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Reach Decision-Makers Directly

LinkedIn is the world's largest professional network, and the only advertising platform where you can target by job title, company, industry, seniority, and skills. For B2B businesses, it's the most precise way to put your message in front of the people who actually make buying decisions.

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What We Do

What LinkedIn Ads Management Involves

LinkedIn advertising gives you unmatched B2B targeting precision, job title, company name, industry, seniority level, company size, skills, and group membership. In 2026, LinkedIn has expanded with Thought Leader Ads, Qualified Lead Optimisation via Conversions API, Reserve ad slots for guaranteed placements, video-first feed algorithms, and personalised creative tools. CPCs are higher than Meta or Google Display, but when you're reaching the exact decision-makers who sign purchase orders, the cost per qualified opportunity makes it worthwhile.

Precision B2B Targeting

Target by job title, function, seniority, company name, company size, industry, skills, groups, and degree. Layer these for hyper-specific audiences, CMOs at SaaS companies with 50-200 employees, or Finance Directors at manufacturing firms in the Midlands.

Thought Leader Ads

Promote posts from individual employees' personal profiles as sponsored content, carrying the authenticity and engagement of personal posts with the reach of paid advertising. The highest-performing LinkedIn ad format for building trust and credibility with professional audiences.

Lead Gen Forms & Qualified Lead Optimisation

LinkedIn's native Lead Gen Forms auto-populate with profile data, dramatically reducing friction. Qualified Lead Optimisation, LinkedIn's version of CAPI, lets you feed back CRM data so the algorithm learns which leads actually convert to opportunities, optimising for quality over volume.

Video & Carousel Ads

Short-form video (7-15 seconds) is driving increasing engagement on LinkedIn in 2026. Combined with document ads, carousel formats, and event promotions, we build creative strategies matched to where prospects are in the B2B buying cycle.

Reserve Ad Slots

LinkedIn now lets brands reserve high-visibility feed positions in advance, similar to traditional media buying. Guaranteed premium placement for product launches, event promotions, or awareness campaigns targeting specific professional audiences.

Account-Based Marketing

Upload target account lists and serve ads specifically to employees at those companies. Combined with retargeting across LinkedIn and other platforms, this creates a coordinated ABM approach that surrounds key accounts with your messaging.

How We Work

Our Approach to LinkedIn Ads

LinkedIn requires a different mindset, higher CPCs demand higher lead quality and tighter funnel alignment.

1

Audience & ICP Mapping

We map your Ideal Customer Profile to LinkedIn's targeting parameters, identifying the exact combination of job titles, industries, company sizes, and seniority levels that represent your most valuable prospects. We build layered audiences and target account lists aligned with your sales team's priorities.

2

Creative & Offer Strategy

LinkedIn audiences are sophisticated professionals who don't respond to hard-sell tactics. We develop content-led creative strategies, thought leadership, whitepapers, case studies, event invitations, and industry insights, matched to each stage of the B2B buying cycle. Thought Leader Ads from your team's personal profiles for maximum authenticity.

3

Campaign Architecture

Campaign structure designed for LinkedIn's auction dynamics, awareness campaigns feeding consideration campaigns feeding conversion campaigns. Lead Gen Forms with CRM integration. Qualified Lead Optimisation configured so LinkedIn's algorithm learns what a quality lead looks like for your business.

4

Pipeline Attribution

LinkedIn leads tracked through to pipeline and revenue in your CRM. We report on cost per lead, cost per qualified opportunity, and pipeline value generated, not just form fills. This data feeds back into Qualified Lead Optimisation and into your wider performance marketing strategy.

The Full Picture

What Our LinkedIn Ads Management Covers

Every targeting, creative, and optimisation lever within LinkedIn Campaign Manager.

Job Title Targeting

Specific roles and functions targeted with seniority layering.

Company Targeting

Named accounts, company size, industry, and growth rate filters.

Thought Leader Ads

Employee personal posts promoted as sponsored content for authenticity.

Lead Gen Forms

Pre-populated forms reducing friction with CRM integration.

Qualified Lead Optimisation

CAPI integration feeding CRM data back for algorithm learning.

Reserve Placements

Guaranteed premium feed positions for key campaigns and launches.

Video Ads

Short-form professional video (7-15 sec) for feed engagement.

Carousel & Document Ads

Multi-slide content for telling longer stories and showcasing products.

Message Ads

Direct InMail-style ads delivered to prospect inboxes.

Account-Based Marketing

Target account lists uploaded for company-specific ad delivery.

Retargeting

Website visitors, video viewers, Lead Gen form openers re-engaged.

Personalised Creative

Dynamic company name and industry insertion in ad copy.

Ads Duplication

Cross-campaign and cross-account ad duplication for efficiency.

Newsletter Promotion

LinkedIn newsletters promoted to expand thought leadership reach.

Pipeline Reporting

Leads tracked through CRM to opportunity and revenue attribution.

Cross-Channel View

LinkedIn performance alongside Google, Meta in Gorilla Reports.

Industries We Serve

LinkedIn Ads Across Every Sector

E-Commerce Law Firms Finance Accountants Dentists Cosmetic Surgeons Manufacturing Engineering Hospitality Hotels Logistics B2B Construction Supply HVAC Technology & IT Aviation Architects Flooring & Decking Warehousing Roofing
Going Deeper

LinkedIn Ads Under the Microscope

Strategic considerations for making LinkedIn's premium CPCs deliver genuine business value.

High CPCs Don't Mean Low ROI

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LinkedIn CPCs are typically 3-5x higher than Meta's. On the surface, that looks expensive. But when your average deal size is £20,000+ and you need to reach Finance Directors at mid-market companies, the cost per qualified opportunity on LinkedIn is often lower than any other channel. The key is measuring the right metric, not cost per click or even cost per lead, but cost per qualified pipeline opportunity and ultimately cost per closed deal. We track LinkedIn leads through your CRM to revenue, giving you the true picture. For high-value B2B sales cycles, LinkedIn's targeting precision typically delivers the lowest cost per qualified opportunity despite the highest CPCs.

Thought Leader Ads, Why Personal Beats Corporate

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Posts from individual people consistently outperform branded company page content on LinkedIn, both organically and as paid ads. Thought Leader Ads let you sponsor posts from your employees' personal profiles, carrying the authenticity and engagement of a personal post with the reach and targeting of paid advertising. We work with your team to identify the right voices, develop content themes, and promote posts that build genuine trust and credibility with your target audience. This isn't about turning your team into influencers, it's about amplifying the expertise that already exists within your business.

Qualified Lead Optimisation, Teaching LinkedIn What Good Looks Like

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LinkedIn's Qualified Lead Optimisation is their version of Conversions API, and it's a game-changer for lead quality. By integrating your CRM data, you tell LinkedIn which leads actually became qualified opportunities. The algorithm then learns the patterns, job titles, company characteristics, engagement behaviours, that predict quality, and optimises delivery accordingly. It's not as mature as Meta's or Google's equivalent yet, but we've seen meaningful improvements in the proportion of qualified leads since implementation. The setup requires CRM integration, a CAPI conversion event for qualified leads, and enough data volume for the algorithm to learn, all of which we handle.

LinkedIn + Microsoft Ads, The B2B Power Combination

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LinkedIn Ads and Microsoft Ads are owned by the same company, and the integration shows. Microsoft Ads lets you layer LinkedIn profile targeting onto Bing search campaigns, meaning you can bid higher when a C-suite executive searches for your product on Bing vs when anyone else does. Running both platforms together creates a coordinated B2B strategy: LinkedIn builds awareness and nurtures consideration among your target accounts, while Microsoft Search captures them when they actively search for solutions. Add Google Search Ads on top and you've got complete coverage of the B2B buyer journey across every touchpoint.