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Reach Your Audience Where They Scroll

Facebook and Instagram together reach over 3 billion people. Meta's Advantage+ suite, powered by the Andromeda algorithm and Gemini-generated creative tools, now delivers AI-driven campaign automation at a scale no other social platform matches. We build campaigns that cut through the noise and convert.

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What We Do

What Facebook & Instagram Ads Management Involves

Meta's advertising platform has undergone a fundamental transformation. The Andromeda retrieval algorithm is 100x faster at matching users to ads and handles 10,000x more ad variants in parallel. Advantage+ campaigns now automate targeting, placements, and creative testing at a level that makes manual micro-management counterproductive. In 2026, 90% of Meta inventory is vertical, if your creative isn't designed for 9:16, you're bleeding CPM efficiency. We navigate all of this complexity so your campaigns deliver measurable returns.

Advantage+ Campaigns

Advantage+ Sales, Advantage+ Leads, and Advantage+ App campaigns, Meta's AI-driven suite that automates targeting, placements, budget optimisation, and creative delivery. We configure campaign inputs, audience signals, and brand constraints so the AI has the best possible foundation to work from.

AI-Powered Creative

Meta's Generative AI tools create ad variations, image-to-video conversions, and product highlight videos directly within Ads Manager. Flexible Ad Format dynamically tests creative combinations. We use these tools alongside human-crafted assets to maximise creative diversity, the key factor Andromeda rewards.

Audience Strategy

In 2026, broad targeting often outperforms narrow interest stacking because Andromeda's matching is so efficient. We use Advantage+ audience with strategic signals, Custom Audiences from your CRM, Lookalike audiences from high-value customer lists, and Conversions API for first-party data integration.

Video & Reels-First Strategy

Short-form vertical video dominates Meta's placements. We develop creative strategies built around Reels, Stories, and in-feed video, using proven hook structures, attention patterns, and UGC-style content that performs in 2026's algorithm.

Measurement & Attribution

Conversions API (CAPI) for server-side event tracking, Incremental Attribution for measuring true lift, and privacy-safe measurement through Meta's partnership with Nielsen and Oracle. We implement the full measurement stack so you know exactly what Meta is delivering.

Retargeting & Full Funnel

Dynamic product retargeting, website visitor remarketing, engagement audiences, and lead nurture sequences. We build full-funnel campaign architectures that move people from awareness through to conversion.

How We Work

Our Approach to Meta Ads

Meta advertising in 2026 is about feeding the AI the right inputs, creative diversity, quality signals, and clean data.

1

Account Audit & Strategy

We audit your existing Meta ad account, pixel setup, Conversions API implementation, audience structure, and creative library. We analyse competitor ad libraries and develop a strategy built around your business objectives, lead generation, e-commerce sales, app installs, or brand awareness.

2

Creative Development

Creative is the single biggest performance lever on Meta in 2026. We develop diverse creative concepts, UGC-style videos, polished brand content, carousel sequences, image-to-video assets, designed for vertical placements. True creative variation (different concepts), not just creative iteration (different hooks on the same concept).

3

Campaign Architecture & Launch

Simplified account structures that give Advantage+ room to learn. Consolidated campaigns with creative diversity rather than fragmented campaigns with narrow targeting. Conversions API configured for server-side tracking. Launched within two weeks with proper learning phase management.

4

Creative Refresh & Scaling

CPMr (cost per 1,000 reach) is our primary fatigue metric, when it spikes, we refresh creative rather than tweaking bids. Ongoing creative production keeps the pipeline fresh. Budget scaling follows data, not arbitrary rules. All tracked through Gorilla Reports alongside your other channels.

The Full Picture

What Our Meta Ads Management Covers

Every lever within Facebook and Instagram advertising, managed for maximum return.

Advantage+ Campaigns

Sales, Leads, and App campaigns with AI-driven automation and audience expansion.

AI Creative Tools

Generative AI variations, image-to-video, and product highlight automation.

Flexible Ad Format

Dynamic creative combinations tested automatically by Andromeda's algorithm.

Reels & Stories

Short-form vertical video creative optimised for 9:16 placements.

Custom Audiences

CRM lists, website visitors, app users, and engagement audiences.

Lookalike Audiences

Value-based lookalikes built from your highest-value customer data.

Conversions API

Server-side event tracking for reliable attribution in a cookieless world.

Incremental Attribution

Measuring true lift and incrementality beyond last-click attribution.

Dynamic Product Ads

Product catalogue retargeting showing users exactly what they viewed.

Threads Ads

Ads on Meta's Threads platform, available to all advertisers since 2025.

Brand Controls

Logos, fonts, colours, and tone of voice maintained across AI-generated creative.

A/B & Lift Testing

Conversion lift studies and creative holdout tests measuring true impact.

CPMr Monitoring

Cost per reach tracked as the primary creative fatigue indicator.

Lead Forms

Instant Forms with CRM integration for lead gen campaigns.

Privacy Compliance

Consent Mode, data processing options, and privacy-safe measurement.

Cross-Channel Reporting

Meta performance alongside all channels in unified Gorilla Reports.

Industries We Serve

Meta Ads Across Every Sector

E-Commerce Law Firms Finance Accountants Dentists Cosmetic Surgeons Manufacturing Engineering Hospitality Hotels Logistics B2B Construction Supply HVAC Technology & IT Aviation Architects Flooring & Decking Warehousing Roofing
Going Deeper

Meta Ads Under the Microscope

What's actually changed in Meta advertising and why the old playbook no longer works.

Andromeda & Why Campaign Simplification Wins in 2026

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Meta's Andromeda retrieval algorithm fundamentally changed how ads are delivered. It processes 10,000x more ad variants in parallel and matches users to ads 100x faster than the previous system. The practical implication: creative diversity and campaign consolidation now beat audience micro-targeting. Fragmenting budgets across dozens of narrow ad sets starves each one of data. Consolidating into fewer campaigns with diverse creative gives Andromeda the budget and the variants it needs to find the best matches. Your role shifts from audience engineering to creative production and input quality.

Creative Is the New Targeting

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In 2026, creative variation is the single biggest lever for Meta Ads performance. Not creative iteration (changing the hook on the same video), true creative variation (completely different concepts, angles, formats, and tones). Your ad library should look like a film festival, not a casting call. When all your ads look the same, Andromeda picks one and ignores the rest. We develop radically different creative angles: UGC testimonials, polished brand spots, product demos, lifestyle imagery, educational content, and problem-agitation hooks. Each serves a different audience segment that the algorithm matches automatically.

Conversions API, Why Server-Side Tracking Is Non-Negotiable

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Browser-based tracking (the Meta Pixel alone) misses a significant percentage of conversions due to ad blockers, iOS privacy changes, and cookie restrictions. Conversions API sends event data server-to-server, bypassing browser limitations entirely. In 2026, running Meta Ads without CAPI is like driving blind, your bidding algorithm can't optimise for conversions it can't see. We implement CAPI alongside the pixel for redundant tracking, deduplicate events, configure event match quality scores above 6.0, and integrate with your CRM for offline conversion data. The result is dramatically better attribution and smarter bidding.

Facebook + Instagram + Threads, The Full Meta Ecosystem

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Threads ads became available to all Meta advertisers in 2025, and the platform is on track to surpass X in daily users. Combined with Facebook's feed, Reels, Stories, Marketplace, and Messenger alongside Instagram's feed, Reels, Stories, and Explore, the Meta ecosystem offers unmatched reach. Advantage+ automatically distributes your budget across the placements delivering the best results. We ensure your creative is formatted for every placement (9:16 for Reels/Stories, 1:1 for feed, landscape for in-stream), with platform-specific messaging that resonates in each context. One campaign, maximum reach, zero creative waste.