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Pinterest is where people go to plan, weddings, renovations, wardrobes, holidays, recipes, and purchases. Unlike other social platforms, Pinterest users are actively looking for ideas and products to buy. That makes it one of the highest-intent social advertising platforms available, with CPCs consistently lower than Meta for visual product categories.
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Pinterest isn't a social network, it's a visual search and discovery engine with purchase intent baked in. Over 80% of weekly Pinterest users have discovered a new brand or product on the platform, and the average order value from Pinterest referrals is higher than any other social platform. With Shopping Pins, catalogue integration, search ads, and AI-powered Performance+ campaigns, Pinterest offers a unique advertising channel for visually-driven brands in fashion, home, beauty, food, wedding, travel, and e-commerce.
Promoted Pins appear natively in search results, home feeds, and related Pins, looking identical to organic content. Standard image Pins, Video Pins with autoplay, Carousel Pins with multiple images, and Idea Pins for multi-page storytelling. All designed to inspire action, not interrupt browsing.
Product catalogue integration that turns your entire product feed into shoppable Pins. Each Pin shows price, availability, and links directly to your product page. For e-commerce brands, Pinterest Shopping delivers high-intent traffic from users who are actively planning purchases.
Pinterest is a search engine as much as a social platform. Users search for "kitchen renovation ideas," "wedding dresses," "best running shoes", and your ads can appear directly in those search results. Keyword targeting on Pinterest captures planning-stage intent that other platforms miss entirely.
Pinterest's AI-driven campaign type that automates targeting, bidding, and creative optimisation. Similar in concept to Meta's Advantage+ and Google's Performance Max, we configure inputs, audience signals, and brand constraints while the AI handles delivery optimisation.
Pinterest Lens lets users photograph a product or room and find similar Pins and shoppable products. Your catalogue Pins can surface through visual search, meaning someone can photograph a dress they like and discover your similar product for sale. Visual commerce at its most intuitive.
Pinterest Tag for browser-based tracking plus Conversions API for server-side event data. We implement both for accurate attribution, critical as browser-based tracking becomes less reliable. Pinterest's attribution window captures the long consideration cycles typical of planning-stage purchases.
Pinterest rewards beautiful, useful, inspirational content. Our approach is built around that principle.
Pinterest performs exceptionally well for certain categories, home, fashion, beauty, food, wedding, travel, DIY, and visual products. We assess whether your brand fits Pinterest's audience and whether the advertising opportunity justifies investment. If it does, we map the keyword landscape and competitive activity on the platform.
Pinterest creative needs to be visually stunning, vertical (2:3 ratio), and styled to blend with organic content. We develop Pin creative, set up product catalogue feeds for Shopping Pins, build Idea Pins for brand storytelling, and create Video Pins for engagement. Every asset designed for the aspirational, planning mindset of Pinterest users.
Keyword-targeted search campaigns for intent capture. Interest and audience-targeted campaigns for discovery. Shopping campaigns with product feed integration. Performance+ for AI-driven reach. Retargeting audiences from Pin engagement and website visits. Pinterest Tag and Conversions API for accurate tracking.
Pinterest content has an exceptionally long shelf life compared to other social platforms, a promoted Pin can continue driving traffic for months after the campaign ends. We track both immediate conversions and long-tail attribution through Gorilla Reports, giving you the true picture of Pinterest's contribution to revenue.
Every ad format and targeting tool within the Pinterest advertising platform.
Native image ads appearing in search results, home feed, and related Pins.
Autoplay video ads for engagement and brand storytelling.
Multi-image swipeable ads showcasing product ranges or step-by-step guides.
Multi-page immersive content for tutorials, recipes, and brand storytelling.
Product catalogue integration with price, availability, and direct purchase links.
Hero image with supporting product tiles in a shoppable format.
Keyword-targeted ads in Pinterest search results capturing planning intent.
AI-driven targeting, bidding, and creative optimisation automation.
Product discovery through image-based search and camera recognition.
Search query targeting capturing planning and purchase intent signals.
Pinterest's proprietary interest categories based on Pin engagement behaviour.
Customer lists, website visitors, engagement audiences, and actalikes (lookalikes).
Server-side tracking for reliable attribution beyond browser limitations.
Pin engagers, website visitors, and customer list audiences re-engaged.
Extended attribution windows capturing Pinterest's longer consideration cycles.
Pinterest performance alongside all platforms in Gorilla Reports.
Why Pinterest is the most undervalued advertising platform for visual and product-led brands.
