To put it simply, Website Design is the name given to the process of producing fully functioning websites. Although the explanation is simple, the process is a different story altogether. In many ways a website is a lot like a car; when it works well, we forget about all the moving parts that come together to provide a seamless user experience. However, when it doesn’t work so well, we’re quick to remember that there are a multitude of factors keeping everything functioning perfectly. In much of the same way it’s a car designer’s job to build a driving experience so brilliant it removes the occupants from the machinery making the car function, a Website Designer’s job is to produce a Website that provides a user experience so brilliant it removes the audience from the coding responsible for the website’s purpose.
Therefore, when people talk about Website Design and Designers, they are actually talking about the people and processes’ that allow a website to be generated on your computer screen. Accordingly, with such a broad scope this involves almost every aspect of your website – from the way it looks and runs when it’s generated on a computers screen, through to the specific content available to be viewed by the user. Therefore, it is the job of a Web Designer to take a website concept from the ideas, design and planning phase through to the launch and maintenance phase of the project. A Web Designer will do this by building out a multitude of interactive data files that dictate the website’s layout, text format, colour scheme, overarching structure, images, graphics and any interactive features the website may include.
How can website design help me?
Website design can help you and your business in an enormous variety of ways, but for many of you, you will be solely interested in how website design can increase your companies profit margins and revenue. A quick look at some statistics produced by the United Kingdom’s Office for National Statistics can help us out here. In 2006 internet sales made up a measly 2.8% of global retail sales, at the end of 2018 online sales have leaped to make up a whopping 20% (Insert graph). That sort of consistent yearly growth in the online retail market isn’t going to go anywhere anytime soon, and so if your business isn’t online yet, you’re potentially missing out on a massive increase in the revenue you could be generating.
Having a professional website designer on board to help can speed up this process infinitely. Web Design takes years to master and is a constantly evolving workplace, therefore although you can design and manage your own website, a professional web designers experience is indispensable. Building out and maintaining all of the electronic data files that impose the website’s layout, text format, colour scheme, overarching structure, images, graphics and interactive features is a time-consuming endeavour. That doesn’t mean it’s impossible, however without the experience of a professional website designer, your efforts may not translate into new business leads or sales conversions. That’s often because the experience a professional web designer brings to the process, primarily their understanding of website structure and architecture, will undoubtedly help your business appear more credible online.
How can website design help me to sell my services?
According to Google, nearly 60 percent of global search queries are now undertaken from mobile devices. These searches are often when people are out and about, in need of advice and access to local businesses and the services they provide. Therefore, if your business doesn’t have an effective online presence, you’re potentially missing out on a large number of budding leads.
However, even if your business’ website looks and functions much better than your online competitors, you still may not see any real increase in your company’s revenue. This is often down to the way search engines, such a google, process the content and information on your website. It doesn’t matter how well your website functions or how aesthetically attractive your website is – if it’s not coded in a way that’s search engine readable, it won’t rank well on Google. This is incredibly important if your business is looking to attract local and regional customers, because it might mean your business fails to appear in Google’s map pack or map box.
Web Designers, like those at Gorilla Marketing in Manchester, can help your business attract these local and regional customers – we’ll make sure that your website is designed and coded in such a way that it can be read by search engines. Gorilla Marketing have helped numerous local and regional service-based businesses in an around Manchester and the North West increase their online presence and exposure. We have done this by building out bespoke, dynamic, professional looking and fantastically functioning websites designed specifically for our clients’ needs.
What website design services do Gorilla Marketing provide?
Gorilla Marketing offers an all-encompassing and affordable Web Design Service. This service will take you from having no online presence, to having a fully functioning website that is tailormade to your specific needs. Our team at Gorilla Marketing are highly creative and results orientated, we specialize in WordPress design and development (not to be confused with WordPress.com). We can easily help you to develop an effective online presence that converts sales and generates opportunities for your business. Our team has over 17 years of experience in Website Design and have built, designed and maintained every type of website imaginable. Our Web Design Service includes:
- A fully responsive, custom made WordPress website
- Unlimited changes and updates to your website
- Full, unlimited access to our Graphic Design team
- Super-fast and secure website hosting and email
To see some of the websites we’ve created over the years, or to get some ideas for what Gorilla Marketing can do for you and your business, you can take a look at our portfolio.
In regards to Gorilla Marketing’s SEO Services, we offer a service that is second to none nationally. We work with large home-name national brands, as well as with local and regional clients around Manchester and the North West, and are renowned for generating exceptional results. Our in-house content creation team will work alongside your business to produce pieces that will help your website competitively rank, hopefully helping your business to generate sales and leads.
Although we at Gorilla Marketing have traditionally made our name consulting and managing big brand accounts – we have always been a small business ourselves and haven’t lost sight of that. That’s why we want to make sure that smaller businesses are able to gain access to a high-standard of internet marketing and Web Design – accordingly, we’re excited to say that we offer all our local SEO clients our Web Design Services for free.