric created by Majestic.com that estimates the authority and subsequent ranking probability of a website based on its backlinks.

Domain Authority

An industry-wide metric created by Moz.com that estimates the authority and subsequent ranking probability of a domain based on its backlinks.

Page Authority

An industry-wide metric created by Moz.com that estimates the authority and subsequent ranking probability of a single web page based on its backlinks.

SERP's

This stands for ‘search engine results page’ – what you see when you search for something.

Pay per Click

Paying the search engines ‘per click’ for keywords that you choose.

Retargeting

Placing a cookie in the browser of a visitor to your website so that you may show them an advert on another website.

Conversion Rate Optimisation

The process of making improvements to a web page so that more people are inclined to follow through with contacting you / buy your product etc.