SMALL BUSINESS CASE STUDY
Read how we helped a local business over quadruple their inbound enquiries through online marketing.
FAQ About SEO Manchester:
WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?
It’s fair to say that in today’s fast-paced world, ensuring your company has a strong presence online is incredibly important, and that’s exactly where Search Engine Optimisation (SEO) comes into play. SEO is essentially the practice of optimising your website so it appears higher in the search engine results pages, particularly for search terms that are likely to land you more customers or leads.
Simply put, Google (and other search engines) want to provide their users with a positive experience, and therefore prefers to give preference to websites that contain quality content and a great user experience. A skilled SEO agency such as Gorilla Marketing knows what ‘signals’ the search engines look for on a website, and we will work tirelessly to ensure your website is ticking every box.
While the practice of SEO takes years of studying, practice and refinement to master, the process can be grouped into two main categories:
On-Site SEO: By improving the quality of content on a website as well as the site’s performance, we can significantly increase the chances that Google will give it a higher ranking in the search results.
Off-Site SEO: Google also considers several factors from outside your website when calculating how highly it should rank, such as the number of backlinks the site has from other related domains. By promoting your website and building relationships, we can also engineer these off-site signals to improve your rankings.
HOW LONG DOES SEO TAKE?
You could ask the same question of a mechanic working to repair and improve your car, and you would likely receive a similar answer! Every website and industry are different; there are numerous on-site and off-site factors to be considered, as well as potential repairs that need to be made to the website. We must also consider factors such as time allocation based on your SEO budget, and how competitive your industry is when it comes to the battle for higher rankings.
As a general rule of thumb, we advise most new clients that it takes around 6 months to see an ROI on their SEO budget, however businesses looking to rank ‘locally’ (e.g. a company looking to rank for “Industry in Area”) often see quicker results due to a smaller number of competitors. Oppositely, large online eCommerce operations can often take over 12 months to see an ROI, due to a much higher number of national (or international) competitors that have larger marketing and SEO budgets.
WHY USE AN AGENCY FOR SEO?
Using an agency rather than hiring a full-time SEO employee is beneficial for many reasons, however, it mostly comes down to budget and expertise. Hiring an agency such as Gorilla Marketing allows you to work to most budgets, which is ideal for many companies looking to rank ‘locally’. It also gives you access to several SEO experts working on your account, rather than just one ‘in-house’ SEO who may miss something that a group of SEOs would not.
WHAT IS THE TYPICAL SERVICE / RELATIONSHIP LIKE WITH AN AGENCY?
As with most businesses, SEO agencies come in all shapes, sizes and qualities. Unfortunately, there are companies out there who sell SEO on a ‘conveyor belt’ model, simply cold-calling customers to sell them instant page-1 rankings for tiny budgets. As you can imagine, this is almost never the case and often leaves the customers out of pocket and sorely disappointed in the service.
Established SEO agencies such as ourselves are much more accustomed to satisfied customers and work on a principle of honesty, openness and transparency. We are very clear with our clients, and strive to provide them with as much information and education as possible during our time with them.
Whether that means something simple such as personalised monthly reporting in a way that is clear to them or giving them pointers on how to improve their own work on the website for SEO benefit, at Gorilla Marketing we make it our mission to provide a service that benefits our clients for years to come.
You will receive a dedicated account manager who can be contacted at any time to update on the progress of your campaign and will be working throughout each month to identify new opportunities to boost traffic and sales to your website.
If you would like to explore SEO opportunities in your industry, such as how many monthly searches there are for your product or local service, then please feel free to email us at [email protected] for a FREE website audit and opportunity sizing session.
IS SEO RIGHT FOR MY BUSINESS?
If you are looking for a way to increase traffic to your website, acquire new local customers or clients, or generate more online sales or leads, then SEO may well be exactly what you’re looking for.
You may also have explored Pay-Per-Click (PPC) advertising in the past, an option that allows you to quickly rank in the search results, with a cost for every click you receive through to your website, an expensive endeavour for those who are unable to use their budget tactically. With SEO, every click you receive is free, and establishing high rankings in the organic listings is a fantastic way to secure regular, relevant visitors to your website without breaking the bank!
WHAT OTHER SERVICES BESIDES SEO DO YOU OFFER?
We know there’s much more to owning a website than simply marketing your product or service, and that’s why we also offer a range of other digital services, providing our clients with a complete web package, all managed and undertaken under one roof. The other digital services provided by Gorilla Marketing are as follows:
- Website Hosting. We host websites from data centres in Manchester UK, and Denver USA, providing incredibly fast and secure web hosting (which is also great for SEO!).
- Web Design. Many clients we take on for our SEO or PPC services have old our outdated websites that do not provide a user-friendly experience on mobile or tablet devices. We can design and build a modern, responsive website to meet your budget.
- PPC / Retargeting. Venturing into PPC & retargeting takes experience and constant monitoring if you don’t want to waste too much of your budget. At Gorilla Marketing, we have the experience and the know-how to run a successful, ROI focused PPC campaign.
- Social Media Advertising. Anyone who’s been online in the past 10 years is sure to know how much the internet has become dominated by social media, making this an ideal platform to market your business. At Gorilla Marketing, we can manage Facebook advertising campaigns as well as campaigns on other social media platforms.
- Graphic Design & Print. We now offer a professional graphic design and print service via a partnership with an outstanding agency that we work very closely with.
HOW MUCH DOES SEO COST?
The costs of each SEO campaign we run for our clients are different depending on the competitiveness of their industry, the work needed on the site and the amount of time we need to spend promoting the business around the web.
Some SEO agencies work on an hourly-rate basis, simply allocating a set amount of time to your campaign based on your budget, whereas we work on a monthly retainer for our services. We don’t tie our clients in to any contracts either, believing instead that we should demonstrate our value to the point of being indispensable.