We’re Gorilla Marketing, the SEO agency Newcastle can depend on. We take a creative approach to search engine optimisation to put our clients ahead of the competition.
FREE SEO AUDIT
Your business’ website is one of your most important assets. It’s the first thing most of your potential customers will see, and it can be an incredibly powerful marketing tool. However, without an effective digital marketing strategy, your website may be almost impossible for your customers to discover through relevant searches on platforms like Google, Bing and Yahoo.
Here at Gorilla Marketing Newcastle, we can provide a comprehensive search engine optimisation strategy to help get your website in front of the right people. Over the years, we’ve helped many local businesses, national firms and international companies to grow their online presence, build brand awareness and make more money online.
With over 30 trillion web pages in the Google index, getting your business easily found by potential customers is akin to being lost in the jungle. Meet the troop who thrive in that environment.
Newcastle is one of the most vibrant cities in the UK, and a leading light of the Northern Powerhouse. Whether you’re based in Newcastle, you have an office here, or you’re looking to improve your search results in the area and elsewhere in the UK, our experienced team are here to help.
If you’re a local business, choosing a local SEO agency in Newcastle has a range of benefits. For example, we understand the local area, how to appeal to fellow Geordies and how to rank sites in the most competitive areas of Newcastle.
As one of the UK’s leading SEO companies, we have a proven track record of growing web traffic and helping businesses to grow online. Whether you’re looking to dip your toe in the SEO industry, or you need to support of one of Newcastle’s most experienced SEO agencies, don’t hesitate to get in touch today.
With the right SEO strategy in place, your business will gain greater visibility in search engines and attract website traffic that, in turn, generates more leads, increases sales, and translates into a greater return on investment.
As one of the leading SEO companies in the UK, we can provide a comprehensive SEO strategy to suit your needs. That will include a wide range of search engine optimisation services, including link building, SEO content creation, conversion rate optimisation and any other service you’d expect from a digital agency.
Our organic SEO campaigns are typically split into five different sections, ensuring a comprehensive strategy which will actively work to improve your entire site, making it more appealing to search engines and users, while delivering a greater return on investment.
Every SEO campaign begins with a comprehensive SEO audit. Carrying out an audit on your website is the first step in establishing a search strategy to meet your business needs.
An SEO audit provides an in-depth analysis of your existing website, reviewing its performance, the site’s content, internal linking, and user experience. Every page is analysed to see which changes can be implemented to improve the overall user experience.
Using the audit results as a starting point, we can develop and roll out a solid SEO strategy.
The audit’s technical aspect helps find the complex reasons your website is not ranking where you need it to be. It also includes the following:
Checking your website speed, if large images contribute to pages loading slowly and if there are any coding issues.
Finding issues that are contributing to a poor user experience.
Whether it is mobile-friendly.
Why your website may be unresponsive.
Next, we will examine your content and keywords. This assessment will give us insight into the following:
Is your content relevant to your brand or niche?
Is your content relevant to your intended target audience?
Are you using relevant keywords, headings, and sub-headings?
Does your content contain a call to action relevant to your brand?
A competitor analysis will help us identify why they rank on search engines, why Google, Bing and other search engines think their content answers a user’s query, and which keywords and phrases they use to help them rank. Looking at your competitor’s backlink profiles, we can learn how and why your competitors acquired high-quality links and establish a strategy to acquire similar links to your own website.
Once your bespoke SEO campaign has been established, the next step is implementing and applying the on-page solutions. This is often where our clients see the first results from our SEO work, as we remove obstacles preventing the site from ranking.
One of the first technical improvements we’ll carry out is to speed your site up. Whether through the use of plugins or manual coding and image optimisation, we’ll work to ensure that your site loads as quickly as possible on a range of devices.
We’ll also ensure that your site’s structure is sound. That means organising your content on-site in a way that is extremely helpful to Google, and other search engine, algorithms. Following the research we acquired in our audit, we’ll group your content together so the search engine knows where to look for relevant, supporting content on your site.
The next step will ensure users can quickly and easily find the information they want by applying any user experience changes as required. We’ll also include Schema structured data on your site, enabling you to receive rich results in the relevant search terms’ SERPs.
We will create a content calendar for you as part of the SEO audit process that will serve as the backbone of your marketing success. A content calendar not only determines when content should be created and published but also leaves room to improve your existing content and outlines the creation of future articles, any status updates, and planned marketing promotions and events.
A successful content marketing campaign relies on informative and engaging content that quickly answers the user’s query, while also appealing to Google’s algorithms. Using in-depth keyword research about specific topics in your content tells search engines that your website is an authority on the subject.
Inbound links help Google and other search engines find, index and understand your web pages. To help build effective, high-quality links, we conduct surveys, polling, and research and create content that attracts backlinks to your website. Good-quality backlinks attest to a website’s authority and credibility.
Backlinks are an important aspect of your SEO strategy and campaign. From Google’s perspective, the more relevant, high-authority links you have going to your site, the more trustworthy and relevant the content in question is. When combined with the added benefits of more avenues to reach your site, link building and digital PR is extremely important when it comes to modern SEO.
At Gorilla marketing Newcastle, we use numerous effective, sustainable and white-hat techniques for building backlinks. Here’s how we build a strong backlink profile for your business:
We create guest posts with anchor texts that lead back to a relevant page on your website.
We use the skyscraper technique from search engines’ top-ranking websites to create high-ranking content and improve your chances of getting backlinks.
Submit your site to online directories for both backlinks and full location citations.
One of our successful SEO strategies to improve your backlink profile includes answering top news reporters, journalists and bloggers looking for comments from industry professionals for their stories. This is one of the most effective ways to receive high-quality backlinks from top-ranking sites, cementing your website as authoritative and trustworthy.
Our SEO team at Gorilla Marketing believe in transparency and being held accountable. We will ensure that you receive daily updates on your website’s rankings, and a detailed overview of everything we have done or plan to do next. Our client success managers and directors working on your accounts will be available to provide you with updates about your campaign.
We believe in complete transparency when it comes to reporting on our search engine efforts. When we work with a client, we believe we’re in it together. If your site isn’t ranking, or we’re encountering issues, we’ll be honest and open with you, and work to find a way around these problems.
Our SEO reports are designed to be as simple as possible, while also sharing all the information you need. Each month, one of our SEO consultants, alongside our Client Success Manager, will talk you through your report, helping you to understand what we did, why we did it and the impact we expect it to have.
What is search engine optimisation?
SEO stands for search engine optimisation. It is the process of optimising your website to increase its visibility on search engines when users search for a particular product or service related to your business. The greater your site’s visibility is on search engine result pages, the better your chances are of being found by your intended audience.
The primary objective of SEO is to make your website and its content more accessible to search engine algorithms. Although many factors determine how search engines rank pages, two crucial factors worth considering are authority and relevance.
A website’s authority is ranked by how popular or well-liked it is. If your search engines consider the information on your site as valuable, informative, and trustworthy, the website will rise in rankings. The relevance of a website is determined by how well the content on the website matches the relevant phrase and keyword related to the user’s query.
What are on-page SEO and off-page SEO?
SEO can be divided into two categories, on-page SEO and off-page SEO.
On-page SEO focuses on optimising different aspects of your website that directly affect your search engine rankings. On-page SEO gives you more control over your website. For example, optimising issues like improving or changing content, title tags, headings, user experience, your website’s speed, schema markup, navigation, and URL structure can improve your site’s search engine rankings, driving organic traffic to your site.
Off-page SEO focuses on increasing your brand’s visibility and your page’s authority on search engines like Google and Bing. Various factors influence your site’s rankings, but the biggest factor is the quality and the number of backlinks. Link quality outranks the number of links which is the first step to building authority and trust within your niche.
Gorilla Marketing uses white hat SEO techniques to build backlinks ethically and promote your site as an authority in your niche or market. Our incredible team of SEO consultants will analyse your site to determine the best way to boost your off-page performance. While the process is ongoing, we will monitor and report the success of key metrics like the SERPs ranking position, the number of visits from organic searches, and the number of conversions.
What are the benefits of SEO?
There are several benefits of SEO for your business.
Drives in more traffic from organic searches: Ranking at the top of the SERPs allows you to be seen by your intended target audience. Using relevant keywords also contributes to ranking on top, meaning your business fulfils a user’s need.
SEO can turn leads into sales: The more visible your website is on the first page of search engines, the greater the opportunity is to convert potential customers into paying customers. Brand awareness can help boost sales and increase brand loyalty.
SEO can boost your credibility: The higher your website ranks, the more credible and trustworthy search engines see your site’s content quality.
SEO provides your business with a competitive edge: Your competitors are already using SEO techniques to help boost their rankings, and so should you. No matter the size of your business or industry, SEO is beneficial for optimising your business online for search engine algorithms and getting ahead of the competition.
Are there any negatives to SEO?
While SEO is a powerful tool that helps your business grow if done correctly, there are some disadvantages to SEO.
It takes time to see results: It can take months before your business can see results from your SEO campaign, but slow and steady wins the race. Search engine algorithms are always changing; keep your campaign up-to-date to match those changes and the end product will be worth the wait.
Link building takes time: Even though it takes time for you to build high-quality links, it also takes Google time to find the links. Once they crawl and re-crawl your website, the number of high-quality links will help your site rank better.
Penalties: Using black-hat SEO techniques is never a smart idea. For example, black hat SEO techniques like keyword stuffing and buying links are attempts to manipulate Google’s algorithm. It is considered unethical and dishonest and is against Google’s terms of service. Your site will be penalised and be downgraded on PageRank or, worse yet, removed from the search engine.
What's the difference between SEO and digital marketing?
SEO improves your website’s ranking on search engine results pages. It also focuses on bringing organic traffic to a website, understanding consumer demands and cost-effectively building trust.
Digital marketing’s primary focus is promoting your business or brand using social media marketing and traditional forms of advertising. A digital marketing agency will use pay-per-click advertising, social media marketing, mobile marketing, and email marketing to draw in consumers.
SEO and digital marketing can work closely together since they promote the brand and business online. Having a defined SEO plan can boost your digital marketing endeavours.
Who needs SEO services?
Every business that offers a service or product can benefit from search engine optimisation. An effective SEO strategy can reach your intended target audience and draw potential buyers to your website.
What is the importance of an SEO audit?
SEO audits are a necessary component of keeping your SEO strategy up-to-date. If your website is not properly optimised for search engines, you will find organic traffic to your site has decreased, or there are no movements in the number of leads your website is generating. This is how performing regular SEO audits can help your business:
Running an SEO audit will flag any technical issues that affect your rankings.
The results will alert you to any toxic links affecting your performance.
An audit can reveal which keywords you are ranking for and which keywords you should employ.
It helps you understand which keywords and phrases you should be using to optimise your content.
An SEO audit helps you analyse your competitor’s keywords and which phrases they are ranking for.
Is SEO a one-time process?
SEO is an ongoing process that never ends when you get top rankings for the target keywords in your niche. Google and other search engine algorithms are continuously changing, which ultimately means adapting your strategy to maintain and improve the traffic on your site.
Producing good quality content is always an ongoing endeavour. To do so, you would have to invest in keyword research continuously, monitor your rankings, and effectively improve your link-building strategy.
Why is SEO important?
SEO is crucial to your success online and has a good return on investment. If your website is not visible in search engines, there will be limited potential customers to sell your goods and services to. The reasons SEO works and is important to business are as follows:
SEO reaches your target audience, which increases your website traffic.
It can improve your conversion successes through targeted keyword research.
A good SEO strategy builds website authority, trust, and credibility.
Before consumers buy a product or service, they do their research. Producing high-quality content relevant to keywords and phrases related to your market or niche can easily convert passive users into buyers.
What are the three main components of SEO?
The three main components of SEO are:
Technical SEO: Google uses bots named crawlers and spiders that crawl your website and gathers information about what it is about before indexing it. Technical SEO improves the technical features of your website, i.e, increasing your website’s speed, removing render0blocking resources, etc, to make your website easier to crawl and rank higher on search engine result pages.
On-page SEO: To help your business rank higher on search engines, producing high-quality content relating to your business is key. Google crawlers are text-based, and conducting keyword research is vital to developing content that answers user queries. On-page SEO is improving existing content and producing relevant content that will help your page rank higher.
Off-page SEO: Off-page SEO employs link-building strategies to help your page build domain authority and credibility. Although building high-quality links is not the only way Google indicates trust and credibility to rank pages, it is among the most important tools to use in your SEO campaign.
Is SEO effective for B2B or B2C businesses?
SEO is valuable to both B2B and B2C businesses. You want your website to be one of the top-ranking pages on search engine results when consumers in your target market are looking for specific keywords and phrases relevant to your products and services.
While both B2B and B2C use marketing funnels, the end game differs. Search engine optimisation can aid B2C businesses to reach their intended target audience of consumers and help B2B businesses reach their intended target audience of stakeholders and business leaders.
How can small entrepreneurs benefit from using SEO?
Search engines use exact-match results to deliver top-quality answers to a user’s query. Small businesses using the services of an SEO Newcastle agency can reap the benefits of long-term exponential growth.
Investing in SEO services will boost your domain authority and build trust with your target audience. In contrast to traditional marketing, you can track SEO and see how organic traffic leads to sales and how exactly users find your business. SEO also allows you to be at the forefront of trends in your industry and implement the necessary changes to your campaign to gain a competitive edge.
What are the benefits of hiring an SEO agency in Newcastle?
Hiring an SEO agency provides you access to SEO specialists with up-to-date knowledge and insights into SEO. Having an SEO team like Gorilla Marketing with industry expertise ensures you have an agency with an in-depth understanding of which SEO strategies will work best for your business.
What is enterprise SEO?
Large corporations use enterprise SEO to improve their rankings and increase their revenue. SEO techniques are used for thousands of pages to optimise the site’s overall organic presence. The enterprise scale and scope require targeting competitive keywords, maximising automation tools, and using templates.
For enterprise SEO to be successful, it is crucial that teams across the business work together. Using an SEO agency can take the headache out of coordinating the business’s content and marketing initiatives.
What is E-commerce SEO?
E-Commerce SEO is the search engine optimisation of an online store, ensuring that your website is visible on search engine results pages. For any e-commerce website, ranking at the top of search engines is vital, and while paid advertising can help you stay at the top, it will be a costly endeavour in the end. Even though SEO has the highest return on investment, many e-commerce stores rely on online marketing and paid advertising.
A strategic SEO plan can help attract shoppers to your website, make your products visible on search engines, and provide a better experience for your intended audience. This ultimately leads to organic traffic to your site, generating new leads and sales and helping your business grow.
Does SEO work?
Search engine optimisation works for any business that has a website and wants to be more visible to its intended market in search engines. Not only does SEO help your business grow credibility and trust with consumers, but it can also convert potential consumers into leads and those leads into sales.
How is SEO growth measured?
You can easily monitor the online performance of your SEO campaign since it is trackable. Here are five ways to measure your SEO campaign:
Organic Traffic: One of the most important metrics is organic traffic, tracking the number of visitors to your site from an organic search.
Click-through Rate: The click-through rate will tell you how many users visit your site after seeing your page on the search engine results pages.
Return on Investment: The goal for every business owner is to see the return on investment. To track your return on investment, look at your search engine rankings, organic traffic, and how many goals you’ve reached. Remember, SEO takes time, and you will likely only see a return on investment months later.
Domain Authority: Building links and earning backlinks is an excellent way to measure your domain authority. Using tools like Ahrefs’ Website Authority Checker can give you an idea of the backlinks your site has earned.
Conversion Rates: To work out your conversion rate, divide the number of visitors by the number of sales.
Backlinks are essential to your SEO campaign and play a massive role in your site’s domain authority and credibility. Having quality backlinks indicates to search engines like Google that your site is a reputable source, which ultimately affects your ranking at the top of search engines.
There are two types of backlinks, namely do-follow and no-follow links. Do-follow backlinks are signals to search engines telling them to share some authority from the source domain to the target page. Do-follow links are considered trusted, and search engines like Google use these links to increase the PageRank value of the site.
No-follow links do not pass authority from the site they come from to the site they go to. Unlike do-follow links, no-follow backlinks do not increase the PageRank value of your site. The advantage of no-follow backlinks is that they can drive traffic, boost your brand’s awareness, and attract quality leads.
Using white hat SEO can help your build backlinks the right way.
Writing engaging and informative content with infographics that others will want to link to.
Become a source for journalists, bloggers and reporters to earn high-quality backlinks.
Use anchor texts when writing guest posts that link back to your website.
Too many low-quality and toxic backlinks can harm your site and SEO strategy. Aim to build high-quality backlinks from authority websites relevant to your industry and niche.
Toxic backlinks are low-quality links designed to manipulate rankings, as well as sites that Google has not indexed. While earning quality and authoritative backlinks is essential for search engine optimisation, placing or receiving too many links on a page can be spam.
What is local SEO vs a national SEO campaign?
Local SEO optimises your online presence to drive traffic in a specific area, whereas a national SEO campaign targets potential customers on a national or global scale.
The key difference between the two strategies is the keywords used for the type of business. National SEO focuses on the keywords related to a specific location, and local SEO emphasises keywords relevant to nearby cities, suburbs, and towns.