Helping roofing companies across the UK win more jobs, capture emergency repairs, and build a consistent pipeline of domestic and commercial work. SEO, PPC and content that keeps your team booked year-round.
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Rated 4.8 /5 on Google and 4 other major review platforms. We have been dominating Google for 11 years.
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Senior strategists, not account managers. Real results, not vanity metrics. Straight talk, not jargon
We’ve spent 11 years building campaigns that actually move the needle – and we’re confident enough in our work to prove it upfront. No long contracts, no run-around, just a team that knows what they’re doing and communicates like humans.
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Instant visibility when homeowners and businesses need a roofer. Emergency leak repairs, storm damage, new roofs — we build campaigns that deliver booked jobs from day one with weather-triggered bid strategies.
Rank higher for the searches that matter. From "roofer near me" to specific services like flat roofing, slate repairs, and commercial re-roofing, we get your business found by customers ready to get a quote.
Reach homeowners and property managers on Facebook and Instagram. Targeted campaigns showcasing your completed work, before-and-after transformations, and seasonal promotions that drive quote requests.
Get your roofing business shown in ChatGPT, Gemini, Claude and other AI search tools. The way customers find roofers is changing — we make sure your business is visible wherever they're looking for help.
Turn more website visitors into booked jobs. We analyse how customers use your site through session recording and heatmapping, and remove the friction stopping them from calling, clicking, or requesting a quote.
Trusted by 150+ businesses to deliver organic growth that actually bears fruit 🍌
Roofing has always been a trade built on reputation. A good roofer with a solid name in the local area could stay booked for months through recommendations alone. But customer behaviour has changed. Today, when a homeowner discovers a leak, a property manager needs a flat roof replacement across a portfolio, or a developer is tendering roofing packages for a new build — they search Google before they ask a neighbour.
This guide explains how digital marketing works for roofing companies, which channels deliver the highest-value domestic and commercial enquiries, and how Gorilla Marketing helps roofers build a consistent pipeline of the jobs they actually want.
The reality: 85% of homeowners search online when they need a roofer, and emergency searches spike dramatically after storms and heavy rainfall. If your roofing business isn't visible during these peak demand moments, you're losing thousands in high-value emergency and insurance work to competitors who are.
We work with roofing contractors who share the same challenge. They're excellent tradespeople — skilled, experienced, and delivering quality work — but their digital presence is almost non-existent. Their website was thrown together years ago and hasn't been updated, they've got a couple of Google reviews, and they're getting outranked by lead generation sites like MyBuilder and Checkatrade that sell shared leads to multiple roofers simultaneously.
The core issue is that most agencies treat roofing companies like any other local trade. They miss the seasonal dynamics, the split between domestic and commercial work, the importance of emergency storm damage visibility, and the very different buying behaviours between a homeowner needing a roof repair and a facilities manager tendering a commercial re-roofing contract.
Roofing customers range from a panicking homeowner with water coming through the ceiling to a property developer needing a complete roofing package for 50 new homes. Marketing that doesn't separate these audiences — and speak to their specific needs — fails to convert either one.
We build separate but coordinated strategies for your domestic and commercial audiences — capturing emergency repair traffic while positioning your business for higher-value commercial contracts. The result is a balanced pipeline that keeps your team busy year-round with the right mix of work.
Roofing businesses range from domestic repair specialists to large commercial contractors. We build strategies based on your specific capabilities, your geographic coverage, and the type of work you want to attract.
SEO is the most cost-effective long-term channel for roofing companies. Search volumes are enormous — thousands of people search for roofing services every day across the UK. And unlike lead generation platforms, organic leads come directly to you, exclusively, with zero per-lead costs.
| Keyword Type | Examples | Intent Level |
|---|---|---|
| Service + Location | "roofer Newcastle", "flat roofing contractor Liverpool" | Very High |
| Emergency / Urgent | "emergency roof repair near me", "storm damage roofer" | Very High |
| Specific Service | "slate roof replacement", "EPDM flat roof installation" | High |
| Commercial | "commercial roofing contractor", "industrial roof replacement" | High |
| Cost / Research | "how much does a new roof cost", "flat roof vs pitched roof" | Medium-High |
PPC is exceptionally powerful for roofers — particularly for emergency work. When a homeowner's roof is leaking, they need someone NOW. PPC ensures you're the first roofer they see. For larger projects, PPC captures homeowners and businesses actively seeking quotes.
Roofing is one of the most locally-driven trades. Customers want a roofer who knows the area, can respond quickly, and has a reputation locally. Local SEO determines whether your business appears in the Google map pack for the thousands of "roofer near me" searches happening every day.
Your Google Business Profile has basic details and a handful of reviews. Competitors with 100+ reviews and detailed service listings dominate the local map pack in your area — even though your work quality is superior.
We transform your Google Business Profile with project photos, detailed service descriptions, and a systematic review strategy targeting every completed job. Combined with service area pages and consistent citations, we ensure you dominate local search across your coverage area.
Roofing customers — both domestic and commercial — research before committing. Homeowners want to understand costs, materials, and what's involved. Commercial clients need evidence of capability, insurance, and sector experience. Content that provides this information builds trust and wins the enquiry.
| Content Type | Purpose | Example Topics |
|---|---|---|
| Service Pages | Rank for core searches, convert visitors | Roof repairs, New roof installation, Flat roofing, Guttering & fascias |
| Cost Guides | Capture high-intent price searches | New roof cost guide 2026, Flat roof replacement prices, Slate vs tile costs |
| Material Guides | Target mid-funnel researchers | EPDM vs GRP flat roofing, Natural slate vs concrete tiles, Standing seam metal roofing |
| Project Galleries | Showcase work, build trust | Before and after transformations, Heritage re-roofing project, Commercial re-roof case study |
| Advice Content | Capture problem-stage searches | Signs you need a new roof, How to deal with storm damage, Flat roof maintenance guide |
AI tools are changing how homeowners and property managers find roofing contractors. Companies that produce authoritative content about roofing materials, costs, and processes will be referenced by AI systems when customers ask for guidance.
Forward thinking: Agencies that ignore AI will leave their clients behind. We're actively testing and refining strategies for the next generation of search — so your roofing business stays visible wherever customers are looking for help.
| Domestic Services | Commercial Services | Specialist Services |
|---|---|---|
| Roof repairs & maintenance | Commercial re-roofing | Heritage & listed building roofing |
| New roof installations | Industrial roofing & cladding | Leadwork & copper roofing |
| Flat roof replacement | New build roofing packages | Green roofs & living roofs |
| Guttering, fascias & soffits | Roof surveys & inspections | Slate roofing specialists |
| Ridge tile & flashing repairs | Planned maintenance contracts | Standing seam metal roofing |
| Chimney repairs & repointing | Warehouse & factory roofing | Roof windows & skylights |
| Emergency storm damage | Insurance & survey work | Solar panel integration |
Have questions about digital marketing for your roofing company? Get in touch — we're always happy to help point you in the right direction, even if you're not ready to work with us yet.
