Dominate the search results with an expert and economical PPC campaign from Gorilla Marketing. We’re proud to be one of only a handful of agencies in the UK to receive the prestigious Google Premier Partner status.
FREE SEO & PPC AUDIT
Our PPC experts manage millions of pounds in ad spend each month, continuously optimising, refining and testing every aspect of our clients’ campaigns to ensure the best possible return on their investments. Our unyielding approach to Newcastle PPC management ensures our clients receive daily reports, providing additional value and insight.
We also provide free PPC audits to businesses & campaigns of all sizes. In this audit we will break down and analyse the campaigns, looking for areas where it can be refined, as well as additional keyword opportunities and your competitor activity.
Newcastle upon Tyne doesn’t have PPC agencies that do digital marketing quite the way we do. We take a meticulous approach to creating bespoke campaigns that utilise the latest technology while remaining cost-effective throughout.
Our PPC services consist of
Audience targeting that is tailored to your industry.
A free PPC audit to see how your website ranks on search engine result pages (SERPs).
Application of the best digital marketing practices.
Provision of frequent performance reports from our team of PPC specialists.
Conversion rate optimisation and the latest in conversion tracking software.
Budget-friendly payment options that are suitable for businesses of all sizes and industries.
The PPC Management Team for Gorilla Marketing is proud to be an official Premier Google Partner agency – just one of a select few UK based agencies to receive this prestigious accreditation. To achieve and maintain this important partnership is a continuous process. Our PPC team must demonstrate:
What is PPC?
Pay per Click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked on. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically through SEO. Search engine advertising is one of the most popular forms of PPC, as is social media.
Why is PPC important?
For digital marketing agencies, PPC is a key component of any campaign. This is primarily because Google’s search engine has a 92% share of the global search engine market. If a proper PPC strategy is implemented, Google Ads can be an easy means of getting more leads which can, in turn, lead to more sales.
How do you optimise PPC keywords?
The success of a PPC campaign can easily be determined by how well keywords have been optimised. As part of our standard process, we conduct analyses of each keyword to measure its performance and implement improvements to underperforming terms. Doing this serves as a good form of budget management and facilitates re-investment into components that are successful.
What is Display Advertising?
Display advertising is an online marketing technique in which people are persuaded to click through to a website, application, or social media platform via adverts that combine text, images, and an URL. They essentially deliver brand messages and adverts to site visitors.
At Gorilla Marketing, we make the most of Google’s reach by using Google Display Network to run adverts in a format that is suitable to both your business and the advertising platform.
What is PPC Retargeting?
PPC Retargeting, not to be mistaken with remarketing, is a form of advertising that can aid the recovery of traffic that has left your website. It uses the data from cookies in conjunction with paid advertising to reach the users that did not immediately convert, reminding them of your products and services.
Why should you do PPC Retargeting?
People do not complete desired actions on your website for a variety of reasons, so PPC retargeting is a good way to remind previous site visitors of your brand and offerings. It provides additional points of contact that can lead to substantial amounts of conversions as you are marketing toward customers that have already shown interest in your company.
What is the difference between PPC Retargeting & Remarketing?
Given how they have similar goals, retargeting and remarketing are often mistaken for one another and used interchangeably. Both aim to drive increases in conversions and focus on warm leads, but they do differ in the way they approach doing so.
Retargeting can be done in a number of ways but is most prevalent in the form of paid advertising. Remarketing uses email campaigns and reach-outs that are linked to specific interactions on a website.
Similar yet different terminologies such as these can further confuse those seeking to launch a campaign. At Gorilla Marketing, our team of experienced PPC specialists in Newcastle have the knowledge and expertise to guide you through choosing a solution that best suits you.
What should a successful PPC campaign have?
Most PPC success stories involve synergy between the core campaign elements. The core elements are keywords, ads, bidding, landing pages, and the conversion path. Keywords, for example, need to undergo search engine optimisation as they greatly affect your ability to be found in search engines.
At Gorilla Marketing, digital strategy creation always involves us amalgamating these elements to ensure that they are cohesive and complement each other.
How long does it take for PPC marketing to work?
PPC campaigns will always be different in terms of when you start to see measurable results. You can and should check your campaign’s data on a monthly basis, but in order to have enough quantifiable data, a PPC campaign should have been running for a minimum of three months.
As far as the ideal length is concerned, seeing the effect of PPC marketing on your business is easier when your campaign has been running for a long period of time. An effective way to assess and maintain your campaign is every 3 to 6 months, but this could change depending on the nature of your industry.
Our free PPC audit is just one of the examples of how we deduce your business needs to ease decision-making related to aspects such as the duration of a campaign.
As far as social media marketing is concerned, LinkedIn is an often overlooked platform with a lot of potential. The platform has just over half a billion active users but many digital marketing agencies still lack the technical insight to effectively leverage this social network.
Gorilla Marketing’s LinkedIn Advertisement Management service in Newcastle provides an innovative and stress-free approach to furthering your brand’s reach, increasing website traffic, and growing your sales revenue.