Authority You Can't Fake

Backlinks are the currency of trust on the web. We earn high-quality editorial placements from real, relevant, authoritative websites, through digital PR, manual outreach, and content that publications genuinely want to cover.

Free Backlink Audit
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What We Do

What Link Building & Digital PR Actually Involves

Google's algorithm uses backlinks as one of its strongest ranking signals, links from other websites act as votes of confidence in your content. But not all links are created equal. A single editorial placement from a high-authority, topically relevant publication is worth more than hundreds of spammy directory listings. We focus exclusively on earning links that genuinely move the needle, through strategies fully aligned with Google's guidelines and built for long-term sustainable growth.

Digital PR Campaigns

Data-led campaigns, expert commentary, newsworthy angles, and original research that earns coverage in national and industry publications. We create stories journalists want to tell, generating high-authority links with genuine editorial value.

Manual Outreach

We build relationships with editors, bloggers, and website owners in your niche. Personalised outreach to vetted, relevant publications, not mass-email spam. Better placements, more natural links, ongoing partnerships.

Guest Content & Thought Leadership

Expert articles placed on high-authority sites in your industry. Every piece is written by our in-house team, editorially valuable in its own right, and includes contextual links back to your key pages.

Competitor Backlink Analysis

We reverse-engineer your competitors' link profiles to find where their authority comes from, then target the same publications and find opportunities they've missed entirely.

Toxic Link Identification & Disavow

If your site has accumulated harmful links from previous campaigns or negative SEO attacks, we identify them, assess the risk, and submit disavow files to protect your domain authority.

AI Citation Building

Links now serve a dual purpose, building traditional SEO authority while increasing your visibility across AI platforms. We target publications that LLMs actively crawl and reference during training and retrieval.

How We Work

Our Approach to Link Building

We earn links, we don't buy them. Every link is transparent, relevant, and built to last.

1

Backlink Profile Audit

We analyse your existing backlink profile and your competitors' using Ahrefs and SEMrush, identifying your current authority level, toxic links that need addressing, and the gap between you and the sites outranking you.

2

Strategy & Target List

We build a curated list of target publications based on domain authority, topical relevance, editorial standards, and audience overlap. Every target is vetted manually, no automated lists, no PBNs, no link farms. You'll see and approve the list before we begin.

3

Campaign Execution

Digital PR campaigns are pitched. Guest content is written and placed. Manual outreach is conducted through genuine relationship building. We pace campaigns to build links at a natural rate that signals authority, not manipulation.

4

Tracking & Reporting

Every link is tracked in Gorilla Reports with the publication, domain authority, relevance score, anchor text, and target page. You'll see the direct impact on rankings and domain authority over time.

The Full Picture

What Our Link Building Strategy Covers

Every element of authority building, from initial audit through to ongoing campaign execution.

Domain Authority Analysis

Current DA/DR benchmarked against competitors across your target keywords.

Toxic Link Identification

Harmful links from spammy domains, PBNs, or negative SEO flagged and disavowed.

Competitor Link Gap

Sites linking to competitors but not to you, the fastest path to closing the authority gap.

Digital PR Campaigns

Data-driven stories, surveys, and expert commentary pitched to journalists.

Manual Outreach

Personalised pitches to editors and site owners in your niche.

Guest Posting

Expert articles on vetted, high-DA publications with contextual backlinks.

Resource Link Building

Getting your content listed as a reference on industry resource pages.

Broken Link Reclamation

Finding broken links on target sites and offering your content as the replacement.

Brand Mention Conversion

Unlinked brand mentions across the web converted into proper backlinks.

Anchor Text Strategy

Natural, diverse anchor text distribution that avoids over-optimisation penalties.

Link Velocity Management

Natural acquisition pace that signals organic growth, not manipulation.

AI Citation Targeting

Placements on sources that ChatGPT, Gemini, and Perplexity actively reference.

Full Transparency

Every link reported with publication, DA, relevance, and target page details.

Authority Growth Tracking

DA/DR growth monitored monthly against competitors and campaign benchmarks.

Internal Link Equity Flow

Ensuring external authority reaches the right pages through internal linking.

Regional & International Links

Country-specific link building for businesses targeting multiple markets.

Going Deeper

Link Building Under the Microscope

The strategic thinking behind how we earn links that actually move rankings.

Quality vs Quantity, Why One Great Link Beats Fifty Average Ones

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The link building industry is plagued by agencies selling "50 links per month" packages filled with low-quality placements on irrelevant sites. These links provide minimal ranking benefit and can actively harm your site if Google identifies them as manipulative. A single editorial placement from a genuinely authoritative, topically relevant publication carries more ranking power than dozens of generic directory listings. We focus on earning the links that actually make a difference.

Digital PR, Creating Stories That Earn Coverage

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Digital PR is about creating content journalists want to cover. Original data, surveys, expert analysis, trend commentary, and newsworthy angles, not press releases about your latest blog post. We identify trending topics, create data-driven content assets, and pitch them with personalised angles. The result is natural editorial coverage with high-authority backlinks from publications your audience actually reads. These placements also serve as powerful AI citations.

Toxic Links, Why Your Previous Agency Might Have Hurt You

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If you've worked with an SEO agency that used cheap link building tactics, PBNs, link farms, foreign language directories, automated submissions, your site may be carrying toxic links actively suppressing your rankings. Google's Penguin algorithm specifically targets manipulative link schemes. We audit your entire backlink profile, identify harmful links, assess risk, and submit disavow files through Search Console. We've helped clients recover from manual penalties and algorithmic suppressions caused by poor link building from previous agencies.

Links in the AI Era, Building for Search & LLMs Simultaneously

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Backlinks now serve a dual purpose. Traditional link building strengthens domain authority for Google. But the same publications that boost SEO are also sources that ChatGPT, Gemini, and Claude crawl when forming recommendations. When your brand is mentioned and linked from authoritative publications, AI models are more likely to cite and recommend your business. We specifically target publications that appear in LLM training data and retrieval sources, building authority for both search and AI simultaneously.