The Google May 2020 Update

May 2020 Core Update

  As the name of the update suggests, this Google core algorithm was rolled out in May 2020. Initial observations showed that this update is rewarding websites with high E-A-T signals (Expertise-Authority-Trust).   Why did Google create the update? The Founder of Searchmetrics, Marcus Tober has done a comprehensive analysis of the update, and rounded […]
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January 2020 Core Update

January 2020 Core Update

  As the name of the update suggests, this Google core algorithm was rolled out in January 2020. Initial observations showed that YMYL (your money, your life) industries got hit the hardest, with a lot of health and finances websites showing massive volatility.   Why did Google create the update? Google clarified a lot of […]
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The Google BERT Update

The Google BERT Update

  Launched in October 2019, this update had an effect on roughly 10% of all search queries. No wonder Google said it was its biggest update in over 5 years! The update uses a language processing technology called BERT (Bidirectional Encoder Representations from Transformers) which can understand the more intricate nuances of a searchers intent. […]
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The Florida 2 Update

The Google Florida 2 Update

  The Google Florida 2 Update is officially named the March 2019 Core Update by Google and is said to be a large and important broad core algorithm update. The Florida Update back in the 2000s was crucial and comparisons were made with the new broad core algorithm changes as both updates coincided with the Pubcon Florida […]
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Mobile First Update

The Mobile-First Update

  Launched in March 2018, the Mobile-first index means that Google will now be predominantly using the mobile version of a site’s content for indexing and therefore ranking. Google has been open with information regarding the switch and it seems the aim wasn’t to catch out sites that were desktop-only but rather to allow them […]
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The Google Fred Update

The Google Fred Update

  Launched in March 2017, the Google Fred Update targeted websites that were deemed to be violating Google’s search quality guidelines by having too many ads on a page and not enough relevant content.   Why did Google create the Update? Google often updates their algorithms and many changes and tweaks go unnoticed but the name Fred […]
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The Google Possum Update

The Google Possum Update

  Launched in September 2016, the Google Possum Update changed the order of local results to depend on the searchers’ location relative to the nearest business. This was more evident on mobile devices. One of the main things that Possum updated was the filter that applies to local results and it was thought to be […]
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Rankbrain Update

The RankBrain Update

  Launched in October 2015, RankBrain works in major part with the Hummingbird algorithm to further help Google understand the meaning behind queries and provide more relevant results. It is the only Artificial Intelligence (AI) used in Google search results and relies heavily on machine learning. According to Google, it is their third most important […]
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Mobilegeddon Update

The Mobilegeddon Update

  Launched in April 2015, the update known as Mobilegeddon was the first Google Update for mobiles. Its purpose was to ensure that mobile-friendly and responsive websites were given top priority in the search results. After Google demonstrated what they expected from websites that aimed to rank, there was no longer a grey area in terms of […]
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The Pigeon Update

The Google Pigeon Update

  Launched in the UK in December 2014, the Google Pigeon Update began to take a more serious look at the location of Google Users when making a search and aimed to let local search resemble and behave similarly to the organic search. It has been noted as one of Google’s biggest algorithmic updates in […]
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Google Hummingbird Update

The Hummingbird Update

  Launched in August 2013, the Google Hummingbird Update was released in order to help Google gain an improved understanding of a searchers request and therefore show results that better match their intent. The Hummingbird Update resulted in some pages ranking well for despite not having the exact keywords in the content. Before this, an effective semantic […]
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The Google Penguin Update

The Google Penguin Update

  Launched in April 2012, the Google Penguin Update was first known as the ‘webspam algorithm update’ and was developed to target websites who may have been using poor quality or spam-like backlinks to try and manipulate the SERPs. Before the update, link volume played a huge role in determining a web page’s score through […]
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The Panda Update

The Google Panda Update

  Launched in February 2011, the Google Panda Update was developed to reduce the amount of low-quality content in the search results and to reward original, quality content. Panda assigns a ‘quality score’ to individual pages and the score is then used to as a major ranking factor to determine how high a page will […]
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