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We’re Gorilla Marketing, the SEO agency Sheffield can depend on. We take a creative approach to search engine optimisation to put our clients ahead of the competition.
Are you looking to find a local SEO agency that understands your needs and wants to help your business excel? Are you looking for a personal service from a team of experts who will craft a bespoke SEO plan for your company in Sheffield? From your initial keyword research to actually seeing your website ranking, Gorilla Marketing Sheffield offers a complete service to suit your needs.
Our search engine optimisation (SEO) services in Sheffield and the surrounding areas have helped businesses from different industries improve their web presence, rank higher on search engines, and increase their sales through a successful SEO strategy.
Whether you’re looking for a comprehensive SEO campaign, SEO consultancy or any other kind of local SEO services to suit your needs, don’t hesitate to get in touch with our local Sheffield team today.
With over 30 trillion web pages in the Google index, getting your business easily found by potential customers is akin to being lost in the jungle. Meet the troop who thrive in that environment.
Finding Sheffield SEO services can be daunting. It can feel almost impossible to find a local SEO agency that understands your business, competitors and what you need. You may even feel so despondent that you give up on the whole idea.
Almost all businesses with a website will require SEO services at some point. Have you ever searched for anything in a search engine, and scrolled all the way to the bottom to see the pages and pages of relevant results?
No one ever really scrolls past page 1 or 2, and that is exactly why you need an SEO agency – to help you rank higher on search engine result pages (SERPs).
Even if you feel like you have a beautiful website with amazing content, you may still find your business on page 4 or 5 of the results, meaning you will not be getting a lot of traffic to your site.
That is where Sheffield SEO services come in. Our experienced team are ready to help you climb the rankings by implementing an SEO campaign that will see you rank higher on search engines, organically driving more traffic (and potential customers) to your web pages.
Here is how working with a Sheffield SEO Agency can benefit your business:
You will be working with a local SEO agency with many years of experience, dedicated to delivering results of the highest standard.
Sheffield’s office market has become dominated by experts in the Tech, Media and Telecom (TMT) industry, which means there has been an influx of SEO experts to the region. Many of these SEO professionals are employed by us and are able to give you a personalised service with knowledge of local competitors.
We offer the best value for money when it comes to SEO services, as our prices are highly competitive and much lower than large SEO companies in London.
Here at Gorilla Marketing Sheffield, we are extremely proud to offer a complete range of SEO services to suit your needs. We specialise in creating bespoke search engine optimisation campaigns to support your business and help your website to get the visibility it needs.
Gorilla Marketing has multiple offices spread across the Northern Powerhouse, and we are proud to offer a simple, local service for smaller businesses, alongside leading national and international search engine campaigns.
We have many years’ experience when it comes to developing and carrying out bespoke search engine optimisation campaigns for clients of all kinds and a proven track record when it comes to developing ROI and aiding in business growth.
For a completely unique, bespoke search engine optimisation strategy that truly reflects your business, don’t hesitate to get in touch with the leading SEO company in Sheffield.
The first step in every SEO campaign is an SEO audit. But, what exactly is an SEO audit and how do we do it?
An SEO audit analyses your company’s website to see how it relates to what is considered SEO best practice. It looks at what you are working with and how your company is presented on the website and determines which changes to the site must be made in order to improve your search engine rankings.
The main aim of an SEO audit is to highlight the following:
Problems with the website structure that influences user experience.
On-page SEO problems that can be optimised.
Off-page SEO issues that require work.
Issues with the user experience that makes the website less user-friendly.
Any gaps in content and how content can be improved through keyword research.
Insights into your competitors and to get an idea of the competitive marketplace through competitor analysis.
SEO audits can be considered health checks, which identify any areas where your website is lacking compared to those of your competition. They also show how your website can be improved for search engine algorithms.
An SEO audit will take about three days to complete, and will specifically look at user experience, site speed, the technical structure of your website, where content creation is lacking, and any internal links between different pages on your site.
We will also do keyword research to determine which keywords can be incorporated into your content to increase your SERP rankings. Using the right keywords means that more people will spend more time on your website, which will see more people in the sales funnel and an increase in your revenue.
The audit will also include a competitor analysis, where we will look at the content produced by your industry competition. We will look at their backlinks and determine why and how they have attracted these backlinks and answered questions posed by users. This will help us understand how they have ranked higher than you.
We will then take the results of the SEO audit and start designing a custom SEO campaign for your company. The audit results will also be used as a baseline to measure the success of the campaign and to see how your website has improved.
The aim of your bespoke SEO campaign is to attract backlinks to help your business rank higher on search engines, and organically draw more users (who sometimes convert into customers!) to your website.
Once the audit is complete and we have curated an SEO campaign plan specifically designed for your company, it is time to get to work.
The first changes we make will be fixing any on-page SEO problems we have identified. Fixing on-page SEO is the quickest way to begin improving your website traffic, as it is changes that you can control on your own website.
Technical SEO is also important, and we can make some high-level technical changes to your site if deemed necessary. These changes may include the following: updating your server to improve your website speed, installing an HTTPS certificate, and optimising caching to improve server response time. Search engines rank websites based on speed as well, so these technical SEO changes can make a big difference to how your site is indexed.
We will also optimise your content management system. This technical process includes:
Removing unused CSS. This will allow your website content to render faster.
Developing and installing plugins that are able to get rid of render-blocking resources.
Analysing your website structure and regrouping content where required.
All of these steps are important to enhance the user experience of your website. It will also make your website seem more professional, establishing you as an authority in the industry, and increasing your rankings.
It is also important to understand how users utilise and flow through your website to find the information they are looking for. Having a user-friendly website is crucial, so we will consult Google Analytics and heat-mapping software to determine how long and where users are spending their time on your site, and how user-friendly it is to allow traffic to flow to different sections of the site.
The timing of your content publication is very important and forms a critical part of a successful content marketing strategy.
Because of the importance of timing, we will compile a content calendar. The purpose of this calendar is to keep track of when new content or pages will be published, as well as when changes to existing content on the site will be made.
Content must be engaging, answer users’ questions, be easy to understand, and contain relevant keywords. By structuring your content in this way, you will be a trusted authority in your industry, which will increase your SERP rankings.
Increasing traffic can be done organically by having backlinks on your site. Backlinks form an important part of off-site SEO, but are mostly out of your control. To this end, we will develop flagship pieces of content, such as surveys, polls or interesting studies. These will not only provide you with data on your users but these content pieces can also be published by other authoritative websites, linking back to your site.
Appointing us for your SEO in Sheffield will allow you to work with an experienced SEO company that will offer you a bespoke SEO campaign and personalised service. We believe in transparency, and will communicate with you throughout the process, to make sure we honour your brand identity for all new content and changes to your site.
Google and other search engines work through an algorithm that ranks sites on their result pages based on various factors, one being the amount of “backlinks” on web pages.
Backlinks (or inbound links) are hyperlinks that link one website to another. Search engine algorithms consider backlinks a “vote of confidence” for a specific site, as the more backlinks it has, the more authority it has on a certain topic. Search engines will then rank the website with several backlinks higher.
Backlinks are not something you can control. Rather, backlinks are links from other websites back to yours. However, we can still help you to generate backlinks in an ethical fashion. This is done through what is known as “white hat” SEO.
Here are the methods we use for link building:
Create content for other websites, known as guest posts, and include links to your website in these posts.
Search websites in your industry for any broken links. Ask that the broken links be fixed to instead redirect to your company website.
Use a technique called “skyscraping”. For this method, we analyse competitor content and then produce better content, thereby getting their backlinks moved to your site, as you are now the authority in the field.
A final strategy we use to increase backlinks is through digital PR. We have a network of media personnel and reporters who are always keeping an eye out for a new, interesting story. We will pitch your flagship content to our network, and if they pick up the story, they will post it to their own news websites or blogs, linking back to your website, thereby organically increasing your website traffic and SERP ranking.
We believe in transparency when it comes to SEO services, and also keeping ourselves accountable for all the work we do.
With this in mind, we have several Client Success Managers in our employment, who are assigned to our clients and will be their direct contact with the company. The aim of these managers is to keep our clients in the loop about the work we are doing and what the next steps are.
Apart from your appointed Client Success Manager, you also have access to a team of SEO experts in Sheffield who will be running your unique SEO campaign. Should you have any questions or queries regarding our progress, we will answer them over a quick phone call or email.
We understand that not everyone fully understands SEO, and that is why we will keep you in the loop every step of the way through SEO reporting.
SEO reporting will include reporting back to you all the changes we are making to improve your website, as well as which steps are happening next. The SEO report will also analyse the impacts of the changes we made to your rankings and website traffic, and whether there have been any noticeable improvements to your sales and revenue.
What is SEO?
Search engine optimisation, or SEO, is the practice of optimising your website in such a way as to reach a high ranking on search engine result pages (SERPs). Ranking higher means that more people will come across your website when asking questions online.
SEO focuses on increasing rankings organically - without paying for adverts - through changing your content or web design to make it faster, more user-friendly, and contain the best possible content.
If you wish to reach a lot of people and have a lot of website traffic, then SEO should be key to your digital marketing strategy. Contact us to learn more about our SEO and digital marketing services.
How does SEO work?
SEO is all about increasing your website's search engine ranking without making use of paid ads. Search engines use algorithms to rank websites based on relevance to the question asked by the user, the website speed, relevant keywords, amount of backlinks, user-friendliness, and whether the site can be adapted to mobile.
There are three types of SEO that can be implemented to improve the user experience and make your website more trustworthy to search engines and users alike.
On-Page SEO: This type of SEO is all about your own company website. You have complete control over on-page SEO, and can make changes to your website's structure and content to make it easier to navigate, user-friendly, ensure your site gets indexed by Google, provide engaging content with the right keywords, and enable users to quickly find an answer to their questions.
Off-Page SEO: Off-page SEO refers to steps outside of your own website that will increase your rankings. The most important aspect of off-page SEO is link building. Having backlinks is a type of vote of confidence that your website is the top authority in your industry, which will allow sites to rank you higher.
We use "white hat" SEO methods to ethically and organically improve your website traffic and SERP rankings. We conduct an SEO audit to identify any gaps in content and where backlinking can be enhanced, and implement the recommended changes while always monitoring the performance of your website and the experience of your users.
Technical SEO: In contrast to on-site and off-site SEO, technical SEO does not have anything to do with your website's content. Technical SEO is all about the structure and code of your website to optimise it so that search engines can easily crawl and index your site. Technical SEO will make changes to your site's infrastructure to allow search engines to crawl it without problems, which will help you to rank higher.
How long does SEO take to show results?
Well, it really depends.
Search engines have algorithms that are constantly changing or being updated, which will influence how long SEO takes to show results.
SEO is not a one-stop fix to increase traffic but is rather a way to organically and sustainably increase traffic to your website. This means that it can take weeks, months, or even a year to start seeing significant results and a proper return on your investment.
SEO can take longer for the following reasons:
Google and other search engines must re-index your website once the pages have been optimised.
Creating high-quality content and making changes to existing content take time.
Using white hat SEO methods to create backlinks also takes time, and Google will rank sites with a lot of backlinks higher.
If you are looking for a quick bump in traffic to your site, then rather opt for Pay-Per-Click adverts and sponsored social media marketing strategies. These paid digital marketing methods can be combined with SEO.
Should I hire an SEO agency in Sheffield?
Of course you should! If you are looking to improve your website traffic and rank higher on Google and other search engines, then hiring Sheffield SEO services should be at the top of your to-do list.
We specialise in SEO and digital marketing, and cannot wait to get started and work with you to make your website the best it could possibly be.
Working with a local agency in Sheffield means that we have a complete understanding of the local competition, your needs, and how we can implement successful marketing campaigns to boost your rankings and increase your revenue.
What are the pros of SEO?
There are a lot of advantages to SEO, which is why it is such a no-brainer to appoint us to help you improve your rankings. Let's take a look at some of the main pros of SEO:
SEO results in free, consistent and sustainable traffic to your website.
In the long run, SEO will have a higher click rate than Pay-Per-Click (PPC).
SEO will make you seem more credible to your users and search engines, which will give you more backlinks.
SEO offers a good conversion rate from the organic traffic you acquire.
SEO will increase brand recognition, visibility of your site, as well as the growth of your online presence.
If you have associate social media profiles, SEO can help to also direct traffic to your other platforms.
An SEO audit will give you valuable insight into who your customers are, how they use your site, and exactly what questions they are asking.
What are the cons of SEO?
Unfortunately, SEO also has some disadvantages when compared to other digital marketing strategies.
It takes a lot of time and energy to optimise web pages, and websites with plenty of pages will take very long to optimise.
It can take months to a year to see the results of SEO and an increase in revenue.
The return on your investment is fairly slow because of how long SEO takes to show results.
There are no guarantees that you will rank higher since search engine algorithms are constantly changing.
Your competitors may use paid opportunities to consistently outrank you.
What are the types of SEO?
When you break it down, there are 11 types of SEO, although on-page, off-page and technical SEO are the three most common types of SEO.
Let's take a look at the different types of SEO:
On-page SEO: The process of optimising your own website to rank higher on search engines.
Off-page SEO: Steps taken outside of your own website to increase your rankings, such as link building, commenting, guest posts, networking or finding broken links.
Technical SEO: Optimising the structure of your website to improve crawling and indexing by search engines.
Local SEO: Search engine optimisation that will help your website be found on local search results.
Enterprise SEO: Increasing the SERP rankings for a large enterprise with many websites, thousands of pages, or multi-lingual sites.
White Hat SEO: This is when you use ethical SEO strategies to increase web rankings, like delivering quality content, building backlinks ethically, and organically growing your social media.
Black Hat SEO: Using unethical SEO methods that violate Google's guidelines, such as stuffing keywords into content, hiding links, buying links, copying content, or spamming comments with your website link.
Gray Hat SEO: Combining white hat and black hat SEO.
Negative SEO: A black hat SEO practice performed by your competitors to decrease your rankings, such as leaving fake reviews and negative comments.
YouTube SEO: Optimising your YouTube channel through use of keywords in titles and descriptions or proper thumbnails.
Voice search SEO: Optimising content for people who use smartphones to voice search on search engines.
What are backlinks?
Backlinks are hyperlinks that are found on other websites and link back to your company's site. Search engines consider sites with plenty of backlinks as an authority in the industry, and tend to rank these sites higher on SERPs.
How do you build backlinks ethically?
The best way to ethically earn backlinks is to produce and publish top-class content that is engaging and quickly answers the questions users type into the Google search bar.
It is our job, as your Sheffield SEO company, to analyse and audit your website and find any areas where your content can be increased. We then produce content of the highest standard that ranks higher than content produced by your competitors. This is called "skyscraping", and will allow you to earn the backlinks that one belonged to your competitors.
We also use digital PR to earn backlinks ethically. To do this, we circulate your content to our contacts in the media, who then publish the story with links to your page.
Is there a difference between digital marketing and SEO?
Digital marketing is an umbrella term which includes SEO. Despite these two terms being linked, here are some differences:
Digital marketing includes any strategies used to source more customers. It is a broad terms, which includes everything a company does to promote itself, including SEO. Unlike SEO, digital marketing can also include monetary strategies, such as sponsored social media posts, PPC campaigns, or any other measures taken to reach your customers by paying money.
SEO is a type of digital marketing strategy, but it does not make use of monetary strategies. Organic SEO is all about increasing SERP rankings and increasing website traffic (thereby increasing sales) by changing your content and website structure.
Should I use PPC or SEO?
If you are looking for long term, sustainable growth for your website, then SEO is the way to go. If you are looking to quickly boost traffic to your site, then Pay-Per-Click (PPC) is a viable option as well.
Neither one is better than the other, but each one has different impacts on your website traffic. If you have to make a choice between PPC or SEO, then we would recommend SEO as it will ensure the long-term growth of your online presence.
These two digital marketing campaigns can be used together as well, to initially boost traffic through PPC, and then slowly grow your following and brand awareness through SEO.
What are SEO prices in Sheffield?
All SEO agencies in Sheffield will have their own prices, so it is best to shop around and get quotes from different companies.
We have looked at the other SEO companies and have set our prices and packages to be competitive in the market. For our affordable prices, you will get quality service and a personalised SEO campaign.
What is the difference between local SEO, national SEO and international SEO campaigns?
Local SEO involves SEO services that will help boost your credibility locally. The main focus of local SEO is not your website, but rather other platforms, such as your Google My Business listing, local directories that could list your business, and being a verified business on Google Maps.
National SEO is search engine optimisation that aims to rank your website higher on SERPs, so that your business can be found easily on a national level. National SEO includes improving content, inclusion of relevant keywords, earning more backlinks, and making your website user-friendly, which will make you appear like the top expert in your industry.
International SEO is to appear high in search results outside of the country where you are based. This can involve adopting a subdomain, optimizing your content for search engines in other countries, having multiple languages on your site, and overall just catering to an international audience.
What are the best SEO strategies?
There is no one-size-fits-all best strategy when it comes to SEO. That is why we curate bespoke SEO campaigns to meet the needs of our individual clients, including whether they will benefit from local, national or even international SEO.
Should our client want to become the local expert in Sheffield, we will establish their online presence using their Google My Business profile, map listings, and also optimising their content so as to rank high on local business directories. To rank high locally, this is a better strategy than using national keywords.
For clients wishing to rank high nationally or internationally, we will adapt our SEO strategy. This process may take longer, as it focuses on earning backlinks, releasing new engaging content, and using technical SEO to make changes to the website structure.
We promise to only use SEO best practice methodoly and white hat SEO, such as keyword optimisaition, quality content production, and the use of multimedia. We aim to deliver sustainable website growth to ensure the long-term success of your business.