X (formerly Twitter) remains one of the most powerful platforms for real-time engagement, trending topic hijacking, and reaching politically and culturally engaged audiences. With Premium business accounts, Job Cards 2.0, and evolving ad formats, X offers unique advertising opportunities that no other platform replicates.
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X is the platform of real-time conversation, breaking news, and cultural moments. Advertising on X puts your brand directly into the timeline alongside trending discussions, opinion leaders, and industry debates. In 2026, X has introduced Premium business accounts with enhanced analytics and extended video capabilities, dynamic Job Cards for recruitment, and advanced conversation targeting. For brands in B2B, finance, technology, politics, media, and recruitment, X delivers audience engagement that's fundamentally different from any other social platform.
Native ads that appear in users' timelines looking and behaving like organic posts. Text, image, video, carousel, and poll formats. We craft ads that match X's conversational tone, promotional content that feels like part of the discussion rather than an interruption.
Target users engaging with specific trending topics, hashtags, and conversations. This lets you insert your brand into real-time cultural moments and industry discussions, reaching engaged audiences at peak attention with contextually relevant messaging.
Premium business accounts can post videos up to 4 hours long. Pre-roll and mid-roll video ads run alongside premium publisher content. We build video strategies that leverage X's unique real-time, commentary-driven culture, live reactions, behind-the-scenes, and thought leadership content.
X's evolved Job Cards now appear natively in the For You feed with live salary metadata and One-Tap Apply for Verified Organisations. For recruitment advertising, X reaches candidates who are passively browsing, not actively job searching, making it ideal for hard-to-fill roles.
Interest targeting, follower lookalikes (target users similar to followers of specific accounts), conversation targeting, keyword targeting based on recent posts, and tailored audiences from your own data. Layer these for precision, reach CFOs who follow fintech accounts and recently discussed AI.
Verified Organisation status unlocks enhanced tools, extended video lengths, advanced analytics, priority support, and X Hiring features. In 2026, detailed analytics are restricted to Premium subscribers, making the business account essential for serious advertisers.
X rewards brands that participate in conversation, not those that just broadcast. Our approach reflects that.
We analyse whether your target audience is active and engaged on X. Not every brand belongs on the platform, we'll tell you honestly. We map competitor presence, identify relevant conversations and hashtags, and assess the advertising opportunity based on your objectives and budget.
X creative needs to feel native, conversational, opinionated, and timely. We develop content calendars aligned with industry events, trending topics, and cultural moments. Ad formats matched to objectives: thread-style storytelling for awareness, direct response ads for conversions, video for engagement, polls for interaction.
Layered targeting combining interest, follower lookalike, conversation, and keyword targeting. Tailored audiences from your CRM for retargeting. Campaign objectives aligned with your goals, website traffic, engagement, app installs, leads, or video views. Conversion tracking via X Pixel.
Real-time performance monitoring, X's conversational nature means campaigns can spike or stall quickly based on current events. We adjust targeting, creative, and bids responsively. Performance tracked alongside all other channels in Gorilla Reports.
Every advertising tool and format available on the X platform.
Native timeline ads in text, image, video, carousel, and poll formats.
Ads served to users engaging with specific trending topics and conversations.
In-feed video, pre-roll, and extended-format video for Premium accounts.
Native recruitment ads with salary data and One-Tap Apply integration.
Targeting users similar to followers of specific accounts in your industry.
Reaching users based on the topics and discussions they participate in.
Targeting based on keywords users have recently posted or engaged with.
CRM lists and website visitor retargeting through X Pixel.
Premium business account setup with enhanced tools and analytics.
Detailed performance data available through Premium subscriptions.
Responsive bid and creative adjustments based on trending conversations.
Website visitors and engagement audiences re-engaged across X.
Engagement-driving interactive formats that boost visibility through participation.
Campaigns timed around industry events, product launches, and cultural moments.
Country, region, metro, and postcode-level geographic targeting.
X performance alongside all platforms in unified Gorilla Reports.
Understanding X's unique position in the advertising landscape and when it makes strategic sense.
