January 2018 saw Google launch another algorithm update to improve the quality of search results for mobile users.
As part of an initiative to improve the internet’s speed and improve the mobile user journey, they rewarded websites with fast mobile speeds. Google explained the metrics that had to be worked on to webmasters and developers.
Making the speed of mobile pages a factor in ranking encourages people to manage their own sites and improve the user experience.
The Main Focus of the Algorithm Update
The main focus of the 2018 Mobile Page Speed algorithm update was to improve the user experience on mobile devices by increasing mobile site speeds.
How to Protect Your Site Against This Algorithm Update
Optimising your site for mobile use and ensuring site speed is competitive are essential considerations for modern sites. As well as impacting Google search rankings, slow sites are off-putting for visitors who likely wouldn’t return.