SEO Terminology
The world of SEO is filled with a lot of jargon and technical phrases that are actually quite simple when you get to the root of them. We hope that this quick overview adequetly explains what we’re on about when we ramble (we can’t help that we find SEO so exciting!)
SEO Terms Explained
On-page SEO
The process of making changes to the actual web page(s) you want to rank. This could be by either adding more engaging content or addressing technical issues.
Off-page SEO
This is the process of generating traffic and gaining backlinks to your website in order to establish it as an authority.
Backlinks
Another word for a link on a web page – backlinks are crawled by Google, with web pages that receive the most high-quality* backlinks often being the first results that show for a keyword.
Anchor Text
The clickable text of a link. Search engines will often use this to understand what the destination page is about and subsequently may rank the destination page higher in the search results for the anchor text phrase.
Keyword Research
Using tools to analyse the search volume and competition of keywords in the search engines.
Google Analytics
A free tool that Google provides that lets you monitor traffic & the user behaviour on your website.
Google Search Console
A free tool that Google provides that lets you see your rankings in the Google search engine.
Trust Flow
An industry-wide metric created by Majestic.com that estimates the authority and subsequent ranking probability of a website based on its backlinks.
Domain Authority
An industry-wide metric created by Moz.com that estimates the authority and subsequent ranking probability of a domain based on its backlinks.
Page Authority
An industry-wide metric created by Moz.com that estimates the authority and subsequent ranking probability of a single web page based on its backlinks.
SERP's
This stands for ‘search engine results page’ – what you see when you search for something.
Pay per Click
Paying the search engines ‘per click’ for keywords that you choose.
Retargeting
Placing a cookie in the browser of a visitor to your website so that you may show them an advert on another website.
Conversion Rate Optimisation
The process of making improvements to a web page so that more people are inclined to follow through with contacting you / buy your product etc.