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Bring Back the Visitors Who Didn't Convert

97% of website visitors leave without converting. Retargeting keeps your business in front of them across Google, Meta, LinkedIn, TikTok, and the wider web, reminding them why they visited and giving them every reason to come back and take action.

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What We Do

What Retargeting Actually Involves

Retargeting (or remarketing) is the practice of showing ads to people who've already interacted with your business, visited your website, viewed a product, engaged with your social content, or started a form but didn't complete it. These are your warmest audiences, and retargeting converts them at dramatically higher rates than cold traffic. In 2026's privacy-focused landscape, effective retargeting requires server-side tracking, first-party data strategies, and cross-platform coordination.

Cross-Platform Retargeting

We retarget your website visitors across Google (Search, Display, YouTube), Meta (Facebook, Instagram, Threads), LinkedIn, TikTok, and Microsoft, creating a coordinated experience where your brand follows potential customers wherever they go online.

Dynamic Product Retargeting

For e-commerce, we serve ads showing the exact products a visitor viewed, with current pricing, availability, and special offers. Dynamic retargeting on Google Shopping, Meta product catalogues, and TikTok Shop drives the highest conversion rates in paid advertising.

Funnel-Stage Segmentation

Not all visitors are equal. We segment retargeting audiences by behaviour, homepage visitors, service page viewers, pricing page visitors, cart abandoners, form starters, and past customers. Each segment gets different messaging, offers, and urgency levels matched to their intent.

First-Party Data & Server-Side Tracking

With browser cookies declining, effective retargeting in 2026 relies on server-side tracking (Conversions API, Enhanced Conversions), Customer Match lists from your CRM, and first-party data strategies that maintain audience quality in a privacy-first world.

Email & CRM Retargeting

Upload your email lists to Google Customer Match, Meta Custom Audiences, and LinkedIn Matched Audiences to re-engage existing contacts. Segment by lead score, purchase history, or engagement level for hyper-relevant messaging.

Frequency & Recency Management

We cap ad frequency to prevent fatigue and annoyance, set recency windows so ads are most aggressive in the first 48 hours (when intent is highest), and exclude converted users to prevent wasted spend on people who've already bought.

How We Work

Our Approach to Retargeting

Strategic retargeting is about showing the right message to the right person at the right moment, not blasting everyone with the same ad.

1

Tracking & Audience Setup

We implement pixels, Conversions API, and server-side tracking across all platforms. Custom audience segments built based on page visits, time on site, scroll depth, video views, form engagement, and purchase behaviour. CRM lists uploaded and synced for email-based retargeting.

2

Segmentation Strategy

Audiences segmented into tiers: high intent (cart abandoners, pricing viewers), medium intent (service page visitors, multi-page sessions), and low intent (homepage bouncers, single-page visits). Each tier gets different creative, offers, and bid strategies matched to their likelihood of converting.

3

Cross-Platform Creative

Retargeting creative tailored to each platform and funnel stage. Dynamic product ads for e-commerce. Testimonial and case study content for high-intent service visitors. Brand awareness reminders for lower-intent segments. Sequential messaging that tells a story across touchpoints.

4

Optimisation & Attribution

Frequency capping, recency windows, and conversion exclusions managed across platforms. Cross-platform attribution through Gorilla Reports shows which retargeting touchpoints contribute most to conversions, preventing double-counting and ensuring accurate ROAS measurement.

The Full Picture

What Our Retargeting Strategy Covers

Every element of cross-platform retargeting, from audience setup to conversion tracking.

Google Remarketing

Search RLSA, Display remarketing, YouTube retargeting, and Discovery ads.

Meta Retargeting

Website Custom Audiences, engagement audiences, and dynamic product ads.

LinkedIn Retargeting

Website visitors, video viewers, Lead Gen form openers re-engaged.

TikTok Retargeting

Profile visitors, video viewers, and website visitors re-engaged on TikTok.

Dynamic Product Ads

Exact product viewed shown back to visitor with pricing and availability.

Cart Abandonment

Shoppers who added to cart but didn't purchase targeted with urgency messaging.

Funnel Segmentation

Audiences tiered by behaviour: high/medium/low intent with matched messaging.

Recency Windows

Most aggressive retargeting within 48 hours when intent is freshest.

Frequency Capping

Maximum impressions per user per day/week to prevent fatigue.

Conversion Exclusions

Converted users automatically excluded to prevent wasted spend.

CRM List Retargeting

Email and phone lists uploaded to all platforms for existing contact re-engagement.

Server-Side Tracking

CAPI, Enhanced Conversions, and Events API for reliable audience building.

Video Viewer Audiences

YouTube, Meta, TikTok, and LinkedIn video viewers segmented by watch depth.

Sequential Messaging

Multi-touch creative that tells a story across retargeting touchpoints.

Cross-Sell & Upsell

Existing customers shown complementary products and upgrade offers.

Attribution Tracking

Cross-platform retargeting contribution measured in Gorilla Reports.

Industries We Serve

Retargeting Across Every Sector

E-Commerce Law Firms Finance Accountants Dentists Cosmetic Surgeons Manufacturing Engineering Hospitality Hotels Logistics B2B Construction Supply HVAC Technology & IT Aviation Architects Flooring & Decking Warehousing Roofing
Going Deeper

Retargeting Under the Microscope

The strategic depth behind retargeting that goes far beyond "showing ads to people who visited your site."

Retargeting in a Cookieless World

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Third-party cookies are declining, iOS tracking restrictions continue to tighten, and ad blockers are more prevalent than ever. Browser-based retargeting alone misses an increasing percentage of your audience. The solution is a first-party data strategy built on server-side tracking (Conversions API across Google, Meta, LinkedIn, TikTok), Enhanced Conversions that hash first-party data for privacy-safe matching, and CRM integration that uses your own customer data as the foundation for audience building. We implement the full stack across all platforms so your retargeting audiences remain robust and accurate regardless of browser or privacy changes.

Segmentation, Why "All Visitors" Is a Waste of Money

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Showing the same ad to every website visitor is the most common retargeting mistake. A visitor who spent 30 seconds on your homepage has fundamentally different intent than one who viewed three service pages, read pricing, and started a contact form. We build granular audience segments based on behavioural signals, pages viewed, time on site, scroll depth, number of sessions, form engagement, and product interactions. Each segment receives different messaging: high-intent audiences get direct conversion asks, medium-intent audiences get social proof and case studies, and low-intent audiences get softer brand reminders. This segmentation typically improves retargeting ROAS by 40-60% compared to blanket approaches.

Dynamic Product Retargeting for E-commerce

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For e-commerce businesses, dynamic product retargeting is the highest-ROAS activity in paid advertising. It shows visitors the exact products they viewed, with current pricing, stock status, and any active promotions, across Google Shopping, Meta's product catalogue, and TikTok Shop. Cart abandonment retargeting adds urgency with time-limited offers or free shipping incentives. We layer this with cross-sell recommendations (users who bought X also bought Y) and back-in-stock notifications for previously viewed out-of-stock items. The product feed powering your Shopping campaigns feeds directly into dynamic retargeting, one feed, multiple conversion touchpoints.

Sequential Messaging, Telling a Story Across Touchpoints

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Advanced retargeting doesn't just repeat the same message, it tells a story across multiple touchpoints. Touch one might be a product feature or benefit. Touch two introduces social proof, a customer testimonial or case study. Touch three presents an offer or creates urgency. Touch four addresses common objections. Each subsequent ad builds on the last, moving the prospect through consideration to conversion. We build sequential retargeting sequences across platforms using frequency and recency controls to manage the pace and ensure each touchpoint lands with maximum impact. This approach consistently outperforms static retargeting by 25-35% in conversion rate.