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Search engine optimisation is an essential service for most businesses in Leeds and the surrounding areas. It’s more important than ever to stand out from the competition, and an effective SEO strategy can make all the difference between your business being found online, or your potential customers going to your competitors.
Here at Gorilla Marketing, we offer complete SEO services in Leeds and the surrounding areas. With offices spread across the Northern Powerhouse, we’re proud to offer a nationally leading service to companies of all sizes. Whether you’re a local, family-run company in Leeds, or a national (or even international) provider of goods and services, we are here to help.
With over 30 trillion web pages in the Google index, getting your business easily found by potential customers is akin to being lost in the jungle. Meet the troop who thrive in that environment.
Have you ever clicked through the hundreds of pages at the bottom of a search engine page? No? You’re not alone. Very rarely does anyone ever scroll past page 1 of the search results, and that is why it is so important to have your business rank as high as possible.
With plenty of small businesses popping up in and around Leeds, there is plenty of local competition out there. Even if your company has an excellent marketing strategy with a functional website, you may not be getting the web traffic you imagined.
That’s where we come in. Gorilla Marketing is the leading, local provider of organic marketing services to businesses of all shapes and sizes. As the North’s leading digital marketing agency, we are an experienced SEO company with a proven track record of increasing Google rankings, and helping businesses to grow online.
Every SEO campaign needs to begin with an SEO audit. An SEO audit is an analysis to see how well your company’s web presence relates to SEO best practices. It is the first step in determining the SEO campaign and seeing where changes to your website must be made. The purpose of an SEO audit is to reveal the following information:
Issues with the structure of the website
Technical SEO problems
Problems with on-page SEO
Off-page SEO issues
Problems with user experience
Gaps in content and potential opportunities to enhance the content
Insights into the competitive marketplace
SEO audits are essentially checks to see how well your website is performing compared to competitors and to identify any potential gaps or issues. To complete our SEO audits, we rely on a range of different software, in addition to our own experience, to create a complete audit with actionable points to take away. As part of our technical audits, we’ll cover a range of factors, including the experience of users accessing your site, website speed, the structure of your website, internal links, and your content.
The results of the audit will then be used to build a bespoke SEO campaign, and will also be used to measure the success of your website going forward.
During the audit process, we will do keyword research and determine all keywords that will help your website rank higher. The use of appropriate keywords will increase website traffic and also entice users to spend more time on the site, which in turn will bring more traffic into the sales funnel.
We will also analyse your competitor’s websites to draw a comparison between their content and yours. We will analyse their backlinks and see why they have attracted the links present on their site and how they have answered questions from users which have helped them to rank higher than you.
By analysing your own website and those of your competitors, we will create an SEO campaign that will attract high-quality backlinks and draw more users to your site.
Once we have completed your SEO audit and have determined a campaign plan for your business, it is time to work on the on-page SEO issues that were identified. Making on-page SEO fixes is the fastest way to improve your organic search traffic and search engine rankings.
When it comes to Technical SEO, there are some high-level changes we can bring about. This includes installing an HTTPS certificate, updating your server to increase your website speed, and also improving the server response time by optimising caching. We will also optimise your content management system. This is a technical process, which can include any of the following:
Remove unused CSS to allow content to render faster
Develop or install plugins which will get rid of any render-blocking resources
Look at the structure of your website and regroup content if needed
These steps are important as they will improve the user experience of your website (no one likes waiting for a website to load) and also presents you as an expert in your field, which in turn will allow search engines to rank your website higher.
To further allow users to enjoy your website and enable them to find the information they need, we will implement structured data changes. For these changes, we will consult Google Analytics and heat-mapping software to see where users are spending their time on your website and how traffic flows through the site.
Exactly when you release content is incredibly important and forms part of a content marketing strategy. To this end, we will compile a content calendar, which will determine when new content or web pages will go live, as well as when (and which) changes will be made to existing content.
All new content must be easy to understand, answer the questions posed by users, be aligned with keywords, and be engaging. Structuring content in such a way will establish you as an expert in the field, increasing your search engine rankings.
As part of the content marketing strategy, we may also build content specifically with links to attract traffic. These flagship content pieces could include detailed studies, informative surveys or polls which will provide you with data on your users and industry.
These content pieces could potentially be picked up by other websites or news outlets, driving traffic to your site.
Our Leeds SEO Agency offers personal search engine optimisation services, and we will remain in contact with you throughout the process to ensure we are sticking to your brand identity and tone of voice for all content produced.
The algorithm of Google and other search engines, which determines how high you rank on the results, is based on the amount of “backlinks” on a website.
So, what are backlinks? Backlinks, also called “inbound links”, are basically hyperlinks from one website to another website. The algorithms of search engines consider backlinks as a sort of “vote of confidence” that a website is an authority on a specific topic, and will rank the website with plenty of backlinks higher.
We can help build backlinks into your website that will allow your website to rank higher. Some of the most common ways to build backlinks ethically are to create content for other websites, known as guest posts, that link back to your site.
We can also search for broken links on websites that we want to be linked to, asking that the broken links redirect to your site.
Another method for link building is called “skyscraping”. This is when we look at competitor content, and significantly improve on their content, thereby getting the backlinks from their site moved to yours instead because you will appear to have more authority in the field.
Finally, as part of digital marketing PR, we have a network of thousands of reporters and people in the media who are constantly looking for new stories, and their reports on media and news domains will include a backlink to your site. We are more than happy to pitch your content to our network to organically increase your ranking and website traffic.
One of the key components of an SEO campaign is transparency and keeping ourselves accountable. Because of this, we have employed client success managers, who will be dedicated to your business and will be your direct contact.
Apart from your client success manager, you will also have access to our team of directors and experts while we are running your bespoke SEO campaign. What this means is that if you have any questions, you can quickly send off an email or make a call and we will be happy to provide you with updates and answers.
We are aware that SEO can feel like a completely foreign language, and that is why we will report to you all the changes we make and the steps we are taking to improve your website.
As part of our SEO reporting, we will provide you with an overview of all changes we have made, as well as which steps we are taking next. Your SEO Report will also include any noticeable improvements to your rankings and website traffic, and how this has influenced your sales.
How does SEO Work?
SEO stands for Search Engine Optimisation and is a digital marketing strategy which is all about improving your website's ranking on search engine result pages. Search engines rank websites by relevance to the questions asked by the user, and analyse web pages based on site speed, keywords, backlinks, mobile-friendliness and more.
There are three types of SEO: on-page, off-page and technical SEO. These types of SEO are all about making your page more user-friendly and trustworthy to users and search engines.
On-Page SEO: This is all about the content on your own website - something which you have complete control over. This includes having a user-friendly, easy-to-navigate website that loads fast, with quality content, as well as getting your page indexed by Google, creating content containing appropriate keywords and allowing users to quickly find what they need on your website.
Off-Page SEO: Also called "off-site SEO", off-page SEO refers to steps you can take outside of your website that will help your website rank higher on search engine results pages (SERPs). The first step to achieving this is to have backlinks on your site, which vouches for your authority on the topic.
We use what is known as "white hat link building" to organically and ethically grow your website. To improve backlinking, we will perform an SEO audit to identify where changes and improvements can be made. We will then implement these changes, while constantly monitoring your website's performance and traffic.
Technical SEO: Technical SEO does not have anything to do with the content on your site, but is still crucial to a successful SEO campaign. It is all about optimising your website for the search engine so that the search engine can crawl and index your website easily.
Technical SEO is about your website's infrastructure, and structuring it in such a way that search engines can access and crawl it without issue, which in turn will help you to organically rank higher.
What are the Pros and Cons of SEO?
SEO is incredibly beneficial to businesses, but it can also have its downsides.
It improves the experience for users visiting your site, allowing them to quickly find the information they require.
It improves your authority on a topic, which in turn increases your trustworthiness to users and potential customers.
It enhances the visibility of your brand if you are consistently ranking high on SERPs.
A successful SEO campaign will increase traffic and sales.
An SEO Audit can provide detailed insights into your customers - who they are, what they are looking for, and how they utilise your site.
There is no need for paid ads.
It is great to attract a local audience.
It takes time to see results and is not a quick fix, but rather a method to get organic traffic to your site.
You will not get an instant return on your investment.
If search engine algorithms change, you may lose rankings and have to adopt a new SEO strategy.
You may not have enough knowledge of SEO to do it yourself - which is why you should appoint us to help you out!
There are plenty of paid opportunities that your competitors may use to achieve a higher ranking than you.
Does my business need SEO?
The short answer is: YES. Every business that has an online presence will at some point require SEO services.
The purpose of SEO is to push your website up in the SERP rankings. If you rank higher, more people will click on your website, and you will have a lot more potential customers.
SEO also ensures that your website is user-friendly, allowing visitors to your site to quickly find what they need, which might result in repeat customers.
SEO is also a cost-effective tool to organically get more traffic to your website, without having to purchase expensive ads.
Almost all businesses wish to rank highest on SERPs, and with SEO, they can achieve this goal. SEO will result in improved trustworthiness, and authority in your industry, provide your users with a better experience and will result in increased revenue for your company.
Why use an SEO Agency in Leeds?
Our team of SEO specialists are ready to help you improve your search engine rankings while communicating with you throughout the SEO process.
Sticking with a local SEO company means that we will be able to quickly identify your direct, local competitors and help you to grow your business online through on-page and off-page SEO, as well as technical SEO.
Unlike other SEO companies across the nation, we offer a personalised service where you will have a client success manager assigned to your SEO campaign, who will provide you with constant feedback on the steps that are being taken and how any changes made reflect on your SERP rankings and customer experience.
How Long Does SEO Take To Work?
SEO is a long-term strategy that takes time to show results. Once we optimise your website, it can take about three to four months before you start noticing drastic changes. This may seem like an incredibly long time before seeing a return on your investment, but the whole point of SEO campaigns is to be sustainable - delivering long-term results.
SEO is not a quick fix (if you are looking for that, you can spend a lot of money on paid ads), but rather a step toward a successful future in the long run.
But, why does SEO take so long to work?
Google needs to re-index your website once you have optimised your pages.
It takes time to create top-notch quality content that matches the search intent of SERPs.
Using white hat backlinking methods takes time, and Google prefers sites with lots of backlinks.
Should I hire an SEO Agency in Leeds?
Are you looking to improve your SERP rankings and drive more clients to your website? Yes? Well, then you should definitely hire us!
We specialise in SEO and digital marketing services and will work with you to improve the presence of your business online.
Working with a local SEO agency in Leeds means that we understand your needs and have knowledge of your local competitors, offering you an effective SEO strategy to beat the competition.
What is on-page optimisation?
In short, on-page optimisation are changes that can be made to your website that will improve your search engine rankings. There are several ways in which your site can be on-page optimised:
Optimise your page titles and meta descriptions to help search engine crawlers access and understand your site.
Create high-quality content that answers users' questions and contains relevant keywords.
Optimise images on your web page and provide images with correct alt descriptions.
Use internal links throughout your website to drive traffic to different sections of your site.
Use an URL that is SEO-friendly and can help search engines identify the theme of your website.
Create different categories and tags for your content, which will help search engines index your website.
In a nutshell, on-site optimisation is all about creating a website that is user-friendly and algorithm-friendly.
What is off-page optimisation?
Off-page optimisation takes longer than on-page optimisation, as it depends on factors not directly on your website, meaning these factors are not within your control.
Off-page optimisation helps your website to rank higher on SERPs through link building. Your website will have to acquire backlinks which link your site to other sites that have authority in your industry, as well as news domains and social media sites.
We use white hat methods to get backlinks, by producing quality content, finding broken links and asking those links to redirect to your site, or producing content that is better than that of your competitors, thereby sourcing their backlinks.
Does SEO work for small businesses?
SEO works for any type or size of business, but small businesses or businesses that are just starting out will definitely benefit from SEO.
With plenty of larger competitors, appointing an SEO service will have the following benefits for a small business:
Provides a cost-effective way to increase your small business's online presence by ranking higher on SERPs.
Allows customers to come to you and enable you to effectively reach your target audience.
Helps your company to provide customers with the answers they need.
Establishes your brand as an authority in your industry, which builds trust with potential clients.
Makes it easier for customers to find you online, which will result in repeat customers and brand loyalty.
Which strategies work best for SEO?
There is no single best strategy that works for all our clients, and that is why we cater our SEO strategies to each individual client depending on their needs and the industry they operate in.
We consider both the local and national SEO needs of our clients and build our strategies around these needs.
If a client wishes to become the local authority in Leeds, then we establish their presence using map listings, optimising their Google My Business profile, and optimising their site to rank high on any local business directories. This strategy will prove more successful than using keyword research for national keywords.
If a client wants to rank high nationally, then we have to adapt our SEO strategy to meet their needs. This may take a bit longer but will focus on building backlinks, digital marketing campaigns, publishing new content, or even using technical SEO to overhaul the entire website.
These are only two examples of SEO strategies that we apply to achieve our goals. All our SEO strategies use best practice methodology, such as content production, keyword optimisation, and multi-media. We also only apply ethical SEO practices to ensure we deliver long-term, sustainable growth.
Is there a difference between digital marketing and SEO?
Yes, there is a difference between digital marketing and SEO. Despite these two tools going hand-in-hand, there are some stark differences.
Digital marketing is about sourcing customers. It is an umbrella term that encapsulates everything done to promote brands and includes SEO. Unlike SEO, digital marketing strategies include recurring expenses such as pay per click (PPC), promoting social media posts, and media buying.
SEO is a type of digital marketing that specifically focuses on ranking higher on search engines. It uses methods to bring organic traffic to a site without purchasing ads, but instead by using keywords, content and backlinks.
Backlinks are also called hyperlinks or inbound links. These links are found on other websites and link back to your site. Search engines see these links as a vouch for the reliability of your site, and the more backlinks you have from authoritative sites, the higher you will rank on SERPs because the search engine will see your content as valuable.
There are three types of backlinks in SEO:
Natural links: these links are provided without any input from the website owner. For example, a blogger who links back to your website through their own research or opinion has created a natural link to your site.
Manually built links: These links exist because of manual, purposeful link building. This includes asking influencers, customers or authoritative websites to link back to your site.
Self-created links: These links are created by the website owner. This is done by linking back to your site from a directory, comment, forum or press release. This type of linking is not always considered ethical and leans towards black hat SEO, which search engines tend to avoid. However, there is a place for them in certain SEO strategies.
The best way to ethically earn backlinks is to produce high-quality content.
It is our job to determine where our clients' content is lacking, and determine a content strategy going forward that will deliver engaging content that ranks higher than that of competitors. This is known as "skyscraping", and by producing high-quality content, your site will also attract high-quality backlinks.
Digital PR is also important, and we facilitate this by circulating content to our media contacts who may potentially use your content for information or link to it on their own pages.
Social media marketing helps SEO, without directly impacting your rankings.
Social media can be used to impact the factors which influence rankings, such as sharing links on your social media (and those links being shared by others) and driving traffic to your site via social media posts.
You can also use your social media presence to share your content. People will engage with your content (which redirects to your website where the content is posted), and may then spend time on the website and possibly eventually make a purchase.
What is E-Commerce SEO?
E-commerce SEO is an SEO strategy designed specifically for companies that sell products online.
It is all about creating a user-friendly website structure, that allows visitors to your site to easily navigate around the site and look at different products.
E-commerce SEO also makes use of "schema mark-up", a code that allows online stores to provide information on their products to the search engine, making the site rank higher when users are searching for those specific products.
What is Enterprise SEO?
Enterprise SEO is predominantly catered toward very large enterprises. Companies that make use of enterprise SEO include:
An E-commerce website with thousands of web pages.
A business with several locations across the country.
An enterprise with multiple websites.
A company that caters to an international client base or needs to be in multiple languages.
Enterprise SEO is all about automation, speeding up the SEO process, and using templates on websites. Sites will also have to be optimised for international search engines (as Google and Bing are not found in all countries).
Is PPC or SEO better?
Pay-per-click (PPC) marketing and SEO are two of the most popular methods to achieve more website traffic.
If you have to choose one or the other, we recommend SEO. SEO is cost-effective and will generate long-term traffic and revenue. Although PPC has its advantages, the increase in traffic to your site will be short-lived and costly.
Is SEO better for B2B or B2C?
SEO works equally well for B2B and B2C. This is because the aim of SEO is to increase your online presence and rank higher on SERPs, which will be beneficial for both B2B and B2C marketing.
What is the difference between a local SEO and a national SEO campaign?
Local SEO is about gaining local clients and increasing your authority in the local market. This predominantly focuses on platforms other than your websites, such as local directories, Google My Business, and verified map listings.
National SEO aims to improve your website at a national level by ranking higher on search engine result pages. This is done by improving your website design to make it more user-friendly, creating backlinks, improving content, and becoming a trustworthy authority in your industry.