INTERNET MARKETING & SEO MANCHESTER
Welcome to Gorilla Marketing – a leading internet marketing & design agency based in Manchester. Founded in 2013, our mission since has been to provide a comprehensive, ‘all-in-one’ online marketing & web management service that delivers exceptional returns for our clients. Our approach is sustainable & focused on business growth – where we take an active interest in your business and targets. Our team have decades of combined experience at both an international and local level SEO and truly look to deliver the highest quality of design, paid and organic marketing.
If you’re looking to increase your inbound business opportunities and sales and you think SEO could be a way forward – then we would love the opportunity to talk to you about your business targets and objectives. Members of our friendly and knowledgeable team are easily reachable by email at [email protected] Alternatively, we are available on 0161 850 3963 to answer any & all questions that you may have. We look forward to speaking with you!
WHAT WE DO
Cutting edge SEO, web and design solutions that assist our partners in their overall online marketing & digital acquisition strategies. Our ultimate aim is to become an extension of our clients' businesses, helping them generate new business opportunities online for years to come. Our head office is in Manchester - from which we proudly service clients located all over the world.
More Than Just An SEO Agency
Choosing the SEO agency to take your company forward is a massive decision – the longevity of your business can literally depend on it. For the relationship to be a success, not only does your chosen SEO partner have to work to have a clear understanding of your industry and market, they also need to be adaptable and able to work to your unique needs.
Gorilla Marketing was founded on this understanding, and we grasp fully the importance of the responsibility being placed in our hands when starting a new project. Right from the start, our team set clear objectives and key performance indicators, as well as a detailed project plan on how we are going to achieve success. We never lose sight of these targets, instead always looking to adapt our campaigns and explore new opportunities as we learn and grow with you.
Our SEO service is customised specifically around the business needs of each one of our clients and our team really do enjoy the journey of working to help a business grow. We are dedicated to the customer service aspect of our business too, which is also why we don’t have any minimum term contracts in place – we feel that the quality of our service should be the only thing keeping you with us.
We’re also able to provide full a website, paid spend, graphic design and marketing support service to our clients. If you would like to have a chat about what search engine optimisation could potentially do for your business then please feel more than welcome to give us a call!
FAQ About our SEO Service
Below are the most common questions we get asked about both our SEO services and search engine optimisation in general. If you have any further questions, check out our search engine optimisation FAQ or please feel more than welcome to get in touch with us on 0161 850 3963 or by email on [email protected]
WHAT IS SEO AND HOW CAN IT HELP MY BUSINESS?
SEO (Search Engine Optimisation) describes the process of optimising web pages so that they appear higher in the organic listings of search engines for certain keywords (thus generating ‘free’, targeted traffic). The benefits that this could have to a business are self-explanatory – the process, however, isn’t. As such, many business owners don’t have the time to learn SEO – and then still dedicate themselves to implementing the best practices.
In order to ascertain whether or not SEO will work for your business, we first need to ask a few important questions. These are:
- Does your product or service have a decent ‘generic phrase’ search volume? What we mean by this is are there enough people searching for your product without knowing many / any brands in your market? Read our keyword research guide here.
- Does this search volume justify allocating the time & capital involved in hiring an agency? This is different for every industry – Low search volume but high-value sales vs low-value sales but high search volume are an example of one of the many things that need to be taken into consideration.
- Is your business able to rely on other marketing channels while waiting for SEO to return its investment? Long-term, sustainable SEO isn’t a quick process and can take many months to bear fruit. In the interim, another alternative to SEO may be to look into social media marketing or Pay per Click marketing.
If you would like us to do a free audit on your website, including keyword research and competitor analysis, then please feel free to get in touch with us 0161 850 3963.
WORKING WITH AN SEO AGENCY & WHAT THEIR ROLE IS
Unfortunately, SEO is often shrouded in mysticism and elaborate jargon when being presented to those not familiar with it. Furthermore, due to the amount of work done ‘behind the scenes’ and a client’s potential unfamiliarity with the methods, many who hire an SEO agency are unsure of what exactly it is that they’re paying for.
We strive to be crystal clear and transparent at Gorilla Marketing and work to ensure that our clients are always well aware of what we’re working on; as well as expectant results & time frames. Below we have outlined the typical SEO processes that we follow when starting a campaign with you:
- Analysis of Current Marketing Channels.
- Analysis of Previous/Current Online Marketing Strategies.
- In-depth Keyword Research & Competitor Analysis. This will be the foundation of our SEO campaign going forward.
- Analysis of Your Backlink Profile.
- Planning Your Content & Website Structure.
- Making On-Page SEO Changes. This will ensure that your content is relevant and answers the searchers’ question as adequately as possible. You can read the Gorilla on-page SEO processes here.
- Building Backlinks and Producing Content. Once your website and online branding is fully optimised we will look to produce high-quality content for your website and generate backlinks to it. You can read how we go about this here.
- Reporting, Updating Targets & Adapting to Algorithm Updates. We provide comprehensive reports that are in line with your targets and objectives. Our SEO methods are also ‘white hat’ and follow Google’s Webmaster Guidelines.
The team at Gorilla are always on top of the latest industry news, tactics and Google algorithm changes. If you would like to speak to us about working together on your project then please reach out to us by email or phone and we’ll be more than happy to answer any questions that you may have.
LOCAL SEO MANCHESTER & BEYOND
While we often work on and are responsible for the online marketing of large companies at both a national and international level – we still remain a small business ourselves and haven’t lost sight of that. As such, we have looked to create a local business SEO solution that offers so much value that we would want to use it ourselves!
Therefore, local SEO clients at Gorilla Marketing have full access to all our agency resources included in their package. This means that besides carrying out the actual SEO campaign (you can read how we do that here), we also offer them free of charge:
- Web Hosting and Emails
- A Customised, Responsive WordPress Website & Content
- Unlimited Use of our Graphic Designer Team
- Targeting Google Maps for Main Keywords
- Great Customer Service
We truly believe this to be the best SEO Manchester has to offer – and prices start from only £350 p/m with no minimum term contracts! If you would like to find out more about a customised SEO package for your local business then please feel free to get in touch on 0161 850 3963 or send us an email at [email protected].
NATIONAL & INTERNATIONAL SEO CAMPAIGNS
The team at Gorilla have been responsible for the SEO of some of the largest companies in multi-billion-pound markets. We’re able to work closely with internal teams and have a deep understanding of the importance of reputation management and corporate image when doing SEO at this level. Every backlink opportunity is signed off on, all outreach content is approved before going live and we’re able to adapt our reporting to fit in line with internal metrics and KPI’s.
Furthermore, we have a strong understanding of how the algorithms work at a national level and have a proud history of achieving rankings for highly competitive keywords. For smaller or newer businesses who operate at a national level, we have put together a guide on national SEO which details how we handle these campaigns compared to local or e-commerce sites.
If you are looking to rank your business for national keywords we would love to have a chat with you and find out more about your goals. Our friendly and experienced team are available on 0161 850 3963, or please send us an email at [email protected] and we will get back to you right away.
E-COMMERCE SEARCH ENGINE MARKETING
Search Engine Optimisation for e-commerce websites often presents its own set of unique challenges. From the technical side, having such a large website often requires a lot of work on the canonical tags and URLs to ensure there is little to no cannibalisation. Additional elements such as hosting, site speed, CRO and security also all play a critical factor in e-commerce – and that’s all before we start the actual search marketing!
The SEO strategies that we develop for e-commerce stores are focused heavily on keyword research and content optimisation, as well as ethical and sustainable backlinking practices. The team at Gorilla have vast experience in e-commerce and we’re able to work with both established and new e-commerce stores. You can read our guide to e-commerce SEO here.
SEO TRAINING / CONSULTANT MANCHESTER
Besides the design and implementation of SEO campaigns, we also provide in-depth SEO and digital marketing training and consultancy to individuals & businesses of all sizes. From training a member of your staff with a basic knowledge of SEO to giving refresher courses to teams at global headquarters – you can rely on Gorilla Marketing to improve your current search marketing strategy and introduce you to unique, ethical and effective SEO techniques.
- 1on1 SEO Training. Are you a local business owner that wants to take charge of your own internet marketing? We provide customised training around your project requirements.
- Business Training. From a promising beginner to seasoned SEO veteran, we are able to work closely with and help members of your team stay current on the latest trends, developments & methods.
- Corporate SEO Training. We have helped the SEO teams of major international companies take a fresh look at their search marketing, afterwards implementing our recommendations to their search strategy to great effect.
What sets Gorilla Marketing apart?
Pay per click/ Retargeting
The specialist PPC team at Gorilla Marketing are honoured to be one of only a few agencies in the UK to receive the prestigious Google Premier Partner status. We firmly believe this reflects our commitment and dedication to setting up and managing ROI-centric campaigns which increase visibility & maximise conversions.
Our approach to PPC campaigns is intense – with every cent scrutinised closely and every available opportunity taken. We never consider a PPC project complete and are always on the lookout to reduce wastage and increase conversions.
We are also able to offer retargeting and social media advertising solutions on platforms such as Google Ads (through AdRoll), Facebook, Instagram Ads and LinkedIn. You can read more about our PPC management services here. If you would like a free, comprehensive audit on your current PPC campaigns or information on how a pay-per-click campaign could help you then please feel free to get in touch with a member of our friendly team.
THE PPC NUMBERS AT GORILLA:
WORDPRESS DESIGN / DEVELOPMENT MANCHESTER
Our team of talented designers & developers are able to build responsive WordPress websites to any and all specifications – with every project we work on designed from the get-go to be loved by both humans and search engines. Our team work closely with you at every stage of the design process and are overly receptive to all feedback and changes. You can read more about our web design services here.
For companies who join our fantastic list of local SEO clients at Gorilla, your website (among many other things) is included free within the package. Please contact us on 0161 850 3963 for further information.