BigCommerce SEO Services

At Gorilla Marketing, we’ve honed our BigCommerce SEO strategies to perfection. Our comprehensive approach ensures your online store not only ranks well but converts visitors into loyal customers. Here’s how we elevate your BigCommerce presence:

On-page Optimisation:

• Product description enhancement: We craft unique, keyword-rich descriptions that resonate with both search engines and shoppers.
• Metadata optimisation for BigCommerce pages: Our team fine-tunes titles, meta descriptions, and header tags to maximise click-through rates from search results.
• Internal linking structure refinement: We create a logical hierarchy that boosts page authority and improves user navigation.
• Schema markup implementation: By leveraging structured data, we help search engines better understand your products, pricing, and availability.
• Image optimisation: We ensure all product images have descriptive file names and alt text, improving both SEO and accessibility.

Technical SEO:

• BigCommerce-specific site speed optimisation: We leverage BigCommerce’s built-in features and additional techniques to achieve lightning-fast load times.
• Mobile responsiveness enhancement: Our team ensures your store looks and functions flawlessly across all devices.
• URL structure improvement: We work within BigCommerce’s framework to create SEO-friendly URLs that both users and search engines love.
• XML sitemap management: We generate and submit comprehensive sitemaps to help search engines index your entire product catalogue efficiently.
• Robots.txt optimisation: We fine-tune your robots.txt file to guide search engines to your most important pages whilst avoiding duplicate content issues.

Content Strategy:

• E-commerce focused keyword research: We identify high-intent keywords that drive qualified traffic to your BigCommerce store.
• Blog content creation: Our content team develops engaging, SEO-optimised articles that establish your brand as an industry authority.
• Category page optimisation: We enhance your category pages with rich, relevant content to improve rankings and user experience.
• Rich media optimisation: From product videos to infographics, we ensure all media is optimised for both performance and search visibility.
• User-generated content integration: We help you leverage customer reviews and Q&As to boost your store’s relevance and trustworthiness.

Link Building:

• High-quality backlink acquisition: We secure links from reputable e-commerce and industry-specific websites to boost your domain authority.
• Digital PR campaigns: Our outreach specialists craft newsworthy stories that attract links from high-authority news outlets and blogs.
• Competitor link analysis: We dissect your rivals’ backlink profiles to uncover valuable link opportunities you might be missing.
• Broken link reclamation: We identify and reclaim lost backlinks, ensuring no valuable link equity goes to waste.
• Local link building: For BigCommerce stores with physical locations, we build local citations to boost your geo-specific rankings.

User Experience (UX):

• Navigation optimisation: We refine your store’s menu structure and filters to help customers find products quickly and easily.
• Search functionality enhancement: Our team optimises your on-site search to deliver more relevant results, improving product discovery.
• Conversion rate optimisation (CRO): We conduct thorough analyses to identify and remove conversion roadblocks in your sales funnel.
• A/B testing: Through rigorous split testing, we continually refine your product pages, checkout process, and overall user journey.
• Page load speed optimisation: We implement advanced techniques like lazy loading and browser caching to ensure your store loads rapidly.

By meticulously addressing each of these components, Gorilla Marketing ensures your BigCommerce store not only climbs the search engine rankings but also provides an unparalleled shopping experience that keeps customers coming back for more.