WHAT WE DO
Cutting edge search, web and design solutions that assist our partners with their overall marketing & digital acquisition strategies. Our ultimate aim is to become an extension of our clients' businesses, helping them traverse the digital jungle and emerge as their market leader online.
Our head office is in Manchester (UK), with satellite offices in London & Denver.
Search Engine Marketing
Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their rankings and visibility in the search engine result pages (SERPs). The methodologies in achieving SEM success are various, but it is often done through content marketing, paid for advertising (PPC / CPM) and search engine optimisation (SEO). Unlike ‘legacy media’ such as television and radio, internet marketing affords you the luxury of measuring the exact response to each online marketing channel, meaning as an agency Gorilla Marketing is able to take a measurable, ROI-focused approach when tasked with implementing your business’ internet marketing strategy.
SMALL BUSINESS CASE STUDY
Read how we helped a local business over quadruple their inbound inquiries through online marketing.
Our Seo Agency Services
By the very nature of being an SEO company, our success is closely tied to the success of our clients. As such, we strive to go above and beyond with what you would expect to receive from other SEO agencies. Our product and service are instead focused on providing a comprehensive web, branding and online marketing solution that is customised specifically around the business needs of each one of our clients. To find out if we are the right fit for your business, request your free website audit, fill in our discovery form or contact us through any of the methods listed below.
FAQ ABOUT SEO
WHAT IS SEARCH ENGINE OPTIMISATION?
Search Engine Optimisation (SEO) describes the process of optimizing websites so that they appear in the organic listings and map results of search engines. While the process is often very time consuming, it is fairly simple to understand, and can be summed up in one sentence:
Google and other search engines want to show the most relevant result to their users.
With this very basic, yet powerful understanding, SEO’s have been able to ascertain that in order for the search engines to determine if a result (your website) is relevant and ‘rank’ it, two criteria have to be met:
- Your web page is highly relevant and answers the searchers’ question.
- Your website is an authority in your industry.
The meeting of those criteria is what splits the SEO process into the two different categories, namely on-page SEO and off-page SEO.
Your website is made sure to be easily read and understood by both people and search engines. Site architecture is clear and logical, content is clearly delivered and provides the best answer to the question of the searcher.
Having a good website and engaging, relevant content is only half the battle. Another very simple thing to understand is that the Google algorithm is just that – an algorithm. While your website may be perfect, search engines need to be able to know if they can trust you before sending you their customers. How they determine your trustworthiness is by how many other people (websites) refer to you or your content as a source of information, mainly through hyperlinks. It stands up to reason that if a lot of websites (especially those that are in your industry), are linking back to you, then your website is trusted and something that a searcher would want to see.
Due to most of your competitors also trying to rank for keywords that are generating new business, SEO can be very competitive and time-consuming – even if it is simple. It is for this reason that some businesses opt to hire an SEO agency to handle the search engine optimization of their website. If you would like to speak to us about our SEO services, please feel free to contact us or fill in our discovery form.
WILL SEO WORK FOR MY BUSINESS?
The answer to this question depends, again, on a couple of very simple premises. The first one is determining if your product or service has a decent ‘generic phrase’ search volume. What we mean by this is, if someone who doesn’t know of your business is looking for your services on a search engine, would your website be found? Next is to ask is if that generic search volume justifies the time, effort and capital involved in chasing those keywords. If you are able to see that over a roughly 4-12-month period you will get your money back in newly gained customers, then SEO is probably a right fit for your business.
There are many tools which will tell you about your industry’s keyword volume, including Google themselves. However, If you would like a free website and SEO analysis which includes this information (plus other important insight into your SEO) please feel free to contact us.
HOW LONG DOES SEO TAKE TO WORK?
This can depend on many different factors. From our experience though, if we are to assume that you have registered a brand-new domain and want it found for low to medium sized competition local keywords – and if strict guidelines are followed and the website meets certain criteria – then after around 6 months to see an ROI on your SEO budget is not an unreasonable request. For local websites that already have a level of trust to them or an exceptional standard of content, the results can often come quicker.
National, e-commerce and other highly competitive keywords can often take over a year to bear fruit, which is why a top-level SEO agency will often commit to top tier keyword research beforehand in order to target low volume, low competition keywords to ensure your business profitability during this campaign period.
WHAT IS THE GORILLA SEO PROCESS?
We take a ‘white hat’ and ethical approach to your search engine optimization that ensures the longevity and success of your business online. For most campaigns, we will start with making sure that your website is clearly structured, the content is relevant to your keywords (after intense keyword research), and that your web pages are ones that search engines want to display to their users.
The next phase is establishing you as the online authority in your industry. This is done by producing high-quality content for both your website and other websites that are related to your industry. The reason for writing for other websites is that we attribute you as the author – which is a backlink to your website – which in turn pushes your rankings up the SERPs.
Our SEO process is often part of a multichannel approach, meaning often it done as is part of a wider campaign to generate links, traffic, and conversions.
HOW MUCH DOES SEO COST?
The cost of SEO is often dependent on the size and scope of your proposed project. In some cases, SEO agencies or freelancers will bill according to the hours they have worked, while others will work on a per project basis / monthly retainer. Saying that though; and then depending on your budget, available resources and how competitive your industry is online – you’ll find SEO could cost anywhere from £700 p/m to £30 000 p/m. While that price may seem steep to some, often businesses will see a return on that investment in the form of new customers (as long as their SEO has been done effectively).
Pay per click/ Retargeting
The quickest way to reach your target market is often through a ‘pay per click’ approach, either by bidding on keywords in the search engines and/or bidding on a customised audience on the major social networks. Our approach to pay per click is granular and intense, with every detail from the landing pages, ad copy and keyword research being continuously split tested and refined to become a highly efficient and ROI focused machine. We are also able to set up conversion orientated retargeting campaigns designed to deliver the most from your overall paid spend.
MONTHLY PPC STATS
WHAT IS CONTENT MARKETING?
Content marketing describes a process of marketing that involves the creation and sharing of online materials such as videos and blog posts that are designed to stimulate an interest in a product or service without explicitly promoting it.
At Gorilla Marketing, we believe in taking a search and retargeting based approach to your content marketing strategies, meaning we identify keywords and phrases which your ideal customers may be typing in before they arrive at the conclusion that they need your product. We can then take advantage of them already being on your website and establish a business relationship with them there and then, or by retargeting them with relevant adverts.
DOES CONTENT MARKETING AFFECT SEO?
This will all depend on who is doing your content marketing and what their ability and approach are to SEO. While great content does sometimes get rewarded with high-quality links, traffic and subsequent sales; there is a vast graveyard of failed content pieces that litter the internet (from both big brands and small).
It is, for this reason, we take an ‘SEO First’ approach to content marketing. Rather than traditionally hoping that blogging will ‘workout’, we take a proactive approach to getting in front of people right before their need is created and then walk them through the conversion process before they have had the chance to look at competitor websites.
IS CONTENT MARKETING RIGHT FOR MY BUSINESS?
Content marketing is right for any business whose clientele use the internet in one form or another. While an ROI focused approach is not as straightforward as perhaps a PPC campaign is, content marketing affords you the luxury of creating the need for your product before it would have been searched for directly. This is especially effective for online shops and services, although the principal can be applied to any type of business.
SEO Training / Consulting
Besides providing top-level agency based services, we also provide comprehensive SEO and internet marketing training to individuals & businesses of all sizes. From training a member of your staff who has no knowledge of SEO to giving refresher courses to teams at multi-billion Dollar companies – you can rely on Gorilla Marketing to improve your current search marketing strategy and introduce you to unique, ethical SEO techniques. We are able to hold training sessions online via Skype or can come to your offices anywhere in the world.
WordPress Design / Development
The old cliché ‘there is no point having a good looking website if no one can find it’ works both ways. If you don’t have a website that is appealing to the end user and designed to convert them into customers then you aren’t making the most of what internet marketing has to offer. Our team of talented designers & developers are able to build responsive WordPress websites to any and all specifications – every project we work on designed from the get-go to be loved by both people and search engines.
Beautiful, responsive and conversion focused WordPress websites that search engines are proud to display to their users.
DOES MY BUSINESS NEED A WEBSITE?
To be completely honest – no. Over half of small businesses in the UK & USA don’t have one and they seem to be functioning perfectly fine. Saying that though, there is very little doubt that many of them are losing a lot of potential customers to competitors that have capitalized on the web and what internet marketing has to offer.
WHAT IS A CMS AND WHICH ONE DO YOU USE?
A CMS, or content management system, is a web application that manages your website for you in a way which requires you to have little or no knowledge of code to manage it or make any changes. The most popular (and in our opinion best) content management system is WordPress.
WordPress is a free and open-source content management system based on PHP and MySQL. Unlike their online service, WordPress is installed on a private web server that is normally held by a hosting company, with the contents accessed through your chosen domain name. As of February 2017, it was estimated that WordPress was installed on more than 60 million websites and made up 27.5% of the top 10 million websites in the world.
If you would like to speak to us about a custom WordPress design or development project then please feel free to get in touch.
E-COMMERCE & NON-STATIC WEBSITES
E-commerce and other non-static websites often rely on their user to complete the entire sales process online. Examples of this could be:
- An online store that sells products online (digital or physical).
- An estate agent who wants to showcase their properties.
- An online course that requires membership.
- A directory or listings website.
- A forum or small social network.
All of this and more can be accomplished using WordPress as your CMS, and with Gorilla Marketing able to develop and provide long-term maintenance plans. We are also experts with the Shopify and PrestaShop platforms, and are able to integrate their powerful backend with the highly customizable user interface of WordPress – giving you an online shop that not only looks spectacular but also has the best possible e-commerce & conversion capabilities available.
HOW MUCH DOES A NEW WEBSITE COST?
This will all depend on the type of website that you want to be built for your business. The costs that are involved vary from agency to agency, with some being once off (like the physical build of the website) and then often monthly for things like hosting and any maintenance that may be required.
If you are interested in having your website built by Gorilla Marketing and are interested to know how much it will roughly cost you, we have a project cost calculator on our web design page.