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Your Brand in the Most Visual Feed on Earth

Instagram is where brands are built visually, Reels, Stories, Feed, Explore, and Shopping all powered by Meta's Advantage+ AI and the Andromeda algorithm. With over 2 billion monthly active users and the highest engagement rates across social platforms, Instagram advertising delivers brand awareness and direct conversions at scale.

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What We Do

What Instagram Ads Management Involves

Instagram sits at the centre of Meta's advertising ecosystem, sharing the same Advantage+ AI, Andromeda algorithm, and Ads Manager as Facebook. But Instagram has its own culture, audience behaviour, and creative requirements. Reels dominate reach. Stories drive urgency. Feed builds brand equity. Explore surfaces you to new audiences. Shopping turns inspiration into purchases. In 2026, 90% of Meta inventory is vertical, and Instagram is where that vertical content lives. We build Instagram-specific strategies within the wider Meta ecosystem.

Reels Ads

Full-screen vertical video ads within Instagram's highest-reach placement. Reels is Instagram's primary growth engine, the algorithm actively pushes Reels content to non-followers, making it the best format for reaching new audiences. We create Reels-native content with hooks in the first second and authentic, platform-native styling.

Stories Ads

Full-screen vertical ads between friends' Stories, the most intimate placement on Instagram. Stories create urgency through their ephemeral nature. Swipe-up (now link sticker) CTAs drive direct traffic. We use Stories for flash sales, time-limited offers, and direct response campaigns where urgency converts.

Feed & Explore Ads

In-feed image, video, and carousel ads that build brand presence alongside organic content. Explore ads surface your brand to users actively browsing for new content and accounts. We design feed creative that earns engagement, not just impressions, because the algorithm rewards ads people interact with.

Instagram Shopping

Product tagging in posts, Reels, and Stories. Shop tab with your full product catalogue. Checkout directly within Instagram. For e-commerce brands, Instagram Shopping turns every piece of content into a shoppable moment, from organic posts to paid campaigns.

Advantage+ & AI Creative

Meta's Advantage+ campaigns automate targeting, placements, and creative delivery across Instagram and Facebook simultaneously. Flexible Ad Format dynamically tests combinations. AI tools generate variations, image-to-video conversions, and product highlight videos. We configure Advantage+ with proper signals and brand constraints.

Creator & Influencer Amplification

Partnership Ads (formerly Branded Content Ads) let you promote creator content as paid ads, combining influencer authenticity with paid targeting precision. We identify and amplify the best-performing creator content, extending its reach far beyond the creator's organic audience.

How We Work

Our Approach to Instagram Ads

Instagram demands visual excellence and platform-native thinking. Every ad needs to earn its place in the feed.

1

Brand & Competitor Audit

We audit your existing Instagram presence, competitor ad libraries, audience demographics, and content performance. We identify what's working organically (to amplify with paid), what competitors are doing (to differentiate), and where the creative gaps are that we need to fill.

2

Creative Strategy & Production

Reels-first creative strategy with supporting Stories, Feed, and Carousel assets. True creative variation, different concepts, angles, and formats, not just different hooks on the same video. UGC-style content, polished brand creative, product demos, behind-the-scenes, and Partnership Ads from creators. Everything designed for vertical, sound-on, scroll-stopping engagement.

3

Campaign Architecture

Advantage+ campaigns for maximum AI-driven efficiency. Manual campaigns where tighter control is needed. Instagram Shopping configured with product catalogue. Conversions API for server-side tracking. Simplified account structures that give Andromeda room to learn, fewer campaigns, more creative diversity.

4

Creative Refresh & Scaling

Instagram creative fatigues fast, especially Reels. We monitor engagement rates, CPMr (cost per 1,000 reach), and frequency metrics to catch fatigue early. Continuous creative production keeps the pipeline fresh. Budget scaling follows performance data. All tracked alongside your other channels in Gorilla Reports.

The Full Picture

What Our Instagram Ads Management Covers

Every placement, format, and feature within Instagram advertising.

Reels Ads

Full-screen vertical video in Instagram's highest-reach placement.

Stories Ads

Immersive full-screen ads between friends' Stories with link stickers.

Feed Ads

Image, video, and carousel ads in the main Instagram feed.

Explore Ads

Ads surfacing to users actively browsing for new content and accounts.

Instagram Shopping

Product tagging, Shop tab, and in-app checkout integration.

Carousel Ads

Multi-image swipeable ads for storytelling and product showcases.

Partnership / Creator Ads

Influencer content promoted as paid ads with your targeting.

Advantage+ Campaigns

AI-driven automation across Instagram and Facebook simultaneously.

AI Creative Tools

Generative variations, image-to-video, and Flexible Ad Format testing.

Dynamic Product Ads

Retargeting showing exact products viewed from your catalogue.

Custom & Lookalike Audiences

CRM lists, engagement audiences, and value-based lookalikes.

Conversions API

Server-side tracking for reliable attribution in a cookieless world.

Brand Controls

Logo, font, colour, and tone of voice maintained across AI creative.

Lead Gen Forms

Instant Forms with auto-populated data and CRM integration.

CPMr & Fatigue Monitoring

Cost per reach and frequency tracked as primary creative health metrics.

Cross-Channel Reporting

Instagram performance alongside all platforms in Gorilla Reports.

Industries We Serve

Instagram Ads Across Every Sector

E-Commerce Law Firms Finance Accountants Dentists Cosmetic Surgeons Manufacturing Engineering Hospitality Hotels Logistics B2B Construction Supply HVAC Technology & IT Aviation Architects Flooring & Decking Warehousing Roofing
Going Deeper

Instagram Ads Under the Microscope

What makes Instagram advertising distinct from Facebook, even though they share the same platform.

Reels-First, Why Video Dominates Instagram in 2026

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Instagram's algorithm heavily favours Reels over static content. Reels are shown to non-followers through the Explore and Reels tabs, making them the primary discovery mechanism on the platform. For advertisers, this means Reels Ads deliver significantly more reach per pound spent than Feed or Stories ads. But the creative bar is high, users scroll past anything that looks like a traditional ad within a fraction of a second. The content that performs feels organic: shot vertically, native styling, trending audio, text overlays, and a hook in the opening frame. We produce Reels-specific creative that stops the scroll while communicating your value proposition, not repurposed landscape video with letterboxing.

Partnership Ads, Creator Content With Paid Precision

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Partnership Ads (formerly Branded Content Ads) are one of Instagram's most effective formats because they combine two things that normally compete: authenticity and targeting. A creator posts genuine content featuring your product. You then promote that post as a paid ad with your full audience targeting applied, reaching people far beyond the creator's organic following, but with content that carries the trust and engagement of a real recommendation. The ad appears with both the creator's handle and your brand name, signalling transparency while leveraging the creator's credibility. We identify high-performing creator content, negotiate partnership terms, and amplify the best posts with paid targeting optimised for your conversion goals.

Instagram vs Facebook, When to Separate, When to Combine

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Instagram and Facebook share Meta's Ads Manager and Advantage+ automation, but they're different platforms with different audiences and creative norms. Instagram skews younger, more visual, and more brand-conscious. Facebook has broader demographic reach and stronger community features. For most campaigns, we let Advantage+ distribute budget across both platforms automatically, it's usually more efficient than manual platform separation. But for brands where the Instagram audience is distinctly different (fashion, beauty, lifestyle, food), we build Instagram-specific creative and sometimes run dedicated Instagram-only campaigns to maintain creative integrity. The data tells us when to combine and when to separate.

Instagram Shopping, Turning Every Post Into a Storefront

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Instagram Shopping transforms the platform into a visual commerce engine. Product tags in feed posts, Reels, and Stories let users tap to view pricing and buy. The Shop tab presents your full catalogue in a browsable format. In-app checkout eliminates friction entirely. For e-commerce brands, this means every piece of Instagram content, organic and paid, becomes a potential point of sale. We integrate your product catalogue, optimise product imagery for Instagram's visual standards, and build shoppable content strategies that blur the line between inspiration and transaction. Combined with Google Shopping and Pinterest Shopping, you capture commerce across every visual platform.