Launched in April 2015, the update known as Mobilegeddon was the first Google Update for mobiles. Its purpose was to ensure that mobile-friendly and responsive websites were given top priority in the search results.
After Google demonstrated what they expected from websites that aimed to rank, there was no longer a grey area in terms of mobile websites as the guidelines for what was considered mobile-friendly were now clear.
Why did Google create the update?
It was the belief of Google that all users should receive fast, relevant results when using a mobile device to search. Mobile-friendliness, therefore, continued to be a ranking factor in mobile search results and Mobilegeddon was sure to affect your site regardless of your industry.
Google’s biggest aim is to continually build on and improve user experience and align that with user behaviour and trends. The Mobilegeddon Update was considered more than an algorithm and could be described as more of a cultural shift and a response to the increased use of mobile devices.
The Mobilegeddon algorithm
The Google Mobilegeddon Update only affected search rankings on mobile devices, impacted on results globally regardless of language and applied to individual pages as opposed to whole websites. The change itself was straightforward as your website was either determined to be mobile friendly or it wasn’t, there was no in between or rating system.
It is rare for Google to release an in-depth explanation of an update. However, the Mobilegeddon Update did allow for webmasters to make the necessary changes which in time has resulted in a better user experience for all when searching from a mobile device although, in all honesty, ranking was not as affected as expected but instead a motivator for those complying with Google’s changes. A second update in 2016, proved similar as more and more people accommodated the change and was another win for both Google, the updated websites and the mobile device users.
The Mobilegeddon algorithm update proved that Google can achieve change that goes further than traffic and rankings and in turn get people to accommodate these changes by designing their sites accordingly without causing mass confusion.
Mobile-friendly and responsive websites are now a standard when it comes to ranking factors and are vital considering more than 50% of search queries around the world are from a mobile device. It appears then that the update was a huge leap for Google and laid the foundation going forward.