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SEO, PPC, social ads, and AI optimisation — unified into one strategy, managed by one team, and reported through one dashboard. Complete search dominance starts here.
Senior strategists, not account managers. Real cross-channel results, not vanity metrics. Straight talk, not jargon.
We’ve spent 11 years building integrated marketing campaigns that actually move the needle — and we’re confident enough in our work to prove it upfront. No long contracts, no run-around, just a team that knows what they’re doing and communicates like humans.
Your free audit is the first step. Let us show you what our Performance Marketing Agency can do for you.
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Trusted by 150+ businesses to deliver performance marketing growth that actually bears fruit 🍌
Performance marketing is the complete picture — SEO, PPC, and AI optimisation working together as one unified strategy. Instead of running three siloed campaigns that compete with each other, we orchestrate them so every channel amplifies the others.
PPC delivers instant traffic from day one. SEO builds a compounding organic pipeline that grows month after month. AI optimisation ensures you're cited and recommended across ChatGPT, Gemini, Claude, and Perplexity. Together, they create complete dominance across every way your customers search, discover, and evaluate businesses like yours.
Most agencies offer these as separate services with separate teams and separate strategies. We integrate them from day one — because the data, the insights, and the results are dramatically better when they work together.
The compounding engine. We build an organic presence that grows in value every month — delivering traffic, leads, and revenue that doesn't stop when your budget does.
The instant-on channel. We put your business in front of high-intent buyers from day one — with campaigns built on strategy, data, and landing pages that actually convert.
The new frontier. When your customers ask ChatGPT, Gemini, Claude, or Perplexity for recommendations — your business needs to be the answer. We make that happen.
Running SEO, PPC, and AI separately is like driving three cars to the same destination. We put them all on the same road — and the results multiply.
PPC campaigns generate real conversion data within weeks — which keywords drive sales, which landing page messaging resonates, what audiences convert best. We feed this directly into your SEO strategy so you're optimising for terms that are proven to make money, not just generate traffic.
The authoritative, well-structured content we create for SEO is exactly what AI models consume and cite. Every blog post, landing page, and knowledge resource we build for organic rankings simultaneously increases your visibility across ChatGPT, Gemini, Claude, and Perplexity.
When your business appears in both the paid ads and the organic results for the same search query, click-through rates increase dramatically. Studies consistently show that dual presence builds trust and captures more total clicks than either channel alone.
When AI tools recommend your business by name, it validates everything your paid and organic presence says. Prospects who've seen you cited by ChatGPT or Gemini are warmer when they click your ad or visit your organic listing — conversion rates increase across the board.
With separate agencies managing separate channels, nobody has the full picture. Data gets siloed, strategies conflict, and budget gets wasted fighting for the same conversions. With Gorilla Marketing, one integrated team manages everything — so your PPC budget isn't bidding against your organic rankings, your content strategy serves both SEO and AI visibility, and every pound of investment works harder because there's no duplication, no gaps, and no blind spots. You get one unified reporting dashboard across all channels, one dedicated strategist who understands the complete picture, and one strategy that's always pulling in the same direction.
PPC goes live in two weeks. SEO gains traction by month three. AI visibility compounds alongside both. Here's how we orchestrate all three channels together.
We audit everything — your website's technical SEO health, your existing PPC accounts and ad spend efficiency, your AI visibility across major LLMs, your competitors across all three channels, and your conversion tracking setup. This isn't three separate audits stapled together. It's one unified assessment that identifies how each channel can support the others.
SEO Audit
200+ technical, content, and authority factors assessed. Crawl health, site speed, Core Web Vitals, keyword landscape, backlink profile, and competitor analysis.
PPC Audit
Account structure review, wasted spend analysis, keyword match type assessment, Quality Score audit, landing page conversion analysis, and audience targeting review. If you don't have existing campaigns, we research your market from scratch.
AI Visibility Audit
We test how ChatGPT, Gemini, Claude, and Perplexity respond to questions your customers ask. Is your business being cited? Are your competitors? Where are the gaps? We install our Crawler Intelligence tool to monitor which AI bots are already crawling your site.
Fresh Eyes, Every Quarter
Every three months, a different senior strategist audits your entire campaign from scratch. New perspective, honest assessment, and a check that we're still on the best path — not just the original one.
We build one integrated strategy — not three separate plans. Every decision accounts for how it impacts the other channels. Keywords are assigned to the right channel based on intent, competition, and timeline. Budget is allocated where it will generate the fastest and most sustainable returns.
Keyword & Channel Mapping
High-intent commercial keywords go to PPC for immediate traffic. Medium-competition terms get targeted by SEO for long-term organic growth. Informational queries are structured for both SEO content and AI citation potential. Nothing is wasted, nothing overlaps unnecessarily.
Content Calendar
One calendar serves all three channels — landing pages for PPC, optimised service pages for SEO, and LLM-structured content that AI models can parse, reference, and cite.
Budget & Resource Allocation
We model expected returns across SEO, PPC, and AI — showing you where each pound of investment will have the most impact, and how the allocation should shift as organic rankings build and PPC data matures.
Your Sign-Off
Nothing happens without your approval. You'll see the full plan, understand the reasoning behind every recommendation, and shape it before we execute a single thing.
PPC campaigns go live within two weeks — generating leads, sales, and crucially, real conversion data that informs everything else. Simultaneously, we start fixing the technical SEO foundations that underpin long-term organic growth.
PPC Campaign Build
Account structure, keyword targeting, negative keyword sculpting, ad creative, extensions, bidding strategy, and audience layering — all built from scratch based on your audit data. Google Ads, Microsoft Ads, and social platforms launched in parallel where appropriate.
Canopy Landing Pages
Bespoke, high-converting landing pages built on our proprietary Canopy platform — live within two weeks. Dynamic headlines, built-in A/B testing, heatmaps, session recordings, and full conversion tracking from day one.
Technical SEO Implementation
Crawl errors fixed. Site speed optimised. Schema markup implemented. Internal linking restructured. Mobile performance improved. Tracking and conversion setup verified across GA4, Tag Manager, and our proprietary Gorilla Analytics platform.
With PPC data flowing and technical foundations in place, we roll out content that serves both organic rankings and AI visibility — informed by real conversion data from your PPC campaigns.
SEO Content Creation
Landing pages, service pages, blog content, and supporting articles — all written by our in-house team, targeted at keywords proven to convert through PPC data. No AI-generated filler, no offshore outsourcing.
LLM-Optimised Content
Every piece of content is simultaneously structured for AI consumption — clear question-and-answer formats, factual citable statements, comprehensive topic coverage, and schema markup that helps AI crawlers parse and reference your content.
PPC Optimisation Loop
As PPC campaigns mature, we continuously optimise — search term refinement, ad copy testing, bid adjustments, audience expansion, and landing page iteration based on heatmap and session recording data.
Authority is the accelerator for both SEO and AI visibility. We build it through genuine editorial placements, digital PR, and strategic citation building that serve both channels simultaneously.
Digital PR & Link Building
Data-led campaigns, expert commentary, and newsworthy angles earning coverage in national and industry publications. Every link strengthens your organic authority — and every publication AI models crawl increases your citation potential.
AI Citation Building
Strategic placement of brand mentions, expert quotes, and authoritative references across sources that ChatGPT, Gemini, Claude, and Perplexity actively consume during training and retrieval. This isn't traditional link building — it's building the references AI models use to form their recommendations.
Competitor Interception
We reverse-engineer your competitors' backlink profiles and AI citations — finding opportunities they've missed and building authority in the exact places that matter most.
By this stage, all three channels are generating measurable results — and the compounding effect kicks in. SEO traffic is growing, PPC is optimised and profitable, and AI citations are increasing. Now we scale what's working and shift budget to maximise total return.
Unified Reporting
One dashboard, all channels. Gorilla Reports pulls together organic traffic, paid campaign performance, AI visibility metrics, conversion data, and revenue attribution into a single view. No logging into multiple platforms, no confusing data silos.
Budget Rebalancing
As organic rankings build and capture traffic you previously paid for through PPC, we strategically shift paid budget to new opportunities — new keywords, new platforms, new audiences — always maximising total return, not just channel-specific metrics.
Ongoing Optimisation
Monthly strategy calls to review cross-channel performance, quarterly full audits by fresh senior strategists, and continuous refinement across all three channels. The goal is compounding growth — not just maintenance.
Most agencies give you three separate reports from three separate platforms and expect you to piece the picture together. We built something better — one unified reporting platform that shows how SEO, PPC, and AI are performing together.
Organic rankings, paid campaign metrics, AI visibility data, conversions, and revenue — all pulled through Google and other APIs into a single comprehensive report. One login, one view, one source of truth.
Most agencies specialise in one channel and bolt on the others as an afterthought. We built Gorilla Marketing from the ground up to deliver integrated performance marketing — because that's what actually drives results.
| Feature | SEO-Only Agency | PPC-Only Agency | Gorilla Marketing |
|---|---|---|---|
| Integrated SEO + PPC + AI Strategy | ✕ | ✕ | ✓ |
| Cross-Channel Data Sharing | ✕ | ✕ | ✓ |
| AI & Answer Engine Optimisation | ✕ | ✕ | ✓ |
| Proprietary Landing Page Platform (Canopy) | ✕ | Basic | ✓ |
| Unified Reporting Dashboard | SEO Only | PPC Only | ✓ |
| Deal Directly with Strategists | Varies | ✕ | ✓ |
| In-House Content & Creative Team | Limited | ✕ | ✓ |
| AI Crawler Intelligence Monitoring | ✕ | ✕ | ✓ |
| No Lock-In Contracts | Varies | ✕ | ✓ |
| Proprietary Analytics & Heatmaps | ✕ | ✕ | ✓ |
Every element below is built into our performance marketing campaigns where needed. Click through to learn more about each specialism.
Site speed, crawlability, indexation, Core Web Vitals, structured data, and the technical foundations that make rankings possible.
Learn moreIn-house content team creating landing pages, blog posts, and supporting articles that rank and convert.
Learn moreWhite-hat link building through digital PR, manual outreach, and genuine editorial placements on authoritative sites.
Learn moreSearch campaigns, Shopping ads, and Performance Max — built on data, not guesswork.
Learn moreProduct feed optimisation, Shopping campaigns, and PMAX for e-commerce businesses that need profitable ad spend.
Learn moreRe-engage visitors who didn't convert — across Google Display, social platforms, and dynamic remarketing.
Learn moreGet your business featured in Google's AI-generated answer panels at the top of search results.
Learn morePosition your brand to be recommended and cited by the world's most popular AI assistant.
Learn moreBuild the brand mentions and authoritative references that AI models use to form their recommendations.
Learn moreTargeted social campaigns across Facebook and Instagram with audience segmentation and creative testing.
Learn moreB2B-focused campaigns targeting decision-makers by job title, company size, industry, and seniority.
Learn moreContent engineered for both search engine rankings and AI model consumption — serving two channels with one asset.
Learn moreWe've delivered integrated SEO, PPC, and AI campaigns across a wide range of industries. Our team takes the time to understand your market, your customers, and your competitive landscape.
Straight-talking answers to the questions we hear most often about performance marketing. No jargon, no runaround.
