The Manchester SEO Agency.
We’re Gorilla Marketing, the digital agency Manchester can depend on. As a Premier Google Partner with an international client base, we bring unbeatable expertise to the local SEO market. We take a creative approach to search engine optimisation to push ourselves—and our clients—ahead of the competition, which is how we deliver the best SEO Manchester has to offer. Check our 4.8-star rating on Trustpilot if you don’t believe us.
Did you find us by searching for ‘SEO Manchester’? Would you like your customers to find you as easily as you found us? Want to know how we can help you? Get a free SEO audit today.
FREE SEO AUDIT
Need SEO, Manchester?
Do customers or clients struggle to find you through Google? Are you leaving money on the table because your site doesn’t convert visitors into customers?
You need SEO, Manchester.
At Gorilla Marketing, search engine optimisation is what we’re best at, and there’s nothing we love more than working with local clients. We use creative SEO strategy to both meet and set best practise, as well as to adapt to each unique client on our books. Contact us or call us at 0161 850 3963 to talk to our experienced team of SEO specialists, schedule your free SEO audit, or just to chat!
Guides to Search Engine Optimisation
Why Choose A Manchester SEO Company?
Manchester is one of Europe’s top SEO hubs. The best and brightest in digital come here to study and work, which means there’s stiff competition between SEO agencies. But it also means that we’re blessed with an incredible talent pool of technical SEO, copywriting and content marketing experts — many of whom work here at Gorilla Marketing. Our city plays host to well-known industry names, to conferences, and to a competitive but tight-knit digital community.
From a local client’s perspective, working with an SEO company in Manchester makes a big difference.
- There are so many ambitious and talented SEO agencies in Manchester that only the best win business. Standards are exceptionally high.
- If your target market is Manchester, well, we are your target market: most of our talented team are from Manchester (which you can tell from our accents!)
- We’re based in the heart of the Northern Quarter, so if you need a chat and a cup of coffee, our door is always open. We’re on the same office hours you are.
Still not convinced? Why not take a look at the amazing work we’ve done for clients right here in Manchester in our case studies?
Our Manchester SEO Experts
The Search Engine Optimisation Process:
SEO Audit & Campaign Planning
Every search engine optimisation campaign should begin with an in-depth SEO audit. This phase is where we will comprehensively analyse your targeted search terms, competitors and your website. The results of this audit will be the foundation on which your strategy is built.
When analysing your keywords (such as 'SEO Manchester'), we will also look to identify additional and relevant 'longtail keywords' that could be more straightforward search terms to target (such as 'Search Engine Optimisation Agency in Manchester' / 'SEO Agencies in Manchester'). The premise behind this is that while we are working towards ranking for the main keywords ('SEO Manchester'), we are also bringing relevant search traffic into your sales funnel and generating a quicker return on your search marketing spend.
Looking at your competitors next, we will identify why the search engines are rewarding them and to what extent their content adequately answers the searchers' question. We will also analyse their backlink profile and see why they have attracted the links that they have, outlining strategies to get similar links as well as how to attract additional higher quality ones.
Lastly, we will audit your website. This audit focuses specifically on areas such as your website speed, user experience, structured data, schema mark-up, site structure, internal linking and most importantly, your content.
After the audit is complete, the next stage is often to implement the identified on-page SEO fixes. This stage is where the quickest improvements in organic rankings can often be seen.
Next, we will implement any UX and structured data changes to the website to ensure that your visitors are finding the information that they need quickly and in an easy-to-digest format. This is a highly data-driven task, where we will analyse the flow of traffic through your website from Google Analytics, as well as use heat-mapping software to see if users are performing the actions on-site that we want them to.
As part of the SEO Manchester onboarding process, we will create a content calendar. This will outline new pages that may need creating as well as improvements in current content. The content that is curated and published will need to be engaging, informative and most importantly answer the searchers' question comprehensively. Content can also be used to expand on certain topics around your root keywords, further solidifying your website as the primary authority on the subject and therefore more likely to be the most relevant search result in Google.
Additionally, we may also plan out flagship pieces of content built around attracting links to your website. This could include in-depth studies, surveys and polling to develop unique data sets and perspectives on your market that is likely to be picked up by both the press and relevant websites in your industry. We will always work closely with you to ensure that the content we curate fits well within your brand identity and is appropriate for your market.
Digital PR, Backlinking & Authority Building
A fundamental aspect of the Google core algorithm (and the subsequent order of the search results) revolves around how many 'backlinks' a website has. Backlinks are hyperlinks from other websites that reference content on another domain. The more high-quality backlinks that a website has, the more likely Google is to see the website as trustworthy and an authority on a topic.
There are numerous effective and sustainable strategies for building backlinks that we use at Gorilla Marketing. Common methods often involve creating content for other websites (guest posting), finding broken links on sites that we want links from (and asking for it to direct to you instead) and 'skyscraping' competitor content by vastly improving it and getting their backlinks changed to your website instead.
Lastly, we also receive daily updates from a network of over 10 000 reporters and media contacts who are looking for comments on stories from industry experts which will often include a backlink from high-authority news domains. We are also able to curate and pitch industry news stories on behalf of clients to further maximise coverage opportunities.
We truly believe that transparency and accountability to the client are integral mechanisms of any SEO campaign working. Unlike other agencies, you won't deal with an 'account manager' who is often on commission to keep you on the books. Your relationship with Gorilla Marketing will always be through the Manchester SEO manager who is handling your account and doing the actual SEO of your website. This means that you can get instantaneous updates on your campaign with either a quick phone call or email.
Additionally, we put a lot of emphasis on our reporting and ensuring that you understand why we are taking the steps that we are. You will get an overview of everything that has been implemented and what we plan to implement next; as well as tracked improvements in your website rankings, traffic and subsequent sales.
Latest Search Engine Updates
FAQ's of Manchester SEO Agencies
Search engine optimisation, or SEO for short, means improving your site and its wider web presence to move it higher in search engine results. In doing so you reach a wider audience, and convert more of that audience into customers.
There are two kinds: on-page SEO and off-page SEO.
On-page SEO is where you improve the code and content of your site so that both users and search engines like it. This means rewriting site code to meet accepted standards, improving user experience, making the site load faster, writing site copy that converts and publishing keyword-researched content and media.
Off-page SEO is where you push the site up Google’s ranking by obtaining new links from around the web. There are different ways to do this—some that Google approve of, and some that they don’t. We exclusively use organic ‘white hat’ link building to grow our clients’ sites sustainably.
Our expert SEO team will examine (or audit) your site to see how they can boost its on-page and off-page performance. Some improvements can be made quickly, e.g. rewriting the site’s code. Others are done on an ongoing basis, like content creation and curation. We then monitor and report on the performance of the site’s key metrics like the number of visitors, the amount of time they spend on your site, and how many convert into customers.
Building new sites for our clients is one of our core services.
Think of it this way: doing SEO on an old, clunky, ugly site is like renovating a house built on shaky foundations. Sometimes it’s better to start fresh.
At Gorilla Marketing we specialise in building affordable, SEO-friendly sites for our clients. The secret? WordPress! WordPress is a content management system (CMS) that helps you build sites quickly. The unique advantage of WordPress is its treasure trove of expert-made plugins, themes and code. These give us unlimited scope to design unique sites that meet any need.
Additionally, WordPress allows site owners to create, publish and edit content easily and in a way that conforms to Google's webmaster guidelines. Content can be arranged into categories, and the menu, footer and heading provide search engines with logical paths to follow which assists with indexing. In other words, WordPress is perfect for SEO.
We firmly believe that we’re the only WordPress agency Manchester needs! WordPress site design is one of our core SEO services, vital in ensuring that every SEO Manchester campaign that we start has all the fundamentals and foundations in place.
As with any industry, all digital agencies in Manchester have their own pricing structure and packages. At Gorilla Marketing, we've done our research and have priced ourselves extremely competitively against other city centre agencies, all while delivering a second-to-none SEO service time after time to all our clients.
If you're shopping around for SEO services in Manchester, get quotes for your SEO campaign from each agency you like the look of, plus an outline of the strategies each would use on your site. This will give you an idea of what you can get for your money.
Bear in mind, though: the point of SEO is to broaden your audience and convert more of them into customers. Like all marketing, SEO gives you return on investment. We have clients who get so many inbound leads that they need to pause their entire digital marketing campaign to deal with the backlog! That’s what we mean when we talk about affordable SEO Manchester businesses like yours need.
On-page SEO is where you change your site so that it appears higher up in search engines. The improvements necessary depend on the current state of your site, but may include:
- Making your site quicker. The quicker a site loads, the more engaging it is to users, and the more search engines like it.
- Using keywords Keywords are the things people search for on search engines. If you use the keywords people search for, search engines might display your page to them. Keywords should be used in certain places like headings, not used too many times (keyword density), and not make the text unreadable.
- Improving your site’s content. You can change the text on your landing page so that it converts more users into customers. You can also post content so that your site appears for lots of relevant keywords.
- Optimising page titles. The page title is the text that appears in the tab when you open a page. Changing these can make your pages more appealing to click on in search engine results.
- Optimising meta descriptions. The meta description is the text under the link to your site in search engine results. Again, changing this can encourage people to click on it.
There is lots more to on-page optimisation: use of engaging media like images and video, image alt tags and descriptions, complete site redesigns and more. If you’d like to know more, contact us or give us a call and we can talk you through it.
Link building is essential to most successful SEO campaigns.
When search engines evaluate a website, they look at both on-page and off-page factors. The main off-page SEO factor is the number of links your site has from other relevant and authoritative domains. Search engines think these links demonstrate credibility, so if your site has lots of good backlinks, Google and other search engines will like it. It’s like an online version of word-of-mouth reviews.
Some SEOs try to manipulate this fact by creating their own sites with the sole purpose of linking to their clients. While this may have worked several years ago, search engine algorithms are now smart enough to spot this practise and penalise it.
The key to long-lasting results when it comes to link building is creating an ethical, organic, content-focused strategy. If you create valuable content that earns backlinks, then relevant domains will cite you as a source, precisely the way Google wants them to!
As mentioned above, creating content that helps to earn new links to your website is the best and most sustainable method of SEO link building. This is where content marketing and PR come into play.
As a leading SEO agency, it's our job to identify areas where you can create valuable content that is likely to garner the attention of other websites within your niche, and ultimately lead to an influx of new backlinks.
Content marketing like this could come in the form of a newly-released dataset or study, a free e-book, an interactive online tool or an attractive infographic (to name just a few). The ultimate goal is to create a content asset so engaging, entertaining, controversial or useful that other webmasters cannot help but share and cite it.
Digital PR also now plays an important rule within the practice of SEO, helping to promote and circulate your content by reaching out to online press and bloggers to secure coverage for your content piece in advance.
At Gorilla Marketing we do more than just SEO. Our digital marketing campaigns can include content marketing, digital PR, outreach and more. Fill out our contact form above, or call us at 0161 850 3963 to find out how we can help you!
No digital marketing campaign is complete without the SEO process. There are several big advantages to SEO over the traditional ways of promoting your business:
- SEO shortens your sales funnel. Let’s say you sell bananas. We can rank your site in the search results for the keyword ‘bananas for sale in Manchester’. These potential customers are already only inches away from buying!
- SEO converts visitors to customers. SEO experts can configure and edit your pages to make them more engaging. The more engaging the page, the more likely the visitor is to become a customer or client.
- Organic traffic is free. Online ads give you instant visibility, but you pay money when people see or click your ad. While pay-per-click ads can provide a good ROI, clicks from your organic search listings don't cost a penny. That’s what we mean when we talk about affordable SEO Manchester businesses like yours need.
Besides all that, there are advantages to working with a digital marketing agency in Manchester, too. There’s an incredible talent pool in Manchester as so many SEO experts come here to study and work. Most of the Gorilla Marketing team are from Manchester and the surrounding area, so we understand your customers. Plus, we’re based in the heart of the Northern Quarter, so you can drop by any time for a coffee and a chat!
If done according to Google's guidelines, there are no negatives to SEO.
Google's aim is to bring their users the most relevant, most engaging results for their queries. So in a sense, search engine optimisation is learning what users want, and providing it for them—and what could be the downside of that?
That said, there are many digital marketing agencies, UK SEO consultants and freelancers out there that use ‘black hat’ SEO tactics. These are ways of tricking Google into ranking a site higher than it deserves to be. This might work in the short term. But Google’s algorithm is ever evolving; it has learned to deal with every black hat hack and shortcut in the book.
The punishment? Being dumped further down the search results than you started… Or, for serial offenders, being removed from Google’s search index entirely.
You'll be pleased to know that all our SEO practices here at Gorilla Marketing are 100% ethical and white hat. The remarkable results we achieve for our clients are a reliable, sustainable source of relevant organic traffic.
The million-dollar question!
Almost every prospective client asks how long it takes for a new SEO strategy to work. Unfortunately, there is no fixed answer. Organic search results take time to change, and change is based on hundreds of variables, only some of which are under your control. That’s true even if you hire the best SEO agencies (like Gorilla Marketing!)
We can improve your site’s code/technical SEO, content and backlink profile, but your competitors can improve theirs too. Plus, Google frequently changes its algorithm—the science of how it decides what appears in the top search results.
You also have to consider where you’re starting from. If you're entering a competitive niche with a brand-new domain, the time and effort needed to get 1st-page rankings for your most important pages are guaranteed to be significant. Any SEO agencies promising quick results should be treated with extreme caution.
This is what makes our content planning expertise so invaluable. We can identify less competitive keywords that a site can rank for in the short-term while it catches up on more competitive search terms.
If you need quicker results, we are a full-service digital agency. You can take a shortcut to the #1 spot through Google Ads, or reach thousands of people overnight through social. Contact us and we can figure out how together!
Some SEO services only need to be done once, while others you have to do consistently.
Take your site’s code, for example. You can improve it so that it loads faster fast—and stays faster. You can change the look or theme of the site so that all pages meet certain SEO criteria. You can research keywords and use them on pages without having to repeatedly update them.
Other elements of SEO involve an ongoing process, such as content creation. But besides that, every so often, Google releases a substantial 'core algorithm update’ that changes the criteria they judge sites by. These updates can reshape search results rankings across every industry with an online presence.
Core updates used to happen once or twice a year but are now more frequent. Google also make minor changes, adjustments and improvements to their algorithm on an almost daily basis. Any experienced SEO will therefore tell you that there’s no such thing as ‘one-time SEO’.
It is our job as the best SEO company in Manchester to stay on the cutting-edge of Google's algorithm updates and ensure we are optimising each of our clients' websites in accordance with the latest changes.
SEO is equally useful to both B2B and B2C businesses. The reason is simple: if your target audience is searching for terms related to your products or services, you want yours to be the first website they see listed in the results. That applies no matter who you’re selling to.
The first step of SEO is to identify the most popular search phrases or 'keywords' relevant to a new client. If we know, for example, that your target audience is specifically B2B, then we steer our research towards phrases and language that industry insiders would use, whereas B2C search phrases can often be more broad or non-specific.
Each new Gorilla Marketing client receives an in-depth report detailing our keyword research. The report identifies the highest value search phrases within their industry and location, regardless of if they're B2B or B2C!
The kind of SEO you need depends on the kind of business you run.
Let’s say you run a café in the Northern Quarter. You want to reach people who live or work nearby, which means you need local SEO. Manchester-based businesses reach new customers through optimising their Google My Business details, and through appearing in ‘Map Pack’ results on Google Search. You can also use site content to be relevant for ‘long tail keywords’, which are highly specific things that people search for on Google; you may have found us through searching for ‘local SEO Manchester’, for example!
National SEO campaigns are for businesses that have a national audience. They target common search terms like ‘car insurance’ or ‘SEO agency’. Ranking for these terms is more difficult than local SEO because there’s more competition.
It’s possible to take a fully local SEO approach, a fully national SEO approach, or something in between. In our initial consultation we can figure out the kind of campaign you need and how we can deliver it. Give us a call at 0161 850 3963 so we can get started!
Enterprise SEO is a large-scale, strategic, technical approach to search engine optimisation. Sites that require enterprise SEO may:
- Represent very large organisations
- Have thousands of pages (like brand and product pages in an online store)
- Cater to an international audience
- Be presented in multiple languages
If the site targets several countries, then it should be optimised for search engines like Baidu (China) and Yandex (Russia) as well as Google and Bing.
Because of the large scale of enterprise SEO, it involves targeting competitive keywords, automating as much as possible and using templates. Another fundamental part of enterprise SEO strategy is reputation management. This means SEO done on other websites to ensure only positive results about the brand are seen in the organic listings.
For enterprise search engine optimisation to achieve maximum results, various departments across the business and possibly the globe need to work together harmoniously. The SEO agency must communicate effectively and orchestrate content, marketing efforts and implementations seamlessly.
E-commerce SEO is a specialist SEO service specifically for E-commerce websites. If you’re not sure what E-commerce is, think Amazon and eBay: sites where you can buy and sell things. While many of the SEO practices used on E-commerce sites are like those used on local, national and enterprise websites, there are many E-commerce specific optimisations that we can make too!
This includes the use of various types of 'schema mark-up'. This is code which allows E-commerce stores to feed various details and ratings related to their products through to the search results listings, making the site links much more attractive to search engine users, which in-turn improves click-through rates.
E-commerce SEO also requires a considerate and user-friendly website architecture plan, ensuring that website visitors can easily navigate around the website and find their way to products via the thematically categorised navigation menu.
The best SEO strategy depends on the type of SEO campaign we are delivering for a client.
For example, with 'local' SEO campaigns, establishing our client as a local authority and presence using verified map listings, optimised Google My Business profiles, congruent business directory citations and a well-optimised website is better than targeting a high-competition national keyword.
For national SEO campaigns, something a little more labour-intensive is often required. This includes building the brand through digital PR or backlink building campaigns, substantial on-site content development and possibly even a technical website overhaul.
The same thinking can be applied to enterprise and E-commerce SEO campaigns. We have refined specific strategies for every type of website that we then tailor-fit to ensure each client receives the best possible results. All of our strategies follow best-practice methodology, using ethical SEO practices that deliver measurable and sustainable results.
While PPC and SEO are both primary categories of search engine marketing, each has its own benefits. One may be better suited to a particular client, based on their budget, offering, KPI's and more.
PPC is better suited to clients who need instant visibility. A paid search campaign can be set up and activated in one day, with rankings appearing within the search results almost instantaneously. The audience targeting within PPC campaigns can also make this type of search marketing very valuable to those looking to focus their spend in a specific location or user type.
SEO, on the other hand, is more cost-effective. Website clicks that come from organic search listings don't cost a penny. If managed correctly, a website can often appear for thousands of relevant keywords by producing long-form, informative content without having to invest any money to display the page in the SERPs.
A well-rounded search engine marketing campaign usually consists of both PPC and SEO. But for those with a limited budget, your needs and targets will help us determine which avenue of search marketing is best for you in the beginning. Call us today at 0161 850 3963 for a free audit and consultation!
Social media does not have a direct impact on a website's search engine rankings; however, the existence and activity of these profiles can help paint an overall picture of 'legitimacy' and 'credibility' of a business or website domain.
These platforms can also be utilised to market your product, service or offering in their own right, which can result in the establishment of an initial customer base or audience, a collection of reviews, site engagements around your domain or even exposure from other established social media profiles you may wish to engage with.
Social media profiles can be used as a tool to build your brand and engage directly with hashtags, trending content, and other profiles to give you the initial exposure needed to get your first few customers. The engagement, reviews and content those sales result in can then be utilised for SEO benefit.
If you can see the importance of having an SEO strategy, there are three ways to implement one: hiring freelance SEOs on an ad hoc basis, outsourcing your work to a digital marketing agency, or employing an in-house SEO professional. While each approach has advantages, working with an SEO agency in Manchester like Gorilla Marketing is best. That’s because:
- We are flexible AND reliable. Freelancers are flexible but not reliable; in-house hires are reliable, but not flexible. We can scale up, slow down, switch focus and be agile, all while working on a consistent SEO retainer basis.
- We have expert talent. A freelancer might not have the technical SEO skills they say they do, and finding talent to hire in-house is difficult. Through Gorilla Marketing you can leverage the best SEO specialists Manchester has to offer.
- We are a full-service digital agency. Besides your SEO, we can design you a new site, run your digital marketing campaigns, and even your pay-per-click ads. So, if there are digital opportunities you aren’t taking advantage of, we can help!
Every SEO has their preferred toolbox of SEO tools and software; however, if you're looking to get started in the world of SEO or conduct research and analysis on your own website, we have some great suggestions for tools you can use to get started!
SEMRush provides a host of handy SEO tools that will help you cover almost all aspects of a basic SEO campaign, including website analysis, keyword research, monitoring search rankings, backlink audits and much more. While there are better specialist tools on the market that provide a more in-depth technical review or backlink analysis, SEMRush is a comprehensive package that should provide more than enough insight and direction to begin your SEO journey!
For those looking for a comprehensive backlink report of their website, Ahrefs and Majestic offer the most in-depth and well-rounded backlink audits, with a broader catchment of domains across the internet (including some lower authority domains that slip through the net of other tools like SEMRush and Moz).
Screaming Frog SEO Spider is also a staple of any SEO's toolkit; this handy desktop app can quickly crawl your website and return a list of URLs' along with status codes and a breakdown of the content and SEO elements of each page. From here, you can quickly identify any crucial issues, such as 404 pages, missing title tags and so on.
There are so many ways to get into SEO.
Traditionally, digital marketing could only be learned by practice and mentorship. Today, though, you can take online and offline courses or start out with freelance SEO experience. Either way, every professional SEO spends years refining their digital marketing strategy and figuring out how to boost their clients’ search ranking.
Through experience and practice, we have developed a range of effective SEO techniques that we tailor to each of our clients. With 80-plus years of combined experience in the field, we have worked on countless campaigns for countless clients, both nationally and internationally. That’s how we honed our skills and became one of the leading SEO Manchester agencies today!
We’re always looking for talented SEO specialists and content writers. If you have experience as a freelance SEO in Manchester, we’d love to hear from you! We have an excellent city centre location minutes from a tram stop—so you won’t spend half your day commuting to an agency in Altrincham—and our team’s as close as a bunch of bananas. Fill in this form and we'll get back to you as soon as possible.
Besides that, because we’re a full-service digital marketing agency, please get in touch if you have experience with social media management, web design and coding, pay-per-click, or anything else that’s relevant to digital marketing. We don’t just do SEO!