Case Studies

Real Results. Real Businesses.

No fluff, no vanity metrics. These are real results we've delivered for real businesses across a wide range of industries. Filter by service or sector to see what's relevant to you.

Showing 42 case studies
SEOPPC
Construction & Supply

UK Composite Materials Supplier

Client since 2017
B2B and B2C supplier of building materials. Gorilla Marketing handles all web management, search marketing and online enquiry generation. Delivered consistent year-on-year growth across all channels.
150+
Quotes Per Day
35%
YoY Growth
225
Top 3 Keywords
SEO
Industrial Tools

US Hydraulic Tools Supplier

Client since 2020
A supplier of industrial tools and services that had relied on referrals for over 30 years. Gorilla took them online from scratch and delivered explosive growth in their first year of SEO.
2900%
Traffic Increase
900%
Enquiry Increase
70
Top 3 Keywords
SEO
Manufacturing

Global Incinerator Manufacturer

Client since 2023
A UK-based global supplier of incinerators and aftercare services. Gorilla handles all web management, search marketing and lead generation across international markets. Doubled lead volume in key territories.
250%
Traffic Increase
100%
Lead Increase
198
Countries Page 1
SEOPPC
Manufacturing

UK Steel Door Manufacturer

Client since 2023
A UK manufacturer and installer of steel doors. PPC campaign built from scratch alongside ongoing SEO. Gorilla handles all search marketing and online enquiry generation.
85%
Enquiry Increase
200%
Traffic Increase
55
Top 3 Keywords
SEO
Manufacturing

UK Sash Window Manufacturer

Client since 2019
A UK manufacturer and installer of sash windows. Fully booked and taken deposits for the next 2 years as a direct result of SEO-driven demand. Gorilla handles all search marketing and lead generation.
31
Cities Ranked #1
2 Yrs
Fully Booked
10
Enquiries Per Day
SEO
Legal

Specialist Cycling Injury Solicitors

Client since 2016
A specialist cycling injury brand involved with from inception. Gorilla handles website management and SEO within SRA guidelines. Maintained #1 rankings for cycle injury terms for 7 consecutive years.
7 Yrs
Ranking #1
48
Top 3 Keywords
5
Enquiries Per Day
SEO
Insurance

UK Trade Insurance Provider

Client since 2021
One of the largest trade-only insurance companies in the UK. Gorilla handles SEO across multiple brands with additional web management support. Delivered consistent year-on-year growth.
15%
YoY Growth
500
Page 1 Keywords
2
Brands Managed
SEO
Education

Educational Services Group

Client since 2021
A group of companies offering various services with the primary focus on an educational business. Gorilla handles all online lead generation, sales and web management across multiple sites.
300%
Lead Increase
2
Websites Managed
SEO
Full Service
SEO
Finance

Debt Management Plans Provider

Client since 2021
A debt management provider operating under strict FCA guidelines. Gorilla handles SEO across the main brand and satellite sites, along with quarterly ad spend audits. Producing 15 pieces of FCA-compliant content per week.
100%
Enquiry Increase
3
Websites Managed
15
Content Per Week
SEO
E-commerce

Online Coffee Brand

Client since 2020
One of the largest coffee brands online with 22% annual business growth each year. Gorilla handles all SEO including content, backlinks and technical support. Now one of the largest coffee stores online.
387
Top 3 Keywords
31%
YoY Organic Growth
22%
Annual Growth
SEOPPC
E-commerce

Online Wood Supplier

Client since 2021
An online supplier of wood with a physical location to drive footfall to as well. Gorilla handles all SEO and PPC including content, backlinks and technical support.
9x
ROAS
100
Top 3 Keywords
SEO+PPC
Full Service
SEO
E-commerce

Online Airguns & Pellet Supplier

Client since 2019
Fully reliant on SEO as all other advertising channels are banned for the industry. Gorilla handles all SEO including content, backlinks and technical support. Revenue has grown 8x since working together.
275
Top 3 Keywords
8x
Revenue Growth
SEO
Only Channel
SEOPPC
Storage

Large Storage Brand - North England

Client since 2018
One of the largest storage companies outside of London with 17 locations. Relies heavily on attracting people within a 7-mile radius. Gorilla handles all SEO and online advertising for the brand.
1.2
Avg. Position
17
Locations
3
New Sites Per Year
SEOPPC
Storage

Large Storage Brand - South England

Client since 2020
Based primarily across Greater London with 5 locations. Relies heavily on attracting people within a 7-mile radius. Gorilla handles all SEO and online advertising. 3 years without losing an organic position.
1.1
Avg. Position
3 Yrs
No Position Lost
5
Locations
SEO
Local Business

Mobility Scooter & Stairlift Supplier

Client since 2022
A local supplier of mobility scooters and stairlifts relying heavily on the South Manchester and Cheshire market. Gorilla handles website management, SEO, content, backlinking and map listings across 10 key regions.
170%
Traffic Increase
10
Regions Targeted
SEO
Full Service
PPC
Hospitality

Luxury Hotel Group

Client since 2022
A boutique hotel group with 6 properties competing against OTAs for direct bookings. Gorilla rebuilt their paid search campaigns around direct booking intent and reduced OTA dependency significantly.
+256%
Direct Bookings
7.8x
ROAS
-34%
OTA Dependency
PPC
Legal

Regional Personal Injury Law Firm

Client since 2023
A competitive law firm wasting budget on broad match keywords and poor landing pages. Gorilla rebuilt the campaign architecture, tightened targeting and created conversion-optimised landing pages.
-58%
Cost Per Lead
6.2x
ROAS
+320%
Conversions
SEO
Engineering

Precision Engineering Company

Client since 2021
A specialist engineering firm invisible online despite being industry leaders. Gorilla built topical authority through technical content, secured engineering publication coverage and fixed critical crawl issues.
+540%
Organic Traffic
82
Page 1 Keywords
+380%
Enquiries
PPC
HVAC

Commercial HVAC Contractor

Client since 2022
A commercial heating and ventilation company needing leads for high-value installation contracts. Gorilla built geo-targeted campaigns across 8 service areas with dedicated landing pages for each.
142
Qualified Leads
£38
Cost Per Lead
11.2x
ROAS
SEO
Petrochemical

Industrial Chemical Manufacturer

Client since 2023
A niche chemical manufacturer with zero online presence targeting procurement managers and engineers. Gorilla built a technical content strategy around product specifications, safety data and industry applications.
+520%
Organic Traffic
94
Page 1 Keywords
+310%
RFQ Submissions
SEO
Healthcare - USA

Multi-Location Dental Group - Florida

Client since 2024
A dental group with 8 clinics across South Florida struggling against national aggregators. Gorilla built location-specific landing pages, optimised all GBP profiles and targeted treatment-specific keywords for each location.
8
Map Pack Clinics
+380%
Organic Traffic
+260%
New Patients
PPC
Real Estate - USA

Luxury Real Estate Brokerage - NYC

Client since 2024
A Manhattan-based luxury real estate firm competing in one of the most expensive PPC markets in the world. Gorilla rebuilt campaigns around qualified buyer intent, slashed wasted spend and introduced remarketing funnels.
-64%
Cost Per Lead
$12M
Pipeline Value
8.6x
ROAS
SEO
Legal - USA

Personal Injury Law Firm - Houston

Client since 2023
A Texas-based PI firm invisible in local search despite strong case results. Gorilla built out practice area pages, secured legal publication backlinks and optimised their GBP for the Houston metro area.
+620%
Organic Traffic
34
Top 3 Keywords
+440%
Case Enquiries
PPC
E-commerce - USA

Online Supplement Brand - California

Client since 2024
A DTC supplement brand burning through ad budget on Google Shopping with poor returns. Gorilla rebuilt the product feed, restructured campaigns by margin tier and introduced automated bidding based on profitability.
11.4x
ROAS
-48%
Wasted Spend
+290%
Revenue
SEOPPC
HVAC - USA

Commercial HVAC Company - Chicago

Client since 2024
A commercial HVAC contractor servicing the greater Chicago area. Gorilla ran a combined SEO and PPC strategy targeting high-value installation and maintenance contracts across the Midwest.
186
Qualified Leads
$42
Cost Per Lead
9.4x
ROAS
SEO
SaaS - USA

B2B SaaS Platform - San Francisco

Client since 2024
A B2B SaaS company competing in a crowded market with well-funded competitors. Gorilla built a programmatic content strategy targeting long-tail product comparison and use-case keywords at scale.
+480%
Organic Traffic
112
Page 1 Keywords
+210%
Demo Requests
PPC
Hospitality - USA

Boutique Hotel Chain - Las Vegas

Client since 2025
A Las Vegas boutique hotel group competing against major casino brands for direct bookings. Gorilla built brand protection campaigns, targeted event-based search terms and created a remarketing strategy for abandoned bookings.
+340%
Direct Bookings
6.8x
ROAS
-41%
OTA Dependency
SEO
Construction - USA

Commercial Roofing Contractor - Miami

Client since 2024
A commercial roofing company relying entirely on referrals with zero online presence. Gorilla built their first SEO strategy from scratch covering service pages, local SEO and a technical content hub.
+720%
Organic Traffic
42
Page 1 Keywords
+390%
Enquiries
PPC
Automotive - USA

Auto Dealership Group - Texas

Client since 2025
A multi-location dealership group across Texas with messy campaigns and no attribution. Gorilla rebuilt from scratch with location-specific campaigns, call tracking and proper CRM integration for lead quality scoring.
-52%
Cost Per Lead
+280%
Test Drives
7.2x
ROAS
SEO
Finance - USA

Wealth Management Firm - NYC

Client since 2024
A boutique wealth management firm targeting high-net-worth individuals in the Tri-State area. Gorilla built authority through long-form financial content, secured placements in finance publications and optimised for local search.
+360%
Organic Traffic
56
Page 1 Keywords
+180%
Consultations
SEOPPC
Manufacturing - USA

Industrial Valve Manufacturer - Ohio

Client since 2023
A specialist valve manufacturer selling to oil, gas and water treatment industries. Gorilla ran combined SEO and PPC targeting procurement managers and engineers with high-intent commercial keywords.
+440%
Organic Traffic
$2.4M
Pipeline Generated
68
Page 1 Keywords
SEOPPC
Real Estate - UAE

Luxury Property Developer - Dubai

Client since 2024
A Dubai-based luxury property developer targeting international investors. Gorilla ran multi-language SEO and PPC campaigns across English, Arabic and Russian targeting high-net-worth buyers in the Gulf, Europe and CIS.
AED 18M
Pipeline Value
+320%
Qualified Leads
3
Languages
PPC
Hospitality - UAE

5-Star Resort Group - Abu Dhabi

Client since 2024
A luxury resort group with 3 properties across Abu Dhabi competing against global hotel chains for direct bookings. Gorilla built brand protection, destination-based and seasonal campaigns with dynamic remarketing.
+410%
Direct Bookings
9.2x
ROAS
-38%
OTA Dependency
SEO
Legal - UAE

International Law Firm - DIFC

Client since 2024
A DIFC-based international law firm targeting corporate and commercial clients across the Gulf. Gorilla built practice area pages, secured legal directory placements and created a thought leadership content strategy.
+480%
Organic Traffic
72
Page 1 Keywords
+290%
Enquiries
PPC
E-commerce - UAE

Online Luxury Fashion Retailer - Dubai

Client since 2025
A Dubai-based online fashion retailer selling luxury brands across the GCC. Gorilla restructured Shopping campaigns, implemented audience segmentation by purchase history and built lookalike audiences for prospecting.
12.8x
ROAS
+340%
Revenue
-44%
CPA
SEO
Healthcare - UAE

Private Hospital Group - Dubai

Client since 2024
A private hospital group with 4 locations across Dubai and Sharjah. Gorilla built treatment-specific landing pages in English and Arabic, optimised all GBP listings and created a medical content hub targeting patient search intent.
+560%
Organic Traffic
4
Map Pack Locations
+310%
Patient Bookings
SEOPPC
Automotive - UAE

Luxury Auto Dealership - Abu Dhabi

Client since 2024
A luxury car dealership representing multiple premium brands across the Emirates. Gorilla ran a combined SEO and PPC strategy targeting high-intent buyers across the UAE and wider Gulf with model-specific campaigns.
+280%
Qualified Leads
AED 42M
Sales Pipeline
8.4x
ROAS
PPC
Education - UAE

International School Group - Dubai

Client since 2025
A group of international schools targeting expat families relocating to Dubai. Gorilla built enrolment-focused campaigns segmented by curriculum type, age group and nationality with dedicated landing pages for each school.
+380%
Enrolment Enquiries
AED 28
Cost Per Lead
7.6x
ROAS
SEO
Construction - UAE

Fit-Out & Interior Contractor - Dubai

Client since 2024
A commercial fit-out company targeting developers and property managers across Dubai and Abu Dhabi. Gorilla built a portfolio-driven SEO strategy with project case studies, sector pages and GBP optimisation.
+490%
Organic Traffic
58
Page 1 Keywords
+350%
Tender Enquiries
PPC
Finance - UAE

Mortgage Brokerage - Dubai

Client since 2025
A Dubai mortgage broker targeting expats and first-time buyers in the UAE property market. Gorilla built campaigns around property purchase intent, mortgage calculator content and pre-approval lead funnels.
224
Qualified Leads
AED 34
Cost Per Lead
10.4x
ROAS
SEO
F&B - UAE

Restaurant Group - Dubai & Abu Dhabi

Client since 2024
A restaurant group with 6 venues across Dubai and Abu Dhabi. Gorilla optimised all GBP profiles, built venue-specific pages, ran review generation campaigns and targeted cuisine and location-based keywords.
6
Map Pack Venues
+420%
Organic Traffic
+240%
Reservations
SEOPPC
Marine - UAE

Yacht Charter Company - Dubai Marina

Client since 2024
A luxury yacht charter business targeting tourists and corporate events across Dubai. Gorilla ran combined SEO and PPC with seasonal campaigns, event-targeting and multi-language ads for the international tourist market.
+380%
Charter Bookings
AED 8.2M
Revenue
11.6x
ROAS