SEO Agency Hull

A successful SEO campaign has the power to plant your website firmly on the first page of search engine result pages (SERPs), which places you ahead of your competitors and at the front of the queue for visitors and potential customers.

This will not only build and increase your brand awareness but will also create more conversions for your business. If done well, search engine optimisation should lead to the majority of your business enquiries being generated from your website.

Some businesses opt for quick-fix advertising campaigns that cost a lot of money and don’t deliver results.

The real solution is to pursue an effective SEO campaign which will grow the reach and performance of your website organically and sustainably.

At Gorilla Marketing, we can provide this solution for you with our expert SEO services and digital marketing campaigns.

Search engine optimisation (SEO) is the most cost-effective and viable way for you to understand your customers and reach them successfully. The need for businesses to have great SEO is at an all-time high as consumers continue to shift their spending habits online.

If your company isn’t utilising the benefits of SEO, your website will almost certainly not be performing as well as it could be and you’ll be missing out on potential new customers and an increase in revenue as a result.

Here are just a few examples of the many benefits of SEO:

Positive impacts on the buying cycle

SEO increases your brand’s visibility and allows you to connect with the customers that need you. It also means that customers will be able to find your business more easily as they search for businesses online to provide them with certain answers, services and products.

By using SEO to enhance your messaging about the products, services and deals that your business offers, the buying cycles of your customers will undoubtedly be positively impacted.

Increased traffic, engagement and conversions from Local SEO

As mobile traffic continues to rise, local searches have become an increasingly important part of the success of small to medium-sized businesses.

Local SEO will optimise your business’s digital properties for specific regions, neighbourhoods, towns and cities, such as Hull. This means that customers in the local area will be able to find you easily which will increase conversions.

User experience is greatly improved

Good SEO will ensure that your website provides a favourable experience to visitors and that they’re able to find what they’re looking for quickly and easily. An unfavourable user experience will lead to dissatisfaction with your website and is very unlikely to result in a conversion.

Good SEO builds credibility & trust

Successful SEO will build authority for your website. In recent years, Google has put more and more emphasis on authority: the more of an authority you are in your field, the easier it should be for you to rank. That’s because for all the flak they get, they want searchers to find credible information from good sources.

SEO-optimised content is the best way to build authority. Our expert content writers can quickly build out your site with well-researched, well-written content that can boost your rankings.

How long an SEO strategy takes to work can vary widely. By conducting an analysis of your website we are able to give you an approximate timescale but this will not be set in stone.

Depending on your specific industry and website, your organic search results may take quite some time (from a couple of months to a year) to start changing and the process will move faster and slower at certain times based on many variables.

The amount of time it takes for the strategy to start working fully will also depend on the starting point of your business. For example, if you have a new website and are looking to enter a competitive niche it will most likely take a while for your important pages to be ranking on the first page.

However long it takes, a good strategy for SEO is worth the time that you invest in it and you should never use agencies that promise quick fixes to complex issues.

SEO is as effective for a B2B business as a B2C business. Regardless of the type of customer that is searching for terms related to your services or products, they will all be using similar terms and SEO will help to ensure that your website is at the top of the search result pages.

If your business is targeting B2C, then the search phrases and keywords we focus on will be relevant to your business but will be broader than the specific language and phrases we would focus on if you’re targeting B2B.

Backlinks are earned ethically through “white hat” SEO.

There are many responsible ways to earn backlinks ethically and responsibly by creating content that is either useful, controversial, engaging or entertaining. This could include content such as studies and datasets, interactive online tools, engaging infographics and e-books.

This content is specifically designed to gain the attention of other relevant websites which will generate new backlinks in a responsible way. This will help to build authority for your website and increase the credibility and trust that users have in your business.

Although social media platforms will not directly affect your website’s rankings in search engines, you can use these platforms to create a sense of credibility and legitimacy around your website and business.

Social media can also be very useful for marketing your services or products and establishing a customer base which should lead to increased traffic to your website.

You can use social media to enhance your brand through engagement with things like trending content and hashtags which can lead to your business and website gaining more exposure.

Both SEO and pay-per-click advertising (PPC) have many benefits and which one you should use will depend on a number of factors; your budget, key performance indicators and offerings will all factor into which approach is more beneficial for your business.

SEO is the more cost-effective option as it is designed to generate clicks and traffic organically without you having to pay anything to generate those clicks. However, SEO does take longer to have an effect than PPC.

PPC is better for businesses that want to become instantly visible as your paid search campaign means that your rankings will appear within the search results straight away. However, this will be a lot less cost-effective than an SEO campaign.

SEO can certainly be used for e-commerce websites. Many of the practices used for SEO on other sites can be used for e-commerce businesses as well. However, there are also specific optimisations that we can use for e-commerce sites.

Schema mark-up is a type of code that is commonly used for e-commerce stores as it increases click-through rates as it populates the search results with ratings and details that are related to the company’s products.

The cost of SEO services in Hull varies depending on the agency you choose as well as the amount and type of services that you require for your business. As a rule, you should always get multiple quotes and also ask agencies to outline their strategies.

At Gorilla Marketing, we deliver a world-class SEO service that is competitively priced against the other SEO agencies in Hull.

Local SEO campaigns are most beneficial for small and medium-sized businesses such as cafes and shops. If you run a business like this it is important that you show up in Map Pack results during Google searches and that your Google My Business details are fully optimised.

This will help you to engage with customers in the local area that are looking for your particular products or services.

Ranking for terms during a national SEO campaign tends to be a bit trickier as the businesses that need them will have a broader audience. This means that the campaign will be targeting more general search terms and keywords.

If you use an ethical and expert agency then there are absolutely no downsides to SEO. Although there are other search engines out there, Google is by far the most commonly used search engine, and good SEO is designed to drastically improve your Google rankings and grow your business.

The only time there are downsides to SEO services is if you employ an agency that uses unethical tactics to improve your Google ranking, called “black hat SEO”. Google’s algorithm will discover this and it usually results in your Google ranking being lower than when you started.

You don’t have to hire an SEO company if you’d rather do it yourself, but by employing SEO experts to do it for you, you are far more likely to get better results.

An SEO company will come up with a bespoke SEO and digital marketing strategy for your business and will use practices such as organic search marketing to drive more traffic to your website.

Achieving good search engine optimisation by yourself can be very time-consuming and difficult, so it’s always best to hire an expert in SEO services to do it for you.