Privacy Policy

1. Who We Are

Gorilla SEO & PPC Marketing Limited, trading as Gorilla Marketing, is the data controller responsible for your personal data. We are registered in England and Wales (company number 15377626) with our registered office at 8 Bridgewater Street, Manchester, M3 4NH.

We are registered with the Information Commissioner's Office (ICO) under registration number ZC009990.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at info@gorilla.marketing.

2. What Data We Collect

We may collect and process the following personal data about you:

• Name, email address, phone number and company name - when you submit a contact form, request an audit or enquire about our services
• IP address, browser type, operating system, referring URLs and pages visited - collected automatically when you browse our Website
• Cookie data and tracking identifiers - used for analytics and to improve your experience on our Website
• Communication records - emails, messages and any correspondence between you and Gorilla Marketing
• Billing information - invoicing details, company address and payment records for clients

3. How We Use Your Data

We use your personal data for the following purposes:

Purpose	Lawful Basis
To respond to your enquiry or audit request	Legitimate interest / consent
To provide our digital marketing services	Performance of a contract
To send you invoices and manage payments	Performance of a contract
To send marketing communications (only with your consent)	Consent
To analyse website traffic and improve our Website	Legitimate interest
To comply with legal obligations	Legal obligation

4. Cookies

Our Website uses cookies and similar tracking technologies to distinguish you from other users and to provide you with a better browsing experience. Cookies are small text files stored on your device when you visit our Website.

We use the following types of cookies:

• Strictly necessary cookies - required for the Website to function properly. These cannot be switched off.
• Analytics cookies - help us understand how visitors interact with our Website. We use Google Analytics (GA4) and our proprietary Gorilla Analytics platform for this purpose.
• Functional cookies - remember your preferences and settings to provide a more personalised experience.
• Marketing cookies - used to track visitors across websites and display relevant advertisements. These are only set with your consent.

You can manage your cookie preferences through your browser settings or through our cookie consent banner. Please note that disabling certain cookies may affect the functionality of our Website.

5. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your data with:

• Service providers who assist us in delivering our services - including hosting providers, email platforms and analytics tools
• Google - for advertising and analytics purposes, where you have consented to marketing cookies
• Professional advisors - including accountants and legal advisors where necessary
• Law enforcement or regulatory authorities - where we are legally required to do so

All third party service providers are required to process your data securely and in accordance with our instructions and applicable data protection laws.

6. International Transfers

Some of our service providers are based outside the United Kingdom. Where we transfer your data internationally, we ensure appropriate safeguards are in place, including standard contractual clauses approved by the UK Government or transfers to countries deemed adequate by the UK Secretary of State.

7. How Long We Keep Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. As a general guide:

• Enquiry and audit request data - retained for 24 months from your last interaction with us
• Client data - retained for 6 years after the end of the business relationship, in line with HMRC requirements
• Website analytics data - retained for 14 months
• Marketing consent records - retained for as long as the consent is active, plus 12 months after withdrawal

8. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the following rights:

• Right of access - you can request a copy of the personal data we hold about you
• Right to rectification - you can ask us to correct inaccurate or incomplete data
• Right to erasure - you can request that we delete your personal data in certain circumstances
• Right to restrict processing - you can ask us to limit how we use your data
• Right to data portability - you can request your data in a structured, commonly used format
• Right to object - you can object to processing based on legitimate interests or direct marketing
• Right to withdraw consent - where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at info@gorilla.marketing. We will respond to your request within one month.

9. Data Security

We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, alteration, disclosure or destruction. This includes encrypted data transmission, secure server infrastructure, restricted access controls and regular security reviews.

10. Children's Privacy

Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.

11. Third Party Links

Our Website may contain links to third party websites. This Privacy Policy applies only to our Website. We are not responsible for the privacy practices of other websites and encourage you to read their privacy policies before providing any personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.

13. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).

• Website: ico.org.uk
• Telephone: 0303 123 1113
• Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would appreciate the opportunity to resolve any concerns before you approach the ICO. Please contact us at info@gorilla.marketing in the first instance.

If you have any questions about this Privacy Policy, please contact us at info@gorilla.marketing.