It’s becoming more and more common to hear the term ‘SEO’ being thrown around in almost every profession, but what does the term ‘SEO’ even mean? SEO, or Search Engine Optimisation, has been around in some form or another since the birth of Search Engines in 1990. However, since those early days of Search Engines, both the practice of SEO and the Search Engines themselves have changed almost beyond recognition.
When most people think of Search Engines, they immediately think of the global powerhouse Google. Although there are a number of other Search Engines available, Google is by far the most popular and widely used. Google is therefore often considered the most important search engine to be listed upon, as Google provides the largest opportunity to maximise public exposure.
Google’s popularity is borne of the accuracy of its searches, and Google themselves know this. That is why since the company’s creation in 1998 they have had the primary ethos of providing the most accurate search results on the web. This quest has led them to develop a set of highly intelligent algorithms to determine the placement and positioning of search results to the user. These top-secret algorithms utilise undisclosed formulas in order to assess the relevance of a website to the search terms inputted.
Accordingly, SEO, in the simplest terms, is part of a logical attempt to analyse and assess how Google’s algorithm decides which search results are considered most relevant to the inputted search criteria. Search Engine Optimisers then implement those findings on websites and webpages to help them rank higher in Google’s search listings.
Why do I need SEO?
The next logical question then, is to ask how that information is relevant to you and your business. Research has shown that websites on the first page of a Google Search Results Page receive around 95% of web traffic, leaving a measly 5% for search results located on the other results pages. Accordingly, not making it to Google’s front page means you are immediately losing out on potentially 95% of the web traffic that is searching for keywords related to the product or services you are selling.
It’s therefore a priority for any business looking to increase online sales, to make sure their website is well optimised for Search Engines. If you aren’t utilising SEO on your website, there’s an enormous possibility that you’re missing out on a huge quantity of potential business opportunities. With that being said it becomes more practical to not think of SEO as a cost, but as an intelligent investment in the future of your company.
How can I make my website SEO friendly?
There are many things you can do to your website to begin to make it friendlier for Search Engines such a Google. Google themselves have even published a Search Engine Optimisation Starter Guide that is free to download and read. However, because Google doesn’t want people to ‘game’ their algorithm, much of the advice they give is often relatively obvious and honestly quite basic. With that being said however, their Start Guide still offers practical advice that will definitely help your websites rankings out to some extent.
Nevertheless, you’re unlikely to rank first for any of your keywords by solely using Google’s SEO Started Guide. Accordingly, we at Gorilla Marketing have concocted what we believe to be a helpful resource for those who wish to attempt to make their website more SEO friendly. Generally speaking though, one of the first things you’ll find as soon as you dip your toes into the world of SEO, is that there are a lot of people out there saying very different things in regards to SEO best practice.
With so much information out there, it can be confusing to independently work out what does and doesn’t work. It also takes a considerable amount of time, as well as trial and error, to work out what practices are proving successful and which aren’t. For most business owners and entrepreneurs time is undeniably a finite resource, and that’s where a marketing agency such as Gorilla Marketing can become indispensable to your business.
How can Gorilla Marketing help you?
First and foremost, the Gorilla Marketing team can take the trial and error out of applying Search Engine Optimisation to your website. We have over 17 years of hands on experience working for national name-brand clients, hands on experience that we will focus directly at your online ambitions. Handling large name-brand clients, in highly competitive industries, has imparted upon us years of experience in competing and battling for front-page search listings – we know what works. As we know what works, we can apply it to your business, helping you to reach Google’s coveted front page.
Although we at Gorilla Marketing have traditionally made our name consulting and managing name-brand clients, we still consider ourselves a small Manchester based business and we refuse to lose that perspective. Since conception, Gorilla Marketing have made it one of our core ambitions to provide an affordable yet high standard of online marketing to small businesses. Accordingly, we’re proud to be able to offer a free bespoke website to all of our local SEO clients in Manchester and the North West.
If you’re someone who would benefit from a free website, or just someone who’s completely new to online marketing we’re here to help! Gorilla Marketing’s Search Engine Optimisers are some of the most talented in Manchester and the North West. This accomplished SEO team will take your business from having zero online presence, to a front-page ranking, and we will help you to understand the process along the way.
In fact, we will work tirelessly alongside you from the outset. Gorilla Marketing’s SEO process initially begins by identifying the client’s goals and online ambitions. We’ll want to know what you expect, and inform you of what you can realistically hope to achieve within your industry. We will work beside you to plan which keywords are the most effective to target, and we will explain to you how we intend to target them.
From that point onwards you will have access to, and regular contact with, our in-house content creation team. Our content creation team will generate original, relevant and Search Engine Optimised content specifically for your website which targets the keywords we’ve agreed upon. Consistent, regular and keyword tailored content updates will begin to increase your webpages authority, and in turn will encourage google to rank it higher and higher – this will consequently drive more and more potential customers towards your business.
However, that’s not to say we’re not interested in existing websites, we most definitely are! If you do have an existing website that you think could benefit from some Search Engine Optimisation feel free to contact us. Gorilla Marketing offers a free SEO audit service; this service will run a number of tests across your current website identifying any areas on your site that are negatively impacting you search ranking results. These tests will also highlight to the Gorilla Marketing team a number of areas we can work upon to help boost your search ranking results. So what are you waiting for?