PPC Agency Leeds

PPC or pay-per-click marketing is an internet marketing model in which an advertising company pays a fee every time one of its ads is clicked on. This is effectively the opposite of getting clicks through organic searches.

PPC marketing comes in forms such as paid search marketing, display advertising, and affiliate marketing. Paid search marketing is one of the more prevalent types of PPC. It entails advertisers bidding for ad placement on a search engine’s sponsored links, so when a user searches a keyword related to an advertiser’s products or services, the advertiser will come up.

What makes a pay-per-click campaign successful will vary significantly as each PPC campaign is different. But all PPC campaigns require logic, extensive keyword research, continuous maintenance, and an organised structure.

Structure in particular is a critical component of successful PPC campaigns. The structure will inevitably differ depending on factors such as industry, paid search campaigns rely most on ad groups, ad text, keywords, and landing pages.

PPC can grow your business by targeting the users who are clicking on the top search results, furthering brand awareness, and allowing you to accurately measure your ROI. The data you garner can then be used to adjust your digital marketing strategy or general business practices which can in turn lead to more sales.

Our services are designed to help many different businesses in various industries. In the case of e-commerce sites, we can create campaigns that use platforms such as Google Shopping to increase your conversions.

Google Shopping, formerly known as Google Product Search, can be a highly rewarding platform in terms of increasing revenue due to its format. Google Shopping ads contain key product information such as product price and features which are accompanied by an image that can also be discovered via Google images with the right optimisation.

Google Shopping ads are also popular as they work on a pay-per-click basis. To maximise the potential of your Google Shopping campaign we ensure that your ads are visually appealing, information-rich, and contextually relevant.

It is difficult to place an exact time on how long a PPC campaign should run but a minimum of 3 months is ideal in terms of measuring your ROI for a campaign. Determining the success of a PPC campaign is easier when the campaign runs for longer periods of time as you’ll have more quantifiable data to work with.

Campaign management and maintenance should take place every 3 to 6 months, but this could also depend on the nature of your product or service. A simpler answer is that PPC campaigns can run as long as the campaign is profitable or you cannot keep pace with the incoming leads.

This is why we provide a free PPC audit to determine your exact business needs and offer you solutions accordingly.

Keyword research is the foundation of PPC marketing campaigns. This is why we perform an extensive analysis of how each keyword is performing, thus allowing us to optimise underperforming search terms. This not only saves you money but allows re-investment in other potentially fruitful areas of a campaign.

Automated bid strategies also play a critical role in this as bids will decrease in the event of underperformance, without you having to lift a finger or press a key.

Retargeting involves using paid ads to target audiences that have visited your business’s website or social media pages by using the data from cookies. Retargeting campaigns function as a way to remind visitors of your products and services after they have left without completing the desired action.

Despite its potential, retargeting is often an under-appreciated strategy. It can lead to significant increases in conversions by providing additional points of contact for your brand. Retargeting campaigns typically have higher engagement levels in comparison to non-retargeting campaigns, as it is easier to market to those that have already expressed interest.

Despite being used interchangeably and having similar objectives, retargeting and remarketing are not exactly the same thing. Both seek to increase conversions and target warmer leads but employ different approaches to do this.

Remarketing focuses more on email campaigns and reach-outs related to specific website interactions. On the other hand, retargeting can come in a variety of forms but prioritises paid ads.

As an experienced Leeds-based PPC agency and Google Premier Partners, we have the technical insights to help you choose digital marketing solutions that deliver results.