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Your Products in Front of Ready-to-Buy Shoppers

Google Shopping puts your products, with images, prices, and reviews, directly in search results where people are actively looking to purchase. We manage product feeds, bidding strategies, and Merchant Center to maximise your return on ad spend across Standard Shopping and Performance Max.

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What We Do

What Google Shopping Ads Management Involves

Google Shopping Ads are the visual product listings that appear at the top of search results, showing your product image, price, brand, and star rating before the user even clicks. In 2026, Shopping has expanded beyond traditional search into AI Overviews, AI Mode, and visual search experiences. With Merchant Center's Priority Fixes, smart snippets for promotions, and Performance Max's enhanced Shopping controls, there's never been more opportunity, or complexity, in product advertising. We handle every element so you can focus on your business.

Product Feed Optimisation

Your product feed is the foundation of Shopping performance. We optimise titles with search-relevant keywords, enrich descriptions, configure product types and Google product categories, manage custom labels for bid segmentation, and fix disapproval issues through Merchant Center's Priority Fixes dashboard.

Standard Shopping & Performance Max

We run both Standard Shopping campaigns (maximum control over bids and product groups) and Performance Max (Google's AI-driven full-funnel campaign with Shopping feed). In 2026, PMax now supports brand exclusions specifically for Shopping vs Search text ads, plus demographic and device targeting betas.

Promotions & Smart Snippets

Merchant Center's new smart snippets provide insights into promotion performance with recommendations for new offers. We manage sale prices, promotion feeds, and merchant promotions that display directly in Shopping results, boosting CTR and conversion rates.

Product Ratings & Reviews

Star ratings in Shopping listings dramatically increase click-through rates. We set up product review feeds, integrate with review platforms, and implement AggregateRating schema to surface reviews directly in your Shopping ads.

AI Shopping Experiences

Google now integrates product ads into AI Overviews and AI Mode conversations. Combined with visual search through Google Lens, Shopping ads reach customers through entirely new discovery paths. We structure feeds and campaigns to appear in these emerging placements.

ROAS & Profit Optimisation

We go beyond surface-level ROAS to optimise for actual profit. Custom labels segment products by margin, season, and priority. Value-based bidding focuses spend on products that generate the most profit, not just the most revenue.

How We Work

Our Approach to Google Shopping

Shopping campaigns live or die by the quality of your product feed and the intelligence of your bidding strategy.

1

Feed & Merchant Center Audit

We audit your product feed for title optimisation, description quality, categorisation accuracy, image quality, pricing consistency, and disapprovals. Merchant Center's Priority Fixes tab is our first stop, identifying high-impact issues that are suppressing your product visibility with potential click uplift estimates.

2

Campaign Structure & Segmentation

Products segmented by category, margin, performance tier, and seasonality using custom labels. We build both Standard Shopping (for granular control) and Performance Max (for AI-driven reach), testing incrementality between the two. Negative keywords, brand exclusions, and audience signals configured for maximum efficiency.

3

Bid Optimisation & Scaling

Smart Bidding with Target ROAS or Max Conversion Value, informed by margin data through custom labels. We allocate budget toward top-performing products and categories, pause underperformers, and use High Value Customer Mode to bid more aggressively for users predicted to become repeat buyers.

4

Performance Tracking

Product-level ROAS, category performance, impression share, competitive metrics, and profit attribution all tracked through Gorilla Reports. We also feed Shopping conversion data into your e-commerce SEO strategy for keyword intelligence.

The Full Picture

What Our Shopping Ads Management Covers

Every element of Google Shopping, from feed optimisation to profit-driven bidding.

Product Title Optimisation

Search-relevant keywords, brand + product type + attributes structured for maximum visibility.

Image Quality & Compliance

High-resolution product images meeting Google's requirements for Shopping placements.

Custom Labels

Products segmented by margin, season, priority tier, and performance for bid control.

Product Schema & GTIN

Structured data, GTINs, MPNs, and brand attributes ensuring feed accuracy.

Disapproval Resolution

Merchant Center Priority Fixes to resolve high-impact product issues fast.

Promotions & Sale Pricing

Promotion feeds, sale prices, and smart snippets for promotional insights.

Product Reviews

Review feed integration for star ratings directly in Shopping listings.

Standard Shopping

Granular product group bids with full manual control over targeting.

Performance Max Shopping

AI-driven Shopping with asset groups, search themes, and audience signals.

Brand Exclusions

Separate brand exclusion controls for Shopping vs Search text ads in PMax.

High Value Customer Mode

Bidding more for users predicted to have high lifetime value.

AI Shopping Placements

Products appearing in AI Overviews, AI Mode, and visual search experiences.

Multi-Market Feeds

Feeds configured for multiple countries with local pricing and currency.

Feed Automation

Supplemental feeds and feed rules for automated product data management.

Competitive Pricing

Price competitiveness reports and benchmark data informing bid strategy.

Profit Attribution

Product-level ROAS and margin tracking through Gorilla Reports.

Industries We Serve

Google Shopping Across Every Sector

E-Commerce Law Firms Finance Accountants Dentists Cosmetic Surgeons Manufacturing Engineering Hospitality Hotels Logistics B2B Construction Supply HVAC Technology & IT Aviation Architects Flooring & Decking Warehousing Roofing
Going Deeper

Google Shopping Under the Microscope

The feed and strategy nuances that separate profitable Shopping campaigns from money pits.

Product Titles, The Most Impactful Thing Most Advertisers Get Wrong

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Your product title is the single biggest factor determining which searches your Shopping ads appear for. Google matches product titles to search queries, a title that says "Blue Widget" won't show for "industrial grade precision widget 10mm." We restructure titles following proven formulas: Brand + Product Type + Key Attribute + Size/Colour/Material. This alone typically increases impressions by 30-50% without any additional spend. We also A/B test title structures using supplemental feeds to find the format that drives the best balance of volume and conversion rate for your specific products.

Standard Shopping vs Performance Max, When to Use Which

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This is the most common question in Shopping advertising. Standard Shopping gives you maximum control, you set bids per product group, manage search terms, and know exactly where your ads appear. Performance Max uses AI to place your products across Search, Shopping, Display, YouTube, Discover, and Gmail, maximising reach but with less granular control. In 2026, PMax has improved significantly with campaign-level negative keywords, demographic exclusions, device targeting, and separate brand exclusion controls for Shopping vs text ads. We typically run both in parallel, Standard Shopping for core, high-performing products where we want full control, and PMax for incremental reach and discovery. The key is testing incrementality so PMax genuinely finds new customers rather than cannibalising your existing Shopping traffic.

Shopping in the AI Era, Products in Conversations

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Google now surfaces product ads within AI Overviews and is testing product placements in AI Mode conversations. When someone asks "what's the best running shoe for flat feet" and Google's AI generates an answer, Shopping ads can appear integrated into that response. Visual search through Google Lens also drives Shopping results, point your camera at a product, find it for sale. These aren't future possibilities, they're live placements. Feeds optimised with rich product data, high-quality images, competitive pricing, and strong review scores are more likely to be selected for these premium AI placements. We structure your e-commerce SEO and Shopping strategy together to maximise visibility across both organic and paid AI experiences.

Profit vs ROAS, Why Top-Line Return Isn't Enough

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A 500% ROAS looks great, until you realise the products driving that return have 10% margins while 40% margin products are being under-bid. Surface-level ROAS doesn't account for product margins, shipping costs, or customer lifetime value. We segment products by actual profit margin using custom labels and implement value-based bidding that optimises for profit contribution, not just revenue. Products with higher margins get more aggressive bids. Low-margin high-volume products get tighter controls. Seasonal products get dynamic bid adjustments. This profit-first approach typically improves actual business return by 20-40% even when headline ROAS numbers stay flat.