Scaling Heights in Digital Marketing

Marketing has changed drastically over the last 20 years and many businesses are looking to the online world to promote their services & products and to build a relationship with customers. Digital marketing revolves around building a presence online and is best approached as a focused, measurable and results-based practice in order to develop your brand and drive business leads or purchases.

A digital marketing agency, like Gorilla, consists of a team of consultants, specialists, and developers who create online marketing campaigns and strategies to grow your business.

It can be difficult to reach your audience, especially in a crowded market. As such, even big household names will use digital marketing strategies to compete online and stay connected to their customer audience.

It is equally important for local businesses to improve their digital presence, as four out of five consumers will now use the internet first when in need of a local service.

At Gorilla, we understand that digital marketing is an important way to reach out to consumers and it can be the difference to a business succeeding or failing. As such, we put careful planning into every campaign as to guarantee that you are connecting with your target audience with measurable results. 

The internet contributes hugely to how consumers purchase products and services, so it is vital that your website is visible and consumers are aware of what you have to offer as a business. An excellent website and a good first impression are really important first step.

Digital Marketing will come in by developing channels that bring potential customers to your website and engaging with them in order to encourage an online conversion. The main subset of internet marketing that we utilise at Gorilla Marketing is called SEO.

SEO (search engine optimisation) is an extremely effective approach in digital marketing that aims to make your website visible on search engines such as Google. Whatever your business may be, it is vital that people are aware of you and ranking well on search engines is a guaranteed way to increase interest and then in turn increase sales for your business.

We may also utilise a strategy called PPC (pay-per-click). PPC is, in its simplest terms, a way of buying visits to your website and is beneficial due to being targeted, effective and immediate.

Numerous services can be categorised under the umbrella of ‘digital marketing’, and choosing the right form of marketing for you is crucial if you’re looking to get the best results and ROI.

Finding the best digital marketing service for you very much depends on the nature of your product, service or offering. Some clients are best suited to direct digital marketing such as a targeted social media ad campaign, while others may be best suited to a form of search engine marketing, like SEO or PPC.

If that all sounds a little complicated or intimidating, don’t worry! Our friendly team of digital marketing experts are more than happy to help you explore and understand the many options available to you to ensure the digital marketing service/s you opt for are best suited to your marketing campaign.

Gorilla is also an award-winning digital marketing agency with a Google Partner status. As a UK-based agency, Gorilla Marketing is in a highly-competitive industry shared with a range of advanced digital agencies. We successfully compete to provide digital marketing services for local and national clients and our team of specialists have a wealth of knowledge to assist your businesses with its online growth, brand development and increased leads or sales.

We have worked alongside and provided services for a wide range of clients, from household name brands with 250+ branches to local service providers looking to take more leads, as well as brick and mortar businesses looking for more footfall traffic. Our strategies are improved, refined and continuously updated in order to bring the fastest and most effective results possible for our clients.