Free Digital Marketing Audit
Free Digital Audit

Liverpool's Most
Results Focused
PPC Agency

PPC built for leads and revenue. Over 100 Liverpool businesses trust us to turn ad spend into real growth – with campaigns that perform today and scale tomorrow.

Free PPC Audit
✓ Canopy Landing Pages Included
✓ Live in Two Weeks, Not Three Months
✓ Deal Directly With Your PPC Manager
✓ Built-In A/B Testing, Heatmaps & Session Recordings
✓ You Own Your Ad Accounts & Data
✓ No Lock-In Contracts
✓ Proprietary Reporting via Gorilla Reports
✓ Gorilla Analytics & Tag Manager
✓ Cross-Platform Specialists Under One Roof
✓ SEO & AI Optimisation Integration
✓ Canopy Landing Pages Included
✓ Live in Two Weeks, Not Three Months
✓ Deal Directly With Your PPC Manager
✓ Built-In A/B Testing, Heatmaps & Session Recordings
✓ You Own Your Ad Accounts & Data
✓ No Lock-In Contracts
✓ Proprietary Reporting via Gorilla Reports
✓ Gorilla Analytics & Tag Manager
✓ Cross-Platform Specialists Under One Roof
✓ SEO & AI Optimisation Integration

Ready to Get More From Your Ad Spend?

Senior PPC managers, not account managers. Real ROAS, not vanity metrics. Straight talk, not jargon.

We’ve spent 11 years building PPC campaigns that deliver measurable, profitable growth for businesses across every sector. If you’re ready to stop guessing and start scaling, let’s talk.

About Us

Free PPC Audit

Please fill in the form below to receive your free, no obligation PPC audit.

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Further Information

Please will you be able to briefly describe your marketing goals, primary keywords and/or what you hope this audit will highlight. Could you please also list 3 to 5 competitors who you would like analysed in this audit?

  • Video format
  • 72 hour delivery
  • Includes competitor analysis

Trusted Partners

Trusted by 150+ businesses to deliver paid media growth that actually bears fruit 🍌

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PPC in Liverpool

Why Liverpool Businesses Need a Specialist PPC Agency

Liverpool is a competitive and growing digital advertising market. With over 50,000 registered businesses across the region, the cost of getting PPC wrong isn't just wasted budget - it's lost ground to competitors who are already running tighter, smarter campaigns.

From the commercial district around Castle Street and Dale Street to the creative agencies along the Baltic Triangle, from the retail brands around Liverpool ONE to the professional services firms along Water Street - businesses across every sector are competing for the same clicks in the same auctions. Liverpool's economy has undergone a remarkable transformation. Once defined by its port and maritime industries, the city now has one of the fastest growing digital economies in the North of England. The knowledge economy, creative industries, and professional services sectors are all expanding rapidly, and businesses across these sectors are competing hard for visibility online.

At Gorilla Marketing, we've been managing PPC campaigns for Liverpool businesses since 2015. Our team understands the local market intimately, and our approach is built around one thing that matters: turning your ad spend into measurable revenue. Not impressions. Not clicks. Revenue.

Every campaign we build comes with dedicated landing pages through our proprietary Canopy platform, real-time reporting through Gorilla Reports, and a named PPC manager who you deal with directly - no account managers, no middlemen.

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Our Approach

How We Build PPC Campaigns That Actually Perform

Profitable PPC isn't about throwing budget at Google and hoping for the best. It's built on four interconnected pillars - neglect one, and the others fall apart.

Strategy & Account Architecture

The foundation of every high-performing campaign. We architect your Google Ads account around how your Liverpool customers actually search and buy - not around Google's default suggestions that waste your budget. From the initial keyword research and competitor analysis to campaign segmentation by intent, product line, and margin, every structural decision is made with ROI in mind.

  • Campaign segmentation by intent, product, and margin
  • Comprehensive keyword research with negative keyword sculpting
  • Match type strategy & ongoing search term management
  • Budget allocation across campaigns by ROI potential
  • Competitor analysis & auction insights review

Ad Creative & Copy

Your ads compete for attention in crowded auctions. We write copy that stops the scroll, earns the click, and pre-qualifies visitors before they land on your site - so your budget isn't wasted on tyre-kickers.

  • Responsive search ads with tested headlines
  • Full ad extensions - sitelinks, callouts, snippets
  • Dynamic keyword insertion where appropriate
  • Ongoing A/B testing of messaging & angles

Bidding & Budget Management

We manage your bids to maximise conversions at the lowest possible cost - not just to win auctions, but to win them profitably. Every bid decision is driven by data, not guesswork.

  • Smart bidding strategies (tCPA, tROAS, Max Conversions)
  • Dayparting & device bid adjustments
  • Audience layering & bid modifiers
  • Diminishing returns analysis & budget reallocation

Landing Pages & Conversion

Clicks mean nothing without conversions. Through Canopy - our proprietary landing page platform - we build, test, and optimise dedicated landing pages that turn paid traffic into leads and sales. No more sending expensive clicks to your homepage and hoping for the best. Every Canopy page comes with dynamic headlines, heatmaps, session recordings, and A/B testing baked in from the start.

  • Bespoke landing pages built on Canopy, live within two weeks
  • Dynamic headlines matching search queries & ad copy
  • Built-in A/B testing, heatmaps & session recordings
  • Full conversion tracking - every form, call & click captured
  • Continuous optimisation based on real user behaviour data
Gorilla Reports

PPC Reporting That Actually Makes Sense

We weren't satisfied with off-the-shelf reporting tools - so we built our own. Gorilla Reports pulls together everything that matters into one clear, honest view of your campaign performance.

Gorilla PPC Dashboard - Overview Gorilla PPC Dashboard - Campaign Performance Gorilla PPC Dashboard - Conversions

Full Transparency, Zero Guesswork

Spend, conversions, ROAS, CPA, Quality Scores, impression share, landing page performance - all pulled through APIs into a single comprehensive report. No logging into multiple platforms, no deciphering raw data. You'll know exactly where every penny of your Liverpool PPC budget is going and what it's generating.

  • Gorilla Analytics - proprietary platform with heatmaps, session recordings, and full visitor tracking alongside GA4
  • Gorilla Tag Manager - advanced conversion and event tracking running alongside GTM for complete attribution
  • Real-time dashboards - access your data whenever you need it, not just at month-end
  • Canopy landing page analytics - conversion rates, A/B test results, and heatmap insights in every report
  • Conversion & revenue attribution - every lead and sale tied back to the exact campaign, ad group, and keyword
  • Competitor monitoring - auction insights, impression share trends, and competitive positioning tracked monthly
  • Regular strategy calls - walk through performance, discuss tests, review competitor activity, and plan next steps
Canopy by Gorilla Marketing

Landing Pages That Convert Clicks Into Customers

Most agencies send your paid traffic to your existing website and hope for the best. We build dedicated, high-converting landing pages on our proprietary Canopy platform - included as part of your PPC campaign.

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Your Unfair Advantage in Paid Media

Canopy is our proprietary landing page platform built specifically for PPC performance. Powered by Elementor, it gives us the full power of a custom page builder combined with built-in conversion tracking, analytics, and testing tools - so every landing page we build is designed to convert from the moment it goes live. Most Liverpool PPC agencies send your expensive traffic to generic website pages. We don't.

  • Live within two weeks - bespoke pages built, tracked, and ready to receive traffic fast
  • Dynamic headlines - automatically match landing page headlines to the search query and ad copy
  • Built-in A/B testing - test headlines, layouts, CTAs, and forms with statistical rigour
  • Heatmaps & session recordings - see exactly where users click, scroll, and drop off
  • Full conversion tracking - every form submission, phone call, and button click captured
  • Speed optimised - fast-loading pages that improve Quality Scores and reduce CPC
Campaign Types

The PPC Campaigns We Build For Liverpool Businesses

Every Liverpool PPC campaign is different. We select the right combination of campaign types based on your business model, audience, and goals - not a one-size-fits-all template.

Google Search Ads

Capture high-intent traffic from people actively searching for your products or services in Liverpool and across Merseyside. Tightly structured campaigns with tested ad copy and aggressive keyword management.

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Google Shopping Ads

Product feed optimisation, Shopping campaign structure, and bid management designed specifically for Liverpool e-commerce businesses looking to maximise ROAS.

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Microsoft Ads

Reach Bing's audience at lower CPCs. Often the same quality of traffic as Google at a fraction of the cost - particularly strong for B2B and professional services in Liverpool.

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Performance Max

Google's AI-powered campaign type managed properly - with asset group strategy, audience signals, and real human oversight so the machine doesn't run wild with your budget.

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Facebook & Instagram Ads

Precision audience targeting, creative testing, and conversion optimisation across Meta's platforms. Ideal for Liverpool B2C brands, hospitality, and e-commerce.

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LinkedIn Ads

B2B advertising with job title, company, and industry targeting. Reach the decision-makers across Liverpool's growing professional services and tech sectors.

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Remarketing & Retargeting

Bring back visitors who didn't convert the first time - across Search, Display, YouTube, and social platforms. Stay in front of warm audiences across Liverpool and the UK.

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E-Commerce PPC

Shopping feeds, dynamic remarketing, and ROAS-focused campaigns built specifically for online stores. From Liverpool ONE retailers to DTC Merseyside brands.

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Why Gorilla Marketing

Not All Liverpool PPC Agencies Are Created Equal

Liverpool has no shortage of PPC agencies. Here's how we stack up against the alternatives.

Feature Typical Agency Freelancer Gorilla Marketing
Deal Directly with PPC Manager✕✓✓
Proprietary Landing Pages (Canopy)✕✕✓
Live Within Two Weeks✕Varies✓
Built-In A/B Testing & Heatmaps✕✕✓
Custom Strategy (Not Template)✕✓✓
Transparent Reporting & Full AccessLimitedBasic✓
No Lock-In Contracts✕✓✓
Cross-Platform CapabilityLimitedLimited✓
Proprietary Reporting Platform✕✕✓
You Own Your Ad AccountSometimes✓✓
Frequently Asked Questions

PPC in Liverpool: Your Questions Answered

Straight-talking answers to the questions Liverpool businesses ask most about PPC. No jargon, no runaround.

PPC stands for Pay-Per-Click - it's a model of online advertising where you pay a fee each time someone clicks your ad. Google Ads is the most common platform, where your ads appear at the top of search results when someone searches for keywords related to your business. You set a budget, choose the keywords you want to target, and write the ads that appear. When someone searches those terms and clicks your ad, you pay Google. The amount you pay per click depends on how competitive the keyword is, how good your ad is, and how relevant your landing page is. The beauty of PPC is that it's completely measurable - you know exactly what you're spending and what you're getting back. For Liverpool businesses, it's often the fastest way to get in front of customers who are actively searching for your products or services right now.
SEO earns organic rankings over time - it's a long-term investment that compounds. PPC puts you at the top of search results immediately, but you pay for every click. The smartest approach for most Liverpool businesses is both working together: PPC drives immediate traffic and leads while SEO builds your organic presence in the background. PPC also gives you invaluable keyword and conversion data that feeds directly into your SEO strategy - we can see which keywords convert best through paid search and prioritise those in your organic campaign. We run both disciplines in-house, so if you're running PPC and SEO with us, the two campaigns inform and strengthen each other.
Fast. Your campaigns can be live within two weeks, and you'll see traffic, clicks, and impressions from day one. Meaningful conversion data usually builds within the first two to four weeks depending on your budget and how competitive your Liverpool market is. The real optimisation happens in months two and three as we gather enough data to refine bidding strategies, test ad copy variations, and optimise your Canopy landing pages. Most of our Liverpool clients see their strongest ROAS around months three to four once the learning phase is complete and we've dialled in targeting, messaging, and conversion paths.
It depends on your market, your goals, and how competitive your keywords are. Liverpool is a competitive PPC market, particularly for legal services, healthcare, property, hospitality, and education-related searches. CPCs for terms like "solicitors Liverpool" or "dentist near me" in the L postcode areas can run £12-£35+ per click. A local service business might see strong results from £1,500–£3,000 per month in ad spend, while a national brand targeting Liverpool might need £10,000+ to compete effectively. On top of ad spend, there's our management fee. We'll never recommend a budget without first researching your market, analysing CPCs, and understanding what a lead or sale is worth to you. The goal is always to find the point where every pound spent generates more than a pound back.
Quality Score is Google's rating (1–10) of how relevant and useful your ads and landing pages are to someone searching for your keywords. It's made up of three components: expected click-through rate, ad relevance, and landing page experience. It matters enormously because a higher Quality Score means you pay less per click and get better ad positions. A keyword with a Quality Score of 9 might cost you £3 per click, while the same keyword with a Quality Score of 5 could cost £6 or more. This is one of the reasons we build dedicated landing pages on Canopy for every campaign - a fast, relevant landing page that matches the ad copy and search query directly improves your Quality Score, which lowers your costs and improves your position. It's one of the most powerful levers in PPC optimisation.
Google Ads is the dominant PPC platform - it shows your ads across Google Search, Google Maps, YouTube, Gmail, and millions of partner websites through the Display Network. The key advantage of Google Search ads is intent: people are actively searching for what you offer. Social platforms like Facebook, Instagram, and LinkedIn are better for demand generation and brand awareness - showing your ads to people who match your target audience but aren't necessarily searching right now. Microsoft Ads (Bing) offers access to a different audience at often lower CPCs. The right platform mix depends entirely on your business. For most Liverpool businesses, we start with Google Search and expand from there once we've proven the model.
No. We operate on a rolling monthly basis with no long-term lock-ins. We recommend a minimum three-month commitment because PPC campaigns need time to gather data, optimise, and reach their potential - but after that, you stay because we deliver results, not because you're contractually trapped. Most of our Liverpool PPC clients have been with us for years because the returns speak for themselves. If we're not delivering, you should be free to walk away. We'd encourage you to be cautious of any Liverpool PPC agency that requires 6 or 12 month contracts upfront - it usually means they're not confident enough in their work to keep you voluntarily.
Always. Your Google Ads account, your Microsoft Ads account, your Facebook Business Manager - they're yours. We manage them on your behalf through properly configured manager accounts, but you retain full ownership and access at all times. If you ever decide to part ways, your accounts, your data, your audiences, and your conversion history go with you. We don't believe in holding client accounts hostage, and we'd strongly encourage you to ask any PPC agency you're considering whether you'll own your account. It's a red flag if the answer isn't an immediate yes.
Canopy is our proprietary landing page platform, built specifically for PPC performance. Instead of sending your expensive paid traffic to your existing website - which was designed for organic visitors, not people who just clicked an ad - we build dedicated landing pages designed from the ground up to convert. Canopy is powered by Elementor, so there are no design limitations, and every page comes with built-in A/B testing, heatmaps, session recordings, dynamic headlines that match your ad copy, and full conversion tracking. The result is significantly higher conversion rates, which means more leads for the same ad spend. Most clients see conversion rates two to three times higher on Canopy pages compared to their main website. It's included as part of your PPC campaign with us - not an add-on cost.
You'll work with a named, senior PPC manager who is your direct point of contact. Not an account manager, not a junior, not a rotating team. One experienced person who knows your account inside out, understands your business, and is accountable for your results. They'll present strategies, walk you through performance, and be available when you need them. You'll also have full access to the directors and the wider team working on your account. This is a deliberate choice - we've found that the agency model of separating account managers from the people actually doing the work creates communication gaps and worse results. At Gorilla Marketing, the person you speak to is the person optimising your campaigns.
We measure what actually impacts your bottom line: cost per acquisition (CPA), return on ad spend (ROAS), conversion volume, and ultimately - revenue and profit generated by your campaigns. Every form submission, phone call, live chat, and purchase is tracked. We monitor impression share to understand market opportunity, Quality Scores to drive efficiency, and landing page conversion rates to optimise the full funnel. Everything is tracked through Gorilla Reports, Gorilla Analytics, and the ad platforms - giving you a complete picture. We don't hide behind vanity metrics like impressions or clicks. If the phone isn't ringing and the forms aren't filling, we have work to do.
We don't guarantee specific numbers upfront because too many variables are outside anyone's control - your market, competitors' behaviour, seasonal fluctuations, and your own conversion processes all play a role. Any Liverpool PPC agency that guarantees specific CPA or ROAS figures before seeing your data is either lying or doesn't understand PPC well enough. What we do guarantee is a transparent, data-driven process, relentless optimisation, and a team that's genuinely invested in your results. We set realistic targets based on market research and your historical data, then work obsessively to beat them. Our client retention rate speaks for itself.
We catch it before you do. Because we monitor campaigns daily - not monthly - we spot underperformance quickly and act on it. If CPA is rising, we investigate immediately: is it a keyword issue, an ad copy problem, a landing page conversion drop, a competitor change, or a seasonal shift in the Liverpool market? We diagnose the root cause, explain it to you clearly, and implement fixes. If a campaign type fundamentally isn't working for your business, we'll tell you honestly and recommend reallocating budget to channels that are delivering. You'll never be in the dark about what's happening with your ad spend.
You'll see traffic from day one - that's the immediate benefit of PPC over SEO. However, Google's algorithms need a learning period (typically 7–14 days) when using automated bidding strategies, during which performance may fluctuate. We account for this by starting with controlled budgets and manual bidding before transitioning to smart bidding once we have enough conversion data. Most Liverpool clients start seeing consistent, optimised performance around weeks three to four. By month two, we typically have enough data to make confident bid strategy decisions. By month three, campaigns are usually running at or near their optimal efficiency, and we shift focus to scaling what works.
If your business serves Liverpool or Merseyside, working with a local agency has tangible advantages. We understand the local competitive landscape - which industries are fiercest, where the CPCs spike, and how seasonal events like Liverpool FC matchdays, the Grand National, and the festive season affect search behaviour. We know the geography too: targeting Allerton differently to Anfield, understanding which postcodes convert best for your services, and building location-specific campaigns that resonate with local audiences. Beyond that, we're here if you need us. Our office is at 69 Hanover St, Liverpool, L1 3DY. You can come in, meet the team, and sit alongside the person managing your campaigns. That's not something a remote agency in London or offshore can offer.
Absolutely. Google Ads allows radius targeting, postcode targeting, and town/city-level targeting. We can target Liverpool city centre, specific areas like the Wirral, Knowsley, Sefton, St Helens, Halton, or West Lancashire - or set radius campaigns around your physical location. For businesses with multiple locations across Merseyside, we build separate campaigns per location with tailored ad copy and landing pages. We can also exclude areas you don't serve and adjust bids by location based on where your best customers come from. Geo-targeting is one of the most powerful levers in local PPC, and we use it extensively for Liverpool businesses.
Liverpool is a competitive PPC market, particularly for legal services, healthcare, property, hospitality, and education-related searches. CPCs for terms like "solicitors Liverpool" or "dentist near me" in the L postcode areas can run £12-£35+ per click. E-commerce is competitive but CPCs vary depending on the product category. B2B professional services have lower CPCs but longer conversion cycles. That said, high competition doesn't mean PPC won't work for your business - it means you need a specialist who knows how to build efficient campaigns. Quality Scores, landing page conversion rates, and smart bid management can dramatically reduce what you actually pay per lead, even in the most competitive Liverpool markets.
Yes. While our Liverpool office is at 69 Hanover St, Liverpool, L1 3DY, we manage PPC campaigns targeting anywhere in the UK and internationally. Many of our Liverpool-based clients run national campaigns alongside their local ones. We also have PPC offices in Manchester, Leeds, Sheffield, Newcastle, and Hull across the Northern Powerhouse, so we have deep knowledge of the entire North of England market. Whether you need hyper-local campaigns targeting specific Liverpool postcodes or national campaigns competing across the UK, we build and manage them from our Liverpool office.
We manage campaigns across all major platforms: Google Ads (Search, Shopping, Display, YouTube, Performance Max, Demand Gen), Microsoft Ads, Facebook and Instagram, LinkedIn, TikTok, Pinterest, Snapchat, and X (Twitter). We don't just dabble in each - we have dedicated specialists across search, shopping, and social. The right platform mix depends entirely on your business, your audience, and your goals. We recommend the channels most likely to deliver results and expand from there once we've proven the model.
Tracking is the backbone of everything we do. Before a single campaign goes live, we audit and configure your entire tracking setup - Google Ads conversion tracking, Google Analytics 4, Gorilla Tag Manager, call tracking, and platform-specific pixels. Every form submission, phone call, live chat message, and purchase is captured and attributed to the exact campaign, ad group, keyword, and ad that generated it. We also run Gorilla Analytics alongside GA4 to avoid the data sampling issues that make standard analytics unreliable at scale. If your current tracking is broken or incomplete - which it is in the majority of accounts we inherit - we fix it before we touch anything else. You can't optimise what you can't measure.
Performance Max is Google's AI-driven campaign type that runs ads across all Google surfaces - Search, Display, YouTube, Gmail, Maps, and Discover - from a single campaign. Google's machine learning optimises ad delivery based on your conversion goals and audience signals. The potential upside is significant reach and efficiency. The risk is that without proper management, Performance Max can waste budget on low-quality placements and cannibalise your existing Search campaigns. We introduce Performance Max once the fundamentals are solid: robust conversion tracking, sufficient conversion data, and strong audience signals. We then monitor it closely - reviewing placement reports, excluding irrelevant traffic, and ensuring it complements rather than replaces your core Search campaigns.
Running effective PPC in-house requires a dedicated specialist (or team), access to expensive tools, a landing page solution, and the time to stay on top of platform changes, new features, and evolving best practices. For most Liverpool businesses, outsourcing to a specialist agency delivers better results at a lower total cost. With Gorilla Marketing, you get immediate access to experienced PPC managers, our Canopy landing page platform, Gorilla Reports and Analytics, and a team that manages millions in ad spend every month across dozens of industries. We've already made the expensive mistakes, tested the strategies, and refined the processes - so you don't have to. That said, if you have the budget for a dedicated in-house team and PPC is central to your business, it can work well. For most companies, partnering with a specialist delivers more, faster.
Yes - and they're free, comprehensive, and come with no obligation. If you're already running Google Ads or any other paid campaigns, we'll audit your account and identify wasted spend, underperforming keywords, poor Quality Scores, tracking gaps, and structural issues. If you're not running ads yet, we'll research your market and give you an honest assessment of what PPC could deliver for your Liverpool business. Our audits are delivered in video format within 72 hours and include a full competitor analysis. Give us a call on 0151 329 3962 or fill in the form on this page to get yours.
We kick off with a discovery call to understand your business, goals, margins, and priorities. From there, we audit any existing accounts, research your market and competitors, and build a bespoke campaign strategy - typically within the first three days. You'll be assigned a dedicated PPC manager who's your direct point of contact throughout. They'll present the strategy, walk you through the plan, and get your sign-off before anything goes live. Once approved, we build your campaigns and Canopy landing pages simultaneously - most clients are live within two weeks. From launch, you'll receive regular updates, have access to real-time dashboards through Gorilla Reports, and we'll schedule strategy calls to review performance and plan next steps.
No problem at all. We'd still recommend booking a free PPC audit so you understand where your current campaigns stand and what opportunities exist. If you're not running ads yet, we'll research your market and give you an honest assessment of what PPC could deliver for your Liverpool business. There's no obligation attached - it's simply a useful starting point whether you work with us now, later, or not at all. When you are ready to invest in PPC properly, we'll be here. Give us a call on 0151 329 3962 or drop us a message - we're always happy to point you in the right direction.